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Robert Scoble (born January 18, 1965) is an American
blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
,
technical evangelist A technology evangelist is a person who builds a critical mass (sociodynamics), critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism ...
, and
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
. Scoble is best known for his
blog A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...
, ''Scobleizer'', which came to prominence during his tenure as a
technology evangelist A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism'' is borrowed from the context ...
at
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...
. He later worked for
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
as a video blogger, and then
Rackspace Rackspace Technology, Inc. is an American cloud computing company based in Windcrest, Texas, an inner suburb of San Antonio, Texas. The company also has offices in Blacksburg, Virginia, and Austin, Texas, as well as in Australia, Canada, United ...
and the Rackspace-sponsored community site ''Building 43'' promoting breakthrough technology and startups.


Early life and education

Scoble was born in New Jersey in 1965, and grew up about a kilometer from
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
’s head office in
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Cou ...
. In 1993, he dropped out without finishing his degree in
journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the " news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (p ...
from
San Jose State University San José State University (San Jose State or SJSU) is a public university in San Jose, California. Established in 1857, SJSU is the oldest public university on the West Coast and the founding campus of the California State University (CSU) ...
’s School of Journalism and Mass Communications.


Career


Microsoft

In June 2003, Scoble accepted a position at Microsoft. ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
'' described Scoble’s influence in its February 15, 2005 edition: An article that describes Scoble’s role at Microsoft On June 10, 2006, Scoble announced Robert posting about why he left Microsoft he was leaving Microsoft to join Podtech.net as vice president of media development with a higher salary accompanied by "a quite aggressive stock option" offer that would have made him wealthy if his new company had succeeded. According to
Alexa Internet Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stoc ...
that day had the biggest traffic to his blog and PodTech over their lifetime. June 28, 2006 was his last day at Microsoft.


Fast Company

On December 11, 2007, while taking part in a panel discussion at the LeWeb3 Conference, he inadvertently leaked news (by loading up a post on
TechCrunch TechCrunch is an American online newspaper An online newspaper (or electronic news or electronic news publication) is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical. Goi ...
) that he would be leaving PodTech on January 14, 2008, and was likely to join Fast Company. He acknowledged the news on his blog on December 12 but stated that he had not yet signed on with Fast Company. He did a video interview about his plans and leased studio space from
Revision3 Revision3 was a San Francisco-based multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidiary of Discovery Digital Networks since 2012. The ...
. On March 3, 2008, Scoble launched FastCompany.tv with two shows: FastCompany Live and ScobleizerTV. He characterizes the first as "a show done totally on cell phones." The second is similar to his previous show on PodTech, only with better equipment and a camera operator. The show is recorded with two cameras in 720p HD..


Rackspace and Building 43

On March 14, 2009, Scoble announced via his blog and on the Gillmor Gang that he was joining
Rackspace Rackspace Technology, Inc. is an American cloud computing company based in Windcrest, Texas, an inner suburb of San Antonio, Texas. The company also has offices in Blacksburg, Virginia, and Austin, Texas, as well as in Australia, Canada, United ...
. As part of his work there, he teamed up with the company to develop Building 43, a new content and social networking website aimed to help grow new startups and promote groundbreaking technology. In 2012, Building 43 was re-branded as ''Small Teams, Big Impact''. Scoble's mission remains to find and report bleeding edge technology. Scoble left Rackspace to join
UploadVR UVR Media, LLC (formerly UploadVR, Inc. and Upload, Inc.) is an American media company that operates ''UploadVR'', a virtual reality-focused trade publication website. The company was founded as UploadVR in 2014 by Taylor Freeman, Will Mason, ...
in 2016 as an entrepreneur in residence.


