Runaway (Kanye West Song)
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"Runaway" is a song by American hip hop recording artist
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
, released as the second single from his fifth studio album, ''
My Beautiful Dark Twisted Fantasy ''My Beautiful Dark Twisted Fantasy'' is the fifth studio album by American rapper and producer Kanye West. It was released by Def Jam Recordings and Roc-A-Fella Records on November 22, 2010, following a period of public controversy for West. Re ...
'' (2010). It features
Pusha T Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 20 ...
, who is signed to West's
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GOOD Music GOOD Music (also known simply as GOOD, stylized as G.O.O.D. Music; a backronym for Getting Out Our Dreams) is an American record label founded by rapper Kanye West in 2004. The label signed an exclusive long-term worldwide label agreement with t ...
. The production was handled by West, alongside co-producers Emile,
Jeff Bhasker Jeff Bhasker (born March 4, 1974) is an American record producer, songwriter, and multi-instrumentalist based in Los Angeles. He was awarded the Grammy Award for Producer of the Year in 2016 and nominated in 2013. An accomplished producer, he ...
, and Mike Dean. The composition features repetitive piano riffs, intricate
sample Sample or samples may refer to: Base meaning * Sample (statistics), a subset of a population – complete data set * Sample (signal), a digital discrete sample of a continuous analog signal * Sample (material), a specimen or small quantity of s ...
s and a production style with several similarities to West's album ''
808s & Heartbreak ''808s & Heartbreak'' is the fourth studio album by American rapper Kanye West. It was released by Def Jam Recordings and Roc-A-Fella Records on November 24, 2008, having been recorded earlier that year in September and October at Glenwood Studi ...
'' (2008). Described as a deeply personal song in nature, it expresses West's thoughts on his failed relationships, and his acceptance of the media's perception of him. Lyrically, the song explores criticism aimed at West in the past and serves as a "toast to the douchebags." Before the song's premiere at the
2010 MTV Video Music Awards The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. Chelsea Handler hosted the event, the first woman in sixteen years – since the 1994 MTV ...
, it generated substantial public interest due to what had happened the year prior at the
2009 MTV Video Music Awards The 2009 MTV Video Music Awards, honoring the best music videos from the previous year between June 2008 to June 2009, were presented on September 13, 2009, at the Radio City Music Hall in New York City, and televised by MTV. The ceremony was ho ...
. West's performance at its premiere received positive reviews, with the full song being released online on October 4, 2010. The song itself received universal acclaim from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
and was listed amongst the best songs of the year by several publications, including
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, ''
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'', ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'', ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'', ''
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'', amongst others. Critics praised the song for its sincere subject matter, the openness of the song, and the soulful, clean production. The song quickly became one of the best-reviewed singles and is considered a tour-de-force by West, who was then considered to be at the peak of his powers. Critics noted that the track solidified West's commercial comeback with the public. The song has since appeared on multiple decade-end and all-time lists as one of the greatest songs of all time, including at number 25 on ''Rolling Stone's'' list of
The 500 Greatest Songs of All Time "The 500 Greatest Songs of All Time" is a recurring survey compiled by the American magazine ''Rolling Stone''. It is based on weighted votes from selected musicians, critics, and industry figures. The first list was published in December 2004 in ...
in 2021. The song debuted and peaked on the ''Billboard'' Hot 100 at position 12 and is the centerpiece of '' Runaway'', a 35-minute
short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
featuring the majority of songs from ''My Beautiful Dark Twisted Fantasy''. The song's nearly ten-minute music video features
ballet dancer A ballet dancer ( it, ballerina fem.; ''ballerino'' masc.) is a person who practices the art of classical ballet. Both females and males can practice ballet; however, dancers have a strict hierarchy and strict gender roles. They rely on yea ...
s performing elaborate
choreography Choreography is the art or practice of designing sequences of movements of physical bodies (or their depictions) in which Motion (physics), motion or Visual appearance, form or both are specified. ''Choreography'' may also refer to the design ...
. The music video received mostly positive reviews from music critics, who praised the scope of the video, the degree of creativity and the production design.


