"Ruby Ruby" is a 2018 Indian

Hindi language Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

song from the album of ''

Sanju ''Sanju'' is a 2018 Indian Hindi-language biographical film directed and edited by Rajkumar Hirani, written by Hirani and Abhijat Joshi and produced by Hirani and Vidhu Vinod Chopra under the banners Rajkumar Hirani Films and Vinod Chopra Film ...

'', the soundtrack album of the film of the same name. The song's lyrics were written by

Irshad Kamil Irshad Kamil (born 5 September 1971) is an Indian poet and lyricist. His songs appear in Bollywood films including ''Jab We Met'', '' Chameli'', '' Love Aaj Kal'', ''Rockstar'', ''Aashiqui 2, Raanjhanaa, Highway, Tamasha,'' and ''Jab Harry Met ...

, composed by

A. R. Rahman Allah Rakha Rahman (; born A. S. Dileep Kumar; 6 January 1967) is an Indian music composer, record producer, singer and songwriter, popular for his works in Indian cinema; predominantly in Tamil and Hindi films, with occasional forays in int ...

and sung by Shashwat Singh,

Poorvi Koutish Poorvi Koutish ( ; born 3 January 1995 in Chandigarh, Punjab) is an Indian singer, song-writer, actress and music producer. She was one of the top 4 final contestants in India's biggest musical reality show ''Indian Idol 6''. Television *''Ind ...

.The song's music video is pictured upon actor

Ranbir Kapoor Ranbir Kapoor (; born 28 September 1982) is an Indian actor known for his work in Hindi-language films. He is one of the highest-paid actors of Hindi cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. Kapoor is the rec ...

and actress

Sonam Kapoor Sonam Kapoor Ahuja (; born 9 June 1985) is an Indian actress who works in Hindi films. She has won a National Film Award and a Filmfare Award, and from 2012 to 2016, she appeared in ''Forbes India'' Celebrity 100 list based on her income and ...

. The song was released on 13 June 2018, and the music video was released in YouTube on 27 June 2018. The song was nominated at the

Asian Film Awards Asian may refer to: * Items from or related to the continent of Asia: ** Asian people, people in or descending from Asia ** Asian culture, the culture of the people from Asia ** Asian cuisine, food based on the style of food of the people from Asi ...

for Best Original Music.

Background

The song belongs to a completely different space and has the hints of pop in it. The video of ''Ruby Ruby'' depicts Sanju's 'quest for

love Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest Interpersonal relationship, interpersonal affection, to the simplest pleasure. An example of this range of ...

as he lets his imagination run wild. Song starts with Rahman's music, high bass over guitar tune, and then ''sanju'' (

) says "''Har drug addict koi na koi bahana khojta hai drugs wapas shuru karne ke liye, mera bahana Ruby thi''" ()

Critical reception

*''Scroll.in'': "Composed by AR Rahman, ''Ruby Ruby'', the third single from Rajkumar Hirani’s ''

'', echoes the classic Taal song ''Ramta Jogi'' in more ways than one – the heavy bass guitars, the languid but thumping beat, and the additional percussion reminiscent of Sivamani's most energetic works with the composer." *''

The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split betw ...

'': "The song grows on the listener with repeat hearings which is the case with most Rahman songs. With these three songs, one can certainly gauge that the ''Sanju'' album will have a track for every mood." *''Cinestan'': "AR Rahman written all over it. The ''Ruby Ruby'' song has an entrancing rhythm that captures the wild, pulsing beats of an artist in search of his muse.'Ruby Ruby' sets the rhythm template with its combination of electric and bass guitars. The signature element sets up the slow, trance-like tempo of the song before Singh's husky vocals fade in. The song is hoisted on the back of some subtle and effective percussions that back up the trippy vocals. Koutish's voice brings in a haunting facet to the composition, contributing to the trance-like feel of the song."

Music video

"Ruby Ruby" has achieved almost 100 million views on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

Video credits

*Song director – Karan Narvekar *Choreography – Stanley D'costa *Director of photography – S. Ravivarman *Screenplay –

Rajkumar Hirani Rajkumar Hirani (born 20 November 1962), also called Raju Hirani, is an Indian filmmaker, director, producer and editor known for his works in Hindi films. He is the recipient of several accolades, including three National Film Awards and eleve ...

Credits and prsonnel

A.R. Rahman Allah Rakha Rahman (; born A. S. Dileep Kumar; 6 January 1967) is an Indian music composer, record producer, singer and songwriter, popular for his works in Indian cinema; predominantly in Tamil and Hindi films, with occasional forays in int ...

– producer, composer, songwriter and arrangement *

– lyricist *Shashwat Singh – singer *

– singer *

Keba Jeremiah Keba Jeremiah (born 18 October 1986) is an Indian guitarist and music producer. He works on musical soundtracks for Gospel songs, Bollywood, Tollywood (Telugu), Kollywood music industry. Early life Born and brought up in Al Karama, Dubai, Keb ...

– bass, guitar *Chris Jason – guitar *Raja & Kumar – rhythm and percussion *VJ Srinivasamurthy – Sunshine Orchestra conductor Technical personnel *Additional programming: Ishaan Chhabra *Mixing: Ishaan Chhabra & Deepak P A mastered by Suresh Permal *Sound engineers at

Panchathan Record Inn The Panchathan Record Inn and AM Studios is composer/music director A. R. Rahman's studios on his street at Kodambakkam, Chennai in Tamil Nadu. History The Inn was established in 1989, attached to Rahman's backyard, and developed into one o ...

(Chennai): Suresh Permal, Ishaan Chhabra, Santhosh Dhayanidhi, TR Krishna Chetan, Karthik Sekaran, Jerry Vincent, Kumaran Sivamani, Kaashif Rafiq, Pawan Chilamkurthi *Sound engineers at AR Studios (Mumbai): R Nitish Kumar, Dilshaad Shaikh *Sound engineers at AM Studios (

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

): S.Sivakumar, Pradeep Menon, Kannan Ganpat, Manoj *Musicians fixer: R Samidurai *Musician coordinators: Vijay Iyer, Noel James, TM Faizuddin, Abdul Haiyum

References

2018 songs Indian songs Songs written for films Hindi-language songs Hindi film songs Songs with music by A. R. Rahman {{2010s-song-stub