Robert Henry Winborne Welch Jr. (December 1, 1899 – January 6, 1985) was an American businessman, political organizer, and conspiracy theorist. He was wealthy following his retirement from the candy business and used his wealth to sponsor
anti-communist
Anti-communism is Political movement, political and Ideology, ideological opposition to communism. Organized anti-communism developed after the 1917 October Revolution in the Russian Empire, and it reached global dimensions during the Cold War, w ...
causes. He co-founded the
John Birch Society
The John Birch Society (JBS) is an American right-wing political advocacy group. Founded in 1958, it is anti-communist, supports social conservatism, and is associated with ultraconservative, radical right, far-right, or libertarian ideas.
T ...
(JBS), an American extreme
right-wing
Right-wing politics describes the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authorit ...
political
advocacy group
Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
, in 1958 and tightly controlled it until his death. He was highly controversial and criticized by
liberals, as well as some mainstream conservatives, including
William F. Buckley Jr.
William Frank Buckley Jr. (born William Francis Buckley; November 24, 1925 – February 27, 2008) was an American public intellectual, conservative author and political commentator. In 1955, he founded ''National Review'', the magazine that stim ...
Early life
Welch was born in
, the son of Lina Verona (née James) and Robert Henry Winborne Welch Sr.
As a child, he was considered "gifted" and received his early education at home from his mother, a school teacher. His boyhood home was in
Stockton, North Carolina. Welch enrolled in high school at the age of ten and was admitted to the
University of North Carolina at Chapel Hill
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
at the age of twelve, the youngest student ever to enroll there. He was a fundamentalist
Baptist
Baptists form a major branch of Protestantism distinguished by baptizing professing Christian believers only (believer's baptism), and doing so by complete immersion. Baptist churches also generally subscribe to the doctrines of soul compete ...
and, by his own admission, was "insufferable" in his attempts to convert his fellow students.
Welch attended the
United States Naval Academy
The United States Naval Academy (US Naval Academy, USNA, or Navy) is a federal service academy in Annapolis, Maryland. It was established on 10 October 1845 during the tenure of George Bancroft as Secretary of the Navy. The Naval Academy ...
and
Harvard Law School
Harvard Law School (Harvard Law or HLS) is the law school of Harvard University, a private research university in Cambridge, Massachusetts. Founded in 1817, it is the oldest continuously operating law school in the United States.
Each class ...
but did not graduate from either institution.
Business career
Welch founded the Oxford Candy Company in
Brooklyn, New York
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, a one-man operation until he hired his brother James to assist him. James Welch left to found his own candy company in 1925. The Oxford Candy Company went out of business during the
Great Depression
The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
, but his brother's company, the
James O. Welch Company, survived, and Welch was hired by his brother.
Welch became director of sales and advertising for the company.
The company began making caramel lollipops, renamed
Sugar Daddies
''Sugar Daddies'' is a silent comedy short film starring Jimmy Finlayson, Stan Laurel and Oliver Hardy prior to their official billing as the duo Laurel and Hardy
Laurel and Hardy were a British-American comedy duo act during the early Cl ...
, and Welch developed other candies such as
Sugar Babies,
Junior Mints
Junior or Juniors may refer to:
Arts and entertainment Music
* ''Junior'' (Junior Mance album), 1959
* ''Junior'' (Röyksopp album), 2009
* ''Junior'' (Kaki King album), 2010
* ''Junior'' (LaFontaines album), 2019
Films
* ''Junior'' (1994 ...
, and Pom Poms. Welch retired a wealthy man in 1956.
Early political activism
From his teenage years, Welch was an anti-communist. He was a strong adherent of
conspiracy theories
A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources:
*
*
*
* The term has a nega ...
believing many individuals and organizations were part of an international communist plot. In his own words, the American people consisted of four groups: "Communists, communist dupes or sympathizers, the uninformed who have yet to be awakened to the communist danger, and the ignorant." Welch supported the
America First Committee
The America First Committee (AFC) was the foremost United States isolationist pressure group against American entry into World War II. Launched in September 1940, it surpassed 800,000 members in 450 chapters at its peak. The AFC principally supp ...
, supported
Robert Taft’s 1940 presidential candidacy, and supported
classical liberal
Classical liberalism is a political tradition and a branch of liberalism that advocates free market and laissez-faire economics; civil liberties under the rule of law with especial emphasis on individual autonomy, limited government, economic ...
ideals.
Prosperous from the candy business, Welch became a director of the
Chambers of Commerce
A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to a ...
in Boston and Cambridge, Massachusetts, and also a national councilor of the
U.S. Chamber of Commerce
The United States Chamber of Commerce (USCC) is the largest lobbying group in the United States, representing over three million businesses and organizations. The group was founded in April 1912 out of local chambers of commerce at the urgin ...
