is a multinational

fast-moving consumer goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

and

pharmaceutical A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy (pharmacotherapy) is an important part of the medical field and re ...

corporation headquartered in Ikuno-ku,

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

, with a presence in

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

and

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

. The company is listed on the stock exchange, having posted steady increases in revenues from ¥95,619 million in 2006 to ¥120,292 million in 2011. Skin Care contributes to 61.3% of the revenues while Eye Care contributes to 21% of their sales.

Market Segments

Rohto is active in the three consumer segments of: *Beauty (through cosmetics) *Health (through food supplements) *Healing (through over-the-counter drugs)

International presence

In 1974, Rohto set its eyes on

The Mentholatum Company The Mentholatum Company, Inc. is a maker of non-prescription health care products founded in 1889 by Albert Alexander Hyde in the United States. It was bought out by Rohto Pharmaceutical Co., a Japanese health care company, in 1988. The Men ...

. In August 1975, it acquired the trademark rights to Mentholatum and began to sell the Mentholatum Ointment and Mentholatum Medicated Lip Stick, which proved to be a financial success as the company's revenue skyrocketed to ¥2.64 billion by April 1981. Rohto Pharmaceutical Co. continued to acquire the management rights to The Mentholatum Company Inc in June 1988, thus completing the merge. Rohto group has established operations in 15 major markets, with marketing/distribution agreements in more than 150 countries globally. They have two production plants in Japan and 6 production plants across US, UK, China, Vietnam, Hong Kong and Indonesia. Rohto entered the

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

market in 1997 and set up their manufacturing base to cater to the Asia Pacific market. In mid-2010, Rohto entered the

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

market and started operations in the lipcare and skin care segment, with their internationally popular brands, Lipice and Oxy. Simultaneously they also entered the

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

market. With a strong presence across international markets, the company has a manpower strength of close to 5000 employees. founded "", the predecessor of Rohto, in Shimizucho, Higashi-ku (present: Shinsaibashi, Chuo-ku), Osaka on February 22, 1899. Yamada sold "Rohto Eyedrops" in 1909. "Rohto" was named after

August von Rothmund August von Rothmund (August 1, 1830 – October 27, 1906) was a German ophthalmologist from Volkach, Lower Franconia. In 1853 he received his doctorate from the University of Munich, and furthered his studies in Berlin under Albrecht von Gra ...

,In Japanese, August von Rothmund was known as . a German ophthalmologist who was a professor for , a Japanese ophthalmologist.

Brands

*Lipice: The best selling Lip Care line in Japan, China, HK, Taiwan, Vietnam, Malaysia, Singapore, Thailand & Indonesia. *Oxy B: Anti-acne products(acquired the OXY Skin Care branding from GlaxoSmithKline in December 2005) *Rohto Eyedrops: including the highly acclaimed Rohto Zi (Awarded "Best New Eyecare Product" in the 1999 Superdrug Health & Beauty Awards) *Sunplay: Full range of sunscreen daily sun care and after sun products providing best UV protection for different outdoor occasions *BodyIce: Deodorant roll-on and mists *Mentholatum: Full range of Men's skin care for face and body *Selsun: Anti-dandruff shampoo *Acnelogy: pimples treatment (Acne + Dermatology. It includes 3 skincare steps (Conditioning Foam, Acne Care Lotion, Concentrate Essence)

Head Office and Subsidiaries

*Rohto Pharmaceutical Co., Ltd. (Japan - Parent Company) *Mentholatum Australasia Pty. Ltd.(Australia) *The Mentholatum Company Ltd. (UK) *The Mentholatum Company of (Canada), Limited *The Mentholatum (China) Pharmaceuticals Co., Ltd. *Mentholatum Asia Pacific Ltd. (Hong Kong) *Rohto Pharma (India) Private Limited *Mentholatum de (Mexico), S.A. de C.V. *Mentholatum (South Africa) Pty. Ltd. *Mentholatum Taiwan Ltd. (Taiwan) *PT Rohto Laboratories (Indonesia) *Rohto-Mentholatum (Vietnam) Co., Ltd. *Rohto-Mentholatum (Malaysia) SDN BHD. *Rohto-Mentholatum (Thailand) Ltd. *Rohto-Mentholatum (Bangladesh) Limited *Dax Cosmetics Sp. z o.o. (Poland) Limited

Notes

External links

Rohto global website

Rohto Products Information/樂敦產品中文介紹

Rohto eyedrops website
{{Authority control Companies listed on the Osaka Exchange Pharmaceutical companies of Japan Companies based in Osaka Prefecture Japanese companies established in 1899 Pharmaceutical companies established in 1899 Cosmetics companies of Japan Personal care companies Eyewear companies of Japan Companies listed on the Tokyo Stock Exchange Japanese brands 1960s initial public offerings