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S4C (, ''Sianel Pedwar Cymru'', meaning ''Channel Four Wales'') is a
Welsh language
Welsh ( or ) is a Celtic language of the Brittonic subgroup that is native to the Welsh people. Welsh is spoken natively in Wales, by some in England, and in Y Wladfa (the Welsh colony in Chubut Province, Argentina). Historically, it has ...
free-to-air
public broadcast
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
television channel
A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...
. Launched on 1 November 1982, it was the first television channel to be aimed specifically at a Welsh-speaking audience. S4C's headquarters are based in
Carmarthen
Carmarthen (, RP: ; cy, Caerfyrddin , "Merlin's fort" or "Sea-town fort") is the county town of Carmarthenshire and a community in Wales, lying on the River Towy. north of its estuary in Carmarthen Bay. The population was 14,185 in 2011, ...
, at the
University of Wales Trinity Saint David
, image = Crest of TSD.png
, image_size = 200px
, caption = Coat of armsUniversity of Wales Trinity Saint David
, established = 2010 (Saint David's College, Lampeter founded 1822 and opened 1827; royal charter 1828)
, ...
's creative and digital centre, Yr Egin. It also has regional offices in
Caernarfon
Caernarfon (; ) is a royal town, community and port in Gwynedd, Wales, with a population of 9,852 (with Caeathro). It lies along the A487 road, on the eastern shore of the Menai Strait, opposite the Isle of Anglesey. The city of Bangor is ...
and
Cardiff
Cardiff (; cy, Caerdydd ) is the capital and largest city of Wales. It forms a principal area, officially known as the City and County of Cardiff ( cy, Dinas a Sir Caerdydd, links=no), and the city is the eleventh-largest in the United Kingd ...
. As of 2019–20, S4C had an average of 101 employees.
S4C is the fourth-oldest terrestrial television channel in Wales after
BBC One
BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, ...
,
ITV and
BBC Two.
As with
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
(which launched the next day in the rest of the UK), S4C commissions all of its programmes from independent producers.
BBC Cymru Wales
BBC Cymru Wales is a division of the BBC and the main public broadcaster in Wales.
It is one of the four BBC national regions, alongside the BBC English Regions, BBC Northern Ireland and BBC Scotland. Established in 1964, BBC Cymru Wales is b ...
produces programmes for S4C as part of its public service remit, including the news service ''
Newyddion
''Newyddion S4C'' (''S4C News'') is a Welsh-language news programme consisting of Welsh, UK, and international news, produced daily by BBC Cymru Wales and broadcast on S4C.
Overview
The main evening programme (branded ) is broadcast each wee ...
''. From its launch until 2010, S4C also carried
English-language programming acquired from Channel 4, which could not be received over-the-air in most of Wales; these programmes aired in non-peak hours, and did not always air in pattern with Channel 4's scheduling.
On
digital terrestrial television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...
, S4C has broadcast exclusively in Welsh since the platform's launch in 1998, with the existing bilingual schedule continuing on analogue television. After the completion of the
digital switchover in Wales on 31 March 2010, Channel 4 became available on
Freeview Freeview may refer to:
* Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia
* Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand
*Freeview (UK), ...
, and S4C ceased its carriage of English-language programmes. S4C offers translated, English-language
subtitles for its Welsh programming.
Pre-launch
Before the launch of S4C on Monday 1 November 1982, Welsh speakers had been served by occasional programmes in Welsh, broadcast as regional opt-outs on
BBC Cymru Wales
BBC Cymru Wales is a division of the BBC and the main public broadcaster in Wales.
It is one of the four BBC national regions, alongside the BBC English Regions, BBC Northern Ireland and BBC Scotland. Established in 1964, BBC Cymru Wales is b ...
and
HTV Cymru Wales (the
ITV franchise in Wales), usually at off-peak or inconvenient times. This was unsatisfactory for Welsh speakers, who saw the arrangement as a sop, and at the same time an annoyance for non-Welsh speakers, who found the English-language programmes seen in the rest of the UK often rescheduled or not transmitted at all.
On 14 September 1962, the ITV network had created a licence area for
North
North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating direction or geography.
Etymology
The word ''north ...
and
West Wales
West Wales ( cy, Gorllewin Cymru) is not clearly defined as a particular region of Wales. Some definitions of West Wales include only Pembrokeshire, Ceredigion and Carmarthenshire, which historically comprised the Welsh principality of ''Deheub ...