Background and development


Recording

Some of the inspiration of the song was derived from various media controversies, including West's interruption of recording artist
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
at the 2009 MTV Video Music Awards during her acceptance speech.Callahan-Bever, Noah (2010-12)
Kanye West: Project Runaway
''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
''. Retrieved on 2010-11-30.
The controversy caused West to exile himself to
Oahu Oahu () (Hawaiian language, Hawaiian: ''Oʻahu'' ()), also known as "The Gathering place#Island of Oʻahu as The Gathering Place, Gathering Place", is the third-largest of the Hawaiian Islands. It is home to roughly one million people—over t ...
,
Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...
and record his fifth studio album mostly in a reclusive nature, shying away from collaborating with artists he wasn't personally close to. Like the majority of ''My Beautiful Dark Twisted Fantasy'', "Runaway" was produced there. Amongst the various artists invited down to Hawaii to record songs for the album was Pusha T, a rapper known for the hip-hop duo
Clipse Clipse, also known as The Clipse, is an American hip hop duo, chiefly active from 1994 to 2010. It consists of brothers Gene "No Malice" and Terrence "Pusha T" Thornton. Pusha T was known as Terrar during the group's early years, while No Mal ...
. According to Pusha T, the song was recorded in either March or April 2010. Most of the recording crew on the project had forgotten and or forgiven West for the incident with Swift, including Pusha T, who described the event as "old news". By the time Pusha T was supposed to record his verse for the song, West had already recorded a majority of the song. Pusha T had to record his verse several times, because West didn't think Pusha T was being mean enough for the concept of the song the first few times. Pusha T commented that re-doing a verse was something he very rarely did. Generally, Pusha T would write his verses very quickly, and noted that he made the exception for West who he had described as a perfectionist. During the recording process, the two had collaborated on several songs together. Pusha T called the recording process of the song "interesting", and stated:
We recorded quite a few songs. He had the record already and was like, 'Yo, I want you on this record.' A lot of stuff from him comes from conversation. He'll talk to you and get a feel for your perspective and your outlook on shit. And later, he'll be like, 'Yo, I want you on this. I got a record that that perspective would fit on.' That's how he operates. ..You will find yourself explaining yourself, and if you can't explain the reasoning behind the things you're saying in a verse or whatever the case may be, it might not fly. He won't let you get away with it.
West was so impressed with Pusha-T's performance while recording "Runaway" that he signed him under his own personal label. About his portion of the song, West stated that he was interested in making a song that the average person could relate to, as he perceived himself as someone who identified with the average person. West mused that when writing the song he intended some parts of the song as a
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
. According to West, some portions of the song sound like West is commenting about his relationship with a girl, when he is also talking about his relationship with the media and society. He mused, "I like leaving songs ambiguous a little bit, where it’s like, it could be about other people, It could be about yourself." The song was called an "
anthem An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short ...
for both men and women" by him, who stated he wanted both genders to be able to relate to the song. He summarized the song as a "toast for the douchebags". While some of the inspiration for the song was drawn from the incident with Swift, it was noted that the song was not an apology. On his
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account, West commented that he had written a "beautiful" song for her, noting "if she won't take it then I'll perform it for her." Lawrence Dong was another artist who West had called down to Hawaii. Some of the
drum The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a she ...
ming pattern featured on the song were sampled from "Expo 83" performed by the Backyard Heavies and written by John Roger Branch; the same drums used on "The Basement" from
Pete Rock Peter O. Phillips (born June 21, 1970), better known by his stage name Pete Rock, is an American record producer, DJ and rapping, rapper. He is widely recognized as one of the greatest hip hop producers of all time, and is often mentioned alongs ...
's album ''
Mecca and the Soul Brother ''Mecca and the Soul Brother'' is the 1992 debut album from hip-hop duo Pete Rock & CL Smooth. The album contains their best known song, " They Reminisce Over You (T.R.O.Y.)". ''Mecca and the Soul Brother'' has been widely acclaimed as one of the ...
''.Samuel, Anslem (2010-08-14).
Who Did Kanye West Sample on "Runaway"? [BEAT JACKER]
. '' XXL''. Retrieved on 2010-11-17.


Production

When speaking with ''Complex'', producer Emile Haynie recounted the recording session "It was late one night, and we were hanging out, and Kanye asked me if I had any beats, and I started playing him some beats. Pretty low, no big deal, we were just chilling playing some beats. I didn't know if I had anything that great, because his album's production was coming out so fucking next level. I had some beats, but I was already in the process of working on songs from scratch, but I was like, 'Yeah I got some stuff, I'll play you some ideas.'" Haynie continued
"I had a beat, and I played it, and it was the foundation of 'Runaway'. It was pretty different from the production now, but something about it, the chord progression or the way I put together the chords must've rung out to him. It was pretty amazing to watch. He heard the beat once, then asked the guy to play it one more time, and then was just like, 'Okay, put it in
Pro Tools Pro Tools is a digital audio workstation (DAW) developed and released by Avid Technology (formerly Digidesign) for Microsoft Windows and macOS. It is used for music creation and production, sound for picture (sound design, audio post-productio ...
.' And when he said that, the room was like, 'Oh shit.' Jeff Bhasker and Kanye West really went in on the production. I was upstairs doing
Cudi The University Corporation for Internet Development ( es, Corporación Universitaria para el Desarrollo de Internet; CUDI) is a non-profit consortium to build and operate a Mexican high-performance backbone network for research and education, some ...
's
thing Thing or The Thing may refer to: Philosophy * An object * Broadly, an entity * Thing-in-itself (or ''noumenon''), the reality that underlies perceptions, a term coined by Immanuel Kant * Thing theory, a branch of critical theory that focuses ...
, and I just kept hearing the song just get better and better and better. Kanye is a super producer in the truest sense of the word. He turned it into the this epic song. He probably had listened to the beat for four minutes, and got in the booth, and almost verbatim to what's on the song today, just did it. I don't know if he wrote it in his head in those four minutes, but he just got in the booth and was like, 'Yeah I always find, yeah I always find somethin' wrong.' And almost the whole song just came out. Something about the chords and the way the music worked, I don't know, it just hit him and worked out perfectly. The lyrics and the concept were what they were, and that's when the Kanye West genius producer mode came in to play. He totally reproduced the record, and kept working on it and working on it, along with Jeff Bhasker, who played the piano line and played a lot of the keys on it. He's one of my favorite producers too. It's just a beautiful record. It’s a masterpiece. He always is like, 'Thank you for 'Runaway'. Thank you for sparking that.' He's very cool about that. He's very appreciative. I'm like, 'Dude, you're the one who made it this amazing record! Thank you for making my beat, that was pretty good, into this amazing song! aughs'"


