Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, serves as the company's official mascot.

History

Scholastic was founded in 1920 by Maurice R. Robinson near

Pittsburgh, Pennsylvania Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsyl ...

, to be a publisher of youth magazines. The first publication was ''The Western Pennsylvania Scholastic''. It covered high school sports and social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools. In the 1940s, Scholastic entered the book club business. In the 1960s, international publishing locations were added in England (1964), New Zealand (1964), and Sydney (1968). Also in the 1960s, Scholastic entered the book publishing business. In the 1970s, Scholastic created its TV entertainment division. From 1975 until his death in 2021, Richard Robinson, who was the son of the corporation's founder, served as CEO and president. In 2000, Scholastic purchased Grolier for US$400 million. In February 2012, Scholastic bought Weekly Reader Publishing from Reader's Digest Association, and announced in July that year that it planned to discontinue separate issues of '' Weekly Reader'' magazines after more than a century of publication, and co-branded the magazines as ''Scholastic News/Weekly Reader''.

Company structure

The business has three segments: Children Book Publishing & Distribution (Trade, Book Clubs, and Book Fairs), Education, and International. Scholastic holds the perpetual US publishing rights to the ''

Harry Potter ''Harry Potter'' is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students a ...

'' and '' Hunger Games'' book series. Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12. In addition to ''Harry Potter'' and ''The Hunger Games'', the company is known for its school book clubs and book fairs, classroom magazines such as ''Scholastic News'' and '' Science World'', and popular book series: '' Clifford the Big Red Dog'', ''

Goosebumps ''Goosebumps'' is a series of children's horror fiction novels by American author R. L. Stine, published by Scholastic Corporation, Scholastic Publishing. The protagonists in these stories are tweens or young teens who find themselves in scary ...

'', '' The Magic School Bus'', '' Captain Underpants'', '' Animorphs'', '' The Baby-Sitters Club'', and '' I Spy''. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the official mascot of Scholastic.

Marketing initiatives

The Scholastic Art & Writing Awards

Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards, administered by the

Alliance for Young Artists & Writers The Alliance for Young Artists & Writers is a nonprofit organization which manages the annual Scholastic Art & Writing Awards, a competition which recognizes talented young artists and writers from across the United States. Scholastic Art & Writi ...

, is a competition which recognizes talented young artists and writers from across the United States.

Imprints and corporate divisions

Trade Publishing Imprints include: * Arthur A. Levine Books, which specializes in fiction and

non-fiction Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with b ...

books for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

. The first book published by Arthur A. Levine Books was ''When She Was Good'' by Norma Fox Mazer in autumn of 1997. The imprint is most notable as the publisher for the American editions of the ''

'' series by J. K. Rowling. In March 2019, Levine left Scholastic to form his own new publisher. Scholastic will retain Levine's back catalogue. * The Chicken House * Klutz Press * Orchard Books *Scholastic Australia made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Corporation.

Children's Press

Children's Press (spelled from 1945 to 1996). Founded in 1945 and originally headquartered in 1224 West Van Buren Street,

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Roc ...

until its acquisition by Grolier in 1995, this press published various publications such as the Rookie Read-About series, A True Book series, Young People's series (''Young People's Animal Encyclopedia'' by Maurice Burton, ''Young People's Science Encyclopedia'' and ''Young People's Science Dictionary'' by the staff of National College of Education (now National Louis University), ''Young People's Illustrated Encyclopedia'', and ''Young People's World'') and also has a secondary imprint, Franklin Watts. It had a slogan "Childrens Books Are Important", with the heptagram with a slogan encircling it served as the press' alternate logo from 1945 to 1970. In 1995, Children's Press became a division of Grolier, moving from its original headquarters in Chicago to Danbury,

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

. It became an imprint of Scholastic Corporation five years later in 2000.

FASTT Math

In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being

multiplication Multiplication (often denoted by the cross symbol , by the mid-line dot operator , by juxtaposition, or, on computers, by an asterisk ) is one of the four elementary mathematical operations of arithmetic, with the other ones being ad ...

, division,

addition Addition (usually signified by the plus symbol ) is one of the four basic operations of arithmetic, the other three being subtraction, multiplication and division. The addition of two whole numbers results in the total amount or ''sum'' of ...

, and subtraction through a series of games and memorization quizzes gauging the student's progress.

Scholastic Entertainment

Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is a corporate division"Welcome"
. Scholastic Corporation: About Scholastic. Retrieved 2012-04-20. led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts from 2001 to 2015 before shutting down."Media & The Mission"
. Scholastic Corporation: About Scholastic. Retrieved 2012-04-20. Scholastic has produced audiobooks such as the Caldecott/Newbery Collection;
English language teaching: listening practice. Scholastic Corporation. Retrieved 2012-04-20. Television adaptations such as '' Clifford the Big Red Dog'', '' Clifford's Puppy Days'', '' Maya & Miguel'', '' WordGirl'', '' Animorphs'', '' The Magic School Bus'', ''

'', '' His Dark Materials'', ''Puppy Place'', and feature films such as ''

The Indian in the Cupboard ''The Indian in the Cupboard'' is a low fantasy children's novel by the British writer Lynne Reid Banks. It was published in 1980 with illustrations by Robin Jacques (UK) and Brock Cole (US). It was later adapted as a 1995 children's film o ...

'', '' Tuck Everlasting'', ''

Clifford's Really Big Movie ''Clifford's Really Big Movie'' is a 2004 American animated adventure comedy film based on the PBS Kids TV series '' Clifford the Big Red Dog'', itself an adaptation of the book series of the same name by Norman Bridwell. This film was directe ...

'', '' The Golden Compass'', ''

'', '' Captain Underpants: The First Epic Movie'', '' Goosebumps 2: Haunted Halloween'', '' Mortal Engines'', '' Clifford the Big Red Dog'', and '' The Bad Guys''. It will produce '' Smile'', '' Voyagers!'', '' My Secret Identity'', '' Charles in Charge'', and the upcoming film ''Trunks.'' In 1985, Scholastic Productions teamed up with

Karl-Lorimar Home Video Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of Warner Bros., active from 1969 until 1993, when it was folded into Warner Bros. Televisio ...

, a home video unit of Lorimar Productions, to form the line Scholastic-Lorimar Home Video, whereas Scholastic would produce made-for-video programming, and became a best-selling video line for kids, and the pact expired for two years, whereas Scholastic would team up with leading independent family video distributor and a label of International Video Entertainment, Family Home Entertainment, to distribute made-for-video programming for the next three years.

Book clubs

Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade. ''Book club operators'' receive "''Classroom Funds''" redeemable only for ''Scholastic Corporation'' products.

Scholastic Parents Media

Scholastic Parents Media publishes the '' Scholastic Parent & Child'' magazine. The group also specializes in online advertising sales and custom programs designed for parents with children aged 0–6.

Criticism

In July 2005, Scholastic determined that certain leases previously accounted for as operating leases should have been accounted for as capital leases. The cumulative effect, if recorded in the current year, would be material. As a result, it decided to restate its financial statements. A significant number of titles carried are based on media tie-ins and are considered lacking in literary and artistic merit by some critics.

References

External links

* {{authority control 1920 establishments in Pennsylvania American companies established in 1920 Book distributors Book publishing companies based in New York (state) Book publishing companies of the United States Children's book publishers Companies listed on the Nasdaq Education companies established in 1920 Education companies of the United States Educational publishing companies Mass media companies of the United States Multinational companies based in New York City Multinational publishing companies Publishing companies based in New York City Publishing companies established in 1920