Rodney Alejandro
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Rodney Alejandro is an American musician, composer, arranger, producer and
audio engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...
raised in Houston, Texas. A product of Houston's
inner city The term ''inner city'' has been used, especially in the United States, as a euphemism for majority-minority lower-income residential districts that often refer to rundown neighborhoods, in a downtown or city centre area. Sociologists some ...
neighborhoods, Alejandro grew up in the barrios and ghettos that would enrich his consciousness. Living on the east side, he tasted all the spices of
Salsa Salsa most often refers to: * Salsa (Mexican cuisine), a variety of sauces used as condiments * Salsa music, a popular style of Latin American music * Salsa (dance), a Latin dance associated with Salsa music Salsa or SALSA may also refer to: A ...
music,
Tejano Tejanos (, ; singular: ''Tejano/a''; Spanish for "Texan", originally borrowed from the Caddo ''tayshas'') are the residents of the state of Texas who are culturally descended from the Mexican population of Tejas and Coahuila that lived in the ...
and life lessons told through
Mariachi Mariachi (, , ) is a genre of regional Mexican music that dates back to at least the 18th century, evolving over time in the countryside of various regions of western Mexico. The usual mariachi group today consists of as many as eight violins, t ...
music. Attending schools in Houston's 5th ward, he was heavily influenced by the sweet sounds of soul, intimacy of
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
and hard hits of hip hop. From an early age music was all around, and his diverse influences only help broaden his music appreciation and creative palette.


Early life


(1987–1995)