Cover art

The original cover art for "Runaway" is a photograph by contemporary visual artist
George Condo George Condo (born 1957) is an American visual artist who works in painting, drawing, sculpture and printmaking. He lives and works in New York City. Early life Condo was born in Concord, New Hampshire. He studied art history and musi ...
of a ballerina. Condo produced two different promotional artworks, and also produced the cover artwork for ''My Beautiful Dark Twisted Fantasy'' and several of its singles. On October 1, 2010, West released a newer cover art for "Runaway" which is a painting also by Condo of a ballerina. On October 4, 2010, the song was released onto the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
as the album's second single. The website uses the original photograph cover art.


Composition

According to Troy L. Smith of ''
Cleveland.com ''The Plain Dealer'' is the major newspaper of Cleveland, Ohio, United States. In fall 2019, it ranked 23rd in U.S. newspaper circulation, a significant drop since March 2013, when its circulation ranked 17th daily and 15th on Sunday. As of Ma ...
'', "Runaway" can be described as a
progressive rap Progressive rap (or progressive hip hop) is a broad subgenre of hip hop music that aims to progress the genre thematically with socially transformative ideas and musically with stylistic experimentation. Developing through the works of innovati ...
production comprising layers of varied musical elements, including pop,
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
, R&B,
trip hop Trip hop (sometimes used synonymously with "downtempo") is a musical genre that originated in the early 1990s in the United Kingdom, especially Bristol. It has been described as a psychedelic music, psychedelic fusion of hip hop music, hip hop ...
, and
art rock Art rock is a subgenre of rock music that generally reflects a challenging or avant-garde approach to rock, or which makes use of modernist, experimental, or unconventional elements. Art rock aspires to elevate rock from entertainment to an art ...
. The song begins with a sparse, isolated sounding piano melody that initially repeats one note during the start of the song.Amidon, David (2010-11-22)
Review: ''My Beautiful Dark Twisted Fantasy''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
. Retrieved on 2010-11-22.
After about a minute and a half, West provides his first verse. West sings "you’ve been putting up with my shit just way too long," before launching into the ironic chorus of "let's have a toast for the douchebags".Gill, Andy (2010-11-19)
Review: ''My Beautiful Dark Twisted Fantasy''
''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
''. Retrieved on 2010-11-19.
A vocal sample of "Look at ya! Look at ya!" is also heard throughout the first half of the song, excerpted from a 1981 recording of
Rick James James Ambrose Johnson Jr. (February 1, 1948 – August 6, 2004), better known by his stage name Rick James, was an American singer-songwriter, musician and record producer. Born and raised in Buffalo, New York, James began his musical career in ...
performing in
Long Beach, California Long Beach is a city in Los Angeles County, California. It is the 42nd-most populous city in the United States, with a population of 466,742 as of 2020. A charter city, Long Beach is the seventh-most populous city in California. Incorporate ...
.Empire, Kitty (2010-11-19)
Review: ''My Beautiful Dark Twisted Fantasy''
''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''. Retrieved on 2010-11-19.
West begs his girlfriend to "run away" from his destructive behavior, warning her of further behavior, while also dwelling on his own intimacy issues.Denney, Alex (2010-11-19)
Review: ''My Beautiful Dark Twisted Fantasy''
''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
''. Retrieved on 2010-11-22.
Grischow, Chad (2010-11-23)
Kanye West: My Beautiful Dark Twisted Fantasy Review - Music Review at IGN
.
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
. Retrieved on 2011-04-30.
The piano chord that introduces the song continues on, but the production then introduces a forceful
cello The cello ( ; plural ''celli'' or ''cellos'') or violoncello ( ; ) is a Bow (music), bowed (sometimes pizzicato, plucked and occasionally col legno, hit) string instrument of the violin family. Its four strings are usually intonation (music), t ...
and a light string section.Cole, Matthew (2010-11-20)
Review: ''My Beautiful Dark Twisted Fantasy''
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York ...
. Retrieved on 2010-11-20.
The second verse is delivered by Pusha T who is used as a juxtaposition against West; whereas West is heartfelt and sincere towards his girlfriend, Pusha T is rude towards his lover, a side of his personality which West wanted him to personify for the song. During a concluding reprise of the chorus and the opening melody, West ends the song with a three-minute outro of
vocoded A vocoder (, a portmanteau of ''voice'' and ''encoder'') is a Speech coding#Categories, category of speech coding that analyzes and Speech synthesis, synthesizes the human voice signal for audio data compression, multiplexing, voice encryption o ...
and overdriven wordless singing accompanied by string sections harmonizing with his vocals. It briefly begins with West speaking, usually transcribed as "I'ma be honest", before he begins singing, and the vocal effects drown out what is audible in his words.Weiner, Jonah (2010-11-21)
Review: ''My Beautiful Dark Twisted Fantasy''
''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
''. Retrieved on 2011-01-29.
Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
editor Andy Kellman was favorable to the outro, saying that "West blows into a device and comes out sounding something like a muffled, bristly version of
Robert Fripp Robert Fripp (born 16 May 1946) is a British musician, songwriter, record producer, and author, best known as the guitarist, founder and longest-lasting member of the progressive rock band King Crimson. He has worked extensively as a session ...
's guitar."Kellman, Andy (2010-12-21). Review: ''My Beautiful Dark Twisted Fantasy''
Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
. Retrieved on 2010-11-21.
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York ...
's Matthew Cole interpreted the purpose of the outro as a "fantasy of escape through pure
catharsis Catharsis (from Greek , , meaning "purification" or "cleansing" or "clarification") is the purification and purgation of emotions through dramatic art, or it may be any extreme emotional state that results in renewal and restoration. In its lite ...
, with the vocoder literalizing Kanye's ability to transform his personal shortcomings into art." ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'' writer
Greg Kot Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
described the production of the song in detail, writing:
"Ostensibly sung by a groom to his new bride at a wedding, the song plays as an apology, a warning and a defiant manifesto. The music mirrors that complexity. A midtempo funky-drummer beat glides underneath the melancholy, reverberating piano notes, while a deep, mushrooming bass tone threatens to swallow everything. Brusque cello strokes contrast with elegiac violins, while a dirty guitar wends through the string section like a drunk, knocking over music stands and splattering mud on the white-tablecloth beauty. It’s a turbulent combination of sounds: brooding and chastened in the verses, oddly triumphant and darkly humorous during the choruses."Kot, Greg (2010-11-17)
Review: ''My Beautiful Dark Twisted Fantasy''
''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
''. Retrieved on 2010-11-17.
The outro has been interpreted as commentary on how West had, at the time, attempted to speak directly on his feelings and opinions, but was unable to do so under the pressure of media sensationalism. Another interpretation was proposed by ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago T ...
'' writer Thomas Conner, who wrote "the last four minutes find him humming and singing, but his voice is Auto-Tuned and distorted beyond perceptibility. What's he saying or singing? Can't really make it out, can't really understand him. Which, no doubt, is how he feels his clumsy public statements are often received."Conner, Thomas (2010-11-21)
Review: ''My Beautiful Dark Twisted Fantasy''
. ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago T ...
''. Retrieved on 2010-11-21.


