Rodolfo y Su Tipica was a Colombian

Cumbia Cumbia refers to a number of musical rhythms and folk dance traditions of Latin America, generally involving musical and cultural elements from American Indigenous peoples, enslaved Africans during colonial times, and Europeans. Examples include: ...

act, fronted by

Rodolfo Aicardi Marco Tulio Aicardi Rivera (23 May 1946 – 24 October 2007), better known by the name Rodolfo, was a Colombian singer of tropical music who was active from the 1960s until his death. He is most famous for his song "La Colegiala" credited to Rod ...

(1946 - 2007), who had music released by the

Discos Fuentes Discos Fuentes is a record label based in Medellín, Colombia, South America. Founded in 1934 in Cartagena, Colombia, by Antonio Fuentes Estrada, Discos Fuentes was the country's first notable record label. The label was instrumental in introducing ...

record label.

Prominent hits

* "Tabaco y Ron" (1979) * "

La Colegiala "La Colegiala" ("the collegian", or "girl student" in Spanish language, Spanish) is a Latin iconic song composed in 1975 by Walter León Aguilar, leader of the Peruvian Cumbia music, Cumbia ensemble "Los Ilusionistas", and made hugely popular in th ...

" (1980), a cover of the omonym song by

Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...

vian combo Los Ilusionistas.

Use in television advertising

In 1981,

Nescafé Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. History Nestl� ...

used Rodolfo's "

" in a

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

commercial for its ''Alta Rica'' brand. The commercial was credited with increasing sales by 60% and paving the way for the band's successful European tour.

References

{{Authority control Colombian cumbia musical groups