Rock 2.0, formerly Modern Rock, was a 24-hour music format produced by the
Dial Global Radio Networks, and formerly distributed through its now-defunct
Dial Global Local
Dial Global Local (formerly Waitt Radio Networks) was a national radio network based in Omaha, Nebraska, formerly owned by NRG Media and purchased in April 2008 by Triton Radio Networks. As a subsidiary of Dial Global, they specialized in 24-ho ...
service. Its playlist is composed of highly tested classic rock from the 1980s combined with
alternative
Alternative or alternate may refer to:
Arts, entertainment and media
* Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki''
* ''The Alternative'' (film), a 1978 Australian television film
* ''The Alternative ...
and
active rock music released from the 1990s to this day from artists such as
Red Hot Chili Peppers
Red Hot Chili Peppers are an American rock band formed in Los Angeles in 1983, comprising vocalist Anthony Kiedis, bassist Flea, drummer Chad Smith, and guitarist John Frusciante. Their music incorporates elements of alternative rock, funk ...
,
Nirvana
( , , ; sa, निर्वाण} ''nirvāṇa'' ; Pali: ''nibbāna''; Prakrit: ''ṇivvāṇa''; literally, "blown out", as in an oil lampRichard Gombrich, ''Theravada Buddhism: A Social History from Ancient Benāres to Modern Colombo.' ...
,
Nickelback
Nickelback is a Canadian rock band formed in 1995 in Hanna, Alberta. It is composed of guitarist and lead vocalist Chad Kroeger, guitarist, keyboardist and backing vocalist Ryan Peake, bassist Mike Kroeger, and drummer Daniel Adair. It wen ...
,
Pearl Jam,
Metallica, etc. This satellite/internet-driven programming service predominantly targets male listeners in the 18–44 demographic range with a 20- to 40-year-old target.
Rock 2.0 was originally an
alternative rock
Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commerci ...
format under its former owner
Waitt Radio Networks
Dial Global Local (formerly Waitt Radio Networks) was a national radio network based in Omaha, Nebraska, formerly owned by NRG Media and purchased in April 2008 by Triton Radio Networks. As a subsidiary of Dial Global, they specialized in 24-ho ...
called "Alternative Now!" After
Dial Global
Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming.
The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company ...
purchased Waitt in 2008, the service was renamed "Modern Rock," but retained its alternative/active rock hybrid format. In mid-2010, the network was relaunched into what Dial Global terms as a new generation classic rock format as "Rock 2.0," featuring rock music from the 1980s through today.
On-Air Personalities: Pyke - Mornings, Eddie Barella - Middays, Mistress Carrie - Afternoons, Marconi - Nights...
When Dial Global made the final integration of the Dial Global Local formats into its own portfolio in June 2012, Rock 2.0 was the only Dial Global Local format to survive with its name intact. It was the only format offered by Dial Global to feature current mainstream rock, and is available only in a Local version, not in a Total version.
In September 2013, Dial Global was renamed Westwood One, a brand that Dial Global had purchased in 2011, because the Westwood One brand is better known in the industry.
External links
Rock 2.0 format page on Westwood One's website
References
{{Triton Media
Radio formats
Defunct radio networks in the United States
Defunct radio stations in the United States