Reception


Critical response

"Runaway" was lauded and received universal acclaim from music critics, and is considered by many to be West's best song. Slant Magazine's Matthew Cole described the song as West's greatest showcase as a writer. Cole stated that the song was deeply personal in nature, viewing it as an agonizing portrait of a man "trying to exit the black hole of his own implacable ego." ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
''s Simon Vozick-Levinson stated that the song was a successful case of self-reflection lyrically, writing that it "casts the excesses around it in a new light. West may be obnoxious, but at least he’s interested in confronting those aspects of his identity through his music. Few stars of comparable wattage would dare do the same."Vozick-Levinson, Simon (2010-11-12)
Review: ''My Beautiful Dark Twisted Fantasy''
''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
''. Retrieved on 2010-11-12.
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
's Ryan Dombal commented that it was one of West's best songs, describing it as funny, sad and relatable. Dombal mused that with the song, he "rousingly highlights his own douchebaggery, turning it into a rallying cry for all humanity" and described the vocal manipulation towards the end as sounding like a "dying cyborg".Dombal, Ryan (2010-11-21)
Review: ''My Beautiful Dark Twisted Fantasy''
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
. Retrieved on 2010-11-21.
Another writer for Pitchfork, Tom Breihan, dubbed the track 'Best New Music' and was surprised with what he perceived to be West's growth as a writer, reporting "as the VMA moment fades into the rearview, 'Runaway' is able to stand as just that: a song, and a seriously goddam good one at that". Thomas Conner of the ''Chicago Sun-Times'' cited the song as the
thesis statement A thesis statement usually appears at the conclusion of the introductory paragraph of a paper. It offers a concise summary of the main point or claim of the essay, research paper, etc. It is usually expressed in one sentence, and the statement ...
to the rest of the album, calling it "epic" and musing that West's "difficulty in communicating makes him a menace in the real world, but it's pretty compelling on record." Jonah Weiner of ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'' viewed that the three minute conclusion of the song was the most arresting moments on ''My Beautiful Dark Twisted Fantasy''. Chris Martins of ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' called the song a piano driven epic, and noted that there was only one way to "interpret the early message sent by 'Runaway': he was calling himself an asshole".Martins, Chris (2010-11-21)
Review: ''My Beautiful Dark Twisted Fantasy''
''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
''. Retrieved on 2010-11-11.
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
's Chad Grischow, felt that the three minute conclusion was over-long, but commented that with the "icy chill of the piano and naked beat sound fantastic" while also calling the production soaring.
Kitty Empire Kitty Empire is the pen name of a British writer and music critic, currently writing for ''The Observer''. Early life Empire says that she was born in Montreal, Quebec in 1970 and brought up in Canada, Italy and Egypt before arriving in Britai ...
of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' complimented the scope of the track, stating "taking things to the next level is one of hip-hop's great cliches, an achievement that West can comfortably claim. Being both a hero and something of a jackass all at the same time? That's another thing entirely." ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' writer
Rob Sheffield Robert James Sheffield (born February 2, 1966) is an American music journalist and author. He is a long time contributing editor at ''Rolling Stone'', writing about music, TV, and pop culture. Previously, he was a contributing editor at ''Blen ...
praised the ending of the song, writing that it came up at a point of the song when the song has already "sealed itself in your brain", summarizing that "there’s no way it should work, but it keeps rolling for three more minutes without breaking the spell."Sheffield, Rob (2010-11-22)
Review: ''My Beautiful Dark Twisted Fantasy''
. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
''. Retrieved on 2010-11-11.
David Browne of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' stated that the song, much like "
Lost in the World "Lost in the World" is a song by American hip hop music, hip hop recording artist Kanye West from his fifth studio album, ''My Beautiful Dark Twisted Fantasy'' (2010). The song features vocals by Justin Vernon of indie folk band Bon Iver, as well ...
", feature "shimmering soundscapes that pinpoint a common ground between the hardness of hip-hop and the sweetness of indie rock."
Sputnikmusic Sputnikmusic is an American music community website offering music criticism and music news alongside features commonly associated with wiki-style websites. The format of the website is unusual in that it includes both professional and amateur c ...
's Channing Freeman viewed that while the album featured a number of songs longer than five minutes in duration, "they all feel incredibly lean and devoid of bullshit". Freeman stated that the track primarily "slides right by because of its gorgeous beat and Kanye's excellent vocals (''808s''-style singing sans autotune plus laid-back rapping), and the instrumental second half of the song is beautiful."Freeman, Channing (2010-11-11)
Review: ''My Beautiful Dark Twisted Fantasy''
