Red Flavor
   HOME

TheInfoList



OR:

"Red Flavor" () is a song recorded by South Korean
girl group A girl group is a music act featuring several female singers who generally harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female pop music singing groups, many of who ...
Red Velvet for their first Korean special
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
, ''The Red Summer'' (2017). It was released as the
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
from the EP on July 9, 2017, through
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
and was distributed by
Genie Music Genie Music (), a subsidiary of KT Corporation, is a South Korean company that specializes in the production and distribution of music content. Its music streaming service is the second most used in South Korea with 2.5 million subscribers as ...
, along with the accompanying fruit-infused
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
. Written by SM collaborator Kenzie and produced by Daniel Caesar and Ludwig Lindell (known collectively as Caesar & Loui), it is primarily a
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
song with
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
and
percussion A percussion instrument is a musical instrument that is sounded by being struck or scraped by a beater including attached or enclosed beaters or rattles struck, scraped or rubbed by hand or struck against another similar instrument. Exc ...
. The song reflects the summer funky vibe, while the lyrics hint towards a young relationship with summer references. A
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
version of the song, adapted by songwriter Kami Kaoru, was later included on the group's first Japanese EP, '' #Cookie Jar'', on July 4, 2018. "Red Flavor" was well received by
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
; the song has appeared on several critics year-end lists and was awarded Best Pop Song at the 15th
Korean Music Awards The Korean Music Awards () is an annual South Korean music awards show that honors both mainstream and underground musical artists from a variety of genres. Unlike other major South Korean music awards, which largely rely on record sales to det ...
. In 2019, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' ranked it as the second greatest K-pop song of the 2010s. The song was a commercial success in South Korea, becoming Red Velvet's first number-one on the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...
, their longest-charting single to date on said chart, and their fifth song to sell over one million downloads. It additionally peaked at number four on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific ...
chart in the United States, and was the group's first single to enter the ''Billboard'' charts in
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
and the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
. Since its release, Red Velvet has performed "Red Flavor" for all of their headlining concert tours. The song was performed at the
Spring is Coming Spring is Coming ( ko, 봄이온다) was a concert that occurred in Pyongyang, North Korea, on April 1 and 3, 2018. It included numerous South Korean performers, and was described as an important event in the 2018 thaw in the North Korea–South K ...
concert in
Pyongyang Pyongyang (, , ) is the capital and largest city of North Korea, where it is known as the "Capital of the Revolution". Pyongyang is located on the Taedong River about upstream from its mouth on the Yellow Sea. According to the 2008 populatio ...
at the
East Pyongyang Grand Theatre The East Pyongyang Grand Theatre () is a 2,500-seat theatre located in the North Korean capital, Pyongyang. It was the site of the 2008 concert by the New York Philharmonic, which was the first significant cultural visit to North Korea by the ...
(alongside " Bad Boy") to an audience that included
Korean Workers' Party The Workers' Party of Korea (WPK) is the founding and sole ruling party of the Democratic People's Republic of Korea, commonly known as North Korea. Founded in 1949 from the merger of the Workers' Party of North Korea and the Workers' Party o ...
chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
Kim Jong-un Kim Jong-un (; , ; born 8 January 1982) is a North Korean politician who has been Supreme Leader of North Korea since 2011 and the leader of the Workers' Party of Korea (WPK) since 2012. He is a son of Kim Jong-il, who was North Korea's sec ...
. Seen as an act of a wider diplomatic initiative between South Korea and North Korea, the group's appearance at the concert made them only the fifth idol group to have performed in North Korea and the first artist from SM in 15 years, since boy group
Shinhwa Shinhwa () is a South Korean six-member boy band based in Seoul, composed of Eric Mun, Lee Min-woo, Kim Dong-wan, Shin Hye-sung, Jun Jin, and Andy Lee. Launched by SM Entertainment on March 24, 1998, the group signed with Good Entertainment in ...
. The song has also been adapted into an
orchestra An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families. There are typically four main sections of instruments: * bowed string instruments, such as the violin, viola, c ...
l version by
Seoul Philharmonic Orchestra The Seoul Philharmonic Orchestra (SPO) is a South Korean orchestra based in Seoul. Founded in 1948, it is one of the oldest orchestras in South Korea. Its first foreign tour came on a 1965 trip to Japan, followed by performances in Southeast Asia ...
, featuring the arrangement of Park In-young.


