Jagdish Chand Anand better known as J.C. Anand (1922 – 17 May 1977) was a Pakistani film producer and distributor. One of the largest distributors within the country, he founded

Eveready Pictures Eveready Pictures is a Pakistani film and television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television ...

Karachi Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former c ...

Background

Anand was born in 1922 in

Bhera Bhera ( pa, ; ur, ) is a city and tehsil of Sargodha District, Punjab province of Pakistan. The city is known for wood-carved items, textiles (such as quilts and khussas), and certain desserts (such as pheonian and pateesa). The city i ...

Sargodha District Sargodha District (Punjabi and ur, ), is a district of Punjab, Pakistan. The capital of the district is Sargodha. It is an agricultural district, wheat, rice, and sugarcane along with Kinno being its main crops. The Sargodha district and reg ...

British India The provinces of India, earlier presidencies of British India and still earlier, presidency towns, were the administrative divisions of British governance on the Indian subcontinent. Collectively, they have been called British India. In one ...

. His father was a businessman. His family opted to stay back in

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's fifth-most populous country, with a population of almost 243 million people, and has the world's second-lar ...

at the time of

Partition Partition may refer to: Computing Hardware * Disk partitioning, the division of a hard disk drive * Memory partition, a subdivision of a computer's memory, usually for use by a single job Software * Partition (database), the division of a ...

in 1947. Anand was the Uncle of

Juhi Chawla Juhi Chawla (born 13 November 1967) is an Indian actress, film producer and entrepreneur. She established herself as one of the leading actresses of Hindi cinema from the late 1980s through the early 2000s. Recognised for her comic timing and v ...

(Indian actress) as she was his sister's daughter. His son, Satish Chand Anand continues to make films in Pakistan under their home banner Eveready Pictures.

Career

Soon after independence in 1947, Anand founded

to produce and distribute films. Pakistan's pioneer film producer Agha G. A. Gul was his colleague and a friend. Film producer J. C. Anand played a key role in inviting Indian film maker Roop K. Shorey and his then popular actress wife

Meena Shorey Meena Shorey (13 November 1921 – 3 September 1989) was a Pakistani film actress who worked first in Indian cinema and later Pakistani cinema. She appeared in Hindi/Urdu and Punjabi language, Punjabi films. Credited in films by her mononym ...

to Pakistan to make ''Miss 56'' (1956 film). Meena Shorey was born in

Raiwind Raiwind ( Punjabi & ur, ) is a town (now promoted to Tehsil Head Quarter) located within union council 149 (Dholanwal) in Allama Iqbal Town of Lahore, Punjab, Pakistan. The town serves as the headquarters of Tablighi Jamaat and hosts the annua ...

, Punjab near

Lahore Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city ...

and had become famously known as the ''Larra Lappa girl'' after the success of Indian film Ek Thi Ladki (1949).

Death

J.C. Anand died on 17 May 1977 in Karachi, Pakistan.

Films

Sassi The Sassi di Matera are two districts (''Sasso Caveoso'' and ''Sasso Barisano'') of the Italian city of Matera, Basilicata, well-known for their ancient cave dwellings inhabited since the Paleolithic period. The "Sassi" have been described by Fo ...

(1954) (first golden jubilee film of Pakistan) * Heer (1955) (with highly popular music and film songs by music director

Safdar Hussain Safdar Hussain (died 1989) was a Pakistani musician who composed playback melodies for Urdu and Punjabi Lollywood films in the decades from 1950s to 1980s. He is known for composing music for movies like, Heer (1955), Ishq-e-Laila (1957), a ...

) * Miss 56 (1956) *

Ishq-e-Laila ''Ishq-e-Laila'' is a 1957 Pakistani Urdu language fantasy romance film directed by Munshi Dil and produced by J.C. Anand. The film is primarily known for its blockbuster music by Safdar Hussain and lyrics by Qateel Shifai. It stars Sabiha Kh ...

(1957) * Murad (1957) *

Noor-e-Islam ''Noor-e-Islam'' is a 1957 Pakistani costume drama film directed by Nazir and produced by J.C. Anand under banner Eveready Pictures. The cast included Swaran Lata, Darpan, Naeem Hashmi, Majid, Nazar, Asha Posley and Nazir himself in le ...

(1957) (with super-hit Naat song ''Shah-e-Madina Yasrab Ke Waali') * Hasrat (1958) * Alam Ara (1959) * Dulhan (1963)

References

External links

IMDb Profile of J.C. Anand

Eveready Group of Companies
Pakistani Hindus 1922 births 1977 deaths Pakistani film producers Film distributors (people) {{Film distributors in Pakistan , state=autocollapse