Alejandro's professional career began as a senior in high school, with the co-founding of Tejano-pop band Valentino. Valentino was led by David Flores, who departed another Houston band calle
La Mafia
Alejandro joined the band on keyboards, having taught himself after saving a year to buy his first keyboard, an
Ensoniq ESQ-1 Ensoniq ESQ-1 is a 61-key, velocity sensitive, eight-note polyphony (instrument), polyphonic and multitimbral synthesizer released by Ensoniq in 1985. It was marketed as a "digital wave synthesizer" but was an early Music Workstation. Although it ...
. He quickly mastered the synthesizer and its capabilities, but his music technique was limited. Texas musicia
Joel Guzman
gave him lessons not only on technique but playing in the Tejano style. Technology was fast becoming the norm in music and Alejandro took the opportunity to learn about
MIDI MIDI (; Musical Instrument Digital Interface) is a technical standard that describes a communications protocol, digital interface, and electrical connectors that connect a wide variety of electronic musical instruments, computers, and re ...
,
sequencing In genetics and biochemistry, sequencing means to determine the primary structure (sometimes incorrectly called the primary sequence) of an unbranched biopolymer. Sequencing results in a symbolic linear depiction known as a sequence which succ ...
, sampling, and other digital technologies available at the time. His keyboard arsenal grew to include an
E-mu Emax The Emax was a line of samplers, developed, manufactured, and sold by E-mu Systems from 1986 to 1995. Sold alongside their more expensive Emulator II and III samplers, the Emax line was conceived after the release of the Akai S-612 and Sequen ...
,
Roland R-8 The R-8 Human Rhythm Composer is an electronic drum machine introduced in 1989 by Roland Corporation, using PCM voices. The R-8 features velocity- and pressure-sensitive trigger pads, and the ability to create loops of beats. The device has e ...
drum machine and a Yamaha C1 music computer, one of the first MS-DOS computers made to run music software. Valentino was known throughout the state as the most electronic band in Tejano, in a genre where traditional instruments of drums, bass, guitars, and accordions were the norm. The band would perform concert using these various technologies, midi sequencing backing tracks, triggering audio samples, and blending electronic pop sounds with the tradition Tejano arrangements. Rodney's reputation grew as a skilled music programmer, and he continued to work on his performance technique. But the calls came to help other artist in their quest to incorporate electronic instruments. Valentino toured in the Tejano circuit with great artist lik
Little Joe y La Familia
Groupo Mazz,
Selena y Los Dinos Selena y Los Dinos ( en, Selena and the Guys, Selena And the Dinos=Selena And The Dinos) was an American Tejano band formed in 1981 by Tejano singer Selena and her father Abraham Quintanilla. The band remained together until the murder of Sele ...
,
La Sombra La Sombra de Chicago or La Sombra de Tony Guerrero or even the Windy City Boys is a Tejano band founded by Tony Guerrero. Originally from the Chicago suburb of Aurora, Illinois, the group gained national acclaim and success after moving to Corp ...
, and
La Mafia La Mafia is a five-time Grammy Award-winning musical group. It has its roots in the Northside neighborhood of Houston, Texas, and has charted a course as a Tejano music, Latin music band. History La Mafia was founded in 1980 in Houston, TX. ...
to name a few. During these travel he connected with many great musicians and began to collaborate on other projects.
A.B. Quintanilla III Abraham Quintanilla III (born December 13, 1963), known professionally as A.B. Quintanilla III or A.B. Quintanilla, is an American record producer, songwriter and musician, and the older brother of singer Selena, known as " The Queen of Tejano ...
asked Rodney to come work with
Selena Selena Quintanilla Pérez (; April 16, 1971 – March 31, 1995), known mononymously as Selena, was an American Tejano singer. Called the " Queen of Tejano music", her contributions to music and fashion made her one of the most celebrated Mex ...
contributing arrangement and production services on her song ''"Amame"'', on the ''Entre Mi Mundo'' project. Tony Guerrero of La Sombra from Chicago, asked Rodney to sequence and program sounds for their projects, and a solo project by the lead singer Gavino Guerrero. Albert "Tiger" Diaz, another singer in the group, recorded a solo project and he too hired Alejandro for arranging and keyboard programing. These relationships would lead to further collaboration many years later. : Valentino continued to perform, but making the crossover to more Latin American pop music market. They performed original bilingual pop songs recorded a
Sugarhill Studios
in Houston. Traveling to LA, they worked with producers
Michael Sembello Michael Andrew Sembello (born April 17, 1954) is an American singer, guitarist, keyboardist, songwriter, composer and producer from Philadelphia, Pennsylvania. Sembello was nominated for an Academy Award and a Golden Globe for his 1983 song " ...
, an
Preston Glass
on demos pursuing a record deal. In 1992, Valentino performed on ''Buscando Estrellas'', the Latin version of the American show ''Star Search'', and won in the band category. "''Vamos A Bailar''" was a song written by Alejandro, the group used to win with. That trip to LA introduced him to other artist one being Coyote of Ponce, Puerto Rico. Rodney contributed a bi-lingual song called "''Mas Dura''" to their effort on the American show, ''Star Search''. The band went on to win the season finale and signed to Capitol/EMI Latino. Their first single was "Bien Dura", a full Spanish version of the original bilingual song. Unknowingly, Alejandro became the only songwriter to win ''Star Search'' in Spanish and English. In 1992, Valentino signed a record deal with BMG International. Alejandro contributed 8 of the 10 tracks record for the album and project was released in 1993. While in the studio, Rodney met
Jamie Glaser Jamie Glaser (born January 21, 1955 in New York City), is an American guitarist best known for his guitar work on popular television shows like ''Seinfeld'', ''Saved By The Bell'', and '' Married... with Children''. He has recorded and toured with ...
, a guitarist who mentioned the value of his Berklee education. Being self-taught in pop music got him only so far, so Rodney set his sights on
Berklee College of Music Berklee College of Music is a private music college in Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern American music, it also offers college-level cours ...
. Upon returning to Houston from LA, Alejandro enrolled at a local community college to pursue his education and music professional goals.


(1995–1997)

Having completed basic requirement course a
San Jac Community College
he then transferred t
Berklee College of Music
in June 1995. Summer semester was his first, carrying a full course load, his objective was to get in and get out. By the end of summer he took a job in the school's work study program. He was assigned to th
Berklee Performance Center
where he worked as a
stage hand A stagehand is a person who works backstage or behind the scenes in theatres, film, television, or location performance. Their work include setting up the scenery, lights, sound, props, rigging, and special effects for a production. General St ...
, and later as
sound engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...
for college functions and various professional concerts. This allowed him to stay and complete a degree program. He chose a dual degree program in music production and engineering and contemporary writing and production. His previous experience in professional music would help him throughout the journey. With each passing semester, he garnered more scholarship funds, and was awarded the Ticketmaster Award for Excellence. 1n 1997, Rodney completed his studies, graduating
summa cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sou ...
, and received the Production Scholar of the Year from the MP&E dept. and Outstanding Excellence from the CW&P dept. See Education below for further details.


