Robert Henry Winborne Welch Jr. (December 1, 1899 – January 6, 1985) was an American businessman, political organizer, and conspiracy theorist. He was wealthy following his retirement from the candy business and used his wealth to sponsor
anti-communist causes. He co-founded the
John Birch Society (JBS), an American
right-wing
Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property ...
political
advocacy group
Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, or public associations, use various forms of advocacy or lobbying to influence public opinion and ultimately public policy. They play an impor ...
, in 1958 and tightly controlled it until his death. He was highly controversial and criticized by
liberals, as well as some conservatives, including
William F. Buckley Jr. only after being an early donor to Buckley's ''National Review'' in the 1950s.
Early life
Welch was born in
Chowan County, North Carolina, the son of Lina Verona (née James) and Robert Henry Winborne Welch Sr.
As a child, he was considered gifted and received his early education at home from his mother, a school teacher. His boyhood home was in
Stockton, North Carolina. Welch enrolled in high school at the age of ten and was admitted to the
University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill (UNC, UNC–Chapel Hill, or simply Carolina) is a public university, public research university in Chapel Hill, North Carolina, United States. Chartered in 1789, the university first began enrolli ...
at the age of twelve, the youngest student ever to enroll there. He was a fundamentalist
Baptist
Baptists are a Christian denomination, denomination within Protestant Christianity distinguished by baptizing only professing Christian believers (believer's baptism) and doing so by complete Immersion baptism, immersion. Baptist churches ge ...
and, by his own admission, was "insufferable" in his attempts to convert his fellow students.
Welch attended the
United States Naval Academy
The United States Naval Academy (USNA, Navy, or Annapolis) is a United States Service academies, federal service academy in Annapolis, Maryland. It was established on 10 October 1845 during the tenure of George Bancroft as United States Secre ...
and
Harvard Law School
Harvard Law School (HLS) is the law school of Harvard University, a Private university, private research university in Cambridge, Massachusetts. Founded in 1817, Harvard Law School is the oldest law school in continuous operation in the United ...
but did not graduate from either institution.
Business career
After dropping out of Harvard, in 1922 Welch founded the Oxford Candy Company in
Brooklyn, New York
Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
, after buying a candy recipe. The business initially struggled to the point that Welch had to take a second job. He hired his brother James to assist him the following year. James Welch left to found his own candy company in 1925. In 1926, the company had 160 employees. Due to difficulties covering costs and Welch's conflict with the board of directors, the Oxford Candy Company went out of business during the
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. Welch continued to try to sell his own product, caramel lollipops later named
Sugar Daddies, while working in sales for
Brach and Sons for a couple of years. Unsuccessful, Welch filed for bankruptcy and joined his brother's company, the
James O. Welch Company. Welch became director of sales and advertising for the company.
The company began making Sugar Daddies, and Welch developed other candies such as
Sugar Babies,
Junior Mints, and Pom Poms. In 1956, upon deciding he needed to spend his time fighting communism, Welch retired a wealthy man.
Early political activism
From his teenage years, Welch was an anti-communist. He was a strong adherent of
conspiracy theories
A conspiracy theory is an explanation for an event or situation that asserts the existence of a conspiracy (generally by powerful sinister groups, often political in motivation), when other explanations are more probable.Additional sources:
*
...
, believing many individuals and organizations were part of an international communist plot. In his own words, the American people consisted of four groups: "Communists, communist dupes or sympathizers, the uninformed who have yet to be awakened to the communist danger, and the ignorant." Welch supported the
America First Committee, supported
Robert Taft's 1940 presidential candidacy, and supported
classical liberal ideals.
Prosperous from the candy business, Welch became a director of the
Chambers of Commerce in Boston and Cambridge, Massachusetts, and also a national councilor of the
U.S. Chamber of Commerce. He also became a director of a local bank and joined the school board of
Belmont, Massachusetts, where he lived. Welch was vice president of the
National Confectioners Association and worked for the
War Production Board and
Office of Price Administration in the 1940s. He became a
Republican Party official in Massachusetts and ran and lost a primary election in 1950 for
Lieutenant Governor of the state. He joined the
National Association of Manufacturers' (NAM) board of directors, and also served as a regional vice president and chairman of its education committee.