Sputnikmusic Sputnikmusic is an American music community website offering music criticism and music news alongside features commonly associated with wiki-style websites. The format of the website is unusual in that it includes both professional and amateur c ...
. Retrieved on 2010-11-12.
HipHopDX writer complimented the track, calling it an "anthem", writing that it contained some of West's simplest and most melodic production.Paine, Jake (2010-10-04)
Kanye West My Beautiful Dark Twisted Fantasy
HipHopDX. Retrieved on 2010-11-27.
AbsolutePunk ''AbsolutePunk'' was a website, online community, and alternative music news source founded by Jason Tate (the most recent CEO). The website mainly focused on artists who are relatively unknown to mainstream audiences, but it was known to fea ...
's Drew Beringer reported that track embodied the "electronic melancholy of ''808s & Heartbreak''" and cited the song as an example of the grandiose song composition featured on the album. Andrew Barber of ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' called the song a "centerpiece", describing it as "Kanye’s toast to all the douchebags, assholes and scumbags resonated with even the biggest Kanye haters, putting the
Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...
Don back in the world’s good graces."Barber, Andrew (2012-12-07)
Kanye West f/ Pusha T "Runaway" (2010)
''Complex''. Retrieved on 2010-11-30.
Kyle Anderson of
MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...
proposed that the song was the best single of West's career, writing "but there's something about 'Runaway' that makes it feel just a little bit more special, like it could really end up in the pantheon of great hip-hop moments". "Runaway" was included in a number of end of 2010 lists. ''Rolling Stone'' named "Runaway" the best song of 2010, commenting that it was "Kanye's musical response to the Taylor Swift affair, but it's much more than that: a nine-minute meditation on romantic failure and public infamy. Kanye creates a huge, eerie beat out of thunderous drums and plinking piano."(2010-12-15)
Kanye West feat. Pusha T, "Runaway"
''Rolling Stone''. Retrieved on 2010-11-11.
They ended the article with the comment, "in 2010, no other song was so crazily epic or jaw-droppingly gorgeous — not on the radio, not anywhere." Kyle Anderson, writing for
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, named it the 2nd Best Song of 2010, stating that the track began with a "haunting single tap of a piano key, kicking off one of the most epic, jaw-dropping, honest and thrilling pieces of music to hit the popular airwaves all year". Pitchfork Media named it the second-best song of 2010 stating that "Runaway" puts "Kanye's contradictory impulses on full display like they're some immaculate museum exhibit. At nine minutes, it is ''My Beautiful Dark Twisted Fantasy''s longest song, but also its simplest and most emotionally direct ..'Runaway' marks the rare moment where Kanye sides with his detractors — if the whole world thinks he's a douchebag, well, this one time he's inclined to agree." Insalul Ahmed of ''Complex'' placed the song at number two on their best of the year list, reporting that "most artists might have avoided making a song like this after something like Swiftgate. But that’s why we love ane: He doesn’t give a fuck." ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' also named the song as the best of the year, musing "whether he’s self-deprecating or pulling the wool over our eyes, we can’t help running toward this talented bad boy when he tells us, 'Run away from me, baby'... Maybe it’s not his ''Beautiful Dark Twisted Fantasy'', but ours.
Rap Up Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
listed the song as the fifth best of the year. In January 2011, ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
''s
Pazz & Jop Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abse ...
annual critics' poll ranked "Runaway" at number four to find the best music of 2010; West's other singles "
Power Power most often refers to: * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power * Power (social and political), the ability to influence people or events ** Abusive power Power may a ...
" and "
Monster A monster is a type of fictional creature found in horror, fantasy, science fiction, folklore, mythology and religion. Monsters are very often depicted as dangerous and aggressive with a strange, grotesque appearance that causes terror and fe ...
" were ranked at numbers five and six, respectively, on the same poll (their parent album ''
My Beautiful Dark Twisted Fantasy ''My Beautiful Dark Twisted Fantasy'' is the fifth studio album by American rapper and producer Kanye West. It was released by Def Jam Recordings and Roc-A-Fella Records on November 22, 2010, following a period of public controversy for West. Re ...
'' was ranked as the best album on the poll as well). ''
Beats Per Minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
'' named "Runaway" the best song of 2010. It is ranked number 25 on ''Rolling Stones list of
The 500 Greatest Songs of All Time "The 500 Greatest Songs of All Time" is a recurring survey compiled by the American magazine ''Rolling Stone''. It is based on weighted votes from selected musicians, critics, and industry figures. The first list was published in December 2004 in ...
. Global critic aggregator
Acclaimed Music Acclaimed Music is a website created by Henrik Franzon, a statistician from Stockholm, Sweden in September 2001. Franzon has statistically aggregated hundreds of published lists that rank songs and albums into aggregated rankings by year, deca ...
ranks "Runaway" the 91st greatest song of all time and the 5th greatest song of the 2010s.