. He also became a director of a local bank and joined the school board of
Belmont, Massachusetts
Belmont is a town in Middlesex County, Massachusetts. It is a western suburb of Boston, Massachusetts, United States; and is part of the Greater Boston metropolitan area. At the time of the 2020 U.S. Census, the town's population stood at 27,295 ...
, where he lived. He became a
Republican Party official in Massachusetts and ran and lost a primary election in 1950 for
Lieutenant Governor
A lieutenant governor, lieutenant-governor, or vice governor is a high officer of state, whose precise role and rank vary by jurisdiction. Often a lieutenant governor is the deputy, or lieutenant, to or ranked under a governor — a "second-in-comm ...
of the state. He joined the
National Association of Manufacturers
The National Association of Manufacturers (NAM) is an advocacy group headquartered in Washington, D.C., with additional offices across the United States. It is the nation's largest manufacturing industrial trade association, representing 14,000 s ...
' board of directors, and also served as a regional vice president and chairman of its education committee.
In 1952, he supported
Robert A. Taft
Robert Alphonso Taft Sr. (September 8, 1889 – July 31, 1953) was an American politician, lawyer, and scion of the Republican Party's Taft family. Taft represented Ohio in the United States Senate, briefly served as Senate Majority Leade ...
's unsuccessful bid for the Republican presidential nomination and was a prominent campaign contributor to
Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
Senator
Joseph McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarthy became the most visi ...
's re-election campaign.
In 1956, he began the magazine ''One Man's Opinion'' (later renamed ''American Opinion'').
John Birch Society
Welch founded the
John Birch Society
The John Birch Society (JBS) is an American right-wing political advocacy group. Founded in 1958, it is anti-communist, supports social conservatism, and is associated with ultraconservative, radical right, far-right, or libertarian ideas.
T ...
(JBS) in December 1958.
Starting with eleven men, Welch greatly expanded the membership, exerted very tight control over revenues and set up a number of publications. At its height, the organization claimed it had 100,000 members. Welch distrusted outsiders and did not want alliances with other groups (even other anti-Communists). He developed an elaborate organizational infrastructure in 1958 that enabled him to keep a very tight rein on the chapters.
Its main activity in the 1960s, says
Rick Perlstein
Eric S. Perlstein (born September 3, 1969) is an American historian and journalist who has garnered recognition for his chronicles of the post-1960s American conservative movement. The author of five bestselling books, Perlstein received the 200 ...
, "comprised monthly meetings to watch a film by Welch, followed by writing postcards or letters to government officials linking specific policies to the Communist menace".
In 1962, William F. Buckley Jr., in his magazine, ''
National Review
''National Review'' is an American conservative editorial magazine, focusing on news and commentary pieces on political, social, and cultural affairs. The magazine was founded by the author William F. Buckley Jr. in 1955. Its editor-in-chief i ...
'', denounced Welch as promoting conspiracy theories far removed from common sense. While not attacking the members of the Society directly, Buckley concentrated his fire upon Welch in order to prevent his controversial views from tarnishing the entire conservative movement. Divergent
foreign policy
A State (polity), state's foreign policy or external policy (as opposed to internal or domestic policy) is its objectives and activities in relation to its interactions with other states, unions, and other political entities, whether bilaterall ...
views between Buckley and Welch also played a role in the break.
Being in the tradition of an older, Taftian conservatism, Welch favored a foreign policy of "Fortress America" rather than "entangling alliances" through
NATO
The North Atlantic Treaty Organization (NATO, ; french: Organisation du traité de l'Atlantique nord, ), also called the North Atlantic Alliance, is an intergovernmental military alliance between 30 member states – 28 European and two No ...
and the
United Nations
The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be ...
. For this reason, Welch combined a strong anti-Communism with opposition to the bipartisan
Cold War
The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
consensus of armed internationalism. Beginning in 1965, he opposed the escalating U.S. role in the
Vietnam War
The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...
. In the view of the more hawkish Buckley, Welch lacked sufficient support for U.S. political and military leadership of the world.
Welch was the editor and publisher of the Society's monthly magazine ''American Opinion'' and the weekly ''The Review of the News'', which in 1971 incorporated the writings of another conservative activist,
Dan Smoot. He also wrote ''The Road to Salesmanship'' (1941), ''May God Forgive Us'' (1951), ''The Politician'' (about Eisenhower) and ''The Life of John Birch'' (1954). A collection of his essays was edited into a book. ''The New Americanism'', which later became the inspiration for ''
The New American
''The New American'' (''TNA'') is a right-wing print magazine published twice a month and a digital news source published daily online by American Opinion Publishing Inc., a wholly owned subsidiary of the John Birch Society. The magazine was cre ...
''.