Career


(1997–2001)

After graduating, Rodney headed to San Francisco with one connection. During his time at Berklee, he maintain a professional relationship with producer Preston Glass. Preston introduced Rodney to 3x Grammy Winner
Narada Michael Walden Narada Michael Walden ( ; Michael Walden; born April 23, 1952) is an American musician, singer, songwriter and record producer. He acquired the nickname Narada from Sri Chinmoy. He began his career as a drummer, working primarily in the jazz ...
the previous summer. Landing in SF, Rodney contacted Narada but there was no place for him in his camp at the time. Rodney pursued other avenues and worked as a stage hand to make ends. After 2 months he got a message Narada was now looking for a staff music programmer. Rodney reconnected with Narada and his first assignment to prove himself was a project for
Diana Ross Diana Ross (born March 26, 1944) is an American singer and actress. She rose to fame as the lead singer of the vocal group the Supremes, who became Motown's most successful act during the 1960s and one of the world's best-selling girl groups o ...
. Narada approved of his work and hired Rodney on staff in Oct 1997. During his tenure with Narada Michael Walden, Rodney worked with some of today greatest artist and legends. Sessions include artist and musicians,
Ray Charles Ray Charles Robinson Sr. (September 23, 1930 – June 10, 2004) was an American singer, songwriter, and pianist. He is regarded as one of the most iconic and influential singers in history, and was often referred to by contemporaries as "The Ge ...
,
Sting Sting may refer to: * Stinger or sting, a structure of an animal to inject venom, or the injury produced by a stinger * Irritating hairs or prickles of a stinging plant, or the plant itself Fictional characters and entities * Sting (Middle-eart ...
,
Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, Pop musi ...
, Diana Ross,
Sammy Hagar Samuel Roy Hagar (born October 13, 1947), also known as the Red Rocker, is an American singer, songwriter, and guitarist. He rose to prominence in the early 1970s with the hard rock band Montrose and subsequently launched a successful solo car ...
,
En Vogue En Vogue is an American vocal girl group whose original lineup consisted of singers Terry Ellis, Dawn Robinson, Cindy Herron, and Maxine Jones. Formed in Oakland, California, in 1989, En Vogue reached No. 2 on the US Hot 100 with the single "Hol ...
,
Tamia Tamia Marilyn Washington Hill (born May 9, 1975) is a Canadian singer, songwriter, and producer. Born and raised in Windsor, Ontario, Tamia performed in various singing and dancing competitions as a child. In 1994, after signing a development dea ...
,
Debelah Morgan Debelah Laksh Morgan (born September 29, 1977) is an American singer and songwriter. Morgan is best known for her hit single " Dance with Me" off of her third studio album, which reached No. 8 on the ''Billboard'' Hot 100. Early life and educ ...
, Winans Phase 2, My Town,
Jerry Hey Jerry Hey (born 1950) is an American trumpeter, flugelhornist, horn arranger, string arranger, orchestrator and session musician who has played on hundreds of commercial recordings, including Michael Jackson's '' Thriller'', ''Rock with You'', ...
,
Wyclef Jean Nel Ust Wyclef Jean (; born October 17, 1969) is a Haitian rapper, musician, and actor. At the age of nine, Jean immigrated to the United States with his family. He first achieved fame as a member of the New Jersey hip hop group the Fugees, a ...
, Wild Orchid,
Shanice Wilson Shanice Lorraine Wilson-Knox (née Wilson; born May 14, 1973) is an American singer-songwriter, actress and dancer. Shanice had the '' Billboard'' hit singles "I Love Your Smile" and "Silent Prayer" in 1991 and "Saving Forever for You" in 1993 ...
,
Jaci Velasquez Jacquelyn "Jaci" Davette Velasquez (Spanish ''Jaci Velásquez'', born October 15, 1979) is an American actress and contemporary Christian and Latin pop singer and songwriter, performing in both English and Spanish. Velasquez has sold almost ...
,
Take 6 Take 6 is an American a cappella gospel music, gospel sextet formed in 1980 on the campus of Oakwood University, Oakwood College in Huntsville, Alabama. The group integrates jazz with spiritual and inspirational lyrics. Take 6 has received seve ...
,
Yolanda Adams Yolanda Yvette Adams (born August 27, 1961) is an American gospel singer, actress, and host of her own nationally syndicated morning gospel show. She is one of the best-selling gospel artists of all time, having sold over 10 million album ...
, and
Father Guido Sarducci Father Guido Sarducci is a fictional character created by American comedian Don Novello. Sarducci is a chain-smoking priest with tinted glasses, who works in the United States as gossip columnist and rock critic for the Holy See, Vatican newspaper ...
