Robby Mook
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Robert E. Mook (; born December 3, 1979) is an American
political strategist Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tele ...
. He was the campaign manager for
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
's 2016 presidential campaign. Mook worked on state campaigns and on
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, lobbyist, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 200 ...
's 2004 presidential campaign. He then joined the
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
and worked for Hillary Clinton's 2008 presidential campaign as a state director in three states. Mook managed former Governor
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American retired educator and politician serving as the senior United States senator from New Hampshire since 2009. A member of the Democratic Party, Shaheen served as the 78th ...
's campaign during the 2008 United States Senate election in New Hampshire, served as the executive director of the
Democratic Congressional Campaign Committee The Democratic Congressional Campaign Committee (DCCC) is the United States Democratic Party, Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body. The DCCC recruits candidates, raises ...
in 2012, and was the campaign manager for
Terry McAuliffe Terence Richard McAuliffe (born February 9, 1957) is an American businessman and politician who served as the 72nd governor of Virginia from 2014 to 2018. A member of the Democratic Party, he was co-chairman of President Bill Clinton's 1996 ...
's successful 2013 gubernatorial campaign. In the wake of the 2016 presidential election, Mook drew criticism for his campaign strategy, specifically his reliance on
data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...
.


Early life and education

Mook was born in
Sharon, Vermont Sharon is a town in Windsor County, Vermont, United States. It had a population of 1,560 at the 2020 census. Sharon is the birthplace of Joseph Smith, founder of the Latter Day Saint movement, and as such is an important historical site for m ...
, the son of Kathryn and Delo Mook, and was raised in nearby
Norwich Norwich () is a cathedral city and district of Norfolk, England, of which it is the county town. Norwich is by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. As the seat of the See of Norwich, with ...
, across the river from
Hanover, New Hampshire Hanover is a town located along the Connecticut River in Grafton County, New Hampshire, United States. As of the 2020 census, its population was 11,870. The town is home to the Ivy League university Dartmouth College, the U.S. Army Corps of Eng ...
. His father was a physics professor at
Dartmouth College Dartmouth College (; ) is a private research university in Hanover, New Hampshire. Established in 1769 by Eleazar Wheelock, it is one of the nine colonial colleges chartered before the American Revolution. Although founded to educate Native A ...
in Hanover, and his mother was a hospital administrator at
Dartmouth–Hitchcock Medical Center Dartmouth–Hitchcock Medical Center (DHMC), the flagship campus of the Dartmouth Health system, is the U.S. state of New Hampshire's only academic medical center. DHMC is a 422-inpatient bed hospital and serves as a major tertiary-care referral ...
, in nearby
Lebanon, New Hampshire Lebanon is a city in Grafton County, New Hampshire, United States. The population was 14,282 at the 2020 census, up from 13,151 at the 2010 census. Lebanon is in western New Hampshire, south of Hanover, near the Connecticut River. It is the home ...
. Mook attended Hanover High School, where
Matt Dunne Matt Dunne (born November 20, 1969) is an American politician and businessman from the U.S. state of Vermont. He served four terms in the Vermont House of Representatives, two terms in the Vermont State Senate, was the Democratic candidate in ...
, a member of the
Vermont House of Representatives The Vermont House of Representatives is the lower house of the Vermont General Assembly, the state legislature of the U.S. state of Vermont. The House comprises 150 members, with each member representing around 4,100 citizens. Representatives ar ...
, served as the theater director. Dunne met Mook when he auditioned for a school play, and Mook volunteered for Dunne's reelection campaign. Mook graduated from
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
in 2002 with a Bachelor of Arts in
classics Classics or classical studies is the study of classical antiquity. In the Western world, classics traditionally refers to the study of Classical Greek and Roman literature and their related original languages, Ancient Greek and Latin. Classics ...
. At Columbia, he starred in the 108th
Varsity Show The Varsity Show is one of the oldest traditions at Columbia University and its oldest performing arts presentation. Founded in 1894 as a fundraiser for the university's fledgling athletic teams, the Varsity Show now draws together the entire Colu ...
, along with
Michelle Collins Michelle Danielle Collins (born 28 May 1962) is an English actress and TV presenter, best known for her roles in the British soap operas ''EastEnders'' and ''Coronation Street''. Collins played Cindy Beale in the BBC soap ''EastEnders'' from ...
,
Brandon Victor Dixon Brandon Victor Dixon (born September 23, 1981) is an American actor, singer and theatrical producer. As a musical theatre actor, he is known for Tony Award-nominated Broadway performances as Harpo in the 2005 musical ''The Color Purple'' and Eub ...
,
Lang Fisher Lang Fisher (born January 29, 1980) is an American comedy writer and director. She co-created and executive produced the Netflix coming-of-age comedy-drama series, ''Never Have I Ever''. Career Fisher graduated from Fountain Valley School of ...
,
Peter Koechley Peter Lennon Koechley is an American writer and internet entrepreneur. He was the managing editor of ''The Onion'' and co-founded Upworthy. Biography Koechley attended Madison West High School and graduated from Columbia University in 2003 with ...
, Will Graham,
Gabe Liedman Gabe Liedman is an American television writer, producer, and actor known for his work on '' PEN15'', '' Brooklyn Nine-Nine'', and '' Inside Amy Schumer''. He is the showrunner of Netflix animation series ''Q-Force'' and the first season of '' PEN ...
, and
Jenny Slate Jenny Sarah Slate (born March 25, 1982) is an American actress, comedian, and author. Born and raised in Milton, Massachusetts, Slate was educated at Milton Academy and studied literature at Columbia University, where she became involved in the ...
. Mook also served in the
United States Senate Page A United States Senate Page (Senate Page or simply Page) is a high-school age teen serving the United States Senate in Washington, D.C. Pages are nominated by senators, usually from their home state, and perform a variety of tasks, such as delive ...
program.


