Rule 34 (Internet Meme)
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Rule 34 is an
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
which claims that
Internet pornography Internet pornography is any pornography that is accessible over the internet, primarily via websites, FTP servers peer-to-peer file sharing, or Usenet newsgroups. The availability of widespread public access to the World Wide Web in late 1990s ...
exists concerning every conceivable topic. The concept is commonly depicted as fan art of normally non-erotic subjects engaging in sexual behavior. It can also include writings, animations, and any other form of media to which the internet provides opportunities for proliferation.


History

The phrase "Rule 34" was coined from a 2003
webcomic Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be co ...
captioned, "Rule #34 There is porn of it. No exceptions." The comic was drawn by TangoStari (Peter Morley-Souter) to depict his shock at seeing '' Calvin and Hobbes'' parody porn. Although the comic faded into obscurity, the caption instantly became popular on the Internet. Since then, the phrase has been adapted into different syntactic versions and has even been used as a verb. On August 20, 2007, the webcomic '' xkcd'' published a comic titled "Rule 34", which involved hypothetical sexual scenarios including homoerotic
spelling bee A spelling bee is a competition in which contestants are asked to spell a broad selection of words, usually with a varying degree of difficulty. To compete, contestants must memorize the spellings of words as written in dictionaries, and recite ...
s. In 2008, users on the imageboard
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
posted numerous sexually explicit parodies and cartoons illustrating Rule 34. On there, pornography is referred to as "rule 34" or "
pr0nz Leet (or "1337"), also known as eleet or leetspeak, is a system of modified spellings used primarily on the Internet. It often uses character replacements in ways that play on the similarity of their glyphs via reflection or other resemblance. ...
". ''The Dictionary of Modern Proverbs'' claims that Rule 34 "began appearing on Internet postings in 2008." As Rule 34 continued spreading throughout the Internet, traditional media began reporting on it. A 2009 ''
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'' article listed Rule 34 as the third of the "Top 10" Internet rules and laws. A 2013
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
story said Rule 34 was "likely the most famous" Internet rule that has become part of mainstream culture. On November 14, 2018, a
Twitch streamer An online streamer or live streamer is a person who broadcasts themselves online through a live stream to an audience. History Streaming arose in the early 2010s, originating on sites like YouTube where users could upload videos of themselves i ...
nicknamed "Drypiss" celebrated his 18th birthday by posting a video to
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
in which he looked up Rule 34 pictures; afterwards, the video and its responses were covered by ''
The Daily Dot ''The Daily Dot'' is a digital media company covering the culture of the Internet and the World Wide Web. Founded by Nicholas White in 2011, ''The Daily Dot'' is headquartered in Austin, Texas. The site, conceived as the Internet's "hometown ...
''.
Fan fiction Fan fiction or fanfiction (also abbreviated to fan fic, fanfic, fic or FF) is fictional writing written in an amateur capacity by fans, unauthorized by, but based on an existing work of fiction. The author uses copyrighted characters, settin ...
has eroticized numerous political figures from the
2016 United States presidential election The 2016 United States presidential election was the 58th quadrennial presidential election, held on Tuesday, November 8, 2016. The Republican ticket of businessman Donald Trump and Indiana governor Mike Pence defeated the Democratic ticket ...
and the
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by the container ship '' Ever Given''. Short low-cost books called "Tinglers" have depicted
anthropomorphized Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics t ...
dinosaurs and airplanes in sexual acts. A pseudonymous author,
Chuck Tingle Chuck Tingle is a pseudonymous author, primarily of niche gay erotica. The stories mainly take the form of monster erotica, featuring romantic and sexual encounters with dinosaurs, imaginary creatures, anthropomorphized inanimate objects, and e ...
, published dystopian erotica on
Brexit Brexit (; a portmanteau of "British exit") was the withdrawal of the United Kingdom (UK) from the European Union (EU) at 23:00 GMT on 31 January 2020 (00:00 1 February 2020 CET).The UK also left the European Atomic Energy Community (EAEC or ...
, featuring sex with a giant one-pound coin from the future, hours after the referendum passed.


