Richard von Busack

''Metro'', also known as ''Metro Silicon Valley'', is a free weekly newspaper published by the San Jose, California-based Weeklys media group for four decades, a period during which its readership area became known as Silicon Valley.

Metro was one of the earliest publishers to enter the digital media revolution, adding voice messaging to its classified advertising in the 1980s and free online access in 1993. It was the first newspaper to offer a downloadable PDF edition, with the launch of MetroPDF.com in 2003.

The newspaper has been published since 1985 and is one of the last remaining founder-operated publications in the alternative press. Its principal distribution area encompasses the cities of San Jose, Los Gatos, Campbell, Saratoga, Santa Clara, Sunnyvale, Cupertino, Milpitas, Mountain View, Los Altos and Palo Alto.

The publication’s investigative journalism is responsible for the Santa Clara County’s only felony political corruption conviction.
Its reporting also contributed to the defeat of eight-term incumbent congressman Mike Honda by Ro Khanna
and a gun permit scandal that led to the removal of Silicon Valley sheriff Laurie Smith.

Entertainment and investigative journalism

''Metro'' is largely read for its coverage of the San Jose region's culture and entertainment scene. It publishes an exhaustive arts section, which includes calendar listings, music reviews, critical coverage of the performing and visual arts, as well as movie reviews and information. The newspaper employed well-regarded film critic Richard von Busack from 1985 until the pandemic. Steve Palopoli edited the publication from March 2005 until December 2008.

In 1986, Metro published the last interview with Don Hoefler, the man credited with naming Silicon Valley. ''Metro'' has scooped the daily press on a number of major stories, including the office romance of San Jose Mayor Ron Gonzales in 2000 and the Santa Clara County Grand Jury's plans to indict Gonzales in June 2006.

In 1996, Metro's "Public Eye" column scooped Apple's December 20 announcement of a deal between Steve Jobs' NeXT Inc. and Apple Inc. that led to Jobs' return to Apple.

In 2007, ''Metro'' and its sister publication North Bay Bohemian prompted Sen. Dianne Feinstein's resignation from the U.S. Senate's Military Construction Appropriations subcommittee after the two papers published an exposé by Peter Byrne documenting Feinstein's conflicts of interest related to husband Richard C. Blum's ownership interest in two major defense contractors, firms that received billions of dollars in contracts for military construction projects that were approved during Feinstein's tenure on the subcommittee.

In 2012, ''Metro'' published a series of articles on Santa Clara County Board of Supervisors chair George Shirakawa, Jr., who had failed to file legally required campaign disclosure statements and had not turned in receipts for 175 taxpayer-underwritten meal charges. The disclosures resulted in an investigation by the Fair Political Practices Commission and the Santa Clara County District Attorney's office. Shirakawa pleaded guilty on March 1, 2013, to five felonies and seven misdemeanors and resigned his office. Assistant District Attorney Karyn Sinunu Towery credited ''Metro'' reports with prompting the criminal investigation at the press conference announcing the plea and resignation. The House Committee on Ethics investigated Rep. Mike Honda following revelations in Metro that contributors were receiving favors from the congressman's office.

Notable alumni

The newspaper has helped launch the careers of several notable writers, including British television journalist Louis Theroux, author Jonathan Vankin, author and educator Gordon Young (Journalist), Vietnamese-American author Andrew Pham, Obama administration education advisor Hal Plotkin, News Director of Vice News Michael Learmonth, and film producer Zack Stentz It also published the early writings of New York Times editorial board member Michelle Goldberg, as well as six-word memoirist Larry Smith and Dave Eggers before they became published authors. It was also one of the first newspapers to publish Matt Groening's ''Life in Hell'' long before he created The Simpsons.

Community involvement

In 1986, ''Metro'' executive editor Dan Pulcrano co-founded with Ray Rodriguez the San Jose Downtown Association and led the effort to start Music in the Park, a public music festival that was free in its early days and has staged performances by such groups as the Beach Boys, Maroon 5, Billy Preston, Cuco and Tower of Power.

The San Jose Jazz Society was started by ''Metro'' jazz writer Sammy Cohen and headquartered in Metro's office. The outgrowth was the annual San Jose Jazz Festival.

During the 1990s, ''Metro'' purchased community newspapers from companies such as the Tribune Company and established Silicon Valley Community Newspapers, which it sold in 2001.

