Rocco Valdes, better known by his stage name Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive. Beginning his career in 2002, Valdes shares business and creative operations in the hip hop genre and music industry. He was appointed A&R for

Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The l ...

in 2002. In 2005, he discovered and managed American singer T-Pain, and served as executive producer for his studio albums until 2011. On the creative side, he served as a record producer for singles including "

223's "223's" is a song by American rapper YNW Melly featuring American rapper 9lokkNine, released as the lead single from YNW Melly's debut studio album '' Melly vs. Melvin'' on August 9, 2019. It reached the top 40 of the US ''Billboard'' Hot 100 and ...

" by

YNW Melly Jamell Maurice Demons (born May 1, 1999), known professionally as YNW Melly (initialism for Young Nigga World Melly), is an American rapper and singer. He is best known for his songs " Murder on My Mind", " Mixed Personalities" (featuring Kany ...

, "

Jump Jumping is a form of locomotion or movement in which an organism or non-living (e.g., robotic) mechanical system propels itself through the air along a ballistic trajectory. Jump or Jumping also may refer to: Places * Jump, Kentucky or Jump S ...

" by

DaBaby Jonathan Lyndale Kirk (born December 22, 1991), known professionally as DaBaby (formerly known as Baby Jesus), is an American rapper. After releasing several mixtapes between 2014 and 2018, he rose to mainstream prominence with his debut alb ...

, " Tick Tock" by

Young Thug Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...

, among others. As a producer, he frequently co-produces with

Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...

and

Ryan Ogren Ryan Ogren is an American singer, songwriter and record producer signed to Prescription Songs. He began his musical career playing in the band Don't Look Down, and then later Over It and Runner Runner. More recently, Ogren has been writing a ...

. In 2021, he also produced the ''Billboard'' Hot 100 radio-friendly " Best Friend" by

Saweetie Diamonté Quiava Valentin Harper (born July 2, 1993), known professionally as Saweetie (), is an American rapper. After the release of her debut single "Icy Grl" in 2017, she was signed to her then-manager Max Gousse's record label Artistry Wo ...

and

Doja Cat Amala Ratna Zandile Dlamini (born October 21, 1995), known professionally as Doja Cat ( ), is an American rapper and singer. Born and raised in Los Angeles, California, she began making and releasing music on SoundCloud as a teenager. Her song ...

which was nominated for

Best Rap Song The Grammy Award for Best Rap Song is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists for quality songs in the rap music genre. Honors in several c ...

at the

64th Annual Grammy Awards The 64th Annual Grammy Awards ceremony was held at the MGM Grand Garden Arena in Las Vegas on April 3, 2022. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 2020, to September 30, ...

Life

Rocco was born in

Hialeah, Florida Hialeah ( ; ) is a city in Miami-Dade County, Florida, United States. With a population of 223,109 as of the 2020 census, Hialeah is the sixth-largest city in Florida. It is the second largest city by population in the Miami metropolitan area ...

, where he attended

Hialeah-Miami Lakes Senior High School , motto_translation = ''Work Conquers All'' , streetaddress = 7977 West 12th Avenue , city = Hialeah , state = Florida , zipcode = 33014 , country = United States , coordinates = , type = Pu ...

. After High School, Rocco developed an interest in music and decided to go

Full Sail University Full Sail University is a private for-profit university in Winter Park, Florida. It was formerly a recording studio in Ohio named Full Sail Productions and Full Sail Center for the Recording Arts. The school moved to Florida in 1980 and began ...

Winter Park, Florida Winter Park is a city in Orange County, Florida, United States. The population was 30,183 according to the 2022 census population estimate. It is part of the Orlando–Kissimmee–Sanford, Florida Metropolitan Statistical Area. Winter Park was f ...

. Initially, Rocco wanted to be a music engineer but decided to he was more intrigued by the business side of music only to find himself back on the technical side of music later in his career.

Career

Rocco's music career started in 2002 at record label

where he worked as an assistant for two years. In 2004, Rocco becomes a music manager and started managing music producer

Jim Jonsin James Gregory Scheffer (born June 8, 1970), professionally known as Jim Jonsin, is an American record producer, songwriter, businessman and DJ from South Florida. Jonsin has collaborated with numerous artists, including Beyoncé, Kelly Rowland, ...

. In 2005, Rocco discovered artist T-Pain and managed his career for 10 years. In 2012, Rocco also discovered artist

Austin Mahone Austin Harris Mahone (; born April 4, 1996) is an American singer, songwriter and professional wrestler. Mahone gained popularity performing covers of pop songs on YouTube. He released three albums to date. Famous releases include " Say Somethi ...

and in 2018 he discovered artist

9lokknine Jacquavius Dennard Smith (born May 1, 2000), professionally known as 9lokkNine (pronounced and formerly typeset GlokkNine), is an American rapper. He is best known for his songs "10 Percent", which has received over 30 million views on YouTube, ...

. In 2019, Rocco Produced 223's by

and

which ranked at #2 on Spotify Top 50 in the United States and #34 on the Billboard Hot 100 chart. In 2020, Rocco produced the song "Jump" for Da Baby and

Youngboy Never Broke Again Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again (also known as NBA YoungBoy or simply YoungBoy), is an American rapper. Between 2015 and 2017, he released eight independent mixtapes and steadi ...

Discography (producer/composer)

Charted singles

References

External links

* * {{Authority control Living people 1980 births People from Hialeah, Florida Record producers from Florida American hip hop record producers