Scali, McCabe, Sloves was an American

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

founded in 1967 by Sam Scali,

Ed McCabe Ed McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest pers ...

, Marvin Sloves, Alan Pesky, and Len Hultgren.

Campaigns

The agency's ads for

Perdue Farms Perdue Farms is the parent company of Perdue Foods and Perdue AgriBusiness, based in Salisbury, Maryland. Perdue Foods is a major chicken, turkey, and pork processing company in the United States. Perdue AgriBusiness ranks among the top United ...

("It takes a tough man to make a tender chicken") made

Frank Perdue Franklin Parsons Perdue (May 9, 1920 – March 31, 2005), born in Salisbury, Maryland, was for many years the president and CEO of Perdue Farms, now one of the largest chicken-producing companies in the United States. Background Frank was ...

a household name and were named in the top 100 ad campaigns by ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in m ...

''. Their ads for

Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...

were named one of the top 100 campaigns of the 20th century by ''Advertising Age''. Other campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs. The agency was acquired by ''Lowe Worldwide'' in 1993.

References

The Top 100 Advertising Campaigns via ''Advertising Age''
Advertising agencies of the United States {{Business-stub