amongst many others. In 1998, Rodney became a staff producer with Narada, contributing to many recordings as an Associate Producer. Rodney also joined Narada on various live performance events. In which Rodney performed with Stevie Wonder, Chucho Valdez, Sam Moore,
Eric Clapton Eric Patrick Clapton (born 1945) is an English rock and blues guitarist, singer, and songwriter. He is often regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s list of ...
,
Lauryn Hill Lauryn Noelle Hill (born May 26, 1975) is an American singer, songwriter, rapper, and record producer. She is often regarded as one of the greatest rappers of all time, as well as being one of the most influential musicians of her generation. ...
,
The Impressions The Impressions were an American music group originally formed in 1958. Their repertoire includes gospel, doo-wop, R&B, and soul. The group was founded as the Roosters by Chattanooga, Tennessee natives Sam Gooden, Richard Brooks and Arthur Bro ...
,
Jeff "Skunk" Baxter Jeffrey Allen "Skunk" Baxter (born December 13, 1948) is an American guitarist, known for his stints in the rock bands Steely Dan and The Doobie Brothers during the 1970s and Spirit in the 1980s. More recently, he has worked as a defense consu ...
, to name a few. Narada's show of love is giving people nicknames. After a session one day, Rodney acquired the name "Cortada". On every project completed with Narada he is credited with that moniker. It since has been added to various credits though Rodney has been independent since 2001. Highlights from Rodney's time at Tarpon Studios in San Rafael, CA under the super producer Narada Michael Walden. *
Tevin Campbell Tevin Jermod Campbell (born November 12, 1976) is an American singer and songwriter. He performed gospel in his local church from an early age. Following an audition for jazz musician Bobbi Humphrey in 1988, Campbell was signed to Warner Bros. Re ...
's "''Since I Love You''" track on album titled ''
TEVIN CAMPBELL Tevin Jermod Campbell (born November 12, 1976) is an American singer and songwriter. He performed gospel in his local church from an early age. Following an audition for jazz musician Bobbi Humphrey in 1988, Campbell was signed to Warner Bros. Re ...
'' released on
Qwest Qwest Communications International, Inc. was a United States telecommunications carrier. Qwest provided local service in 14 western and midwestern U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dako ...
/
Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
in 1998. Rodney is credited with music programming/arranging. *
The Temptations The Temptations are an American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s. The group's work with producer Norman Whitfield, beginning with the Top ...
' '' Phoenix Rising'' was the group's 1998 release on
Motown Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...
/
Universal Records Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch–American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
. Rodney co-wrote "''My Love''" and "''Tempt Me''", and contributed keyboards/programming services for the recording. The album spent a total 72 weeks on the
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
charts, reaching #8 on the R&B/Hip-Hop Albums Chart and #44 on Billboard 200 charts.
Billboard Magazine ''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music ...
/ref> ''Phoenix Rising'' was The Temptations first million selling album in over 20 years. The album was certified platinum on November 15, 1999. The album also garnered a
Grammy Nomination The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...
in the category of Best Traditional R&B Vocal Performance. *
The Temptations The Temptations are an American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s. The group's work with producer Norman Whitfield, beginning with the Top ...
' '' Ear-Resistible'' released in 2000 on Motown/Universal Records, Rodney contributed as a Keyboardist/Bassist/Programmer/Engineer on the songs "''Party''" and " ''Kiss Me Like You Miss Me''". The album spent a total 26 weeks on the charts, reaching #16 ON R&B/Hip-Hop Album Charts and #54 on Billboard 200 Charts. ''Ear-Resistible'' garnered the group its 3rd Grammy Award in the category of Best Traditional R&B Vocal Performance. * Winans Phase II ''We Got Next'' album released in 1999 on
Myrrh Records __NOTOC__ Myrrh Records (also known as Myrrh Worship) was an American Christian music record label. According to ''Encyclopedia of American Gospel Music'', the label was instrumental in developing a popular following for contemporary Christian ...
. Rodney contributed arranging/programming services as well as performing on various instruments. The album spent 64 weeks on the Billboard Gospel Chart reaching a peak at #1. The album also spent time on the R&B/Hip-Hop Albums chart reaching #93 and the Billboard 200 peaking at #168. ''We Got Next'' was nominated for a Grammy Award in the category of Best Contemporary Soul Gospel Album. *
Livin La Vida Mickey