In 1952, he supported
Robert A. Taft's unsuccessful bid for the Republican presidential nomination and was a prominent campaign contributor to
Wisconsin
Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
Senator
Joseph McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican Party (United States), Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death at age ...
's re-election campaign.
In 1955, he traveled to Asia to meet
Chiang Kai-shek and
Syngman Rhee
Syngman Rhee (; 26 March 1875 – 19 July 1965), also known by his art name Unam (), was a South Korean politician who served as the first president of South Korea from 1948 to 1960. Rhee was also the first and last president of the Provisiona ...
; "a formative moment for Welch, who found himself welcomed with effusive praise as a leading American anti-Communist."
He initially planned to form a
third party, but after being rebuffed at the National States Rights Conference in 1956, Welch turned his focus towards public education on the threat of Communism. The same year, he began the magazine ''One Man's Opinion'' (later renamed ''American Opinion''); Rhee and Chiang received copies of the first edition and responded positively as they perceived him to be an ally.
Welch published his "A Letter to the South" in the magazine that year, in which he blamed Communism for
desegregation and spoke against the ''
Brown v. Board of Education
''Brown v. Board of Education of Topeka'', 347 U.S. 483 (1954), was a landmark decision of the United States Supreme Court that ruled that U.S. state laws establishing racial segregation in public schools are unconstitutional, even if the ...
'' decision.
John Birch Society
Welch founded the
John Birch Society (JBS) in December 1958 in
Indianapolis, Indiana
Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
, with Welch giving a "marathon two-day monologue" promoting smaller government and stopping the perceived Communist infiltration of the government. He named the organization for
John Birch, an American missionary and military intelligence officer killed in a confrontation with Chinese Communist soldiers in 1945.
Some of the organization's founders were fellow board members of the National Association of Manufacturers who – at odds with the general "probusiness pragmatism" of the NAM – "embraced a conspiratorial view of the
New Deal
The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
and regarded taxes, unions, and welfare programs as inimical to the nation's heritage." Starting with eleven men, Welch greatly expanded the JBS's membership, exerted very tight control over revenues and set up a number of publications. At its height, the organization claimed it had 100,000 members. Welch distrusted outsiders and did not want alliances with other groups (even other anti-Communists). He developed an elaborate organizational infrastructure in 1958 that enabled him to keep a very tight rein on the chapters.
Its main activity in the 1960s, says
Rick Perlstein, "comprised monthly meetings to watch a film by Welch, followed by writing postcards or letters to government officials linking specific policies to the Communist menace".
In 1962,
William F. Buckley Jr., in his magazine, ''
National Review
''National Review'' is an American conservative editorial magazine, focusing on news and commentary pieces on political, social, and cultural affairs. The magazine was founded by William F. Buckley Jr. in 1955. Its editor-in-chief is Rich L ...
'', denounced Welch as promoting conspiracy theories far removed from common sense. While not attacking the members of the Society directly, Buckley concentrated his fire upon Welch in order to prevent his controversial views from tarnishing the entire conservative movement. Divergent
foreign policy
Foreign policy, also known as external policy, is the set of strategies and actions a State (polity), state employs in its interactions with other states, unions, and international entities. It encompasses a wide range of objectives, includ ...
views between Buckley and Welch also played a role in the break.
Being in the tradition of an older, Taftian conservatism, Welch favored a foreign policy of "Fortress America" rather than "entangling alliances" through
NATO
The North Atlantic Treaty Organization (NATO ; , OTAN), also called the North Atlantic Alliance, is an intergovernmental organization, intergovernmental Transnationalism, transnational military alliance of 32 Member states of NATO, member s ...
and the
United Nations
The United Nations (UN) is the Earth, global intergovernmental organization established by the signing of the Charter of the United Nations, UN Charter on 26 June 1945 with the stated purpose of maintaining international peace and internationa ...
