Ruth Gaviria is a Colombian businesswoman. She is known as the first

chief marketing officer A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may ...

of the American media company

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

and former executive vice president of corporate marketing at the Spanish-language broadcast television network

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

Early life

Gaviria was born in 1961 and graduated from

Tulane University Tulane University, officially the Tulane University of Louisiana, is a private research university in New Orleans, Louisiana. Founded as the Medical College of Louisiana in 1834 by seven young medical doctors, it turned into a comprehensive pub ...

with a degree in genetics.

Career

Beginning in 1987, Gaviria worked for companies such as

Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the ...

and

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

. In 1992, she joined Colgate-Palmolive as the director of multicultural markets. ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in m ...

'' recognized her work at Colgate on its "The Marketing 100" list. In 1999, Gaviria became the vice president of marketing and sales at Fusion Networks. Gaviria has also worked as the director of marketing for ''

People en Español ''People en Español'' is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-language edition of its publication ''People''. As of 2009, it is the Spanish-language magazine with the l ...

'', the vice president of Hispanic ventures at Meredith Corporation and developed the lifestyle magazine, '' Siempre Mujer''. In 2010, she began working as a senior vice president of corporate marketing for the Spanish language television broadcaster, Univision. Gaviria became executive vice president of corporate marketing at Univision in July 2013. She also rebranded the

UniMás UniMás (, stylized as ''UNIMÁS'', and originally known as TeleFutura from its launch on January 14, 2002, to January 6, 2013) is an American Spanish free-to-air television network owned by TelevisaUnivision. The network's programming, which i ...

network. Gaviria was named the first chief marketing officer of Entercom in February 2016. She has been recognized by ''

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

'' and '' AdAge'' as one of the "Top 100 Most Creative People in Business" and "Top Women to Watch", respectively, and is a board member for the

Library of American Broadcasting The Library of American Broadcasting (LAB) – a Washington, D.C. institution since 1972 – began life as the Broadcast Pioneers Library in space donated by the National Association of Broadcasters. The collection was thought up by William S. He ...

, American Lebanese Syrian Associated Charities and St. Jude Children's Research Hospital.

References

{{DEFAULTSORT:Gaviria, Ruth 1961 births Living people People from New York (state) Tulane University alumni