Ronald Heard (December 21, 1948 – March 7, 2017) was an American

professional wrestler Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...

, best known under the

name A name is a term used for identification by an external observer. They can identify a class or category of things, or a single thing, either uniquely, or within a given context. The entity identified by a name is called its referent. A personal ...

"The Outlaw" Ron Bass. His

gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...

was a Texan cowboy who entered

World Wrestling Federation World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

(WWF) rings to the sound of a

bullwhip A bullwhip is a single-tailed whip, usually made of braided leather or nylon, designed as a tool for working with livestock or competition. Bullwhips are pastoral tools, traditionally used to control livestock in open country. A bullwhip's leng ...

Professional wrestling career

National Wrestling Alliance (1971–1987)

Heard started wrestling as Ron Bass in 1971 in the Gulf Coast territory. Throughout the 1970s, he performed primarily in

National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling professional wrestling promotion, promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA ...

territories. He was known as "Cowboy" Ron Bass, Sam Oliver Bass, and "Outlaw" Ron Bass, depending on which territory he was working at the time. In the early 1980s, he wrestled in

Championship Wrestling from Florida Championship Wrestling from Florida (CWF) was the corporate and brand name of the Tampa, Florida wrestling office existing from 1961, when Eddie Graham first bought into the promotion, until 1987, when it closed down. It is also referred to as ...

and

Jim Crockett Promotions Jim Crockett Promotions Inc. is a family-owned professional wrestling promotion headquartered in Charlotte, North Carolina, United States, restarted by Jim Crockett's son and Jim Crockett Jr's brother, David Crockett. Founded in 1931, the promot ...

, frequently teaming with Black Bart as The Long Riders in both promotions. He also teamed and feuded with

Barry Windham Barry Clinton Windham (born July 4, 1960) is an American retired professional wrestler. The son of wrestler Blackjack Mulligan, he is best known for his appearances with the National Wrestling Alliance (NWA) and World Championship Wrestling (WCW). ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

. As a face he would feud with

Angelo Mosca Angelo Valentino Mosca (February 13, 1937 – November 6, 2021) was an American professional football player and professional wrestler. He was a defensive lineman in the Canadian Football League (CFL). As a wrestler, Mosca was known by the nick ...

and

Kendo Nagasaki Kendo Nagasaki is a professional wrestling stage name, used as a gimmick of that of a Japanese Samurai warrior with a mysterious past and even supernatural powers of hypnosis. The name derives from the modern martial art of Japanese fencing ( K ...

. Bass would later turn heel after turning on

Dusty Rhodes Virgil Riley Runnels Jr. (October 11, 1945 – June 11, 2015), better known as "The American Dream" Dusty Rhodes, was an American professional wrestler, booker, and trainer who most notably worked for the National Wrestling Alliance, Jim Crocket ...

during a match where Bass was a special referee in a match against

Harley Race Harley Leland Race (April 11, 1943 – August 1, 2019) was an American professional wrestler, promoter, and trainer. Race wrestled in the National Wrestling Alliance (NWA), the American Wrestling Association (AWA), the World Wrestling Federatio ...

, costing Rhodes the NWA title. Bass' feud with Barry Windham (over a saddle given to Bass by

) led to Windham losing a "loser-leaves-town" match to Bass and coming back to wrestle as the masked "Dirty Yellow Dog. "

World Wrestling Federation (1987–1989)

In 1987, Bass (using the "Outlaw" name) went to the

(WWF), where he voiced challenges to the likes of

WWF champion The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, representing the Raw brand division. It is one of two world titles on WWE's main roster, alongside SmackDown ...

Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...

and

Brutus Beefcake Edward Harrison Leslie (born April 21, 1957) is an American retired professional wrestler, best known for his work in the World Wrestling Federation (WWF) under the ring name Brutus "The Barber" Beefcake. He later worked for World Championship ...

. A feud between Bass and

Blackjack Mulligan Robert Deroy Windham (November 25, 1942 – April 7, 2016), better known by his ring name Blackjack Mulligan, was an American professional wrestler and American football player. He was the father of wrestlers Barry and Kendall Windham, father-in ...

appeared to be in the works over which one was the toughest wrestler to come out of Texas, but Mulligan abruptly left the WWF before any matches could take place between the two. Bass would then settle into a role in the midcard position, wrestling against Hillbilly Jim, Lanny Poffo and Sam Houston. Later on he was part of the five-man team captained by

The Honky Tonk Man Roy Wayne Farris (born January 25, 1953), better known by the ring name The Honky Tonk Man, is an American retired professional wrestler. He previously wrestled for World Championship Wrestling (WCW) and World Wrestling Federation (WWF, now WWE ...

at the inaugural Survivor Series

pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program guid ...