is a compilation of songs for Disney. Rodney produced the artist Myra for her cover version of the Steppenwolf classic "'' Magic Carpet Ride''". Released on
Disney Records Walt Disney Records is an American record label of the Disney Music Group. The label releases soundtrack albums from The Walt Disney Company's motion picture studios, television series, theme parks, and traditional studio albums produced by its ...
in 2000, he produced and provided music programming. The compilation album spent 38 weeks on the Billboard Kids Album Charts and reached #1. *
Mytown Mytown was an Irish boy band formed in 1996 by members Danny O'Donoghue, Dermot Browne (World's Apart), Mark Sheehan, Terry Daly and Paul Walker. They released one album, the epomynous '' Mytown'' and had a number of singles before splitting up ...
's debut release on Cherry/
Universal Records Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch–American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
"''Mytown''" and released in 2000. Rodney co-wrote and produced "''Love Sent Angel''". He contributed on keyboards, engineering. and music programming.
Yoli Tamu
s "''Ain't No Stoppin' Sunshine''" Rodney performed as Associate Producer. The song was use in the film, "
Deliver Us From Eva ''Deliver Us from Eva'' is a 2003 American romantic comedy film starring LL Cool J and Gabrielle Union, revolving around LL's character Ray being paid to date a troublesome young lady named Eva (Union). It is considered by many as a modern update ...
" starring
LL Cool J James Todd Smith (born January 14, 1968), known professionally as LL Cool J (short for Ladies Love Cool James), is an American rapper, songwriter, record producer, and actor. He is one of the earliest rappers to achieve commercial success, along ...
and
Gabrielle Union Gabrielle Monique Union-Wade ( Union; born October 29, 1972) is an American actress. Her career began in the 1990s, when she made dozens of appearances on television sitcoms, prior to landing supporting roles in 1999 teen films ''She's All That' ...
. The movie was released in 2003 by
Focus Features Focus Features LLC is an American film production and distribution company, owned by Comcast as part of Universal Pictures, a division of its wholly owned subsidiary NBCUniversal. Focus Features distributes independent and foreign films in th ...
. Rodney also contributed as an engineer, musician, music programmer on her album entitle "''Breathing Underwater''". * "
Now and Again ''Now and Again'' is an American science fiction comedy-drama television series created by Glenn Gordon Caron that aired from September 24, 1999 until May 5, 2000 on CBS. The story revolves around the United States government engineering the pe ...
" television show broadcast on
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
. Rodney performed as Associate Producer on the
main title The main title is the music, often later recorded on soundtrack albums, that is heard in a film while the opening credits are rolling. It does not refer to music playing from on-screen sources such as radios, as in the original opening credits seq ...
called "''Gimme A Sign''". The show starred
Eric Close Eric Randolph Close (born May 24, 1967) is an American actor, best known for his roles in television series, particularly as FBI agent Martin Fitzgerald in the CBS mystery drama ''Without a Trace'' (2002–2009) and Teddy Conrad in the ABC m ...
and
Dennis Haysbert Dennis Dexter Haysbert (born June 2, 1954) is an American actor. He is known for his roles as baseball player Pedro Cerrano in the '' Major League'' film trilogy, Secret Service agent Tim Collin in the political thriller film '' Absolute Power'' ...
. The show earned 3
Saturn Awards The Saturn Awards are American awards presented annually by the Academy of Science Fiction, Fantasy and Horror Films. The awards were created to honor science fiction, fantasy, and horror in film, but have since grown to reward other films be ...
and was
Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
nominated in 2000 for Outstanding Main Title Design. *
Stuart Little ''Stuart Little'' is a 1945 American children's novel by E. B. White. It was White's first children's book, and it is now widely recognized as a classic in children's literature. ''Stuart Little'' was illustrated by the subsequently award-winnin ...
soundtrack contains a song by
Debelah Morgan Debelah Laksh Morgan (born September 29, 1977) is an American singer and songwriter. Morgan is best known for her hit single " Dance with Me" off of her third studio album, which reached No. 8 on the ''Billboard'' Hot 100. Early life and educ ...
entitled "''As Long As I Can Dream''" Rodney performed as Associate Producer on the track included in the film released in 1999 by
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
. * Yukie Kobayashi on For Life/Sony Records released a single in Japan entitled "''Who Do You Love''". The song was translated from English to Japanese, and Rodney co-wrote and co-produced the track.