Commercial performance

While a significant critical success, "Runaway" performed less well commercially. During the week entering 12 October 2010, "Runaway" charted on the ''Billboard'' Hot 100 at number 12; named as the week's ''Hot Shot Debut''. While the song attained a high debut, the song only remained there for one week, which was also the song's peak. It remained on the chart for a total of 13 weeks. On 4 September 2010, the single also debuted on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
at position 75. It became a top 30 single on both the US ''Billboard''
Hot Rap Songs Hot Rap Songs (formerly known as Hot Rap Tracks and Hot Rap Singles) is a chart released weekly by '' Billboard'' in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stat ...
and
Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...
charts. In 2015, the
ARIA In music, an aria (Italian: ; plural: ''arie'' , or ''arias'' in common usage, diminutive form arietta , plural ariette, or in English simply air) is a self-contained piece for one voice, with or without instrumental or orchestral accompanime ...
certified the single Platinum in Australia for sales surpassing 70,000.


Live performances

The song was debuted during a live performance at the 2010 MTV Music Video Awards.Wete, Brad (2010-09-12)
Kanye West admits he's a douchebag, debuts 'Runaway' to close VMAs: Watch here
''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
''. Retrieved on 2010-11-19.
Substantial media interest was generated with the performance, due to the controversy created the year prior by West. Prior to West's stage appearance, Swift performed a song called "Innocent" that some people perceived as a song about West. The performance began with West entering the stage by himself, walking over to a platform containing a
MPC2000XL The Akai MPC (originally MIDI Production Center, now Music Production Center) is a series of music workstations produced by Akai from 1988 onwards. MPCs combine sampling and sequencing functions, allowing users to record portions of sound, modif ...
, an
electronic musical instrument An electronic musical instrument or electrophone is a musical instrument that produces sound using electronic circuitry. Such an instrument sounds by outputting an electrical, electronic or digital audio signal that ultimately is plugged into ...
that allows for the player to program various samples into it. West began playing the song on the instrument, before a group of ballerinas entered the stage. The performance was accompanied by Pusha T, who delivered his verse. MTV failed to censor West's use of the word "asshole." West's performance received positive reviews and was described as a "comeback" moment. ''Time'' writer Claire Saddath graded his performance with an 'A+', and wrote that "it's hard to take a song that includes the lyrics 'Let's have a toast for the douche bags' seriously, but with this clean, honest execution, Kanye pulls it off." In 2017, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' placed it at eighth, on its list of "The 100 Greatest Award Show Performances of All Time". West performed "Runaway" and "
Power Power most often refers to: * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power * Power (social and political), the ability to influence people or events ** Abusive power Power may a ...
" on ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves a ...
'' on October 2, 2010. For the first time in the show's history, the signature black instrument filled stage gave place to an all-white, backlit canvas. Pusha T joined West during the performance which featured the ballerinas that often accompanied West.
HitFix HitFix, or HitFix.com, was an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,00 ...
's Gregory Ellwood praised the performance, though noted that his performance of "Power" was superior. Ellwood viewed that SNL was "very lucky to have him on such a weak overall show." Kevin O'Donnell of ''Spin'' wrote that West delivered one of the show's "most unique performances of all-time." West performed the song in an entirely red outfit. During his set at the
Coachella Valley Music and Arts Festival The Coachella Valley Music and Arts Festival (commonly called the Coachella Festival or simply Coachella) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. ...
on April 17, 2011, West performed "Runaway" during the end of the performance. West's performance was described as "one of the most memorable performances in Coachella history." Todd Martens, critic for ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'', described that the performance consisted of a "group of wayward ballerinas, seemingly caught in some sort of magnetic push and pull from the artist."Todd Martens (2010-11-23)
Coachella 2011: Kanye West doesn't play it safe as he closes the Indio fest
''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
''. Retrieved on 2010-11-23.
During the 'Coke Live Musical Festival' in
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
, West performed the song with a 20 minute long freestyle. West performed the song the way he normally did, ending the performance with a continuous freestyle lasting 20 minutes in duration. One lone ballerina performed an interpretive dance during the entire duration of the freestyle. The song was often performed at the Watch the Throne Tour. On December 9, 2021, West headlined a
benefit concert A benefit concert or charity concert is a type of musical benefit performance (e.g., concert, show, or gala) featuring musicians, comedians, or other performers that is held for a charitable purpose, often directed at a specific and immediate hu ...
at the
Los Angeles Memorial Coliseum The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a mem ...
with fellow rapper
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
to raise clemency for
Larry Hoover Larry Hoover (born November 30, 1950)"Larry Hoover"
''Biography.com''. Retrieved 18 April 2019.
...
. During the solo portion of his set, West performed an emotional rendition of "Runaway", altering the outro's lyrics into a plea for his estranged wife,
Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...
, to "run right back" to him.