, which was awarded to ''Wales (West and North) Limited''. This traded as
Teledu Cymru and provided significant levels of Welsh-language programming. However, problems with transmission infrastructure and poor market research led to financial difficulties within two years, and after going bankrupt, the station was taken over by its neighbour
Television Wales and the West
Television Wales and the West (TWW) was the British Independent Television (commercial television) contractor for a franchise area that initially served South Wales and West of England (franchise awarded 26 October 1956, started transmissions o ...
.
During the 1970s, Welsh-language activists had campaigned for a television service in the language, which already had its own radio station,
BBC Radio Cymru
BBC Radio Cymru is a Welsh language radio network owned and operated by BBC Cymru Wales, a division of the BBC. It broadcasts on two stations across Wales on FM, DAB, digital TV and online.
The main network broadcasts for hours a day from ...
. Both the Conservative and Labour parties promised a Welsh-language fourth channel, if elected to government in the
1979 general election. Shortly after the Conservatives won a majority in the election, the new
Home Secretary
The secretary of state for the Home Department, otherwise known as the home secretary, is a senior minister of the Crown in the Government of the United Kingdom. The home secretary leads the Home Office, and is responsible for all national s ...
,
William Whitelaw
William Stephen Ian Whitelaw, 1st Viscount Whitelaw, (28 June 1918 – 1 July 1999) was a British Conservative Party politician who served in a wide number of Cabinet positions, most notably as Home Secretary from 1979 to 1983 and as ''de fac ...
, decided against a Welsh fourth channel, and suggested that, except for an occasional opt-out, the service should be the same as that offered in the rest of the UK. This led to acts of civil disobedience, including refusals to pay the
television licence
A television licence or broadcast receiving licence is a payment required in many countries for the reception of television broadcasts, or the possession of a television set where some broadcasts are funded in full or in part by the licence ...
fee, thereby running the risk of prosecution or even a prison sentence, and sit-ins in BBC and HTV studios. Some took more extreme measures, including attacking television transmitters in Welsh-speaking areas.
On 17 September 1980, the former president of
Plaid Cymru
Plaid Cymru ( ; ; officially Plaid Cymru – the Party of Wales, often referred to simply as Plaid) is a centre-left to left-wing, Welsh nationalist political party in Wales, committed to Welsh independence from the United Kingdom.
Plaid wa ...
,
Gwynfor Evans
Gwynfor Richard Evans (1 September 1912 – 21 April 2005) was a Welsh politician, lawyer and author. He was President of the Welsh political party Plaid Cymru for thirty-six years and was the first Member of Parliament to represent it at Westmi ...
, threatened to go on hunger strike if the
Conservative
Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
government of
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013) was Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party from 1975 to 1990. She was the first female British prime ...
did not honour its commitment to provide a Welsh-language television service. S4C started broadcasting on 1 November 1982, broadcasting around 22 hours a week of programmes, mostly during prime time with a teatime slot for children with English language programmes from
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
, rescheduled to fit around the Welsh programmes.
Relocation
In September 2013, S4C began a study into the possible relocation of its headquarters. S4C’s former headquarters, which opened in 1991, were located at Parc Ty Glas Industrial Estate,
Llanishen
Llanishen (Welsh language, Welsh Llanisien ''llan'' church + ''Isien'' Saint Isan) is a district and Community (Wales), community in the north of Cardiff, Wales. Its population as of the United Kingdom Census 2011, 2011 census was 17,417. Lla ...
, following a move from Cathedral Road and Sophia Close in
Pontcanna, Cardiff. In January 2013, a new multi-use media centre was opened on its Llanishen site. In March 2014, it was announced that Carmarthen was the winner with a bid led by the
University of Wales Trinity Saint David
, image = Crest of TSD.png
, image_size = 200px
, caption = Coat of armsUniversity of Wales Trinity Saint David
, established = 2010 (Saint David's College, Lampeter founded 1822 and opened 1827; royal charter 1828)
, ...
. The university owns the land where the Canolfan S4C Yr Egin (S4C Yr Egin Centre) would be built. The building would also be home to other companies in the creative industries. There was a strong bid for relocation to Caernarfon, where the channel had a pre-existing office, but there was disappointment that the bid was unsuccessful. In 2016, it was revealed that S4C was paying £3 million upfront rent to UWTSD, and that it would pay rent over the next 20 years. Concern was expressed about the arrangement and the lack of transparency around commercial payments between two publicly funded bodies. The University of Wales Trinity Saint David applied for funding for the building work and received £3m from the Welsh Government and a further £3m from the Swansea Bay city deal.