''Metro'' was the first to call for a Sunshine Ordinance during the 1998 mayor's race. An ordinance was passed in 2009.

In explaining the newspaper's mission on its 20th anniversary, executive editor Pulcrano said, "We have championed independent businesses and small theaters in an effort to help the valley establish its own cultural identity. We have pushed for preservation of historic buildings and agricultural lands that represent the valley's heritage and soul. And we have promoted sensible, pedestrian-oriented development that gets people out of their cars so they can get to know one another. A newspaper at its best should be a community-builder."

In 2012, ''Metro'' sponsored the Silicon Valley Sound Experience, a multi-venue music festival, which led to the establishment of Creative Convergence Silicon Valley, or C2SV, the following year. The 2013 event included performances by Iggy and The Stooges and a three-day technology conference with appearances by Steve Wozniak, Nolan Bushnell and John McAfee. The 2015 C2SV brought camera phone inventor Philippe Kahn to the stage of the California Theatre.

Awards

''Metro'' has received several awards for its work, including:
* Three papers in the Metro Newspapers group won at the National Newspaper Association's 1995 contest, announced September 1996.
* ''Metro'' won two awards, for editorial cartooning and writing, at the California Newspaper Publishers Association Better Newspapers Awards, July 1996
* Six papers in the Metro Newspapers group were honored for writing, editing and design at the California Newspaper Publishers Association Better Newspapers Awards, July 1997.
* Metro staff writer J. Douglas Allen-Taylor received first place in the Peninsula Press Club's 1997 Professional Journalism Awards Competition for specialty story detailing how the malt liquor industry, after achieving success marketing to black communities, set its sights on the Latino youth market.
* Metro staff writer Will Harper received an honorable mention in the Peninsula Press Club's 1997 Professional Journalism Awards Competition for feature story, weeklies ("The New Jesus").
* Metro Special Sections Editor Gordon Young received First Place in the Peninsula Press Club's 1994 Professional Journalism Awards Competition for light feature story, weeklies ("Pop Culture Princess").
* ''Metro Silicon Valley'' won two awards, in lifestyle coverage and freedom of information, at the California Newspaper Publishers Association Better Newspapers Awards, July 2004.
* ''Metro Silicon Valley'' won two awards at the California Newspaper Publishers Association Better Newspapers Awards, October 2008.
* ''Metro Silicon Valley'' Nick Veronin won SPJ NorCal Excellence in Journalism Award: Arts & Culture at the Society of Professional Journalists, NorCal Chapter in October 2016 for his "Radius Clause" feature, which revealed how the music industry's anticompetitive practices put a damper on Silicon Valley nightlife.
* ''Metro'' Freelancer John Flynn won a Society of Professional Journalists Norcal award for "Lost in Translation," an investigation into the scarcity of interpreters in Santa Clara County's justice system and how that shortage impacts the rights of non-English speakers.
During the pandemic, Metro won 25 awards in the 2020 California Journalism Awards, including seven first-place awards, as part of the Weeklys media group’s total of 47. Its first place awards included the COVID-19 Pandemic-Health Reporting, Writing, Coverage of Local Government, Wildfire Feature Coverage, Breaking News, Enterprise News Story or Series and Public Service Journalism categories, in addition to a second-place award for Investigative Journalism.

Early online player

''Metro'' was an early participant in the online publishing revolution, launching the Livewire online service in 1993, one of the first online efforts by a non-daily newspaper publisher. The service offered free email accounts, online commerce, chats, posting forums and online articles.

Virtual Valley, a similar service with an emphasis on covering Silicon Valley communities, was launched the following year and helped put the city governments of San Jose, Milpitas and Los Gatos online. Also in 1994, Metro established Boulevards, a network of city guides that pre-dated Citysearch and Microsoft's short-lived "Sidewalk" service.

In 1995, ''Metro'' launched the online version of the newspaper under the brand Metroactive.

References

External links

About Metro Newspapers (official site)

Metroactive web site

''Metro Silicon Valley''

SV411 Silicon Valley Newsblog

''Metro'': PDF edition

''Metro''s "Boulevards" city site, SanJose.com

San Jose Inside

{{Metro Newspapers

Newspapers published in San Jose, California
Alternative weekly newspapers published in the United States
Newspapers established in 1985
1985 establishments in California
Weekly newspapers published in California