Thanksgiving Day Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden a ...

1987. He also participated in the very first

Royal Rumble The Royal Rumble is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after the Royal Rumble match, a modified battle roya ...

and the 20-man battle royal at

WrestleMania IV WrestleMania IV was the fourth annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on March 27, 1988, at the Historic Atlantic City Convention Hall in Atl ...

. He was eliminated at the latter event by the

Junkyard Dog Sylvester Ritter (December 13, 1952 – June 1, 1998) was an American professional wrestler and college football player, best known for his work in Mid-South Wrestling and the World Wrestling Federation as the Junkyard Dog (or JYD), a nickname h ...

; a feud between the two began in the months after WrestleMania after Bass choked and dragged the Dog with his

, "Miss Betsy," in a sneak attack on ''Wrestling Challenge''. He also joined Gorilla Monsoon at the broadcast table one week on ''Wrestling Challenge'' to cover for Bobby "The Brain" Heenan, who was recovering from his storyline injury from Ken Patera. At the 1988

King of the Ring King of the Ring was a professional wrestling pay-per-view (PPV) and WWE Network event produced by WWE, a Connecticut-based professional wrestling promotion. The PPV event was held annually in June and was established in 1993 when the promotio ...

tournament, Bass qualified for the final after beating a young

Shawn Michaels Michael Shawn Hickenbottom (born July 22, 1965), better known by his ring name Shawn Michaels, is an American retired professional wrestler. He is signed to WWE as Senior Vice President of Talent Development Creative. Widely regarded as one of ...

but was paid by Ted DiBiase to fake an injury. Bass began a feud with Beefcake in August 1988, gouging Beefcake's head open with his spurs ("Bret" and "Bart") on an episode of '' Superstars of Wrestling''; the attack caused Beefcake to miss his scheduled Intercontinental championship match against the Honky Tonk Man at the first

SummerSlam SummerSlam is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. Dubbed "The Biggest Party of the Summer", it is considered WWE's secon ...

event on August 29. Bass and Honky co-captained a five-man contingent against a team captained by Beefcake and the Ultimate Warrior at the second Survivor Series in November. Bass and teammate

Greg Valentine Jonathan Anthony Wisniski (born September 20, 1951) is a retired American professional wrestler, better known as Greg "The Hammer" Valentine. He is the son of wrestler Johnny Valentine. Over five decades, Valentine held more than 40 championship ...

were eliminated by Warrior in succession in the final minute of the match. On the January 7, 1989 ''

Saturday Night's Main Event XIX ''Saturday Night's Main Event'' is an American professional wrestling television program that is produced by WWE (known at the time of launch as the World Wrestling Federation). Premiering in 1985, it originally aired on NBC in the United Sta ...

'', Bass lost to Beefcake via sleeperhold in a

hair vs. hair match Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...

. He competed in the 1989 Royal Rumble (sans hair). After Bass' feud with Beefcake, he was used mainly as a

preliminary wrestler In professional wrestling slang, a job is a losing performance in a wrestling match. It is derived from the euphemism "doing one's job", which was employed to protect information related to kayfabe from being revealed. The term can be used a numbe ...

and left the WWF in March.

Retirement

Bass wrestled in the independents before retiring in 1991 due to the injuries sustained over his career. In 2005, he made an appearance at

WrestleReunion WrestleReunion (or Wrestle Reunion) is a professional wrestling event, and fan convention, founded by Sal Corrente in 2005. WrestleReunion 1 The first WrestleReunion event occurred January 29, 2005, at Doubletree Hotel in Tampa, Florida. The ...

on January 29 and teamed with

Larry Zbyszko Lawrence Whistler (born December 5, 1951), better known by the ring name Larry Zbyszko, is an American retired professional wrestler. He is perhaps best known for his feud with his mentor, Bruno Sammartino, during the early 1980s as well as his ...

to defeat Barry Windham and

Mike Rotunda Lawrence Michael Rotunda (born March 30, 1958) is an American retired professional wrestler. He is best known for his appearances with the World Wrestling Federation and World Championship Wrestling in the 1980s and 1990s under the ring names Mik ...