Music video


Background and synopsis

The song became the basis for the short film ''Runaway.'' The film has four versions: the full-length film, a one minute-shorter clean version, the video version which is an excerpt of the film that matches the length of the song, and the extended video version which is nearly double the length of the video version. The video is a compilation of a total of nine songs featured on ''My Beautiful Dark Twisted Fantasy'', with 10 of the 35 minutes of its running time devoted to a sequence featuring "Runaway". West drew inspiration from other long-form music videos and music related cinema, including '' Purple Rain'', ''
Pink Floyd The Wall Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...
'' and '' Michael Jackson's Thriller''. West directed the video, drawing from director
Stanley Kubrick Stanley Kubrick (; July 26, 1928 – March 7, 1999) was an American film director, producer, screenwriter, and photographer. Widely considered one of the greatest filmmakers of all time, his films, almost all of which are adaptations of nove ...
as an inspiration. The film premiered on October 23, 2010. Model
Selita Ebanks Selita Ebanks (born 17 February 1983) is a Caymanian model and actress."Selita Ebanks ...
portrays the
phoenix Phoenix most often refers to: * Phoenix (mythology), a legendary bird from ancient Greek folklore * Phoenix, Arizona, a city in the United States Phoenix may also refer to: Mythology Greek mythological figures * Phoenix (son of Amyntor), a ...
in the video. West's original intention was for Ebanks to be naked for the entirety of the video, but Ebanks refused. The music video revolves around a love story between West (known as "
Griffin The griffin, griffon, or gryphon (Ancient Greek: , ''gryps''; Classical Latin: ''grȳps'' or ''grȳpus''; Late Latin, Late and Medieval Latin: ''gryphes'', ''grypho'' etc.; Old French: ''griffon'') is a legendary creature with the body, tail ...
" in the narrative) and a phoenix he discovers while driving through the woods. Griffin teaches her how to socialize with other people at first, and invites her to a dinner party. The other guests at the dinner party all react to Griffin's girlfriend with negative comments, that offends Griffin. An upset Griffin responds with a performance of "Runaway", backed by an interpretive dance sequence with ballerinas in black tutus, followed by a slow-motion sequence where lead dancers perform solos to a vocally distorted continuation of the song. The video ends with the phoenix bursting into flames with West frantically running into the forest. Nitsuh Abebe of ''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'' offered an interpretation of the video, commenting:
In ''Runaway,'' the short film he released this fall, he uses a plinking piano to summon a ballet troupe, then sings about raising a toast to the douchebags and assholes of the world — in other words, he sticks a symbol of classical refinement next to a lyric about being toxic and acting ugly. (Ballet already does this, too: All that beauty is built on twisted toes, bloody shoes, deformed legs.) ..He’s attracted to these symbols of classical refinement and aristocracy — ballet, golden goblets, 'Persian rugs with cherub imagery,' Greek mythology, next-level luxury brands — and then he sits among them reminding us that it doesn’t make him any different, or keep him from acting poisonous, or pissing the world off by grabbing people’s microphones.Abebe, Nitsuh (2010-11-12)
Filthy, Rich: Kanye West’s Royal ''Fantasy''
''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
''. Retrieved on 2010-11-12.