Background and release

After the release of their fourth extended play ''Rookie'' in February, Red Velvet released the digital
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
"Would U" as the first release for the second season of the label project
SM Station SM Station is a digital music project by South Korean record label SM Entertainment. It undertook to release one digital single every Friday starting from February 3, 2016. The project's first season ended on February 3, 2017, with 52 songs. Its ...
in March 2017. It was the group's first single as a quartet in years due to member
Joy The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness. Dictionary definitions Dictionary definitions of joy typically include a sense of ...
's filming schedule for her first drama '' The Liar and His Lover'' (2017), in which she was starring as the female lead. Through ''Star-News'' and
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
's official press announcement on June 23, 2017, they were reported to have recently finished filming a
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
. It eventually became Red Velvet's second comeback within a calendar year, which was later extended to a total of three times with the release of their second studio album ''
Perfect Velvet ''Perfect Velvet'' is the second studio album by South Korean girl group Red Velvet. Released by SM Entertainment on November 17, 2017, the record incorporates R&B, soul and hip-hop with influences from future bass, trap and synth-pop, and s ...
'' in late November 2017. On June 30, the first batch of teaser photos were posted on the group's official
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
accounts. The EP's title and its full tracklist, which included "Red Flavor", were revealed on the same day. The song had its official digital release on July 9, 2017, along with ''The Red Summer''.


Recording and composition

"Red Flavor" was produced by Daniel Caesar and Ludwig Lindell (under the name of Caesar & Loui), who had previously worked with several South Korean artists in this name. In an interview with ''Tone Glow'', the duo revealed that it had originally been written for the British girl group
Little Mix Little Mix are a British girl group, composed of group members Leigh-Anne Pinnock, Jade Thirlwall, and Perrie Edwards. Jesy Nelson was originally part of the group before she left in 2020. After becoming the first group to win the British ver ...
with the title "Dance With Nobody". After deciding that the song could also work for the K-pop market, they recorded the demo with vocals by Ylva Dimberg whose voice is still heard in the background vocals in the
pre-chorus Song structure is the arrangement of a song, and is a part of the songwriting process. It is typically sectional, which uses repeating forms in songs. Common forms include bar form, 32-bar form, verse–chorus form, ternary form, strophic form, and ...
. A low voice was featured in the
intro Introduction, The Introduction, Intro, or The Intro may refer to: General use * Introduction (music), an opening section of a piece of music * Introduction (writing), a beginning section to a book, article or essay which states its purpose and ...
and
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
of the song. Musically, Tamar Herman of ''Billboard'' characterized "Red Flavor" as an
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
song with "dramatic
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
and a
percussive A percussion instrument is a musical instrument that is sounded by being struck or scraped by a beater including attached or enclosed beaters or rattles struck, scraped or rubbed by hand or struck against another similar instrument. Exc ...
melody". It is composed in the
key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...
of
A major A major (or the key of A) is a major scale based on A, with the pitches A, B, C, D, E, F, and G. Its key signature has three sharps. Its relative minor is F-sharp minor and its parallel minor is A minor. The key of A major is the only k ...
, with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 125 beats per minute. Hwang Sun-eob of '' IZM'' noted the "sensuous composition of the
bassline Bassline (also known as a bass line or bass part) is the term used in many styles of music, such as blues, jazz, funk, Dub music, dub and electronic music, electronic, traditional music, traditional, or classical music for the low-pitched Part ( ...
or synthesizer". In addition, Chase McMullen of '' The 405'' noted that the song includes a "clap-along
groove Groove or Grooves may refer to: Music * Groove (music) * Groove (drumming) * The Groove (band), an Australian rock/pop band of the 1960s * The Groove (Sirius XM), a US radio station * Groove 101.7FM, a former Perth, Australia, radio station ...
". Its Korean lyrics, which were written by long-time SM songwriter Kenzie, Caesar, and Lindell focuses on the theme of "fruit-flavored summer love". Initially released in Korean, a Japanese version of the song was performed at their first Japan showcase on November 6, 2017. The Japanese version of "Red Flavor" was then included on Red Velvet's first Japanese EP '' #Cookie Jar'' (2018), with the single of the same name''.'' The Japanese version of the song was adapted by songwriter Kami Kaoru.