. Bass and

Brian Blair Brian Leslie Blair (born January 12, 1957) is an American retired professional wrestler and politician. He is best known for his appearances with the World Wrestling Federation (WWF) under the ring name B. Brian Blair as one half of the tag t ...

both starred in the film ''Silent Times'' directed by Geoff Blanchette and Christopher Annino, which was released in 2018. Bass plays a 1920s professional football coach named Coach Joseph Arcarese.

Personal life and death

After retiring, Heard returned to

Tampa, Florida Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...

, where he

golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping wi ...

ed, became religious, and earned his bachelor's degree from

Arkansas State University Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the Osage la ...

. Subsequently, he worked in sales in Florida's construction market. He also became an

Amway Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and it ...

salesman in the Tampa area. He had one son, named Joe, who debuted as a professional wrestler in September 2019, competing under the ring name Ron Bass, Jr. In July 2016, Heard was named part of a

class action A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class actio ...

lawsuit filed against WWE which alleged that wrestlers incurred traumatic brain injuries during their tenure and that the company concealed the risks of injury. The suit was litigated by attorney Konstantine Kyros, who has been involved in a number of other lawsuits against WWE. Following his death, in December 2018, Kyros' law firm received a postmortem report from the Heard family stating he had suffered from

Chronic traumatic encephalopathy Chronic traumatic encephalopathy (CTE) is a neurodegenerative disease linked to repeated trauma to the head. The encephalopathy symptoms can include behavioral problems, mood problems, and problems with thinking. The disease often gets worse o ...

, which has become common among professional wrestlers. Over a year after his death, US District Judge

Vanessa Lynne Bryant Vanessa Lynne Bryant (born January 27, 1954) is a Senior United States district judge of the United States District Court for the District of Connecticut. Early life Bryant was born in Queens, New York, and graduated from Howard University wit ...

dismissed the lawsuit in September 2018. In March 2017, Heard was hospitalized due to a burst appendix. He died on March 7 at the age of 68 due to complications following surgery.

Championships and accomplishments

All Japan Pro Wrestling (AJPW/AJP) or simply All Japan is a Japanese professional wrestling promotion established on October 21, 1972 when Giant Baba split away from the Japanese Wrestling Association and created his own promotion. Many wrestlers had left with Baba, ...

NWA International Tag Team Championship ''This was a regional NWA championship based in Japan. For the version of this title that was promoted in NWA All Star Wrestling in Canada, see NWA International Tag Team Championship (Vancouver version).'' The NWA International Tag Team Champio ...

( 1 time) - with

Stan Hansen John Stanley Hansen II (born August 29, 1949) is an American retired Professional wrestling, professional wrestler. Hansen is known for his Glossary of professional wrestling terms#S, stiff wrestling style, which he attributes to his poor eyesigh ...

* Central States Wrestling **

NWA Central States Tag Team Championship The NWA Central States Tag Team Championship was the primary tag team championship for the Heart of America Sports Attractions / Central States Wrestling promotion from 1979 until the promotion ceased to exist in 1988. The Central States Tag Team ...

( 1 time) - with Ken Mantell *

NWA Florida Bahamian Championship The NWA Florida Bahamas Championship was a title that existed in Championship Wrestling from Florida from 1982 until 1987. It was also known as the NWA Bahama Island Championship. Title history Footnotes See also * Ring Warriors *National ...

( 1 time) **

NWA Florida Global Tag Team Championship The NWA Florida Global Tag Team Championship was a major tag team title in Florida Championship Wrestling from 1982 until fall 1983, when it was replaced by the NWA Florida United States Tag Team Championship. Title history See also * List o ...

( 1 time) - with

NWA Florida Heavyweight Championship The NWA Florida Heavyweight Championship was a major title in Championship Wrestling from Florida, USA and is now the major title in NWA Florida Wrestling Alliance. It started in 1937 and was abandoned in 1949. It was picked back up in 1966 by C ...

(

2 times "2 Times" is a song co-written and recorded by British Italian-based singer Ann Lee. It was released in 1999 as the lead single from her debut album, ''Dreams'' (1999). The single entered and peaked at number two on the UK Singles Chart. Outside ...