(2001–2009)

In 2001, Rodney made the move to Los Angeles and officially launched SweetSpot Entertainment, Inc. His company would be the headquarters for all his music production, live performance and music publishing activities. While still cultivating his English music contacts, he began to make new connections for the Spanish music market. He would team up wit
Claudia Brant
and
Nir Seroussi Nir Seroussi is a music executive, producer and songwriter. He is currently Executive Vice President at Interscope Geffen A&M Records. He was previously the President of Sony Music U.S. Latin. Early life and education Born in Israel, Nir Serous ...
to begin writing for various project. He also worked wit
Andy Vargas
Santana Santana may refer to: Transportation * Volkswagen Santana, an automobile * Santana Cycles, manufacturer of tandem bicycles * Santana Motors, a former Spanish automobile manufacturer Boats * Santana 20, an American sailboat design by W. D. Sch ...
), Adrianne Gonzalez(
The Rescues The Rescues are an American rock band from Los Angeles, California, formed in 2008. Their music can be classified as indie pop/rock, and is notable for its use of three and four-part vocal harmonies. History "The Rescues" were formed in 2008 b ...
),
Gerard McMahon Gerard Thomas McMahon, also known as Gerard McMann and G Tom Mac, is an English singer-songwriter, multi-instrumentalist and producer who specialises in creating music for films and TV. His gothic rock anthem "Cry Little Sister" was recorded ...
,
Frankie J Francisco Javier Bautista Jr. (born December 7, 1975), better known by his stage name Frankie J, is a Mexican-American singer and former member of the musical group Kumbia Kings. Born in Mexico, he grew up in San Diego and became a freestyle ar ...
, Maria Conchita Alonso,
Tina Moore Tina Moore (born October 17, 1970, in Racine, Wisconsin) is an American R&B musician. She scored two Top 20 hit singles in the UK in 1997 with " Never Gonna Let You Go" (#7) and " Nobody Better" (#20). Both singles were UK garage remix A rem ...
,
Siedah Garrett Deborah Christine "Siedah" Garrett (born June 24, 1960) is an American singer and songwriter who has written songs and performed backing vocals for many recording artists in the music industry, such as Michael Jackson, the Pointer Sisters, Brand N ...
, Corbin Blue,
Raven-Symoné Raven-Symoné Christina Pearman-Maday () (née Pearman; born December 10, 1985), also known mononymously as Raven, is an American actress, singer, and songwriter. She has received several accolades, including five NAACP Image Awards, two Kids ...
,
Paulina Rubio Paulina Susana Rubio Dosamantes (; born 17 June 1971) is a Mexican singer. Referred to as "Honorific nicknames in popular music, The Golden Girl" and "Honorific nicknames in popular music, Queen of Latin Pop", she first achieved recognition as ...
,
Phoebe Snow Phoebe Snow (born Phoebe Ann Laub; July 17, 1950 – April 26, 2011) was an American roots music singer-songwriter and guitarist, known for her hit 1974 and 1975 songs "San Francisco Bay Blues", "Poetry Man", "Harpo's Blues", and her credited g ...
,
Roger Daltrey Roger Harry Daltrey (born 1 March 1944) is an English singer, musician and actor. He is a co-founder and the lead singer of the Rock music, rock band The Who. Daltrey's hit songs with The Who include "My Generation", "Pinball Wizard", "Won't Ge ...
,
Lee Sklar Leland Bruce Sklar (born May 28, 1947) is an American bassist and session musician. Sklar rose to prominence as a member of James Taylor's backing band, which coaleced into a group in its own right, The Section. This group of musicians so fre ...
,
Michael Landau Michael Christopher Landau (born June 1, 1958) is an American musician, audio engineer, and record producer. He is a session musician and guitarist who has played on many albums since the early 1980s with Boz Scaggs, Minoru Niihara, Joni Mitch ...
,
The Script The Script are an Irish rock band formed in 2001 in Dublin, consisting of lead vocalist and keyboardist Danny O'Donoghue, lead guitarist Mark Sheehan, and drummer Glen Power. The band moved to London after signing to Sony Label Group imprint ...
, amongst many other artist and provided music for film and TV productions. Here are some highlights from his work with SweetSpot Entertainment, Inc. He also works for The Script, in some way.