Reception

The music video was praised by ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
s Ken Tucker, calling it "a carefully modulated art-film made by a man on a mission", noting the usage of dominant colors as well as the imagery in the film. Jozen Cummings of ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' described the video as "a cross between an epic music video and a charming indie-house flick", stating that the greatest achievement of the video was how it "brought West's music to life". Will Dean of ''The Guardian'' called the video as a creative promotional tool, praising the video's scope and creativity, noting that it was "ridiculous, ostentatious and egotistical", citing that it fit perfectly into West's aesthetic. ''
Rap-Up ''Rap-Up'' is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the ...
'' named it the best music video of 2010. Nicole Jones of MTV Buzzworthy stated that the majority of the video was nonsensical and added up to little coherently, but wrote that regardless of its true meaning, the video was "really pretty to watch, the music is great, and it reminds us once again why there is only one Mr. West." Jorge Cullar offered a less favorable opinion of the video, stating that the video failed to be coherent, because West didn't have the "creative polymath capable of combining disparate elements like those exemplified by the cunning of a
Picasso Pablo Ruiz Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, ceramicist and Scenic design, theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th ce ...
, the deconstruction of a
Derrida Derrida is a surname shared by notable people listed below. * Bernard Derrida (born 1952), French theoretical physicist * Jacques Derrida (1930–2004), French philosopher ** ''Derrida'' (film), a 2002 American documentary film * Marguerite De ...
, the creativity of a
Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the Art movement, visual art movement known as pop art. His works explore th ...
, or the glam avant-garde of
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
".Vidal, Dan (2010-11-23)
Review: ''My Beautiful Dark Twisted Fantasy''
. '' URB''. Retrieved on 2010-12-08.
Clair Saddath of ''Time'' listed the video amongst the best of all time. The video was nominated for Video of the Year at the
BET Awards of 2011 The 11th BET Awards took place at the Shrine Auditorium in Los Angeles, California on June 26, 2011. The awards recognized Americans in music, acting, sports, and other fields of entertainment over the past year. Comedian and actor Kevin Hart host ...
, and West was nominated for Director of the Year. As of January 2015, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' named the video as one of the 20 best of the 2010s (so far).
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
listed it as the fourth best video of the decade in 2014. "Runaway" appeared on several best music videos of the decade list's in 2019; ''
Screen Rant ''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and film theories. ''Screen Rant'' was launched by Vic Holtreman in 2003, and originally had its primary office in Ogden, Utah. ''Scr ...
'' named it the third best video of the 2010s, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' listed it 33rd on their list of the 100 best music videos of the decade, while '' Paste'' named it the sixth best music video of the decade.


Usage in other media

"Runaway" was used in the trailer for ''
The Hangover Part III ''The Hangover Part III'' is a 2013 American action comedy film and the sequel to ''The Hangover Part II'' (2011), both produced by Legendary Pictures and distributed by Warner Bros. Pictures. It is the third and final installment in ''The Hang ...
''. The song was featured in a scene in ''The Night Before''. A modified piano rendition by
Ramin Djawadi Ramin Djawadi (, fa, رامین جوادی; born 19 July 1974) is an Iran, Iranian and Germans, German film score, score composer. He is known for his scores for the 2008 Marvel film ''Iron Man (2008 film), Iron Man'' and the HBO series ''Game o ...
, was used in a trailer for season 2 of ''
Westworld ''Westworld'' is an American science fiction-thriller media franchise that began with the 1973 film ''Westworld'', written and directed by Michael Crichton. The film depicts a technologically advanced Wild-West-themed amusement park populate ...
'', which premiered during
Super Bowl LII Super Bowl LII was an American football game played to determine the champion of the National Football League (NFL) for the 2017 season. The National Football Conference (NFC) champion Philadelphia Eagles defeated the American Football Conferen ...
. The track was used in a
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
advert titled "Meet Our Women" for the fragrance ''Women'', featuring actresses
Lupita Nyong'o Lupita Amondi Nyong'o (, ; ; born 1 March 1983) is a Kenyan-Mexican actress. She is the recipient of List of awards and nominations received by Lupita Nyong'o, several accolades, including an Academy Awards, Academy Award, and nominations for ...
and
Saoirse Ronan Saoirse Una Ronan ( , ; born 12 April 1994) is an American-born Irish actress. Primarily known for her work in period dramas since adolescence, she has received various accolades, including a Golden Globe Award, in addition to nominations fo ...
. The song served as the theme for the trailer of season 16 of
Keeping up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family, airing b ...
. In 2012, the song was used in Bud Light Platinum commercial, titled ‘Factory,’ which aired during
Super Bowl XLVI Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...
. The song’s drums would later be sampled in a song on West’s 11th studio album, with the song being titled True Love.


Personnel

Technical * Andrew Dawson – recording *
Anthony Kilhoffer Anthony Kilhoffer is an American hip hop record producer, songwriter and engineer, best known for his collaborations with Kanye West, Kid Cudi, Keyshia Cole and John Legend. Select discography Albums 2020s *'' Free The Beast(album)'' - B-Free 20 ...
– recording, mixing * Mike Dean – recording * Christian Mochizuki – recording assistance * Cary Clark – assistant mix engineering Musicians * Tony Williams – background vocals *
The-Dream Terius Youngdell Nash (born September 20, 1977), better known by his stage name The-Dream, is an American singer, songwriter, and record producer. His co-writing credits include songs with "Me Against the Music" (2003) for Britney Spears, "Ride ...
– additional vocals *
Jeff Bhasker Jeff Bhasker (born March 4, 1974) is an American record producer, songwriter, and multi-instrumentalist based in Los Angeles. He was awarded the Grammy Award for Producer of the Year in 2016 and nominated in 2013. An accomplished producer, he ...
– keyboards * Chris "Hitchcock" Chorney – cello


Charts


Weekly charts


Year-end charts


Certifications


Release history


References


External links

* {{Authority control 2010 singles 2010 songs Kanye West songs Song recordings produced by Kanye West Songs written by Kanye West Pusha T songs Song recordings produced by Jeff Bhasker Song recordings produced by Emile Haynie Songs written by Jeff Bhasker Songs written by Emile Haynie Music videos directed by Kanye West Roc-A-Fella Records singles Songs written by Pusha T Ballet films fr:Runaway#Musique