Goodby, Silverstein & Partners (also known as GSP) is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

based in San Francisco.

History

The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by

Jeff Goodby Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in ''Time'' and ''Mother Jon ...

, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein & Partners is now part of the

Omnicom Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...

Group, Inc., an advertising holding company. The agency is based in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director. Margaret and Eric were also named to Adweek's Creative 100 list in 2015. Derek Robson has been the President and Managing Partner since 2005. The firm supported the California Milk Processors Board and GSP initiated the

Got Milk? Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it ...

campaign in 1993. For

Elizabeth Arden Elizabeth Arden (born Florence Nightingale Graham; December 31, 1881 – October 18, 1966) was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929, s ...

, GSP created Britney's fantasy reality to promote her Curious fragrance. As an offshoot of the popular

Budweiser Frogs The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. Adweek called it one of the "most iconic alcohol campaig ...

campaign, GSP introduced the Budweiser Lizards, Frank and Louie, during the 1998 Super Bowl with the spot entitled, "Bad Day to be a Frog," in which the frogs were electrocuted by the jealous lizards. Inspired by the famous

Budweiser Clydesdales The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses, that travel around the United States and other countries that re ...

, the "Born a Donkey" commercial came from the perspective of a donkey who always wanted to be a Clydesdale. The spot was nominated in the Outstanding Commercial category for the 2004 Creative Arts Emmys. The agency has been nominated for a total of four Emmy's in the Outstanding Commercial category. In addition to "Born a Donkey" they received nominations for Saturn's "Door Music" in 2004, for Sprint/Nextel's "Wedding" in 2009, and for Adobe's "Dream On" in 2015. In 2006, Anheuser-Busch purchased the

Rolling Rock Rolling Rock is a 4.4% abv American lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anh ...

brand. Rolling Rock loyalists began to boycott the beer. GSP was tasked to resurrect the brand back to life. Feeding into the bad press, GSP created a fictional VP of Marketing for Rolling Rock, Ron Stablehorn, who promoted all the wrong things, including a "Beer Ape" that parachuted into beer-less parties. During the

2010 Super Bowl Super Bowl XLIV was an American football game between the National Football Conference (NFC) champions New Orleans Saints and the American Football Conference (AFC) champions Indianapolis Colts to decide the National Football League (NFL) ch ...

, GSP premiered the promotion for everyone in America to receive a free grand slam on February 9, 2010.

Denny's Denny's (also known as Denny's Diner on some of the locations' signage) is an American table service diner-style restaurant chain. It operates over 1,700 restaurants in many countries. Description Originally opened as a coffee shop under t ...

ended up serving 2 million free Grand Slams as a result. In 2014-2015, the agency received several awards for their work including a bronze lion at Cannes for Comcast/XFINITY "Emily's Oz" and a gold and two silver lions for Adobe's "Dream On". In 2015, the firm released a series of

Trojan Trojan or Trojans may refer to: * Of or from the ancient city of Troy * Trojan language, the language of the historical Trojans Arts and entertainment Music * ''Les Troyens'' ('The Trojans'), an opera by Berlioz, premiered part 1863, part 189 ...

PSAs featuring rapper and comedian Lil Dicky, who had been previously employed by the company.

References

External links

*
Goodby Silverstein & Partners creative work and company info
{{DEFAULTSORT:Goodby, Silverstein and Partners Advertising agencies of the United States Marketing companies established in 1983 Companies based in San Francisco 1983 establishments in California