Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.

Early life and education

Borba was born to Evelyn Ann Borba and Anthony Robert Borba Sr. in

Visalia, California Visalia ( ) is a city in the agricultural San Joaquin Valley of California. The population was 141,384 as per the 2020 census. Visalia is the fifth-largest city in the San Joaquin Valley, the 42nd most populous in California, and 192nd in ...

. The youngest of five siblings, he completed high school and junior college in Visalia. Borba suffered with cystic acne, rosacea and weight problems during his youth. During college, Borba worked as a

Ford Model Ford Models, originally the Ford Modeling Agency, is an American international modeling agency based in New York City. It was established in 1946 by Eileen Ford and her husband Gerard W. Ford. Company Ford Models was started in 1946 by Eileen ...

and participated in runway fashion shows, including

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...

and

Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as w ...

. He received his B.S. degree in Psychology from the

University of Santa Clara Santa Clara University is a private Jesuit university in Santa Clara, California. Established in 1851, Santa Clara University is the oldest operating institution of higher learning in California. The university's campus surrounds the historic Mis ...

Career

Following graduation, he moved to

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

and became a licensed esthetician. He launched Hard Candy Cosmetics and worked in marketing for

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

Wella Wella AG is a German hair care company headquartered in Geneva, Switzerland. Founded in 1880 by Franz Ströher, it specialises in hair care, styling and colorants sold to individuals as well as hairdressers and was controlled by Procter & Gamb ...

/Sebastian,

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and ...

/Joico, Murad, and

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

Neutrogena Neutrogena Corporation, trading as Neutrogena, is an American company that markets skin care, hair care and cosmetics owned by parent company Johnson & Johnson and is headquartered in Los Angeles, California.

, where he launched the Neutrogena Men's line. In June 2004, Borba co-founded the budget skin care line e.l.f. (short for eyes, lips, face) Cosmetics with Joseph Shamah. He worked with scientists, dermatologists and nutritionists to develop a line of skin care products which combined topical and edible ingredients. He began to market these later that year, including BORBA Waters beverages, supplements, and topical treatments. These were distributed in about 300 department stores, including Nordstrom's Cosmetics Department.

Sephora Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, n ...

, and

Fred Segal Fred Segal is a clothing and accessories retail brand founded in West Hollywood, California. Its main location is on Sunset Boulevard in West Hollywood, California, United States. Stores There are four Fred Segal locations in the United States ...

. by 2006 the products were also sold in about 1000 health food stores,

Walgreens Walgreen Company, d/b/a Walgreens, is an American company that operates the second-largest pharmacy store chain in the United States behind CVS Health. It specializes in filling prescriptions, health and wellness products, health information, an ...

drug stores, and through the

QVC QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Penn ...

Home Shopping Network HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flor ...

. In 2007, Borba published a book, ''Makeup for Dummies''. That year

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

signed a deal with BORBA for marketing and distribution of BORBA Skin Balance Waters and the powdered form of the line, Aqua-Less Crystallines. Borba published his second book, ''Skintervention: The Personalized Solution for Healthier, Younger, and Flawless-Looking Skin'', in January 2011. By this time he had become a celebrity

esthetician Cosmetology (from Greek , ''kosmētikos'', "beautifying"; and , ''-logia'') is the study and application of beauty treatment. Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non-permanent hair removal such as ...

, helping models improve the appearance of their skin for public appearances. His most widely publicized work was a $7000 HD Diamond and Ruby facial he gave

Mila Kunis Milena Markovna "Mila" Kunis (born August 14, 1983) is an American actress. Born in Chernivtsi and raised in Los Angeles, she began playing Jackie Burkhart on the Fox television series ''That '70s Show'' (1998–2006) at the age of 14. Since ...

for the 2011 Golden Globes. In 2012, he founded Scott-Vincent Borba, Inc., and in 2013 he published a third book, ''Cooking Your Way to Gorgeous: Skin-Friendly Superfoods, Age-Reversing Recipes, and Fabulous Homemade Facials'', in which he discussed the skin benefits of various ingredients and recipes. TPG Cosmetics purchased a majority stake in e.l.f. in February 2014.

Charity involvement

Borba is spokesperson for the nonprofit organization Covenant House California. He also works with QLu, which raises funds for charities though auctions of personal items donated by celebrities. Since the death of his father, he is a representative for the Pancreatic Cancer Action Network.

References

{{DEFAULTSORT:Borba, Scott-Vincent 1973 births Living people Santa Clara University alumni Male models from California American company founders