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Santa's Candy Castle, located in
Santa Claus, Indiana Santa Claus is a town in Spencer County, Indiana, United States, in the southwestern part of the state. Located in Carter, Clay and Harrison Townships, it sits between Interstate 64 and the Ohio River and Owensboro. The population was 2,481 ...
, is a
tourist attraction A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Types Places of natural ...
that uses the traditions and decorations from
Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
as its theme. Dedicated on December 22, 1935, the castle was originally sponsored by the Curtiss Candy Company of Chicago, creators of the
Baby Ruth Baby Ruth is an American candy bar made of peanuts, caramel, and milk chocolate-flavored nougat, covered in compound chocolate. It is distributed by the Ferrara Candy Company, a subsidiary of Ferrero. History In 1920, the Curtiss Candy Comp ...
and
Butterfinger Butterfinger is a candy bar manufactured by the Ferrero SpA, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a chocolatey coating. Invented by Otto Schnering of the Curtiss Candy Company in 1923, the name ...
candy bars. Designed by artist Emil Straus, the red-brick building has all the elements of a castle including a crenellated tower, a turret, and a rotunda. Santa Claus Town was the vision of Vincennes entrepreneur Milton Harris, who saw the potential of Santa Claus, Indiana’s unique name after its post office had been featured in
Robert Ripley LeRoy Robert Ripley (February 22, 1890 – May 27, 1949) was an American cartoonist, entrepreneur, and amateur anthropologist, who is known for creating the ''Ripley's Believe It or Not!'' newspaper panel series, television show, and radio show, ...
’s famous Believe It or Not cartoon. Harris leased almost all of the land in and around the town and secured sponsorships from leading national toy manufacturers. Santa Claus Town was officially launched with the dedication of Santa’s Candy Castle in 1935. The Toy Village, added in 1936, featured over a half dozen miniature fairytale buildings, each uniquely designed and sponsored by a prominent national toy manufacturer. Inside, children could play with the popular toys of the day. Santa's Workshop, which was also added in 1936, housed an actual wood shop where someone playing Santa Claus could be seen making wooden toys by hand. A wooden sleigh complete with Santa and reindeers was among the popular wooden toys originally produced in the workshop. Santa Claus Town established agreements with retailers to sell the manufacturers’ toys through a special mail order service. Retail giant
Marshall Field's Marshall Field & Company (commonly known as Marshall Field's) was an upscale department store in Chicago, Illinois. Founded in the 19th century, it grew to become a large chain before Macy's, Inc acquired it in 2005. Its eponymous founder, Mar ...
, among others, would arrange for toys purchased at their Chicago store to be shipped from Santa Claus Town, emblazoned with a Santa Claus Seal of Approval and postmarked at the town’s famous post office. Santa Claus Town directly led to the creation of the town’s Chamber of Commerce as well as the town's first newspaper. Santa Claus Town also caught the attention of rival entrepreneur Carl Barrett, leading him to build the town's famous Santa Claus statue, which still stands today. Santa Claus Town would serve as a strong influence for other Santa Claus-themed attractions throughout the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. Restoration of Santa's Candy Castle was completed in 2006, and officially re-dedicated and re-opened to the public on July 26, 2006. Santa's Workshop is in the process of restoration. In December of 2017, Santa's Candy Castle was featured on an episode of the
Travel Channel Travel Channel (stylized as Trvl Channel since 2018) is an American pay television channel owned by Warner Bros. Discovery, which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United S ...
's ''
Man v. Food ''Man v. Food'' is an American food reality television series. It premiered on December 3, 2008 on the Travel Channel. The program was originally hosted by actor and food enthusiast Adam Richman. In each episode, Richman explores the "big food" o ...
'', hosted by Casey Webb.


References


External links


Official Site
- Contains a history of the attraction, information about events, and their online store. {{Christmas Buildings and structures in Spencer County, Indiana Indiana culture Santa Claus Tourist attractions in Spencer County, Indiana 1935 establishments in Indiana