"Secret Secret" (シークレットシークレット ''Shīkuretto Shīkuretto'') is a song by Japanese electropop unit

Perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

. The song is the 9th song of their 2nd album GAME.

Composition

Secret Secret is 4 minutes and 57 seconds long, an uptempo electro house. It starts with a subdominant major 7th chord, and is believed to be in the key of C♯ minor.

Music video

Background

The music video of Secret Secret was directed by

Yuichi Kodama Yuichi Kodama (児玉裕一 ''Kodama Yuichi''） is a Japanese video director. He has mainly directed music videos and ads. He often produces music videos and ads that are strongly connected or "tied-up" to each other, such as Perfume's "Secret Secr ...

. The video shares the same concept with the ads for Japanese long-seller ice cream called "

Pino Pino or Piño may refer to: People * Danny Pino (born 1974), American actor * Domenico Pino (1760–1826), Italian general of the Napoleonic Wars * Fernando Solanas (born 1936), aka "Pino" Solanas, Argentine filmmaker * Frank J. Pino (1909–200 ...

" from

Morinaga Milk Industry is a milk products and sweets company based in Tokyo, Japan, in operation since September 1, 1917. Their products include milk products, drinks, candy, confectioneries, and infant formula. Morinaga has distribution agreements with Mondelez Int ...

. The video and ads were produced by

MTV Japan MTV Japan (Music Television Japan) is the Japanese version of the cable television network based in Japan. It is a subsidiary of Paramount Networks Japan K.K., and was launched on November 15, 1993. It can be viewed on cable television, SKY Perf ...

with the cooperation of

. The advertising slogan is "ながらピノ、する？" (''Nagara Pino, suru?''; lit. Shall we eat Pino while doing something?) The ads were aired on TV since April 10, 2008, and on the same day the video also was released on the MTV Japan channel and a special page of MTV Japan website "MTV meets PTV". Since 25 April 2008, the making-of processes of the video were repeatedly broadcast on the channel.

Synopsis

The video starts with the logo "PTV" (Pino TV), a fictional TV station that parodies MTV. At first, the three mannequins, which look like the three members, stand on the stage, being adjusted by three assistants dressed in black. As the assistants walk away, the mannequins turn into the three Perfume members. Once the assistants have them eat a Pino piece, they are energized and suddenly begin to dance. At first, they wear grey-based uniforms and dance on the plain stage. In the next part, they dance wearing the clothes from their 3rd major single, Electro World, and partly feature the dance of their 2nd major single, Computer City. In the last part, the group finally becomes famous, and with an introduction by a blonde mushroom-haired host (played by Utamaru (宇多丸)), they dance in gorgeous dresses on the music program but with sad smiles. In the end, the three performers transform into mannequins again, and metafictionally, the members escape from backstage and joyfully eat Pino with the mannequins behind. Kodama states that he would like to express both their joy and sadness to have been big stars.

References

External links

Perfume「シークレットシークレット」"Secret Secret" on YouTube Perfume official channel
{{Perfume (Japanese band) 2008 songs Perfume (Japanese band) songs Songs written by Yasutaka Nakata Song recordings produced by Yasutaka Nakata Retrofuturism