Robinsons Magnolia is a shopping mall owned and operated by

Robinsons Malls Robinsons Malls is one of the List of shopping malls in the Philippines, largest shopping malls and retail operators in the Philippines. It was incorporated on September 9, 1997, by entrepreneur John Gokongwei, John Gokongwei Jr. to develop, c ...

. The mall opened on August 13, 2012. It is the 32nd mall opened by Robinsons and the company’s third mall in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

. It has a gross floor area of . Robinsons Magnolia is adjacent to the four-tower Magnolia Residences where the iconic

Magnolia Ice Cream Magnolia is a food and beverage brand owned by San Miguel Corporation (SMC) and used by its various subsidiaries. The brand was commercially established by SMC (then known as San Miguel Brewery) as an ice cream brand in 1925. History The hist ...

production plant once stood.

History

The Magnolia Dairy Products Plant was established in 1970 when Magnolia transferred production from its original 1925-era factory in

Quiapo, Manila Quiapo () is a district of the city of Manila, in the National Capital Region of the Philippines. Referred to as the "Old Downtown of Manila", Quiapo is home to the Quiapo Church, where the feast of the Black Nazarene is held with millions of p ...

. Designed by

Leandro Locsin Leandro V. Locsin (August 15, 1928 – November 15, 1994) was a Filipino architect, artist, and interior designer known for his use of concrete, floating volume and simplistic design in his various projects. An avid collector, he was fond of mo ...

, The plant produced

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digestion, digest solid food. Immune factors and immune ...

butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread, melted as a condiment ...

margarine Margarine (, also , ) is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Although originally made from animal fats, most margarine consumed today is made from vegetable oil. The spread was orig ...

and

processed cheese Processed cheese (also known as process cheese, cheese food, prepared cheese, cheese product, or plastic cheese) is a food product made from cheese and unfermented dairy ingredients mixed with emulsifiers. Additional ingredients, such as vegeta ...

. The property where the plant stood was owned by

San Miguel Corporation San Miguel Corporation, abbreviated as SMC, is a Philippine Multinational corporation, multinational Conglomerate (company), conglomerate headquartered in Mandaluyong, Metro Manila. The company is one of the largest and most diversified congl ...

, which also owned the Magnolia brand. The facility also housed the main branch of its Magnolia

ice cream parlor Ice cream parlors (American English) or ice cream parlours (British English) are places that sell ice cream, gelato, sorbet, and/or frozen yogurt to consumers. Ice cream is typically sold as regular ice cream (also called hard-packed or hard s ...

. The ice cream parlor was retained and relocated within the mall. In 1981, SMC spun off its butter, margarine and processed cheese assets into a joint-venture with

New Zealand Dairy Board The New Zealand Dairy Board (NZDB) was a statutory board in control of the export of all New Zealand dairy products from its formation in 1923 until 2001. It operated through a global network of marketing subsidiaries. In 2001, the Dairy Board wa ...

, forming Philippine Dairy Products Corporation (now Magnolia, Inc.). The Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in

General Trias General Trias, officially the City of General Trias ( fil, Lungsod ng General Trias), is a 1st class component city A city ( fil, lungsod/siyudad) is one of the units of local government in the Philippines. All Philippine cities are char ...

. When SMC spun off its ice cream and milk business into a joint-venture with

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

in 1996, forming Magnolia-Nestlé Corporation, the Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor. After SMC withdrew from the venture in 1998, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). Nestlé's production was gradually transferred to a new site and in 1999, Nestlé closed down operations in the Aurora Boulevard facility. In 2008, SMC sold the property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The Magnolia Residences). One of the mall's first establishments was a Magnolia-franchised ice cream parlor named Magnolia Flavor House, which operated from 2012 to 2017, as a fitting homage to the property's roots. On March 14, 2022, a fire broke out the Robinsons Department Store located on the third floor which reached the first alarm. This was quickly controlled and did not inflict further damage.

Complex

Main Mall

Main mall was opened on August 13, 2012. It has total of seven floors. (4 floors with 1 mezzanine and 2 basement levels for parking). It was connected with the expansion wing.

New Wing

The New Wing contains new MovieWorld, the Public Eater, and the Capilla de San Lorenzo, a

Roman Catholic Roman or Romans most often refers to: *Rome, the capital city of Italy *Ancient Rome, Roman civilization from 8th century BC to 5th century AD *Roman people, the people of ancient Rome *'' Epistle to the Romans'', shortened to ''Romans'', a lette ...

chapel. Construction of the New Wing began on September 2016 and it was opened on September 20, 2019.

Plaza

The Magnolia Residences

The Magnolia Residences is a complex of four residential towers adjacent to Robinsons Magnolia. It is made of two 38-storey and two 36-storey residential towers.

Expansion

In 2017, a six-level new wing was constructed adjacent to the Main Mall. It was opened to the public on September 20, 2019. The Plaza was redeveloped and the water feature was removed. The new expansion wing contains four new cinemas including a VIP theater, a family amusement center and a chapel. Atop the new wing is a five-level BPO office space.

References

External links

* {{Metro Manila malls Shopping malls in Quezon City Buildings and structures in Quezon City Robinsons Malls Shopping malls established in 2012