Scion Audio/Visual, also known as Scion AV, Scion A/V or SA/V, was an in-house

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

and "lifestyle marketing" division of the

Scion Scion may refer to: Arts, entertainment, and media Fictional entities *Scion, a playable class in the game ''Path of Exile'' (2013) *Atlantean Scion, a device in the ''Tomb Raider'' video game series *Scions, an alien race in the video game ''Ba ...

marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

produced by

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

for the North American market. Along with the rest of the Scion brand, Scion A/V was absorbed into Toyota in August 2016.

Marketing

Scion Audio/Visual sought to market the

automotive brand to younger customers by promoting various music, art, and film projects. From 2003, Scion paid for dozens of artists to make recordings and videos that were distributed digitally through the Scion AV website, and they also put on hundreds of music and art events around the United States. Scion did not make a profit from Scion AV projects, and the artists involved retained all ownership of the creative content. Scion covered all production, licensing and distribution costs for the projects with any proceeds going directly back to the artist.

Music

Scion AV produced records, music videos, and events in several genres of music including

metal A metal (from Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electricity and heat relatively well. Metals are typicall ...

dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...

, hip hop, and

garage rock Garage rock (sometimes called garage punk or 60s punk) is a raw and energetic style of rock and roll that flourished in the mid-1960s, most notably in the United States and Canada, and has experienced a series of subsequent revivals. The sty ...

. As of February 6, 2013, Scion AV had released 143 records that include EP's, full-length albums, and singles. They worked with over 1,500 artists, including

ASAP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...

Chromeo Chromeo is a Canadian electro-funk duo from Montreal, formed in 2002 by musicians David "Dave 1" Macklovitch and Patrick "P-Thugg" Gemayel. Their sound draws from blue-eyed soul, dance music, rock, synth-pop, disco and funk. , the band has rele ...

Justice Justice, in its broadest sense, is the principle that people receive that which they deserve, with the interpretation of what then constitutes "deserving" being impacted upon by numerous fields, with many differing viewpoints and perspective ...

Pro Era Pro Era (short for The Progressive Era) is an American hip hop collective group from Brooklyn, New York. The group is a collective of rappers and record producers that includes East Coast rappers Joey Badass, CJ Fly, Kirk Knight, Nyck Caution ...

Dâm-Funk Damon Garrett Riddick (born June 15, 1971), better known by his stage name Dâm-Funk (stylized as DāM-FunK; pronounced "Dame-Funk"), is an American funk musician, vocalist and producer from Pasadena, California. In 2007, Riddick signed with the ...

Melvins Melvins (sometimes The Melvins) are an American rock band formed in 1983 in Montesano, Washington. Their early work was key to the development of both grunge and sludge metal. Initially, they performed as a trio but later also sometimes appeare ...

A-Trak Alain Macklovitch (born March 30, 1982), known by his stage name A-Trak, is a Canadian DJ, record producer, and record executive. He came to prominence in the late 2000s as an international club DJ and remix artist, known for incorporating highly ...

Meshuggah Meshuggah () is a Swedish extreme metal band formed in Umeå in 1985. Originally, the band's name was Metallien. The band's current lineup consists of lead vocalist Jens Kidman, guitarists Fredrik Thordendal and Mårten Hagström, drummer Tomas ...

, Immolation,

Danny Brown Daniel Dewan Sewell (born March 16, 1981), better known by his stage name Danny Brown, is an American rapper, singer, and songwriter. He has been described by MTV as "one of rap's most unique figures in recent memory". In 2010, after amassing s ...

Harry Fraud Rory William Quigley (born January 26, 1987), known professionally as Harry Fraud, is an American record producer. Primarily a hip hop producer, Fraud began producing at an early age and began interning at a recording studio after graduating hig ...

Red Fang Red Fang is an American rock band from Portland, Oregon, formed in 2005. It is composed of guitarist and vocalist Bryan Giles, bassist and vocalist Aaron Beam, guitarist David Sullivan and drummer John Sherman. The band has released five studi ...

Revocation Revocation is the act of recall or annulment. It is the cancelling of an act, the recalling of a grant or privilege, or the making void of some deed previously existing. A temporary revocation of a grant or privilege is called a suspension. Cont ...

, and the

Black Lips Black Lips is an American garage rock band from Atlanta, Georgia formed in 1999. History The band formed in Dunwoody, Georgia after guitarist Cole Alexander and bassist Jared Swilley left the Renegades, and guitarist Ben Eberbaugh left the Rer ...

. Scion AV Streaming Radio (formerly Scion Radio 17) was a collection of 17

internet radio Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, Internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted ...

channels that streamed from the company's website,

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

, Live365, and various

mobile apps A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on de ...

. Each channel was updated monthly and featured three hours of music on a loop that streamed 24 hours a day. Notable DJs and musicians, such as 45 King, Roy Davis Jr., and

Rob Swift Rob Swift (born Robert Aguilar; May 14, 1972), is an American hip hop DJ and turntablist. He was an original member of the turntablist group The X-Ecutioners until 2004. He has also released numerous solo albums and collaborated with various art ...

, hosted each channel and curated the musical content. Beginning in 2009, Scion AV produced an annual heavy metal music festival called

Scion Rock Fest Scion Rock Fest was an annual heavy metal music festival held in various cities throughout the United States. The festival lineups included bands from several genres of metal, such as death metal, grindcore, doom metal, metalcore, and experi ...

that took place in different U.S. cities each year. Festival locations included

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...

, Pomona, and

Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...

. Scion AV also formerly produced a garage rock festival called Scion Garage Fest that occurred in 2009 in

Portland, OR Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous cou ...

and 2010 in

Lawrence, KS Lawrence is the county seat of Douglas County, Kansas, United States, and the sixth-largest city in the state. It is in the northeastern sector of the state, astride Interstate 70, between the Kansas and Wakarusa Rivers. As of the 2020 census, ...

. Scion AV also produced an annual conference in Los Angeles called the Scion Music(less) Music Conference with panels that discussed issues facing the

music industry The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...

Film

Scion AV produced several films and web series. Notable film projects include a

documentary produced in 2010 in collaboration with

Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...

titled ''New Garage Explosion: In Love With These Times'' and an eight-part

web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...

released in December 2012 titled ''Young Americans'' directed by

Lance Bangs Lance Bangs (born September 4, 1972) is an American filmmaker and music video director. He has created videos for Sonic Youth, Nirvana, Neutral Milk Hotel, Green Day, Arcade Fire, The Shins, The Thermals, Belle & Sebastian, Menomena, Yeah Ye ...

. Past projects also include the Scion Route project, which gathered 10 independent filmmakers to produce short films screened in Los Angeles in November 2007, and the Scion Easy 10 project—another curation of 10 short films screened in New York and Los Angeles in January and February 2009.

References

External links

* {{DEFAULTSORT:Scion Audio Visual Scion (automobile) Toyota