Rushes Postproduction was a post-production and

visual effects Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action foota ...

company based in London. Rushes closed down in December 2017. Rushes to close by 'end of the year'
by Will Strauss, at ''

Broadcast Now ''Broadcast'' is a monthly magazine for the United Kingdom television and radio industry, owned by Media Business Insight. History ''Broadcast'' was started in 1973 by Rod Allen, who went on to work at LWT, HTV and HarperCollinsInteractive. ...

''; published November 28, 2017; retrieved December 16, 2021 It had a worldwide reputation for producing commercial and pop-promo projects. The company was formed in 1977 and its staff spawned many successful spin-offs, including The Foundry, Main Frame, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire (rebranded Ascent Media Groupbr>
by the

Virgin Group Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding co ...

in 2000. The company famously posted Dire Straits' " Money for Nothing"; the first video ever to be played on

MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...

and the launch advert for the Ford Puma featuring a composited late Steve McQueen. The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality

Telecine Telecine ( or ) is the process of transferring film into video and is performed in a color suite. The term is also used to refer to the equipment used in the post-production process. Telecine enables a motion picture, captured originally on fi ...

as well as being the first to adopt a Discreet (now an

Autodesk Autodesk, Inc. is an American multinational software corporation that makes software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquartere ...

subsidiary) Flame SGI based compositing suite. In 2006, Rushes became a fully HD capable facility from

through

and 3D. One of the first HD projects was the rebranding of

ITV 3 ITV3 is a Television in the United Kingdom, British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first launched on Monday 1 November 2004 at 9pm, replacing Plus (British TV channel), Plus ( ...

in January 2006. Rushes posted pop-promos for many well known bands including

Arctic Monkeys Arctic Monkeys are an English rock band formed in Sheffield in 2002. The group consists of Alex Turner (lead vocals, guitar, keyboards), Jamie Cook (guitar, keyboards), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, ...

Dido Dido ( ; , ), also known as Elissa ( , ), was the legendary founder and first queen of the Phoenician city-state of Carthage (located in modern Tunisia), in 814 BC. In most accounts, she was the queen of the Phoenician city-state of Tyre (t ...

, Faithless, Gorillaz, Ian Brown,

Manic Street Preachers Manic Street Preachers, also known simply as the Manics, are a Welsh rock band formed in Blackwood in 1986. The band consists of cousins James Dean Bradfield (lead vocals, lead guitar) and Sean Moore (drums, percussion, soundscapes), plus ...

, New Order,

Scissor Sisters Scissor Sisters were an American pop rock band formed in 2001. Its members include Jake Shears and Ana Matronic as vocalists, Babydaddy as multi-instrumentalist, Del Marquis as lead guitar/bassist, and Randy Real (who replaced Paddy Boom) ...

The Streets The Streets are an English music project led by vocalist and multi-instrumentalist Mike Skinner. The project has released six studio albums: ''Original Pirate Material'' (2002), '' A Grand Don't Come for Free'' (2004), '' The Hardest Way to ...

, Oasis,

Placebo A placebo ( ) is a substance or treatment which is designed to have no therapeutic value. Common placebos include inert tablets (like sugar pills), inert injections (like saline), sham surgery, and other procedures. In general, placebos can af ...

Red Hot Chili Peppers Red Hot Chili Peppers are an American rock band formed in Los Angeles in 1983, comprising vocalist Anthony Kiedis, bassist Flea, drummer Chad Smith, and guitarist John Frusciante. Their music incorporates elements of alternative rock, funk ...

, and Snow Patrol. In 2009, Rushes was nominated for a Primetime Emmy Award for its visual effects work on

Discovery Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discover ...

's series, '' Human Body: Pushing the Limits''. The company was acquired by the

Deluxe Entertainment Services Group Deluxe Media Inc., also known simply as Deluxe and formerly Deluxe Entertainment Services Group, Inc., is an American multinational multimedia and entertainment service provisions company owned by Platinum Equity, founded in 1915 by Hungarian-b ...

in January 2011.Deluxe Completes Acquisition of Ascent Businesses
TheWrap.com
31 December 2010 Deluxe Entertainment Services then subsequently decided to close down the 40-year-old Post House in December 2017.

Recent film/long-form projects

* 2008 – ''

RocknRolla ''RocknRolla'' is a 2008 action crime film written and directed by Guy Ritchie, featuring an ensemble cast that includes Gerard Butler, Tom Wilkinson, Thandiwe Newton, Mark Strong, Idris Elba, Tom Hardy, Toby Kebbell, Jeremy Piven, and Chri ...

'' * 2008 – '' Hellboy II: The Golden Army'' * 2008 – '' Human Body: Pushing the Limits'' * 2007 – '' Stardust'' * 2007 – ''

28 Weeks Later ''28 Weeks Later'' is a 2007 post-apocalyptic horror film directed by Juan Carlos Fresnadillo, who co-wrote it with Rowan Joffé, Enrique López Lavigne and Jesus Olmo. The sequel to the 2002 film ''28 Days Later'', it stars Robert Carlyle, ...

'' * 2006 – ''

Mischief Night Mischief Night is an informal holiday on which children, teenagers and adults (both young and old) engage in jokes, pranks, vandalism and/or parties. It is known by a variety of names including Devil's Night, Gate Night, Goosey Night, Moving Ni ...

'' * 2006 – '' Red Road'' – Winner of

Cannes Film Festival The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...

Prix du Jury * 2005 – ''

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

'' * 2004 – '' King Arthur'' * 2004 – ''

Around the World in 80 Days ''Around the World in Eighty Days'' (french: link=no, Le tour du monde en quatre-vingts jours) is an adventure novel by the French writer Jules Verne, first published in French in 1872. In the story, Phileas Fogg of London and his newly employe ...

'' * 1998 – ''

Lost in Space ''Lost in Space'' is an American science fiction television series, created and produced by Irwin Allen, which originally aired between 1965 and 1968 on CBS. The series was inspired by the 1812 novel ''The Swiss Family Robinson.'' The series fo ...

'' * 1997 – ''

Tomorrow Never Dies ''Tomorrow Never Dies'' is a 1997 spy film, the eighteenth in the ''James Bond'' series produced by Eon Productions and the second to star Pierce Brosnan as fictional MI6 agent James Bond. Directed by Roger Spottiswoode from a screenplay ...

Notable commercials/pop-promos

Commercials or pop-promos that Rushes worked on and were popular or groundbreaking for their time:

2000s

* 2006 �
Gorillaz "El Manana"
* 2004 �
The Streets "Fit But You Know It"
* 2003 �
Land Rover "Gator"
* 2002 �
Smirnofff "Trainer"
* 2001 �
Charmin "Bear"
* 2000 �
Schweppes "Fancy Dress"
* 2000 �
Kylie "Spinning Around"

1990s

* 1999 �
EastEnders opening title sequence
* 1999 �
Moloko "Sing It Back"
* 1998 �
Ford Cougar "Easy Driver"
* 1998 �
Aphex Twin "Windowlicker"
* 1997 �
Ford Puma "McQueen"

1980s

* 1985 �
Dire Straits "Money For Nothing"

Independent articles

BBC Showcase

Classic Animation

Fluid simulation

Massive adoption

Soho Shorts Film Festival

Each summer, Rushes hosted the Rushes Soho Shorts Film Festival.

References

External links

www.rushes.co.uk

www.sohoshorts.co.uk

{{DEFAULTSORT:Rushes (Company) Mass media companies established in 1977 Television and film post-production companies Visual effects companies Companies based in the City of Westminster 1977 establishments in England 2017 disestablishments in England