Critical reception and recognition

Following its initial release, "Red Flavor" was met with positive reviews from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
. Tamar Herman of ''Billboard'' magazine called the track "dynamic in its jam-packed, but not overpowering production" and concluded that it is "sure to be one of the summer's K-pop earworms". Jeff Benjamin of
Fuse Fuse or FUSE may refer to: Devices * Fuse (electrical), a device used in electrical systems to protect against excessive current ** Fuse (automotive), a class of fuses for vehicles * Fuse (hydraulic), a device used in hydraulic systems to protect ...
described the song as a "super-simple-to-swallow piece of pop", giving credit to the "cheery-chanty melody", which he pointed to as one of Red Velvet's more accessible tunes. McMullen complimented the song as an "effortless pop glide", while Lee Gi-seon of '' IZM'' magazine, in a review of the EP, reacted positively to the unity of the group presented throughout the song. Moreover, an individual single review from writer Hwang Sun-eob of ''IZM'' praised the "unusual" synthesizer and bassline of the track, citing the overall production for its "good" compromisation between the two to create their "favorite summer taste". Chester Chin of ''
The Star ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
'' labelled the song an "in-your-face summer jam" and added that it was "relentlessly catchy". Taylor Glasby of ''
Dazed ''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...
'' commented that the song "shouldn't be seen as merely a quirky fix", stating: "It's complex and intimidating and that it feels so immediate and identifiable on the surface is just emblematic of its greatness." With the mighty punch of its chorus, she claimed the song "completely won the summer". '' GQ Korea'' named "Red Flavor" its Song of the Year in the magazine's November 2017 issue. In December, ''IZM'' listed the song as one of its top 10 singles of the year. That same month, Sun Mi-kyung of ''Osen'' included the track on their Memorable Songs of 2017 list, citing its addictiveness and longevity on the charts, and called the song's hook "one of the best bars that hit the music industry". ''Dazed'' ranked the song at number two on its list of the 20 Best K-pop Songs of 2017. The song landed on ''Billboards 20 Best K-Pop Songs 2017 list at number four, with Jeff Benjamin praising its uplifting, addictive, deliciously bubblegum melody. The magazine later featured "Red Flavor" in their decennial staff list of The 100 Greatest K-Pop Songs of the 2010s published in November 2019, at number two. In the article, J.M.K. cited the song's "overflow ngwith an exuberance that's palpable from the very first second" as the reason why it "was such an undeniable hit since day one and remains ever-beloved by fans worldwide". They further wrote that the song's "evocations of a bright summer romance", which are "felt in every flourish and quirk", helped "Red Velvet make tangible the most ineffable of things: love" in "three short minutes". The song also landed on
Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". The ...
's domestic Top 100 Songs of Past Decade (2010–2019) list at number nine among idol groups and 29 overall. In 2021, news outlet ''EToday'' designated "Red Flavor" one of 6 Songs that Remind You of Summer. It described the song as "an energetic, uptempo genre that makes your shoulders dance" with "impressive" lyrics, and called it Red Velvet's "signature summer season song".


Accolades

Following the group's initial South Korea music shows promotion, Red Velvet earned their first ''
Show Champion ''Show Champion'' (Korean: 쇼 챔피언) is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung ...
'' trophy for "Red Flavor" on July 20, 2017, and continued to achieved a total of five trophies by the end of July 2017. It was nominated for the Song of the Year - July category at the 7th Gaon Chart Music Awards in 2018, but lost to labelmate
Exo Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...
's "
Ko Ko Bop "Ko Ko Bop" is a song by South Korean–Chinese boy band Exo, released on July 18, 2017, as the lead single of their fourth studio album '' The War''. It was released in Korean and Chinese versions by their label SM Entertainment. It was the f ...
". The song, however, won in the Best Digital Song category at the 32nd Golden Disc Awards, becoming the group's second time to win this category following "
Ice Cream Cake An ice cream cake is a cake with ice cream as the filling for a swiss roll or a layer cake. A simpler no-bake version can be made by layering different flavors of ice cream in a loaf pan. Ice cream cake is a popular party food, often eaten a ...
" in 2016. "Red Flavor" also earned Red Velvet their first
Korean Music Awards The Korean Music Awards () is an annual South Korean music awards show that honors both mainstream and underground musical artists from a variety of genres. Unlike other major South Korean music awards, which largely rely on record sales to det ...
in their career in the
Best Pop Song Best or The Best may refer to: People * Best (surname), people with the surname Best * Best (footballer, born 1968), retired Portuguese footballer Companies and organizations * Best & Co., an 1879–1971 clothing chain * Best Lock Corporatio ...
category. The song also received a nomination in the Song of the Year category at the 2017 Mnet Asian Music Awards, but lost to
Twice Twice (; Japanese: トゥワイス, Hepburn: ''To~uwaisu''; commonly stylized as TWICE) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaey ...
's "
Signal In signal processing, a signal is a function that conveys information about a phenomenon. Any quantity that can vary over space or time can be used as a signal to share messages between observers. The ''IEEE Transactions on Signal Processing'' ...
".