In the 1960s, Welch began to believe that even the Communists were not the top level of his perceived conspiracy and began saying that communism was just a front for a Master Conspiracy, which had roots in the
Illuminati
The Illuminati (; plural of Latin ''illuminatus'', 'enlightened') is a name given to several groups, both real and fictitious. Historically, the name usually refers to the Bavarian Illuminati, an Enlightenment-era secret society founded on ...
; the essay "The Truth in Time" is an example.
He referred to the Conspirators as "The Insiders", seeing them mainly in internationalist financial and business families such as the
Rothschilds
The Rothschild family ( , ) is a wealthy Ashkenazi Jewish family originally from Frankfurt that rose to prominence with Mayer Amschel Rothschild (1744–1812), a court factor to the German Landgraves of Hesse-Kassel in the Free City of F ...
and
Rockefellers
The Rockefeller family () is an American industrial, political, and banking family that owns one of the world's largest fortunes. The fortune was made in the American petroleum industry during the late 19th and early 20th centuries by brot ...
, and organizations such as the
Bilderbergers, the
Council on Foreign Relations
The Council on Foreign Relations (CFR) is an American think tank
A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, mi ...
, and the
Trilateral Commission
The Trilateral Commission is a nongovernmental international organization aimed at fostering closer cooperation between Japan, Western Europe and North America. It was founded in July 1973 principally by American banker and philanthropist David ...
. As a result of his conspiracy theories, the John Birch Society became synonymous with the "radical right."
In 1983, Welch stepped down as president of the John Birch Society. He was succeeded as president by Congressman
Larry McDonald
Lawrence Patton McDonald (April 1, 1935 – September 1, 1983) was an American politician and a member of the United States House of Representatives, representing Georgia's 7th congressional district as a Democrat from 1975 until he was killed ...
, who died a few months later when the airliner he was on was
shot down by the Soviet Union.
Welch's ''The Politician''
Republican criticism of the John Birch Society intensified after Welch circulated a letter in 1954 calling President
Dwight D. Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
a possible "conscious, dedicated agent of the Communist Conspiracy". Welch went further in a book titled ''The Politician'', written in 1956 and privately printed, rather than by the JBS, for Welch in 1963.
It was his personal "fact-finding" mission and was not part of the materials or the formal beliefs of the JBS. Welch claimed President
Franklin D. Roosevelt
Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...
had known about the Japanese attack on Pearl Harbor in advance but said nothing because he wanted to get the U.S. into the war. The book spawned much debate in the 1960s over whether the author really intended to call Eisenhower a Communist.
G. Edward Griffin
George Edward Griffin (born November 7, 1931) is an American author, filmmaker, and Conspiracy theory, conspiracy theorist. Griffin's writings promote a number of right-wing views and conspiracy theories regarding political, defense and health ...
, a friend of Welch, claims that he meant
collectivist, not Communist. The charge's sensationalism led many conservatives and Republicans to shy away from the group.
Political views
Welch accused Presidents
Truman and
Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
of being communist sympathizers and possibly Soviet agents of influence. He alleged that Eisenhower was a "conscious, dedicated agent of the communist conspiracy", and that Eisenhower's brother
Milton
Milton may refer to:
Names
* Milton (surname), a surname (and list of people with that surname)
** John Milton (1608–1674), English poet
* Milton (given name)
** Milton Friedman (1912–2006), Nobel laureate in Economics, author of '' Free t ...
was the President's superior in the communist apparatus. President Eisenhower never responded publicly to Welch's claims.
According to Princeton University historian Sean Wilentz, "Wherever he looked, Welch saw
Communist
Communism (from Latin la, communis, lit=common, universal, label=none) is a far-left sociopolitical, philosophical, and economic ideology and current within the socialist movement whose goal is the establishment of a communist society, a s ...
forces manipulating American economic and foreign policy on behalf of totalitarianism. But within the United States, he believed, the subversion had actually begun years before the
Bolshevik Revolution
The October Revolution,. officially known as the Great October Socialist Revolution. in the Soviet Union, also known as the Bolshevik Revolution, was a revolution in Russia led by the Bolsheviks, Bolshevik Party of Vladimir Lenin that was ...
. Conflating
modern liberalism and
totalitarianism
Totalitarianism is a form of government and a political system that prohibits all opposition parties, outlaws individual and group opposition to the state and its claims, and exercises an extremely high if not complete degree of control and reg ...
, Welch described government as 'always and inevitably an enemy of individual freedom.' Consequently, he charged, the
Progressive era
The Progressive Era (late 1890s – late 1910s) was a period of widespread social activism and political reform across the United States focused on defeating corruption, monopoly, waste and inefficiency. The main themes ended during Am ...
, which expanded the federal government's role in curbing social and economic ills, was a dire period in our history, and
Woodrow Wilson
Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was an American politician and academic who served as the 28th president of the United States from 1913 to 1921. A member of the Democratic Party, Wilson served as the president of ...
