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''Rowdy Boys'' is a 2022 Indian Telugu-language
coming of age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can b ...
romantic
college A college (Latin: ''collegium'') is an educational institution or a constituent part of one. A college may be a degree-awarding tertiary educational institution, a part of a collegiate or federal university, an institution offering ...
drama film In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super-g ...
written and directed by Sree Harsha Konuganti and produced by
Dil Raju Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the production ...
and Shirish through
Sri Venkateswara Creations Sri Venkateswara Creations is an Indian film production company based in Hyderabad. It is established by Dil Raju in 2003. Raju has produced several Telugu films on this banner. The company also has a subsidiary film distribution business name ...
. The film features debutant Ashish, son of Dil Raju's brother Sirish and
Anupama Parameswaran Anupama Parameswaran (born 18 February 1996) is an Indian actress who predominantly works in Telugu, Malayalam and Tamil films. She rose to fame with her debut film ''Premam'' (2015) in Malayalam. She later went onto star in films such as ''A ...
in lead roles with music composed by
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil films ...
. The film was released theatrically on 14 January 2022. The film received negative reviews from critics.


Plot

Akshay is a first year engineer student who falls for a medical student Kavya. However the war between the medical college and engineering college is a threat to their love. Will their love survive?


Cast

* Ashish as Akshay *
Anupama Parameswaran Anupama Parameswaran (born 18 February 1996) is an Indian actress who predominantly works in Telugu, Malayalam and Tamil films. She rose to fame with her debut film ''Premam'' (2015) in Malayalam. She later went onto star in films such as ''A ...
as Kavya *
Karthik Rathnam Karthik Rathnam is an Indian actor who works in Telugu theatre and Telugu cinema. Rathnam made his debut with the critical acclaimed film ''C/o Kancharapalem'' (2018), which was the first Telugu film to be screened in New York Film Festival. ...
* Sahidev Vikram * Tej Kurapati * Komalee Prasad as Shruti, Kavya's friend *
Srikanth Iyengar Srikanth Krishnaswamy Iyengar is an Indian actor who works in Telugu-language films. He is a medical doctor by profession and turned actor due to passion towards the acting. Srikanth has acted in films like '' Veerapan, Dear Comrade, Mehabooba, C ...
as Akshay's father * Racha Ravi * Praneeth Reddy Kallem * Pridhvi


Production

Anupama was cast in March 2020 to play the lead actress.
Rahul Ramakrishna Rahul Ramakrishna (born 15 January 1991) is an Indian actor, writer and journalist. He made his debut with the short film, ''Sainma''. He became popular with his role in the 2017 Telugu film, ''Arjun Reddy''. Early life Rahul Ramakrishna was b ...
was approached to do a role in the film, but couldn't join the film as he was busy working with ''RRR''. Later, Racha Ravi was cast to do the role. In an interview with
Deccan Chronicle ''Deccan Chronicle'' is an Indian English-language daily newspaper founded by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited ( ...
, Komalee Prasad told about role in the film that "I am a qualified dental surgeon, so shooting for scenes involving doctors and the medical fraternity was a great experience. In fact, I got nostalgic while shooting for campus scenes". Filming began in January 2020 and was
wrapped up "Wrapped Up" is a song by English singer-songwriter Olly Murs, released as the lead single from his fourth studio album, ''Never Been Better'' (2014). It features American rapper Travie McCoy. The song was released on 7 October 2014 in France a ...
on 13 October 2021 after shooting the song "Date Night", choreographed by
Jani Master Jani Master (born Shaik Jani Basha; 2 July 1982) is an Indian dance choreographer who predominantly works in Telugu cinema. He has also worked in Kannada, Tamil, and Hindi films. He choreographs in a wide range of dancing styles, but he is mostl ...
. Speaking about the idea of the film, director Konuganti revealed that the film is inspired by an incident in his own college days. He further told: "My personal experiences in my academic life inspired me to write Rowdy Boys. The story is a perfect blend of comedy, friendship, gang fights, misunderstandings, ego clashes and, of course, love. The film brings back fond memories of college life and for those still at college, it tells you that these are the most cherished days in your life. I think all of us have these memories because it's a phase of mixed emotions".


Soundtrack

The film's soundtrack album is composed by Devi Sri Prasad.


Release

During the release event of "Preme Aakasamaithe" song in October 2021, producer Dil Raju announced that the film will release on 19 November 2021, but was postponed. Finally, the film was released on 14 January 2022 coinciding with the festival of
Bhogi Bhogi (,,) is the first day of the four-day Pongal Festival (பொங்கல் திருவிழா) Makar Sankranti (ಮಕರ ಸಂಕ್ರಾಂತಿ, మకర సంక్రాంతి) festival. It falls on last day of Ag ...
and
Sankranti Sankranti ( sa, संक्रान्ति ''saṁkrānti or saṅkramaṇa'') means transmigration of the Sun from one zodiac to another in Indian astronomy. Each Sankranti is marked as the beginning of a month in the sidereal solar calen ...
, following the postponement of major Telugu productions like ''RRR'' and ''
Radhe Shyam ''Radhe Shyam'' is a 2022 Indian period romantic drama film written and directed by Radha Krishna Kumar. Produced by UV Creations and T-Series, the film was shot simultaneously in Telugu and Hindi languages and stars Prabhas and Pooja Hegde. It ...
''.


Reception

The film received negative reviews from critics, although praising the performances of lead cast but criticized the story, narration and second half. ''
Pinkvilla Pinkvilla is an Indian entertainment and lifestyle platform. As of June 2022, Pinkvilla has over 5,00,00,000 visitors on its website and app. Overview Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, H ...
'' gave the film a rating of 2.5/5 and wrote "DSP's catch-all music saves this generic, bland love story". ''
123 Telugu Mallemala Entertainments is an Indian media and entertainment company which produces films and television programs. Its television productions include reality TV shows, comedy shows, game shows, entertainment and factual programming in Telugu. ...
'' gave the film a rating of 2.75/5 and wrote "Rowdy Boys is a college drama with not many twists and turns. Ashish Reddy makes a decent debut and the first half is good. But a dull second half and lack of a strong story is a drawback. Youngsters might connect to the movie as it offers relatable elements. Just go in with low expectations and enjoy this college romance". Sangeetha Devi K of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' appreciated the music by Devi Sri Prasad and wrote: "The biggest issue with ''Rowdy Boys'' is that it can remind you of a bunch of older films, to the extent that it ends up like a patchwork of inspired sequences." A reviewer from ''
Eenadu ''Eenadu'' () is the largest circulated Telugu-language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana.2022 films 2020s Telugu-language films Indian romantic action films 2022 romantic drama films Films set in Hyderabad, India Films shot in Hyderabad, India Films set in universities and colleges Sri Venkateswara Creations films Films about friendship Films scored by Devi Sri Prasad