Allegations of sexual harassment and assault

On October 20, 2017, the news outlet
BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ke ...
published a story that alleges that in 2010, Scoble sexually assaulted Michelle Greer, his
Rackspace Rackspace Technology, Inc. is an American cloud computing company based in Windcrest, Texas, an inner suburb of San Antonio, Texas. The company also has offices in Blacksburg, Virginia, and Austin, Texas, as well as in Australia, Canada, United ...
coworker, and Quinn Norton, a technology journalist. Scoble apologized after the BuzzFeed article was published, saying that he has been working towards making amends ever since becoming sober two years ago. However, several women countered this claim, reporting that he made inappropriate advances during the time period he claimed to be sober. Days later, he deleted his apology, and proclaimed his innocence in a blog post that also announced his new company, LightPitch. One immediate reaction was by the VR/AR Association (VRARA), stating: "In light of recent news and allegations of sexual harassment by Robert Scoble, the VR/AR Association has formally removed Robert from our Board of Advisors. Our organization does not condone harassment of any kind, and feel that this is the best course of action." Scoble resigned from the Transformation Group, his AR consulting firm, which he co-founded in late 2016.


Appearances

In November, 2013, Scoble was co-keynote speaker with
Shel Israel Shel Israel (born August 1944) is a writer and speaker on social media issues. In 2009 he completed a book called ''Twitterville'' on business uses for Twitter, published in September 2009. He has contributed editorially to BusinessWeek, Dow Jon ...
at the 2013
Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 2 ...
Australian Digital Summit. Scoble and Israel talked to their book titled "Age of Context: Mobile, Sensors, Data and the Future of Privacy". On April 1, 2008, ''
The Register ''The Register'' is a British technology news website co-founded in 1994 by Mike Magee, John Lettice and Ross Alderson. The online newspaper's masthead sublogo is "''Biting the hand that feeds IT''." Their primary focus is information tec ...
'' ran an April fool's spoof claiming Robert Scoble was actually an IBM bot. On November 14, 2007, he was a contestant on a
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...
at NewTeeVee Live featuring other internet celebrities such as
Veronica Belmont Veronica Ann Belmont (born July 21, 1982) is an American online media personality. She was formerly the co-host of the Revision3 show ''Tekzilla'' alongside Patrick Norton. Belmont was the co-host of the former TWiT.tv gaming show ''Game On!'' al ...
,
Casey McKinnon Casey McKinnon is a Canadian actress and producer from Montreal, Quebec, Canada. She is known for her work on web series Galacticast, ''A Comicbook Orange'' and ''Kitkast''. Background Born and raised in Montreal, McKinnon attended St. Thomas H ...
, Cali Lewis,
Kevin Rose Kevin Rose is an American Internet entrepreneur who co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's ''The Screen Savers''. From 2012 to 2015, he was a venture partner at GV. ...
, Justin Kan, and others. On November 6, 2006, Scoble appeared as a panelist on a Chinese Software Professionals Association event called "The New Age of Influence: The Impact of Social Computing on Media and Marketing"..


Milliscoble

In September 2008, Follow cost, a website that calculated how annoying it would be to follow anyone on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, invented the milliscoble unit of measurement defined as: "1/1000 of the average daily Twitter status updates by Robert Scoble as of 10:09 CST September 25, 2008." At that time, Scoble was averaging 21.21 tweets per day, so a milliscoble is 0.02121 tweets per day. A person with a milliscoble rating of 1000 will be as annoying to follow as Scoble.


Personal life

He is married to Maryam Ghaemmaghami Scoble. Although he considers himself an agnostic, he converted to Islam at the time of the marriage. He has three sons, one with autism..


Bibliography

* * *Scoble, Robert; Israel, Shel (November 2016). ''The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything''. Patrick Brewster Press. . *Cronin, Irena; Scoble, Robert (May 2020). ''The Infinite Retina''. Packt Publishing.


References


External links

*
The Scoble Effect by Mark Fidelman
{{DEFAULTSORT:Scoble, Robert American bloggers Video bloggers Microsoft employees San Jose State University alumni 1965 births Living people Technology evangelists American podcasters American agnostics Converts to Islam People from Piscataway, New Jersey People from Half Moon Bay, California