Analysis

According to researchers
Ogi Ogas Ogi Ogas is an American writer who received doctoral training as a computational neuroscientist. As of May 2016, he is a visiting scholar at the Harvard Graduate School of Education, where he serves as Project Head for the Individual Mastery P ...
and Sai Gaddam, the reason that the maxim resonated with so many people is because of its apparent truth to anyone who has browsed the Internet. Ogas said that following the 2009–2010 study, the consolidation of the porn industry onto large market share video aggregators has reduced the visibility of the niche market videos. The sites favor mainstream content directly by steering users towards it and indirectly by disadvantaging small producers who cannot afford strong
anti-piracy Anti-piracy may refer to: * Anti-piracy, protection against copying of computer software. * Piracy#Anti-piracy measures anti-piracy measures, measures to counter maritime pirates. See also * Pirate (disambiguation) A pirate is a person who comm ...
measures, bringing into doubt the ability of the rule being able to keep up with market. Cory Doctorow concludes, "Rule 34 can be thought of as a kind of indictment of the Web as a cesspit of freaks, geeks, and weirdos, but seen through the lens of cosmopolitanism, bespeaks a certain sophistication—a gourmet approach to life." Feminist scholar
Susanna Paasonen Susanna Paasonen (born 1975, Helsinki) is a Finnish feminist scholar. She is a Professor of Media Studies at the University of Turku, and was a visiting scholar at MIT in 2016. She gained her PhD from the University of Turku in 2002; her dissert ...
summarizes Rule 34, along with versions of Rules 35 and 36 to mean that no matter how unlikely or unusual the concept, pornography of it is either available online or will be. John Paul Stadler concluded that Rule 34 reflects the codification of paraphilias into social identity structures.


Variations

The original rule was rephrased and reiterated as it went
viral Viral means "relating to viruses" (small infectious agents). Viral may also refer to: Viral behavior, or virality Memetic behavior likened that of a virus, for example: * Viral marketing, the use of existing social networks to spread a marke ...
on the Web. Some common permutations omit the original "No exceptions." * "Rule 34: There is porn of it." * "Rule 34: If it exists, there is porn of it." * "Rule 34: If it exists, there is Internet porn of it."Leopold, 2013. * "Rule 34: If you can imagine it, it exists as Internet porn." * “Rule 34(r): If it exists, there is a subreddit devoted to it.”


Corollaries

* "Rule 35: The exception to Rule 34 is the citation of Rule 34."The rules of the internet
, 4chan archive, February 15, 2007.
* "Rule 35: If there is no porn, it will be made." * "Rule 36: There will always be more fucked up shit than what you just saw." * "
Rule 63 Rule 63 is an Internet meme that states that, as a rule, "for every given male character, there is a female version of that character" and vice versa. It is one of the "Rules of the Internet" that began in 2006 as a Netiquette guide on 4chan and ...
: For every given male
character Character or Characters may refer to: Arts, entertainment, and media Literature * ''Character'' (novel), a 1936 Dutch novel by Ferdinand Bordewijk * ''Characters'' (Theophrastus), a classical Greek set of character sketches attributed to The ...
, there is a female version of that character and vice versa."


See also

* *
Clop Clop or Clops may refer to: * An onomatopoeia for the sound of a horse's footsteps * Clop (erotic fan art) Clop is fan-made pornography or erotic art, fan fiction, fan films, fangames, ‎and other fan labor based on the animated series '' My ...
– A slang term for either fan made or non-fan made pornography based on the animated children's television series '' My Little Pony: Friendship Is Magic'' * * * * ''Overwatch'' and pornography – A notable case of pornography inspired by the video game ''Overwatch'' * * ''Rule 34'' – A novel by Charles Stross referencing this rule. * ''Rule 34'' – A film by Julia Murat referencing this rule. * * *


References


External links


Rules of the Internet
1000 Rules Of the Internet {{Pornography Anime and manga terminology Cartooning Internet culture Internet slang Internet terminology Pornography 2003 neologisms Internet memes introduced in 2007 Adages