Commercial performance

Within the first 24 hours after its release, "Red Flavor" quickly topped seven Korean digital charts. On the third week of July 2017, the song debuted atop the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...
for one week, giving Red Velvet their first number one on the chart since their debut in August 2014. It was also the group's second chart-topper on the component Gaon Download Chart with 291,643 downloads, scoring their best selling record in the first week while reaching number two on the Gaon Streaming Chart for four consecutive weeks. Following its appearance at number 20 on 2017's Gaon Year-End Digital Chart, "Red Flavor" became Red Velvet's longest-charting entry to date, having spent a total of 64 consecutive weeks within the top 100 of the Digital Chart, while re-appearing for 16 weeks on the lower half of the new top 200 as of September 2019. The song also debuted at number two on the ''Billboard''
K-pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...
, making it their first top-five entry. As of September 2018, the song has sold over 2,500,000 downloads in South Korea, making it the group's fifth million-seller and currently their best selling single. Gaon also reported that the song has accumulated over 100 million streams, making it Red Velvet's second song to reach the milestone, following " Russian Roulette" (2016). The former appeared again as the 58th biggest hit single on 2018's Gaon Year-End Digital Chart, which saw the most year-end entries from the group with a total of four releases, including "Bad Boy" at number 26. Elsewhere, the song debuted at number four on the US ''Billboard''
World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific s ...
chart, making it Red Velvet's third song to debut and peak at the same position following "
Happiness Happiness, in the context of Mental health, mental or emotional states, is positive or Pleasure, pleasant emotions ranging from contentment to intense joy. Other forms include life satisfaction, well-being, subjective well-being, flourishin ...
" (2014) and "
Rookie A rookie is a person new to an occupation, profession, or hobby. In sports, a ''rookie'' is a professional athlete in their first season (or year). In contrast with a veteran who has experience and expertise, a rookie is usually inexperienced ...
" (2017). The Korean version also debuted at number 24 and 25 on the ''Billboard'' Philippine Hot 100 and ''Billboard'' Japan Hot 100 respectively, marking the group's first entry and their highest peak to date on the Japanese chart.


Music video


Background

On July 7, 2017, a 19-second video teaser for "Red Flavor" was uploaded on the official
SM Town SM Town (stylized as SMTOWN) is a musical collective for the recording artists under South Korean entertainment company SM Entertainment. SM Town artists have performed at the annual SM Town Live world tours since the SM Town Live '08 Asia tour ...
channel, with the official video being released two days later. The visual was released on SM Entertainment's official
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel on July 9, 2017, to coincide with the digital release of ''The Red Summer''. Choreographed by Kyle Hanagami who had previously worked with the group for their singles " Be Natural" (2014), "
Ice Cream Cake An ice cream cake is a cake with ice cream as the filling for a swiss roll or a layer cake. A simpler no-bake version can be made by layering different flavors of ice cream in a loaf pan. Ice cream cake is a popular party food, often eaten a ...
" (2015) and " Russian Roulette" (2016), the song's music video was directed by director Seong Chang-won. Joy recalled running into SM Entertainment founder
Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational South Korean entertainment company based in Seoul. He has also been referred ...
at an
SM Town SM Town (stylized as SMTOWN) is a musical collective for the recording artists under South Korean entertainment company SM Entertainment. SM Town artists have performed at the annual SM Town Live world tours since the SM Town Live '08 Asia tour ...
dinner, who disclosed to her that he had been heavily involved in overseeing a lot for the song, including its lyrics, melody, rhythm, and even the choreography.