In June 2018, it was revealed that more staff would be leaving the channel than moving to work in Carmarthen. S4C started relocating to the new building from September 2018, and 54 jobs moved to the new HQ. An office in Cardiff was retained for technical purposes until full changeover to the new BBC Wales Headquarters, with 70 staff there. A significant percentage of the technical posts were to transfer to the BBC. In September 2018, S4C committed to ten years of lease on its Caernarfon office at Doc Fictoria (Victoria Dock), which has 12 full-time staff, and was opened in 2008. In January 2021 S4C's Presentation, Library, Promotion and Commercial departments moved to BBC Wales headquarters in Central Square, Cardiff. The first programmes were broadcast from there 27 January 2021, beginning with the channel's children's service, Cyw, at 6:00 a.m. Liz Scourfield's first live presentation aired later that morning, before the news bulletin at 12:00.
Programming
S4C's remit is to provide a service which features a wide range of programmes in the Welsh language. Like
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
, S4C does not produce programmes of its own; instead, it commissions programmes from
BBC Cymru Wales
BBC Cymru Wales is a division of the BBC and the main public broadcaster in Wales.
It is one of the four BBC national regions, alongside the BBC English Regions, BBC Northern Ireland and BBC Scotland. Established in 1964, BBC Cymru Wales is b ...
and independent producers (although the quantity purchased from
ITV Cymru Wales
ITV Cymru Wales, previously known as Harlech Television and HTV Wales, is the ITV franchise for Wales. The new separate licence began on 1 January 2014, replacing the long-serving dual franchise region serving Wales and the West of England.
L ...
has greatly reduced since the early years of S4C), and it has particularly developed a reputation for commissioning children's animation, such as ''
SuperTed
''SuperTed'' is a Welsh superhero animated television series about an anthropomorphic teddy bear with superpowers, created by writer and animator Mike Young. Originally created by Young as a series of stories to help his son overcome his fear o ...
'', ''
Rocky Hollow'', ''
Fireman Sam
''Fireman Sam'' ( Welsh: ') is a Welsh animated children's television series about a fireman named Sam, his fellow firefighters, and other residents in the fictional Welsh rural village of Pontypandy (a portmanteau of two real towns, Pontypridd ...
'' (also broadcast by the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
)
Wil Cwac Cwac
''Wil Cwac Cwac'' is a Welsh-language animated television series produced by Siriol Animation for S4C in 1982. It is based on a series of children's books written in the early 1930s by Jennie Thomas and J. O. Williams (including the famous We ...
(shown on ITV), ''
Gogs'', ''
Shakespeare: The Animated Tales'', ''
Animated Tales of the World
''Animated Tales of the World'' is a 2001 animated series that aired on HBO and S4C. It was produced by Children's Television Trust International and Christmas Films for S4C and Channel 4. The series is an anthology serie adapting a unique s ...
'' and the 1992–1996 French co-production ''Natalie''.
BBC Cymru Wales
BBC Cymru Wales is a division of the BBC and the main public broadcaster in Wales.
It is one of the four BBC national regions, alongside the BBC English Regions, BBC Northern Ireland and BBC Scotland. Established in 1964, BBC Cymru Wales is b ...
fulfils its public service requirement by producing programmes in Welsh, including ''
Newyddion
''Newyddion S4C'' (''S4C News'') is a Welsh-language news programme consisting of Welsh, UK, and international news, produced daily by BBC Cymru Wales and broadcast on S4C.
Overview
The main evening programme (branded ) is broadcast each wee ...
'', S4C's news bulletin, and a soap opera, ''
Pobol y Cwm
''Pobol y Cwm'' (''People of the Valley''; ) is a Welsh-language soap opera produced by the BBC since October 1974. The longest-running television soap opera produced by the BBC, ''Pobol y Cwm'' was originally transmitted on BBC One Wales and l ...
'', and providing them to S4C free of charge. It has also provided (or licensed) Welsh-language versions of English-language programmes, such as the original ''
Teletubbies
''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on t ...
''. On the analogue service, S4C showed programmes produced for Channel 4 in the rest of the United Kingdom – either
simultaneously or time-shifted – outside of peak hours. These programmes were provided to S4C by Channel 4, free of charge.
To make content more accessible to English speakers, all Welsh-language programming carries English subtitles. Originally these were on
Sbectel teletext page 888, with Welsh subtitles on page 889, with both subtitle languages now also available on digital television platforms. For speakers of English who are learning Welsh, certain programmes, particularly children's programmes ''Planed Plant Bach'' (now
Cyw) and ''Planed Plant'' (now
Stwnsh), carry subtitles featuring Welsh subtitles with additional English translations in brackets next to more difficult Welsh-language words. TV films produced for S4C have received some good foreign reviews; ''
Hedd Wyn
Hedd Wyn (born Ellis Humphrey Evans, 13 January 188731 July 1917) was a Welsh-language poet who was killed on the first day of the Battle of Passchendaele during World War I. He was posthumously awarded the bard's chair at the 1917 National ...