(2002)

* Vocal Director and Engineer- Manuel Romero releases his debut album on
WEA International Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...
. * Arranger/Music Programmer- Marta Sanchez's track "''Tal Vez Fuiste Tu''" on her album entitles ''Soy Yo'' was released in Spain on Muxxic Latin/Universal Records. right * Keyboards/Music Programmer- Jan is a Latin singer released a track entitled "''Passion''" on Fonovisa/Univision Records. * Producer(Pop remix)-Groups La Onda's remix release of "''Asereje''" on Capital/EMI Latino release ''A Toda Onda''. Certified Gold for 500,000 plus sells on February 11, 2003, by the RIAA.RIAA
*Songwriter- "''Beso A Beso''" (Alejandro, Brant, Seroussi) recorded by Olga Tanon for WEA release ''
Sobrevivir ''Sobrevivir'' (''Survive'') is the eighth studio album by Puerto Rican recording artist Olga Tañón, released on 19 November 2002 by Warner Music Latina. The album was produced by Humberto Gatica, Kike Santander, and Manuel Tejada. ''Sobrevivir'' ...
''. This album spends 19 weeks on Billboard charts, peaking at #10 on Latin Pop Album Chart and #11 on Billboard Latin Album Chart. She also won a
Latin Grammy The Latin Grammy Awards are an award by The Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from anywhere around the world that has been r ...
for her work in the category of Best Female Pop Album. On Dec 19, 2002, ''Sobrevivir'' was certified platinum for 1,000,000 plus sells by the RIAA. *Composer/Performer/Producer-
Main Title The main title is the music, often later recorded on soundtrack albums, that is heard in a film while the opening credits are rolling. It does not refer to music playing from on-screen sources such as radios, as in the original opening credits seq ...
for
FX Network FX is an American pay television channel owned by FX Networks, LLC, a subsidiary of the Disney General Entertainment Content unit of The Walt Disney Company. It is based at the Fox Studios lot in Century City, California. FX originally launc ...
's hit TV series ''
The Shield ''The Shield'' is an American crime drama television series starring Michael Chiklis that premiered on March 12, 2002, on FX in the United States, and concluded on November 25, 2008, after seven seasons. Known for its portrayal of corrupt poli ...
''. The show won many awards including a
Golden Globe The Golden Globe Awards are accolades bestowed by the Hollywood Foreign Press Association beginning in January 1944, recognizing excellence in both American and international film and television. Beginning in 2022, there are 105 members of t ...
for Best Drama Series, a
Satellite Award The Satellite Awards are annual awards given by the International Press Academy that are commonly noted in entertainment industry journals and blogs. The awards were originally known as the Golden Satellite Awards. The award ceremonies take place ...
for Best Drama Series, in 2009, it received an
Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
nomination for Best Drama Series and in 2008, awarded the American Film Institutes' Best Television Series.


(2003)

