The ''Robb Report'' is an

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

, English-language,

luxury Luxury may refer to: * Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge pu ...

lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

featuring products, including

automobiles A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as ...

aviation Aviation includes the activities surrounding mechanical flight and the aircraft industry. ''Aircraft'' includes fixed-wing and rotary-wing types, morphable wings, wing-less lifting bodies, as well as lighter-than-air craft such as hot air ...

boating Boating is the leisurely activity of travelling by boat, or the recreational use of a boat whether Motorboat, powerboats, Sailing, sailboats, or man-powered vessels (such as rowing and paddle boats), focused on the travel itself, as well as sp ...

real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...

and

watch A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...

es. Founded in 1976, it is currently owned by

Penske Media Corporation Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including ''Variety'', ''Rolling Stone'', '' ...

. It also distributes ''Muse by Robb Report,'' a luxury magazine targeting female readers.

History

''The Robb Report'' was founded in 1976 by Robert L "Rusty" White. Originally titled ''Twentieth Century Confederates'', it began as a newsletter to sell his personal collection of

Civil War A civil war or intrastate war is a war between organized groups within the same state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government policies ...

memorabilia and

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

automobiles. White distributed his newsletter to members of the Rolls-Royce Owners Club as

mimeograph A mimeograph machine (often abbreviated to mimeo, sometimes called a stencil duplicator) is a low-cost duplicating machine that works by forcing ink through a stencil onto paper. The process is called mimeography, and a copy made by the pro ...

ed loose-leaf pages, and he provided a suede three-ring binder to paying subscribers. The publication matured into an

advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, t ...

, one of the first of its kind, catering to

affluent Wealth is the abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions. This includes the core meaning as held in the originating Old English word , which is from an I ...

clientele. The blend of advertising and editorial was broadcast to high-end, affluent consumers via advertisements in ''

Architectural Digest ''Architectural Digest'' is an American monthly magazine founded in 1920. Its principal subjects are interior design and landscaping, rather than pure external architecture. The magazine is published by Condé Nast, which also publishes internati ...

''. In 2002, the "Robb Report" brand was sold for

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

150 million to CurtCo Media, after which CurtCo was renamed Curtco Robb Media LLC. The ''Robb Report'' has partnered with ''

Bespoke Collection The Bespoke Collection is a wine producer and lifestyle brand based in Yountville, California in the United States. The company comprises two wine labels: Blackbird Vineyards and Recuerdo Wines, and a wine, art and design gallery called Ma(i)so ...

'' to develop auction items for Auction Napa Valley. In 2014, ''Robb Report'' was acquired by Rockbridge, the

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...

firm of

Dan Gilbert Daniel Gilbert (born January 17, 1962) is an American billionaire businessman, investor, and philanthropist. He is the co-founder and majority owner of Rocket Mortgage, founder of Rock Ventures, and owner of the National Basketball Association' ...

, for $60 million. In 2017, Rockbridge created a joint venture for the ''Robb Report'' with

. In April 2018, ''Robb Report'' launched ''Muse by Robb Report'' targeting female readership. The company publishes international versions of its magazine. In 2016, the number of international editions of ''Robb Report'' was sixteen.

References

External links

''Robb Report'' website
{{Penske Media Corporation Lifestyle magazines published in the United States Monthly magazines published in the United States Magazines established in 1976 Magazines published in California Penske Media Corporation Rock Ventures Women's magazines published in the United States Newsletters

History

See also

References

External links