'' was nominated for the Best Foreign Language Oscar in 1994 and ''
Solomon & Gaenor'' was nominated in 2000.
The S4C analogue signal also spilled over on to the east coast of Ireland. In the past it was rebroadcast in a number of areas there on
UHF terrestrial signals by so-called '
deflectors'. Up until the 1990s, S4C was also carried by some Irish
cable
Cable may refer to:
Mechanical
* Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof
* Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
and
MMDS providers before being replaced by Channel 4. The S4C channels continue to be available in the Republic of Ireland via the Freesat satellite service.
Up until 2009, S4C ran its own
teletext
A British Ceefax football index page from October 2009, showing the three-digit page numbers for a variety of football news stories
Teletext, or broadcast teletext, is a standard for displaying text and rudimentary graphics on suitably equipp ...
service,
Sbectel (''"Sbec"'', Welsh for "a peek" or "a glimpse", and a reference to an S4C schedule insert formerly included in the ''
TVTimes
''TV Times'' is a British television listings magazine published by Future plc. It was originally published by Independent Television Publications, owned by the participating ITV companies. The magazine was acquired by IPC Media in 1989, whic ...
'' issues for the
HTV Wales
ITV Wales and West, previously known as Harlech Television (HTV), was an ITV franchise area in the United Kingdom until 31 December 2013, licensed to a broadcaster by the regulator Ofcom.
There is no channel, past or present, named "ITV Wales ...
region).
Viewing figures
13.5 million people throughout the UK watched S4C on television at some time during 2020–2021. The number of people who watched S4C on TV every week throughout the UK increased from 702,000 in 2019–2020 to 823,000 in 2020–2021. On an average week in 2020–2021, approximately 321,000 people in Wales watched S4C on TV. 150,000 Welsh speakers in Wales watched S4C each week during this period. 20,200 was the average audience in the peak hours during 2020–2021.
The
BARB
Barb or the BARBs or ''variation'' may refer to:
People
* Barb (name), a list of people and fictional characters with the given name or surname
* Barb, a term used by fans of Nicki Minaj to refer to themselves
* The Barbs, a band
Places
* Barb, ...
rolling four-week viewing figures for January 2022 were 0.05% across the UK. If scaled up for Wales alone, this would be just a 1.0% audience share.
The programme that enjoyed the channel's highest viewing figures in 2019-2020 was ''
Sgorio
() is a Welsh-language football television programme produced by Rondo Media for S4C. First broadcast on 5 September 1988, it is one of S4C's longest-running shows and renowned for its coverage of European football, but for the first few years ...
s'' coverage of
Wales' Euro 2020 qualifier match against
Hungary
Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the ...
in November 2019, which drew 366,000 viewers.
There were also 38.2 million viewing sessions of S4C content on
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
,
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
and
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
in 2018–2019, with 8.6 million viewing sessions of S4C content on S4C Arlein and
BBC iPlayer.
Digital channels
When
digital terrestrial television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...
launched in 1998, S4C added a second, full-time Welsh-language channel called S4C Digidol ('digital') on 1 November 1998. Following the switch-off of analogue terrestrial signals on 31 March 2010, Wales became the first fully digital region in the UK, with both S4C and Channel 4 becoming available to all homes. As a result, S4C now broadcasts solely in the Welsh language and, as well as on
Freeview Freeview may refer to:
* Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia
* Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand
*Freeview (UK), ...
in Wales, is available throughout Britain, Ireland and the rest of western Europe on
Freesat
Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Digital UK. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008. Free ...
and
Sky
The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space.
In the field of astronomy, ...
. A review commissioned by the
Department for Culture, Media and Sport
, type = Department
, logo = Department for Digital, Culture, Media and Sport logo.svg
, logo_width =
, logo_caption =
, seal =
, seal_width =
, seal_caption =
, picture = Gove ...
in 2004 suggested that "S4C should operate a single core service after digital switchover".
In addition, S4C also operated a sister channel,
S4C2 (S4C Dau) until 2010. It formerly broadcast coverage of the
National Assembly for Wales
The Senedd (; ), officially known as the Welsh Parliament in English and () in Welsh, is the devolved, unicameral legislature of Wales. A democratically elected body, it makes laws for Wales, agrees certain taxes and scrutinises the Welsh Go ...
when in session. The programme content was provided by the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
who, from January 2010, now make it available online and via