) ** NWA Southern Heavyweight Championship ''(Florida version)'' (

) ** NWA United States Tag Team Championship ''(Florida version)'' ( 4 times) - with Black Bart (3), and

One Man Gang George Gray (born February 12, 1960) is an American retired professional wrestler, better known by his ring name, (The) One Man Gang. For two years in the World Wrestling Federation (WWF), he was Akeem "The African Dream". Prior to this, he w ...

(1) *

Georgia Championship Wrestling Georgia Championship Wrestling was an American professional wrestling promotion based in Atlanta, Georgia. The promotion was affiliated with what had been the world's top sanctioning body of championship titles for decades before, the National W ...

NWA National Heavyweight Championship The NWA National Championship is a professional wrestling championship owned and promoted by the U.S.-based, National Wrestling Alliance (NWA). The current champion is Cyon, who is in his first reign. The championship was established in January ...

( 1 time) * Gulf Coast Championship Wrestling - Southeastern Championship Wrestling ** NWA Gulf Coast Heavyweight Championship ( 1 time) **

NWA Gulf Coast Tag Team Championship The NWA Gulf Coast Tag Team Championship was the main tag team championship in Gulf Coast Championship Wrestling or NWA Gulf Coast. The Gulf Coast tag team championship is the successor for GCCW's version of the NWA Southern Tag Team Championship ...

(

) – with Don Bass (1) and Dutch Bass (1) ** NWA Southeastern Heavyweight Championship ''(Northern Division)'' ( 1 time) **

NWA Southeastern Tag Team Championship The NWA Southeastern Tag Team Championship was the major tag team title in the National Wrestling Alliance's Alabama territory known as Continental Championship Wrestling, Southeastern Championship Wrestling. It existed from 1974 until November 19 ...

( 1 time) - with

Randy Rose Randall Alls (born July 19, 1956) is an American retired professional wrestler, better known by his ring name, Randy Rose. Professional wrestling career Randy Rose began his career in 1974 in Tennessee. In 1980, Rose formed a tag team with Denn ...

NWA Tennessee Tag Team Championship The NWA Tennessee Tag Team Championship was a secondary tag team title promoted as the name indicates mainly in the Tennessee region from 1967 until 1977, first by ''Gulf Coast Championship Wrestling'' and occasionally NWA Mid-America from 1967 to ...

(

) - with Don Bass * Mid-Atlantic Championship Wrestling / Jim Crockett Promotions ** NWA Brass Knuckles Championship ''(Mid-Atlantic version)'' ( 1 time) **

NWA Mid-Atlantic Heavyweight Championship The NWA Mid-Atlantic Heavyweight Championship was a professional wrestling championship promoted in Jim Crockett Promotions (JCP), a territory-promotion governed by the National Wrestling Alliance (NWA). Title history On October 13, 1970, the ch ...

( 1 time) **

NWA Mid-Atlantic Tag Team Championship The NWA Mid-Atlantic Tag Team Championship was a tag team title defended in the National Wrestling Alliance's NWA Mid-Atlantic territory. The championship was originally created in the summer of 1968 and was originally named the NWA Atlantic Co ...

( 1 time) - with Black Bart ** NWA Television Championship ( 1 time) *

NWA Hollywood Wrestling NWA Hollywood Wrestling (sometimes referred to as NWA Los Angeles) was a professional wrestling promotion headquartered in Los Angeles, California in the United States that promoted professional wrestling matches throughout Southern California. It ...

NWA Americas Tag Team Championship The NWA Americas Tag Team Championship was a professional wrestling tag team title in the National Wrestling Alliance's NWA Hollywood Wrestling based out of Los Angeles, California. The championship began as the WWA World Tag Team Championship f ...

( 3 times) - with Dr. Hiro Ota (1), Moondog Lonnie Mayne (1), and

Roddy Piper Roderick George Toombs (April 17, 1954 – July 31, 2015), better known as "Rowdy" Roddy Piper, was a Canadian professional wrestler, amateur wrestler, and actor. In professional wrestling, Piper was best known to international audiences for hi ...

(1) *

NWA Mid-America NWA Mid-America was a professional wrestling promotion territory under the umbrella of the National Wrestling Alliance (NWA) that promoted shows in Tennessee, Kentucky and Alabama from the 1940s until 1981. The company was founded in the 1940s by N ...

