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''Ravenwood Fair'' was a
social network game A social network game (sometimes simply referred to as a social media game, social gaming, social video game or online social game) is a type of online game that is played through social networks or social media. They typically feature multiplayer ...
on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
designed by
John Romero John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Second ...
and developed by
Lolapps Lolapps was a developer and publisher of social games on the Facebook platform. Lolapps was best known for creating Ravenwood Fair with John Romero which had 25 million players worldwide. In 2011, Lolapps merged with social games publisher 6wav ...
. ''Ravenwood Fair'' was launched on the Facebook platform October 19, 2010. The game closed down on July 18, 2013.


Overview

The object of the game was to build a fun fair in the midst of a scary forest while decorating the grounds, fending off various monsters, and completing many quests. Players built games and buildings which attract visitors to the fair, and visitors became scared if they see a monster or the forest erupts near them. Players comforted the visitors when they were scared so they could go back to their normal routine of enjoying the fair.


Gameplay

The player selects an
avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...
which resembles a woodland animal - either a
raccoon The raccoon ( or , ''Procyon lotor''), sometimes called the common raccoon to distinguish it from other species, is a mammal native to North America. It is the largest of the procyonid family, having a body length of , and a body weight of ...
(named Rita) or
bear Bears are carnivoran mammals of the family Ursidae. They are classified as caniforms, or doglike carnivorans. Although only eight species of bears are extant, they are widespread, appearing in a wide variety of habitats throughout the Nor ...
(named Randy). The player then completes a short tutorial that shows how to chop trees, pick up loot drops, then build a hotdog cart. After the tutorial, the player is given several quests that direct gameplay toward accumulating materials, building structures, or purchasing decorations and placing them. The player has an energy bar which determines how many major actions the player can take in a session. More energy can be purchased with
mushrooms A mushroom or toadstool is the fleshy, spore-bearing Sporocarp (fungi), fruiting body of a fungus, typically produced above ground, on soil, or on its food source. ''Toadstool'' generally denotes one poisonous to humans. The standard for the na ...
or
Facebook credits Facebook Credits was a virtual currency that enabled people to purchase items in games and non-gaming applications on the Facebook Platform. One U.S. dollar was the equivalent of 10 Facebook Credits. Facebook Credits were available in 15 currencies ...
to extend gameplay. Mushrooms randomly drop from trees that are chopped down. Chopping trees and roots are a large part of gameplay. One chop on a tree or root will use an energy. Loot drops from the chopped tree or root and will contain coins, XP (
experience point An experience point (often abbreviated as exp or XP) is a unit of measurement used in some tabletop role-playing games (RPGs) and role-playing video games to quantify a player character's life experience and progression through the game. Experi ...
s), and often materials needed for
quests A quest is a journey toward a specific mission or a goal. The word serves as a plot device in mythology and fiction: a difficult journey towards a goal, often symbolic or allegorical. Tales of quests figure prominently in the folklore of ev ...
and building structures. Sometimes a
monster A monster is a type of fictional creature found in horror, fantasy, science fiction, folklore, mythology and religion. Monsters are very often depicted as dangerous and aggressive with a strange, grotesque appearance that causes terror and fe ...
, such as a Crittle Bear or
Domovoi In the Slavic religious tradition, Domovoy (Russian: Домово́й, literally "he oneof the household"; also spelled ''Domovoi'', ''Domovoj'', and known as pl, Domowik or Serbian and ua, Домовик, translit=domovyk) is the household ...
, will appear as a result of chopping a tree and the player can either ignore the monster or pummel it with a shovel to scare it away. When the player finishes building a structure, the "fun" value attached to the structure accumulates with all other structures in the fair. At various "fun" levels, visitors will fly in on a
zeppelin A Zeppelin is a type of rigid airship named after the German inventor Count Ferdinand von Zeppelin () who pioneered rigid airship development at the beginning of the 20th century. Zeppelin's notions were first formulated in 1874Eckener 1938, pp ...
and roam the player's
fair A fair (archaic: faire or fayre) is a gathering of people for a variety of entertainment or commercial activities. Fairs are typically temporary with scheduled times lasting from an afternoon to several weeks. Types Variations of fairs incl ...
, playing
games A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (such ...
and using buildings and paying coins and XP for them. All during gameplay, the scary forest erupts randomly with evil laughter, will-o-wisps, or a frightening crow. If a visitor is near a scary part of the forest, the visitor will scream and run to the player for comfort. The player must then click on the scared visitor to comfort them so they can continue enjoying the fair. If the player places a Protector on the ground, it will be able to retaliate against the forest, attack monsters, and comfort the scared visitors. After the player gathers enough XP, they will
level up Level Up may refer to: Film and TV *Level Up (2016 film), a British thriller film * ''Level Up'' (American TV series), a Cartoon Network live action series ** ''Level Up'' (2011 film), the movie pilot for the Cartoon Network series * ''Level Up' ...
and have their energy meter filled, and possibly extended. Attaining levels will affect the game in various ways, such as unlocking items for purchase in the store (called Ye Olde Shoppe), new quests becoming available, new monsters appearing when trees are chopped, etc.