. For this reason, Welch combined a strong anti-Communism with opposition to the bipartisan
Cold War
The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
consensus of armed internationalism. Beginning in 1965, he opposed the escalating U.S. role in the
Vietnam War
The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
. In the view of the more hawkish Buckley, Welch lacked sufficient support for U.S. political and military leadership of the world.
Welch was the editor and publisher of the Society's monthly magazine ''
American Opinion'' and the weekly ''The Review of the News'', which in 1971 incorporated the writings of another conservative activist,
Dan Smoot. He also wrote ''The Road to Salesmanship'' (1941), ''May God Forgive Us'' (1951), ''The Politician'' (about Eisenhower) and ''The Life of John Birch'' (1954). A collection of his essays was edited into a book, ''The New Americanism'', which later became the inspiration for the magazine ''
The New American''.
In the 1960s, Welch began to believe that even the Communists were not the top level of his perceived conspiracy and began saying that communism was just a front for a Master Conspiracy, which had roots in the
Illuminati going back to the founding of the United States; the essay "The Truth in Time" is an example.
He referred to the Conspirators as "The Insiders", seeing them mainly in internationalist financial and business families such as the
Rothschilds and
Rockefellers, and organizations such as the
Bilderbergers, the
Council on Foreign Relations
The Council on Foreign Relations (CFR) is an American think tank focused on Foreign policy of the United States, U.S. foreign policy and international relations. Founded in 1921, it is an independent and nonpartisan 501(c)(3) nonprofit organi ...
, and the
Trilateral Commission. As a result of his conspiracy theories, the John Birch Society became synonymous with the "
radical right".
In 1983, Welch stepped down as president of the John Birch Society. He was succeeded as president by Congressman
Larry McDonald, who died a few months later when the airliner he was on was
shot down by the Soviet Union.
Welch's ''The Politician''
Republican criticism of the John Birch Society intensified after Welch circulated a letter in 1954 calling President
Dwight D. Eisenhower a possible "dedicated, conscious agent of the Communist conspiracy". Welch went further in a book titled ''The Politician'', written in 1956 and privately printed, rather than by the JBS, for Welch in 1963.
It was his personal "fact-finding" mission and was not part of the materials or the formal beliefs of the JBS. Welch claimed President
Franklin D. Roosevelt
Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
had known about the Japanese attack on Pearl Harbor in advance but said nothing because he wanted to get the U.S. into the war. The book spawned much debate in the 1960s over whether the author really intended to call Eisenhower a Communist.
G. Edward Griffin, a friend of Welch, claims that he meant
collectivist, not Communist. The charge's
sensationalism
In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emoti ...
led many conservatives and Republicans to shy away from the group.
Political views
Welch accused Presidents
Truman and
Eisenhower of being communist sympathizers and possibly Soviet agents of influence. He alleged that Eisenhower was a "dedicated, conscious agent of the communist conspiracy",
and that Eisenhower's brother
Milton was the President's superior in the communist apparatus. President Eisenhower never responded publicly to Welch's claims.
According to Princeton University historian Sean Wilentz, "Wherever he looked, Welch saw
Communist
Communism () is a sociopolitical, philosophical, and economic ideology within the socialist movement, whose goal is the creation of a communist society, a socioeconomic order centered on common ownership of the means of production, di ...
forces manipulating American economic and foreign policy on behalf of totalitarianism. But within the United States, he believed, the subversion had actually begun years before the
Bolshevik Revolution. Conflating
modern liberalism and
totalitarianism
Totalitarianism is a political system and a form of government that prohibits opposition from political parties, disregards and outlaws the political claims of individual and group opposition to the state, and completely controls the public s ...
, Welch described government as 'always and inevitably an enemy of
individual freedom.'"