Synopsis and reception

The fruit-infused music video has a colorful summer theme that features all five members singing about love in the summer. It shows various scenes in where Red Velvet can be seen interviewing fruits, and appears on a small screen, expressing something with their hands, which turned out to be a
sign language Sign languages (also known as signed languages) are languages that use the visual-manual modality to convey meaning, instead of spoken words. Sign languages are expressed through manual articulation in combination with non-manual markers. Sign l ...
. It depicts people falling in love with colorful and intense colors, fruits and drinks over the lively pop beats. The song was highlighted by its colorful movements reminiscent of
cheerleading Cheerleading is an activity in which the participants (called cheerleaders) cheer for their team as a form of encouragement. It can range from chanting slogans to intense physical activity. It can be performed to motivate sports teams, to ente ...
. Following the music video's release, writer Tamar Herman of ''Billboard'' described it as "evoking the tastes of fresh fruit, candy, ice cream and cocktails" further praising the video for its "vibrant seasonal romance" picture. The music video was included in ''Idology'''s 2017 Best Music Videos. The music video was also one of
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
Korea's Top 10 Most Popular Music Videos of 2017. On September 10, 2018, the music video for the track reached 100 million views on YouTube.


Live performances

A day before its digital release, "Red Flavor" was performed live by Red Velvet for the first time at an SMTOWN concert in Seoul. Hours after the release on July 9, 2017, the group had their first music show performance on ''
Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
'', where they also performed "You Better Know". They continued appearing on several music shows such as '' The Show'', ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...
'', ''
Music Bank Music Bank may refer to: * ''Music Bank'' (TV program), a South Korean music program by KBS **''Music Bank World Tour The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...
'', and ''
Show Champion ''Show Champion'' (Korean: 쇼 챔피언) is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung ...
'' where they earned their first music show trophy for "Red Flavor" on July 20, 2017. The song was also part of Red Velvet's first solo concert tour Red Room in August 2017. It is the first Red Velvet song to be recorded and performed in Japanese, serving as their debut performance during a showcase in Japan on November 6, 2017, and later being performed during the Japanese leg of the annual SMTOWN Live World Tour. During the group's attendance at 2017
Mnet Asian Music Awards The MAMA Awards (formerly Mnet Asian Music Awards) is a major music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there are other As ...
, they performed the Hitchhiker remix version of the song along with their November single " Peek-a-Boo". The second remix contained an anthemic
EDM EDM or E-DM may refer to: Music * Electronic dance music * Early Day Miners, American band Science and technology * Electric dipole moment * Electrical discharge machining * Electronic distance measurement *Entry, Descent, and landing demonstrat ...
-breakdown after the final chorus. As part of the group's attendance and performance at the
Spring is Coming Spring is Coming ( ko, 봄이온다) was a concert that occurred in Pyongyang, North Korea, on April 1 and 3, 2018. It included numerous South Korean performers, and was described as an important event in the 2018 thaw in the North Korea–South K ...
concert, which was intended as part of a wider diplomatic initiative between South Korea and North Korea, Red Velvet performed the song along with " Bad Boy" in
Pyongyang Pyongyang (, , ) is the capital and largest city of North Korea, where it is known as the "Capital of the Revolution". Pyongyang is located on the Taedong River about upstream from its mouth on the Yellow Sea. According to the 2008 populatio ...
at the
East Pyongyang Grand Theatre The East Pyongyang Grand Theatre () is a 2,500-seat theatre located in the North Korean capital, Pyongyang. It was the site of the 2008 concert by the New York Philharmonic, which was the first significant cultural visit to North Korea by the ...
to an audience that saw the appearance of
Korean Workers' Party The Workers' Party of Korea (WPK) is the founding and sole ruling party of the Democratic People's Republic of Korea, commonly known as North Korea. Founded in 1949 from the merger of the Workers' Party of North Korea and the Workers' Party o ...
chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
Kim Jong-un Kim Jong-un (; , ; born 8 January 1982) is a North Korean politician who has been Supreme Leader of North Korea since 2011 and the leader of the Workers' Party of Korea (WPK) since 2012. He is a son of Kim Jong-il, who was North Korea's sec ...
. This made them only the fifth idol group to ever perform in North Korea and the first artist from SM Entertainment in 15 years since the performance of former labelmate
Shinhwa Shinhwa () is a South Korean six-member boy band based in Seoul, composed of Eric Mun, Lee Min-woo, Kim Dong-wan, Shin Hye-sung, Jun Jin, and Andy Lee. Launched by SM Entertainment on March 24, 1998, the group signed with Good Entertainment in ...
.