'more than any other one man started this nation on its present road to totalitarianism' ... In the 1960s, Welch became convinced that even the Communist movement was but 'a tool of the total conspiracy.' This master conspiracy, he said, had forerunners in
ancient Sparta
Sparta ( Doric Greek: Σπάρτα, ''Spártā''; Attic Greek: Σπάρτη, ''Spártē'') was a prominent city-state in Laconia, in ancient Greece. In antiquity, the city-state was known as Lacedaemon (, ), while the name Sparta referre ...
, and sprang fully to life in the 18th century, in the 'uniformly Satanic creed and program' of the
Bavarian Illuminati
The Illuminati (; plural of Latin ''illuminatus'', 'enlightened') is a name given to several groups, both real and fictitious. Historically, the name usually refers to the Bavarian Illuminati, an Enlightenment-era secret society founded on ...
. Run by those he called 'the Insiders', the conspiracy resided chiefly in international families of financiers, such as the
Rothschilds
The Rothschild family ( , ) is a wealthy Ashkenazi Jewish family originally from Frankfurt that rose to prominence with Mayer Amschel Rothschild (1744–1812), a court factor to the German Landgraves of Hesse-Kassel in the Free City of F ...
and the
Rockefellers
The Rockefeller family () is an American industrial, political, and banking family that owns one of the world's largest fortunes. The fortune was made in the American petroleum industry during the late 19th and early 20th centuries by brot ...
, government agencies like the
Federal Reserve System
The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States of America. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a ...
and the
Internal Revenue Service
The Internal Revenue Service (IRS) is the revenue service for the United States federal government, which is responsible for collecting U.S. federal taxes and administering the Internal Revenue Code, the main body of the federal statutory ta ...
, and nongovernmental organizations like the
Bilderberg Group
The Bilderberg meeting (also known as the Bilderberg Group) is an annual off-the-record conference established in 1954 to foster dialogue between Europe and North America. The group's agenda, originally to prevent another world war, is now defin ...
, the
Council on Foreign Relations
The Council on Foreign Relations (CFR) is an American think tank
A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, mi ...
, and the
Trilateral Commission
The Trilateral Commission is a nongovernmental international organization aimed at fostering closer cooperation between Japan, Western Europe and North America. It was founded in July 1973 principally by American banker and philanthropist David ...
."
Personal life
Welch was married to Marian Probert Welch and had two sons. He died on January 6, 1985.
Works
* ''May God Forgive Us: A Famous Letter Giving the Historical Background of the Dismissal of General MacArthur'' (1952).
Henry Regnery Company
Regnery Publishing is a politically conservative book publisher based in Washington, D.C. The company was founded by Henry Regnery in 1947, and is now a division of radio broadcaster Salem Media Group. It is led by President & Publisher Thomas Sp ...
.
* ''Again, May God Forgive Us!'' (1952). Belmont, Mass.: Belmont Publishing Company.
*
''The Blue Book of The John Birch Society'' (1959). Belmont, Mass.:
Western Islands.
Full text.''The Life of John Birch: In the Story of One American Boy, the Ordeal of His Age''(1960). Belmont, Mass.:
Western Islands. .
*
''The Politician: A Look at the Political Forces that Propelled Dwight David Eisenhower into the Presidency''. Appleton, Wis.: Robert Welch University Press (1963).
''The New Americanism: And Other Speeches and Essays''(1966). Belmont, Mass.:
Western Islands. . .
* ''The Romance of Education'' (1973). Boston: Western Islands. .
See also
* ''
The New American
''The New American'' (''TNA'') is a right-wing print magazine published twice a month and a digital news source published daily online by American Opinion Publishing Inc., a wholly owned subsidiary of the John Birch Society. The magazine was cre ...
''
*
Robert Welch University
References
Further reading
*
* Schoenwald, Jonathan (2002).
''A Time for Choosing: The Rise of Modern American Conservatism''.
Oxford University Press
Oxford University Press (OUP) is the university press of the University of Oxford. It is the largest university press in the world, and its printing history dates back to the 1480s. Having been officially granted the legal right to print books ...
.
pp. 62–99. .
External links
The John Birch Society''The New American''
{{DEFAULTSORT:Welch, Robert W. Jr.
1899 births
1985 deaths
20th-century American businesspeople
20th-century American essayists
20th-century American male writers
20th-century Baptists
American anti-communists
American anti–Vietnam War activists
American conspiracy theorists
American magazine editors
American male non-fiction writers
American political writers
Baptists from New York (state)
Baptists from North Carolina
Businesspeople from New York City
Businesspeople in confectionery
Harvard Law School alumni
John Birch Society members
Massachusetts Republicans
Military personnel from Massachusetts
Non-interventionism
People from Belmont, Massachusetts
People from Chowan County, North Carolina
United States Naval Academy alumni
University of North Carolina at Chapel Hill alumni
Writers from North Carolina