left * Live Performer on keyboards with
Roger Daltrey Roger Harry Daltrey (born 1 March 1944) is an English singer, musician and actor. He is a co-founder and the lead singer of the Rock music, rock band The Who. Daltrey's hit songs with The Who include "My Generation", "Pinball Wizard", "Won't Ge ...
at
Music Box Theater The Music Box Theatre is a Broadway theater at 239 West 45th Street (George Abbott Way) in the Theater District of Midtown Manhattan in New York City. Opened in 1921, the Music Box Theatre was designed by C. Howard Crane in a Palladian-inspire ...
, Los Angeles,
Phoebe Snow Phoebe Snow (born Phoebe Ann Laub; July 17, 1950 – April 26, 2011) was an American roots music singer-songwriter and guitarist, known for her hit 1974 and 1975 songs "San Francisco Bay Blues", "Poetry Man", "Harpo's Blues", and her credited g ...
at Sunset Junction Festival, Los Angeles, G Tom Mac various cities, Andy Vargas at
Conga Room The Conga Room is a Los Angeles nightlife and private events location. Founded in 1998, the Conga Room's first location was on Wilshire Boulevard in Los Angeles, CA. The Conga Room is now located in Downtown Los Angeles' L.A. Live across from t ...
. * Keyboards/Music Programmer- on artis
Elan
s album ''Street Child'', released on AbbyWho Records. *Songwriter/Arranger- "''Besame Despacito''" & "''You Better Love Me''"(Alejandro, Claudia Brant, Nir Seroussi) released on Lideres/Universal Latino artist Sandra. *Songwriter-"''Mujer(Dulce Veneno)''"(Alejandro, Brant) released on RCA artist Juan Antonio's album project ''Los Que Se Aman''. *Songwriter- "''Cumbianchera''" (Alejandro, Brant) released on Capitol/EMI Latino artist La Onda's album ''Otra Onda''. In 2004, La Onda would win
Premio Lo Nuestro The Lo Nuestro Awards or Premios Lo Nuestro (Spanish for "Our Thing") is a Spanish-language awards show honoring the best of Latin music, presented by Univision, a Spanish-language television network based in the United States. The awards began in ...
in the categories of Best New Artist and Best Tejano Performance. *Producer- "''Asi, Asi''" pop remix by La Onda on Capitol/EMI Latino release ''Otra Onda''. *Songwriter- "''Rompecabezas''" sung by
Frankie J Francisco Javier Bautista Jr. (born December 7, 1975), better known by his stage name Frankie J, is a Mexican-American singer and former member of the musical group Kumbia Kings. Born in Mexico, he grew up in San Diego and became a freestyle ar ...
, on
Kumbia Kings The Kumbia Kings were a Mexican-American cumbia group from Corpus Christi, Texas, created by A.B. Quintanilla. Their music encompasses the styles of cumbia (hence their name), hip hop, and R&B. They produce songs in both Spanish and English. ...
Multi-Platinum Album '' 4''. The album spent 53 weeks on Billboard charts reaching #1 on the Latin Album Pop Chart, #33 on R&B/Hip-Hop Album Chart, #53 on Billboard 200 Chart, and won Billboard Latin Pop Album of the Year by Duo or Group. The album was also
Latin Grammy The Latin Grammy Awards are an award by The Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from anywhere around the world that has been r ...
nominated in the category of Mejor Album Vocal Pop Duo o Groupo. In 2004, this project wins a
Premio Lo Nuestro The Lo Nuestro Awards or Premios Lo Nuestro (Spanish for "Our Thing") is a Spanish-language awards show honoring the best of Latin music, presented by Univision, a Spanish-language television network based in the United States. The awards began in ...
for Best Duo or Group in Regional Mexican Category. On November 4, 2004, ''Kumbia Kings 4'' was certified 2× platinum, for 2,000,000 plus sells by the RIAA.


(2004)

* Songwriter/Producer- "''Bombshell''" (R.Alejandro, A. Gonzalez) performed by Adrianne Gonzalez for the television series
Witchblade ''Witchblade'' is a comic book series published by Top Cow Productions, an imprint of Image Comics, which ran from November 1995 to October 2015. The series was created by Top Cow founder and owner Marc Silvestri, editor David Wohl, writers B ...
soundtrack release on Edge Artist/
Top Cow Top Cow Productions is an American comics publisher, an imprint of Image Comics founded by Marc Silvestri in 1992. History During the early years of Image Comics, which was founded in 1992, co-founder Marc Silvestri shared a studio with Jim Le ...
Records. * Songwriter- "''Mucho Mas Mujer''" (R.Alejadnro, C.Brant, N.Seroussi)All Music Guide
/ref> recorded by Melina Leon for her self-titled Sony Music release ''Melina Leon''. The album reached #14 on the Billboard Tropical Album Chart.


References


External links


Rodney Alejandro on All Music Guide

Rodney Alejandro on All Music Guide 2
* * The Shield from Sony Pictures Television *
SweetSpot Entertainment on YouTube
{{DEFAULTSORT:Alejandro, Rodney Living people American male composers 21st-century American composers The Shield Hispanic and Latino American musicians American musicians of Mexican descent 21st-century American male musicians Year of birth missing (living people)