Credits and personnel

Credits adapted from the liner notes of ''The Red Summer'' and ''#Cookie Jar''. Studio * Recorded and edited at SM Lyvin Studio * Recorded at doobdoob Studio * Recorded, edited, and mixed at SM Blue Cup Studio Personnel *Red Velvet (
Irene Irene is a name derived from εἰρήνη (eirēnē), the Greek for "peace". Irene, and related names, may refer to: * Irene (given name) Places * Irene, Gauteng, South Africa * Irene, South Dakota, United States * Irene, Texas, United Stat ...
,
Seulgi Seul-ki, also spelled Seul-gi or Sul-ki, is a Korean unisex given name, predominantly feminine. It was the 8th-most popular name for baby girls born in South Korea in 1990. Unlike most Korean names, it does not have any Sino-Korean roots, but is ...
,
Wendy Wendy is a given name now generally given to girls in English-speaking countries. In Britain, Wendy appeared as a masculine name in a parish record in 1615. It was also used as a surname in Britain from at least the 17th century. Its popularity ...
,
Joy The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness. Dictionary definitions Dictionary definitions of joy typically include a sense of ...
,
Yeri Yeri may refer to: * Yeri, Cyprus * Yeri, Tajikistan *Yeri (singer) (born Kim Ye-rim, 1999), South Korean female singer, member of Red Velvet. *Yery Yeru or Eru (Ы ы; italics: ), usually called Y in modern Russian or Yery or Ery historic ...
) – vocals, background vocals * Kenzie – Korean songwriter, vocal director * Kami Kaoru – Japanese songwriter * Daniel Caesar– original writer, arrangement * Ludwig Lindell – original writer, arrangement * Ylva Dimberg – background vocals * Lee Ji-hong – recording, digital editing * Ahn Chang-kyu – recording * Jeong Eui-seok – recording, digital editing, mixing


Charts


Weekly charts


Monthly charts


Year-end charts


Release history


Orchestra version

"Red Flavor (Orchestra Version)" is an orchestral song recorded by South Korean orchestra
Seoul Philharmonic Orchestra The Seoul Philharmonic Orchestra (SPO) is a South Korean orchestra based in Seoul. Founded in 1948, it is one of the oldest orchestras in South Korea. Its first foreign tour came on a 1965 trip to Japan, followed by performances in Southeast Asia ...
. The song was re-established with the arrangement of Park In-young.
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
made its first collaboration with the orchestra forming a new classical label,
SM Classics SM Classics () is a South Korean classical music label under SM Entertainment. It was established in June 2020 through the memorandum of understanding signed by SM and the Seoul Philharmonic Orchestra. The label will release songs of SM arranged i ...
, creating an
orchestra An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families. There are typically four main sections of instruments: * bowed string instruments, such as the violin, viola, c ...
l version of "Red Flavor". The music video for the "Red Flavor" orchestra features a 44-man orchestra performing "Red Flavor" under the direction of David Lee.


Track listing

* Digital download / streaming # "Red Flavor (Orchestra Version)"3:21


Credits and personnel

Credits adapted from Melon and Tidal. Studio * Recorded at Seoul Philharmonic Orchestra Rehearsal Room * Recorded at Brickwall Sound * Mixed at SM Concert Hall Studio * Mastered at 821 Sound Mastering Personnel *
Yoo Young-jin Yoo Young-jin is a South Korean singer-songwriter, record producer and vocal trainer under SM Entertainment. He has produced and written songs for H.O.T., S.E.S, BoA, Shinhwa, TVXQ, CSJH The Grace, Super Junior, Girls' Generation, Shinee, ...
music and sound supervisor * Park In-youngrecording director, background instrument * David Leeconductor *
Seoul Philharmonic Orchestra The Seoul Philharmonic Orchestra (SPO) is a South Korean orchestra based in Seoul. Founded in 1948, it is one of the oldest orchestras in South Korea. Its first foreign tour came on a 1965 trip to Japan, followed by performances in Southeast Asia ...
performer * Moon Jung-jaepiano * Hwang Hyunbackground instrument * Lee Jong-hanbackground instrument *Monkey Media Grouprecording *Kang Hyo-minrecording *Moon Il-ohrecording assistant * Namkoong Jinmixing * Kwon Nam-woomastering


Release history


See also

*
List of Gaon Digital Chart number ones of 2017 The Gaon Digital Chart is a chart that ranks the best-performing singles in South Korea. Managed by the domestic Ministry of Culture, Sports and Tourism (MCST), its data is compiled by the Korea Music Content Industry Association and published by ...
* List of ''M Countdown'' Chart winners (2017) * List of ''Inkigayo'' Chart winners (2017)


References

{{Red Velvet 2017 singles 2017 songs Red Velvet (group) songs SM Entertainment singles Songs written by Kenzie (songwriter) Korean-language songs Gaon Digital Chart number-one singles Electropop songs