Rotiboy Bakeshoppe Sdn Bhd (

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Rotiboy) is a Malaysian bakery chain based in

Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...

owned by Rotiboy Bakeshoppe Sdn Bhd. The company has more than 100 outlets in

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

and the

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

, as well planning to enter

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

market.

History

The company was founded in April 1998 in

Bukit Mertajam Bukit Mertajam ( Jawi:بوكيت مرتاجم) is the administrative centre of the city of Seberang Perai in Penang, Malaysia. It also serves as the seat of the Central Seberang Perai District. , Bukit Mertajam (core) contains a total of 13,09 ...

Penang Penang ( ms, Pulau Pinang, is a Malaysian state located on the northwest coast of Peninsular Malaysia, by the Malacca Strait. It has two parts: Penang Island, where the capital city, George Town, is located, and Seberang Perai on the Malay ...

, with the name was generated by accident when the founder's brother calling his nephew, "naughty-boy" which sounds like "Rotiboy". In 2002, the company migrated to Wisma Central,

Jalan Ampang Jalan Ampang or Ampang Road (Selangor state route B31) is a major road in Klang Valley region, Selangor and Federal Territory of Kuala Lumpur, Malaysia. Built in the 1880s, it is one of the oldest roads in the Klang Valley. It is a main road to ...

Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...

. Rotiboy successfully expanded in

Klang Valley Klang Valley ( ms, Lembah Klang; zh, 巴生谷; ) is an urban conglomeration in Malaysia that is centered in the federal territories of Kuala Lumpur and Putrajaya, and includes its adjoining cities and towns in the state of Selangor. It is con ...

, and in 2022, Rotiboy opened up its first franchise in

East Malaysia East Malaysia (), or the Borneo States, also known as Malaysian Borneo, is the part of Malaysia on and near the island of Borneo, the world's third-largest island. Near the coast of Sabah is a small archipelago called Labuan. East Malaysia li ...

Kuching Kuching (), officially the City of Kuching, is the capital and the most populous city in the States and federal territories of Malaysia, state of Sarawak in Malaysia. It is also the capital of Kuching Division. The city is on the Sarawak River ...

Sarawak Sarawak (; ) is a States and federal territories of Malaysia, state of Malaysia. The largest among the 13 states, with an area almost equal to that of Peninsular Malaysia, Sarawak is located in northwest Borneo Island, and is bordered by the M ...

, followed by other cities in the region such as

Sibu Sibu (; Foochow Romanized, Hokchew Romanized: ''Sĭ-bŭ'') is a landlocked city in the central region of Sarawak. It is the capital of Sibu District in Sibu Division, Sarawak, Malaysia. The city is located on the island of Borneo and covers ...

Bintulu Bintulu is a coastal town on the island of Borneo in the central region of Sarawak, Malaysia. Bintulu is located 610 kilometres (380 mi) northeast of Kuching, 216 kilometres (134 mi) northeast of Sibu, and 200 kilometres (120 mi) ...

and

Miri ) , subdivision_type = Country , subdivision_name = , subdivision_type1 = State , subdivision_name1 = , subdivision_type2 = Division , subdivision_name2 ...

International expansion

In May 2004, Rotiboy International Pte Ltd was established in Singapore. Between 2004 and 2007, Rotiboy has expanded its operations to Singapore, Indonesia, Thailand and South Korea. In 2012, Rotiboy opens its stores in United Arab Emirates and Saudi Arabia.

References

External links

* Bakeries of Malaysia Privately held companies of Malaysia Malaysian brands Food and drink companies of Malaysia Food and drink companies established in 1998 Retail companies established in 1998 1998 establishments in Malaysia {{food-company-stub

History

International expansion

See also

References

External links