Rainha is a Brazilian

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

manufacturing company based in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

.BRS Comercio e Industria de Material Esportivo SA profile
on Bloomberg

History

It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978,

Alpargatas S.A. Alpargatas S.A. is one of the largest Brazilian manufacturing company in the footwears and canvass business. Its main product is ''Havaianas'', one of the largest Brazilian brands of rubber flip-flops, since 1962. History It was founded in ...

purchases the brand. In the early 1980s the brand gains scale and distribution with its iconic Mont Car, Iate, Bullit and VL 2500 models. Rainha stops being just an elite item and becomes a high-volume brand, choosing sports as its platform. It is the first sports brand to sign a sponsorship contract with Pirelli Santo André. In 1983, it becomes the sponsor of The Great Volleyball Challenge - Brazil vs. USSR, a friendly match between

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

vs.

USSR The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen nationa ...

, at Maracanã Stadium. In 2015 it becomes part of the BR Sports holding company, which is part of the Sforza Group, whose president is

Carlos Wizard Martins Carlos Wizard Martins (born 1956) is a Brazilian entrepreneur and founder of Grupo Multi, a company that offers franchises for English courses. Grupo Multi was bought out by Pearson in 2013. Biography He was born in Curitiba, Paraná, Brazil ...

Past sponsorships

Football

National Teams

Paraguay Paraguay (; ), officially the Republic of Paraguay ( es, República del Paraguay, links=no; gn, Tavakuairetã Paraguái, links=si), is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to th ...

(1984-86)

Clubs teams

Londrina Londrina (, literally "Little London") is a city located in the north of the state of Paraná, South Region, Brazil, and is away from the state capital, Curitiba. It is the second largest city in the state and fourth largest in the southern regi ...

Atlético Mineiro Atlético, Spanish for ''athletics'', or Athletico in English, may refer to: Sports Teams Athletico *Athletico SC (Lebanon), a Lebanese football academy *Athletic Bilbao, or Atletico Bilbao, Basque students athletic club (also forming Athletic Cl ...

(1981–1982) * Náutico *

Taubaté Taubaté is a medium-sized city in the State of São Paulo, in southeastern Brazil. Location Its strategic location between the two most important Brazilian cities (São Paulo away, and Rio de Janeiro away), connected to both by the President ...

Volleyball

National Teams

Clubs teams

Minas Minas or MINAS may refer to: People with the given name Minas * Menas of Ethiopia (died 1563) * Saint Menas (Minas, 285–309) * Minias of Florence (Minas, Miniato, died 250) * Minas Alozidis (born 1984), Greek hurdler * Minas Avetisyan (1928� ...

* Pirelli Santo André

References

External links

* Brazilian brands Sportswear brands Clothing companies established in 1934 Sporting goods manufacturers of Brazil Clothing companies of Brazil Manufacturing companies based in São Paulo {{sport-org-stub