San Serriffe is a fictional island nation invented for

April Fools' Day April Fools' Day or All Fools' Day is an annual custom on 1 April consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting "April Fools!" at the recipient. Mass media can be involved in these pranks, which may ...

1977, by Britain's ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'' newspaper.''

'
Special Report: San Serriffe.
1 April 1977 It was featured in a seven-page hoax supplement, published in the style of contemporary reviews of foreign countries, commemorating the tenth anniversary of the island's independence, complete with themed advertisements from major companies. The supplement provided an elaborate description of the nation as a tourist destination and developing economy, but most of its place names and characters were

pun A pun, also known as paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of homophoni ...

s and plays on words relating to

printing Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The ...

(such as " sans-serif" and names of common fonts). The original idea was to place the island in the Atlantic Ocean near

Tenerife Tenerife (; ; formerly spelled ''Teneriffe'') is the largest and most populous island of the Canary Islands. It is home to 43% of the total population of the archipelago. With a land area of and a population of 978,100 inhabitants as of Janu ...

, but because of the ground collision of two Boeing 747s there a few days before publication it was moved to the

Indian Ocean The Indian Ocean is the third-largest of the world's five oceanic divisions, covering or ~19.8% of the water on Earth's surface. It is bounded by Asia to the north, Africa to the west and Australia to the east. To the south it is bounded by t ...

, near the

Seychelles Seychelles (, ; ), officially the Republic of Seychelles (french: link=no, République des Seychelles; Creole: ''La Repiblik Sesel''), is an archipelagic state consisting of 115 islands in the Indian Ocean. Its capital and largest city, ...

islands. Because of this late decision, the authors made San Serriffe a moving islanda combination of

coastal erosion Coastal erosion is the loss or displacement of land, or the long-term removal of sediment and rocks along the coastline due to the action of waves, currents, tides, wind-driven water, waterborne ice, or other impacts of storms. The landwa ...

on its west side and deposition on the east cause it to move towards Sri Lanka, with which it will eventually collide, at about . San Serriffe was one of the most famous and successful hoaxes of recent decades; it has become part of the common cultural heritage of literary humour, and a secondary body of literature has been derived from it. The nation was reused for similar hoaxes in 1978, 1980 and 1999. In April 2009 the geography, history and culture of San Serriffe featured heavily in the paper's

cryptic crossword A cryptic crossword is a crossword puzzle in which each clue is a word puzzle. Cryptic crosswords are particularly popular in the United Kingdom, where they originated, Ireland, Israel, the Netherlands, and in several Commonwealth nations, includi ...

Background

The idea for the hoax came from ''The Guardians Special Reports Manager Philip Davies. In a 2007 interview he said "The ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Ni ...

'' was always doing special reports on little countries I'd never heard of. I was thinking about April Fool's Day 1977 and I thought, why don't we just make a country up?" Special Reports editor Stuart St Clair Legge suggested the name San Serriffe.Wainwright, p68 Geoffrey Taylor designed the

semicolon The semicolon or semi-colon is a symbol commonly used as orthographic punctuation. In the English language, a semicolon is most commonly used to link (in a single sentence) two independent clauses that are closely related in thought. When a ...

-shaped map of the island, based on a shrunken version of

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

. Initially, the supplement featuring the fictitious

archipelago An archipelago ( ), sometimes called an island group or island chain, is a chain, cluster, or collection of islands, or sometimes a sea containing a small number of scattered islands. Examples of archipelagos include: the Indonesian Arc ...

was to be a single page. However, the newspaper realised that a larger, more in-depth review would generate greater revenue by running themed advertising alongside the text. These included a request for submissions to a photography competition sponsored by

Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...

: "If you've got a photograph of San Serriffe, Kodak would like to see it."

Reception

In an era before the widespread use of

desktop publishing Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online ...

and

word processing A word is a basic element of language that carries an objective or practical meaning, can be used on its own, and is uninterruptible. Despite the fact that language speakers often have an intuitive grasp of what a word is, there is no conse ...

software, much of the terminology was little-known, the jokes were easily missed, and many readers were fooled. Despite this, many others recognised the joke and became part of it. ''The Guardian'' received hundreds of letters from readers describing memorable holidays to the islands.Wainwright, p74 It also received a letter from the "San Serriffe Liberation Front" critical of the pro-government slant to the supplement. Editor

Peter Preston Peter John Preston (23 May 1938 – 6 January 2018) was a British journalist and author. He was editor of ''The Guardian'' for twenty years, from 1975 to 1995. Early life Peter Preston was born in Barrow upon Soar, Leicestershire, the son of J ...

received letters of complaint from airlines and travel agents due to the disruption caused by customers who refused to believe the islands did not exist.

Legacy

A large body of secondary work about San Serriffe has been written since 1977. A Friends of San Serriffe club was established, with its "life president" writing annual April Fools' Day letters to the paper. Bird & Bull Press published several books about esoteric subjects relating to the country, including ''Booksellers of San Serriffe'', ''First Fine Silver Coinage of the Republic of San Serriffe'' and ''The World's Worst Marbled Papers''.

Donald Knuth Donald Ervin Knuth ( ; born January 10, 1938) is an American computer scientist, mathematician, and professor emeritus at Stanford University. He is the 1974 recipient of the ACM Turing Award, informally considered the Nobel Prize of computer sc ...

offers a reward to anyone finding a mistake in one of his publications, and from October 2008 onwards this has been in the form of a "certificate of deposit" from the fictitious ''Bank of San Serriffe''.

References

Sources

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External links