Career


Political campaigns

During the summer after Mook's freshman year at Columbia, Dunne hired Mook as the first paid staffer for the Vermont Democratic House Campaign, working to elect Democrats to the Vermont House. Mook worked as a field director during the 2002 Vermont gubernatorial election, which the Democrats lost. He served as deputy field director during Dean's 2004 presidential campaign in
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
and
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
. He joined the
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
after Dean lost the nomination to
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
, serving as director of the
get out the vote "Get out the vote" or "getting out the vote" (GOTV) describes efforts aimed at increasing the voter turnout in elections. In countries that do not have or enforce compulsory voting, voter turnout can be low, sometimes even below a third of the ...
effort in Wisconsin during the
general election A general election is a political voting election where generally all or most members of a given political body are chosen. These are usually held for a nation, state, or territory's primary legislative body, and are different from by-elections ( ...
. He worked for
David W. Marsden David W. Marsden (born April 5, 1948, in Alexandria, Virginia) is an American politician of the Democratic Party. He currently represents the 37th district in the Senate of Virginia, which is a portion of Fairfax County, since 2010. Between 200 ...
, managing a campaign that won a previously
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
-held seat in the
Virginia House of Delegates The Virginia House of Delegates is one of the two parts of the Virginia General Assembly, the other being the Senate of Virginia. It has 100 members elected for terms of two years; unlike most states, these elections take place during odd-numbe ...
in 2005. In 2006, he coordinated the campaigns of
Martin O'Malley Martin Joseph O'Malley (born January 18, 1963) is an American lawyer and former politician who served as the 61st Governor of Maryland from 2007 to 2015. A member of the Democratic Party, he was Mayor of Baltimore from 1999 to 2007. O'Malley ...
, who defeated
incumbent The incumbent is the current holder of an official, office or position, usually in relation to an election. In an election for president, the incumbent is the person holding or acting in the office of president before the election, whether seek ...
Bob Ehrlich Robert Leroy Ehrlich Jr. (born November 25, 1957) is an American lawyer and politician who served as the 60th Governor of Maryland from 2003 to 2007. A Republican, Ehrlich represented Maryland's 2nd Congressional district in the U.S. House o ...
in the Maryland gubernatorial election, and
Ben Cardin Benjamin Louis Cardin (born October 5, 1943) is an American lawyer and politician serving as the senior United States senator from Maryland, a seat he has held since 2007. A member of the Democratic Party, he previously was the U.S. representati ...
, who defeated
Michael Steele Michael Stephen Steele (born October 19, 1958) is an American political commentator, attorney, and Republican Party politician. Steele served as the seventh lieutenant governor of Maryland from 2003 to 2007; he was the first African-American ...
to win the United States Senate election.


Hillary Clinton 2008 presidential campaign

Mook joined
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
's 2008 presidential campaign in 2007. He served as the campaign's state director for
Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
,
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
, and
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
. Clinton won the
popular vote Popularity or social status is the quality of being well liked, admired or well known to a particular group. Popular may also refer to: In sociology * Popular culture * Popular fiction * Popular music * Popular science * Populace, the total ...
in all three states. Mook then managed
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American retired educator and politician serving as the senior United States senator from New Hampshire since 2009. A member of the Democratic Party, Shaheen served as the 78th ...
's successful campaign for the
United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and pow ...
that fall. Mook joined the
Democratic Congressional Campaign Committee The Democratic Congressional Campaign Committee (DCCC) is the United States Democratic Party, Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body. The DCCC recruits candidates, raises ...
(DCCC) in 2009 as their political director, and was named
independent expenditure An independent expenditure, in elections in the United States, is a political campaign communication that Issue advocacy ads, expressly advocates for the election or defeat of a clearly identified candidate that is not made in cooperation, consulta ...
director of the DCCC in May 2010. After the 2010 House of Representatives elections, where the Democrats lost the majority, Mook was named executive director. In the 2012 House of Representatives elections, he aided the Democrats in gaining eight seats, though Democrats had aimed for the 25 seats needed to retake the majority.