"Consequently, he charged, the
Progressive era, which expanded the federal government's role in curbing social and economic ills, was a dire period in our history, and
Woodrow Wilson
Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was the 28th president of the United States, serving from 1913 to 1921. He was the only History of the Democratic Party (United States), Democrat to serve as president during the Prog ...
'more than any other one man started this nation on its present road to totalitarianism' ... In the 1960s, Welch became convinced that even the Communist movement was but 'a tool of the total conspiracy.'"
"This master conspiracy, he said, had forerunners in
ancient Sparta
Sparta was a prominent city-state in Laconia in ancient Greece. In antiquity, the city-state was known as Lacedaemon (), while the name Sparta referred to its main settlement in the valley of Evrotas river in Laconia, in southeastern Pe ...
, and sprang fully to life in the 18th century, in the 'uniformly Satanic creed and program' of the
Bavarian Illuminati. Run by those he called 'the Insiders', the conspiracy resided chiefly in international families of financiers, such as the
Rothschilds and the
Rockefellers, government agencies like the
Federal Reserve System
The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a series of ...
and the
Internal Revenue Service
The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
, and nongovernmental organizations like the
Bilderberg Group, the
Council on Foreign Relations
The Council on Foreign Relations (CFR) is an American think tank focused on Foreign policy of the United States, U.S. foreign policy and international relations. Founded in 1921, it is an independent and nonpartisan 501(c)(3) nonprofit organi ...
, and the
Trilateral Commission."
Personal life
Welch met his future wife Marian Probert Welch while a college student; she attended
Wellesley College
Wellesley College is a Private university, private Women's colleges in the United States, historically women's Liberal arts colleges in the United States, liberal arts college in Wellesley, Massachusetts, United States. Founded in 1870 by Henr ...
. The couple had two sons, Hillard, and Robert. Welch died on January 6, 1985.
Works
* ''May God Forgive Us: A Famous Letter Giving the Historical Background of the Dismissal of General MacArthur'' (1952).
Henry Regnery Company.
* ''Again, May God Forgive Us!'' (1952). Belmont, Mass.: Belmont Publishing Company.
*
''The Blue Book of The John Birch Society'' (1959). Belmont, Mass.:
Western Islands.
Full text.''The Life of John Birch: In the Story of One American Boy, the Ordeal of His Age''(1960). Belmont, Mass.:
Western Islands. .
*
''The Politician: A Look at the Political Forces that Propelled Dwight David Eisenhower into the Presidency''. Appleton, Wis.: Robert Welch University Press (1963).
''The New Americanism: And Other Speeches and Essays''(1966). Belmont, Mass.:
Western Islands. . .
* ''The Romance of Education'' (1973). Boston: Western Islands. .
See also
*
Robert Welch University
*
Deep state
References
Notes
Sources
*
*
*
*
Further reading
* Schoenwald, Jonathan (2002).
''A Time for Choosing: The Rise of Modern American Conservatism''.
Oxford University Press
Oxford University Press (OUP) is the publishing house of the University of Oxford. It is the largest university press in the world. Its first book was printed in Oxford in 1478, with the Press officially granted the legal right to print books ...
.
pp. 62–99. .
External links
The John Birch Society''The New American''
{{DEFAULTSORT:Welch, Robert W. Jr.
1899 births
1985 deaths
20th-century American businesspeople
20th-century American essayists
20th-century American male writers
20th-century Baptists
America First Committee members
American anti–Vietnam War activists
American conspiracy theorists
American founders
American magazine editors
American male non-fiction writers
American political writers
American segregationists
Baptists from New York (state)
Baptists from North Carolina
Businesspeople from New York City
Businesspeople in confectionery
Harvard Law School alumni
John Birch Society members
Massachusetts Republicans
Military personnel from Massachusetts
People from Belmont, Massachusetts
People from Chowan County, North Carolina
United States Naval Academy alumni
University of North Carolina at Chapel Hill alumni
Writers from North Carolina