Continental Wrestling Association Continental Wrestling Association (later the Championship Wrestling Association) was a wrestling promotion managed by Jerry Jarrett. The CWA was the name of the "governing body" for the Championship Wrestling, Inc. promotion which was usually ref ...

** AWA Southern Heavyweight Championship (

) **

AWA Southern Tag Team Championship The AWA Southern Tag Team Championship was a professional wrestling tag team title in the Tennessee area from the 1940s through the late 1980s. It was originally named the NWA Southern Tag Team Championship ''(Mid-America version)'' from its ince ...

( 1 time) - with

Stan Lane Wallace Stanfield "Stan" Lane (born August 5, 1953) is an American retired professional wrestler and color commentator. He is best known for his appearances with the Continental Wrestling Association (CWA), Jim Crockett Promotions and World Champi ...

NWA Mid-America Heavyweight Championship The NWA Mid-America Heavyweight Championship is a professional wrestling title defended in the US states of Tennessee and Alabama. The title began in 1957 and lasted first until 1980 when it was first abandoned when Jerry Jarrett took over the Mi ...

( 1 time) **

NWA United States Tag Team Championship The NWA United States Tag Team Championship is a name used for several secondary tag team championship used by various National Wrestling Alliance (NWA) members since 1958. There are eleven different versions of the NWA United States Tag Team Champ ...

(''Mid-America version'') ( 1 time) – with Don Bass *

NWA Tri-State The Universal Wrestling Federation was a 1986 re-branding of wrestler-turned-owner Bill Watts' Mid-South Wrestling promotion. Watts' goal was to elevate his promotion from a relatively smaller, regional-level business, to a national-level rival ...

NWA Arkansas Heavyweight Championship The NWA Arkansas Heavyweight Championship was a professional wrestling championship sanctioned by the National Wrestling Alliance and defended in its Arkansas territory. Title history See also *National Wrestling Alliance The National Wres ...

( 1 time) *

Pacific Northwest Wrestling Pacific Northwest Wrestling (PNW) (also known as Big Time Wrestling and Portland Wrestling) is the common name used to refer to several different professional wrestling companies, both past and present, based in Portland, Oregon, United States. T ...

NWA Pacific Northwest Heavyweight Championship The NWA Pacific Northwest Heavyweight Championship was a professional wrestling championship sanctioned by the National Wrestling Alliance and defended in its member promotion Pacific Northwest Wrestling, which promoted shows in the U.S. states of ...

( 1 time) **

NWA Pacific Northwest Tag Team Championship The NWA Pacific Northwest Tag Team Championship was a professional wrestling championship sanctioned by the National Wrestling Alliance and defended in its member promotion Pacific Northwest Wrestling, which promoted shows in the U.S. states of ...

(

) - with John Anson (1) and

Moondog Mayne Ronald Doyle "Lonnie" Mayne (September 12, 1944 – August 14, 1978) was an American professional wrestler in the 1960s and 1970s who frequently went by the name Moondog Mayne. He wrestled in various National Wrestling Alliance territories, as w ...

(1) *''

Pro Wrestling Illustrated ''Pro Wrestling Illustrated'' (''PWI'') is an American internationally sold professional wrestling magazine that was founded in 1979 by publisher Stanley Weston. ''PWI'' is headquartered in Blue Bell, Pennsylvania, and published by Kappa Publish ...

'' **PWI ranked him # 294 of the 500 best singles wrestlers during the "PWI Years" in 2003. *''Ring Around The Northwest Newsletter'' **Wrestler of the Year (1977)

References

External links

Ron Bass biography at WWE's Where are they Now? page
{{DEFAULTSORT:Bass, Ron 1948 births 2017 deaths American male professional wrestlers Arkansas State University alumni Deaths from appendicitis NWA/WCW World Television Champions People from Harrisburg, Arkansas People from Pampa, Texas Professional wrestlers from Arkansas Professional wrestlers with chronic traumatic encephalopathy The Heenan Family members 20th-century professional wrestlers NWA National Heavyweight Champions NWA Florida Global Tag Team Champions NWA Florida Heavyweight Champions NWA Florida Bahamian Champions NWA Southern Heavyweight Champions (Florida version) NWA United States Tag Team Champions (Florida version) NWA Americas Tag Team Champions NWA International Tag Team Champions