Terry McAuliffe campaign

In 2013, Mook left the DCCC and was named the campaign manager of
Terry McAuliffe Terence Richard McAuliffe (born February 9, 1957) is an American businessman and politician who served as the 72nd governor of Virginia from 2014 to 2018. A member of the Democratic Party, he was co-chairman of President Bill Clinton's 1996 ...
's gubernatorial campaign. That year, ''
Politico ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and intern ...
'' named Mook one of their "50 Politicos to Watch." Mook led McAuliffe's campaign to victory. He worked for McAuliffe's political action committee as well as the Virginia Progress PAC, helping in the reelection campaign of Senator
Mark Warner Mark Robert Warner (born December 15, 1954) is an American businessman and politician serving as the senior United States senator from Virginia, a seat he has held since 2009. A member of the Democratic Party, Warner served as the 69th governo ...
in 2014.


Hillary Clinton 2016 presidential campaign

In January 2015, Clinton hired Mook and
Joel Benenson Joel Benenson (born July 24, 1952) is an American pollster and consultant known for his role as a strategist for Barack Obama's 2008 and 2012 presidential campaigns. He was the chief strategist for Hillary Clinton's 2016 presidential campaign. ...
as strategists. Upon the April 2015 announcement of Clinton's 2016 campaign for president, Mook was introduced as Clinton's campaign manager. According to ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', as Clinton's campaign manager, Mook won praise "both inside the campaign and among Clinton's vast circle of second-guessers, for the airtight and drama-free campaign he has built." A group of about 150 young political operatives close to Mook became known as the "Mook
Mafia "Mafia" is an informal term that is used to describe criminal organizations that bear a strong similarity to the original “Mafia”, the Sicilian Mafia and Italian Mafia. The central activity of such an organization would be the arbitration of d ...
." Mook played a key role in negotiating with
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician who has served as the junior United States senator from Vermont since 2007. He was the U.S. representative for the state's at-large congressional district from 1991 to 2007 ...
'
campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...
to win his endorsement for Clinton. During the campaign,
Donna Brazile Donna Lease Brazile (; born December 15, 1959) is an American political strategist, campaign manager and political analyst who served twice as acting Chair of the Democratic National Committee (DNC). She is currently an ABC News contributor, ...
commented on Mook's micro-tagging of voters based on purchasing preferences, alleging that it "missed the big picture." Clinton did not win the election, losing to Republican
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
.


Aftermath

In the aftermath of the campaign, former staffers and political pundits criticized Mook for actions taken during the campaign. In particular, they faulted what they considered his excessive focus on data analytics. In 2017, in response to Russia's interference in the 2016 presidential election, Mook, together with
Matt Rhoades Matthew “Matt” Rhoades (born February 3, 1975) is an American political and Politics, public affairs consultant. He is cited as a pioneer in messaging through less conventional outlets, such as the Drudge Report, and influencing the public ima ...
, started the "Defending Digital Democracy" initiative at the
Belfer Center for Science and International Affairs The Robert and Renée Belfer Center for Science and International Affairs, also known as the Belfer Center, is a research center located within the Harvard Kennedy School at Harvard University, in the United States. From 2017 until his death in Oc ...
at the
Harvard Kennedy School The Harvard Kennedy School (HKS), officially the John F. Kennedy School of Government, is the school of public policy and government of Harvard University in Cambridge, Massachusetts. The school offers master's degrees in public policy, public ...
. In January 2017, Leading Authorities, a Washington, D.C.-based speaker's bureau, falsely announced that Mook had teamed with Trump campaign manager
Corey Lewandowski Corey R. Lewandowski (; born September 18, 1973) is an American political operative, lobbyist, political commentator and author who is politically associated primarily with Donald Trump. He was the first campaign manager of Trump's 2016 presi ...
to offer insights into the 2016 race. Mook and Lewandowski denied the allegation, and Mook fired the firm as a result. During testimony given in May 2022 in the trial of Michael Sussmann, Mook testified that Clinton agreed to give a reporter information that connected Trump with Russian
Alfa-Bank ALFA-BANK JSC (Alfa-Bank), is the largest of the private banks in Russia. It was founded in 1990 by Russian businessman Mikhail Fridman, who is still the controlling owner today. Headquartered in Moscow, it operates in seven countries, providin ...
, even though her campaign was uncertain about whether the allegations were true.


House Majority PAC

In February 2019, Mook became president of House Majority PAC, a super PAC supporting Democrats in House of Representatives elections.


Personal life

Mook was the first openly
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
manager of a major presidential campaign. In September 2017, Mook was announced as the
Harvard Institute of Politics The Institute of Politics (IOP) is an institute of Harvard Kennedy School at Harvard University that was created to serve as a living memorial to President John F. Kennedy, as well as to inspire Harvard undergraduates to consider careers in politi ...
2017–2018 Visiting Fellow.Harvard IOP listing for Robby Mook
/ref>


References


External links

* {{DEFAULTSORT:Mook, Robby 1979 births Living people American campaign managers Columbia College (New York) alumni Gay men Hillary Clinton Hillary Clinton 2016 presidential campaign LGBT people from Vermont People associated with the 2016 United States presidential election People from Norwich, Vermont Vermont Democrats