Popularity

As of March 2011, Ravenwood Fair had approximately 25 million players worldwide. ''Ravenwood Fair'' has launched on several other social networks such as Japan's
Mixi is an online Japanese social networking service. It was founded in 1999 and is owned by Mixi, Inc. (). As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones. Mixi, Inc. was founded b ...
,
IMVU IMVU (, stylized as imvu) is an online virtual world and social networking site. IMVU was founded in 2004 and was originally backed by venture investors Menlo Ventures, AllegisCyber Capital, Bridgescale Partners, and Best Buy Capital.
, South America's
Orkut Orkut was a social networking service owned and operated by Google. The service was designed to help users meet new and old friends and maintain existing relationships. The website was named after its creator, Google employee Orkut Büyükkökt ...
, and Germany's StudiVZ. The game can be played in 9 languages:
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
,
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...
,
Mandarin Chinese Mandarin (; ) is a group of Chinese (Sinitic) dialects that are natively spoken across most of northern and southwestern China. The group includes the Beijing dialect, the basis of the phonology of Standard Chinese, the official language of ...
,
Turkish Turkish may refer to: *a Turkic language spoken by the Turks * of or about Turkey ** Turkish language *** Turkish alphabet ** Turkish people, a Turkic ethnic group and nation *** Turkish citizen, a citizen of Turkey *** Turkish communities and mi ...
,
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
,
Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...
,
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
,
French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...
, and
Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...
.


Development

Lolapps began working on a game called ''Critter Town'' in January 2010 using Sean Cooper's fl engine. This game was redesigned multiple times over a 7-month period, until Lolapps asked
Brenda Brathwaite Brenda Louise Romero (née Garno, born October 12, 1966), previously known as Brenda Brathwaite, is an American game designer and developer in the video game industry. She was born in Ogdensburg, New York and is a graduate of Clarkson University. ...
, their new
Creative Director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...
, for help in finishing the game. Brathwaite suggested bringing in
John Romero John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Second ...
to redesign the game and lead it to completion. Romero arrived at Lolapps on August 1, 2010 and worked with a team of 11 developers to create ''Ravenwood Fair'' and launch it on October 19, 2010. The game is full of references to popular culture. The game has been praised for its beautiful painterly art style. The title theme music track was composed and produced by Aaron Walz o
Game Audio Alliance
An expansion to ''Ravenwood Fair'' named ''Ravenstone Mine'' was announced in February and launched April 20, 2011. In October 2010, Lolapps, Inc. was the subject of a shutdown by Facebook just days before ''Ravenwood Fair'' launched, due to Lolapps using an advertising company named
RapLeaf RapLeaf was a US-based marketing data and software company, which was acquired by email data provider TowerData in 2013. Company RapLeaf was founded in San Francisco by Auren Hoffman and Manish Shah in March 2005. In May 2006 the Founders Fund le ...
. ''Ravenwood Fair'' was shut down as well a week later for 7 days before becoming fully operational again. Because of the threat of another possible shutdown, Lolapps launched ''Ravenwood Fair'' on its own website off Facebook. On February 2, 2011, John Romero and Brenda Brathwaite gave an
IGDA The International Game Developers Association (IGDA) is a nonprofit professional association whose stated mission is to "support and empower game developers around the world in achieving fulfilling and sustainable careers." The IGDA is incorpo ...
-sponsored presentation titled ''From AAA To Social Games - Developing Ravenwood Fair'' at
Dolby Laboratories Dolby Laboratories, Inc. (often shortened to Dolby Labs and known simply as Dolby) is an American company specializing in Noise reduction#In audio, audio noise reduction, Audio data compression, audio encoding/compression, spatial audio, and ...
in San Francisco, CA. On February 22, 2011, Romero and Brathwaite gave a presentation at the SF Game Developer's Workshop titled ''A Post Mortem of Ravenwood Fair'' at the
Art Institute of California - San Francisco The Art Institutes (AI) are a collection of private for-profit art schools in the United States. Since 2019, the schools have been owned by Education Principle Foundation (aka Colbeck Foundation), a non-profit that also owns South Universi ...
.


Further releases

After Ravenwood Fair, the follow-up games ''Ravenskye City'' and ''Ravenshire Castle'' were released by ''LOLapps''. Together, these three games are referred to as ''RavenWorld''. The music for the game was composed by Dren McDonald & Aaron Walz. It was released, together with the music of ''Ravenskye City'' and ''Ravenshire Castle'', on the album ''The Music of RavenWorld''. A total of nine titles are from ''Ravenwood Fair'' and three from the extension ''Ravenstone Mine''.


Nominations

On January 19, 2011, The Academy of Interactive Arts and Sciences announced its 14th Interactive Achievement Award Nominees. In the category of "Social Networking Game of the Year", ''Ravenwood Fair'' was nominated along with ''
CityVille ''CityVille'' is a defunct casual gaming, casual social network game, social city-building game, city-building game developed by Zynga, and released in December 2010. A sequel, ''CityVille 2'', was released in December 2012. It was closed down on ...
,
Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. It features two families who compete to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, the ...
,
FrontierVille ''The Pioneer Trail'', formerly known as ''FrontierVille'' is a defunct simulation, role-playing video game available for play on social networking sites such as Facebook. Developed by Zynga, and launched on June 9, 2010, it was a freemium game ...
, and Nightclub City''. ''CityVille'' won the award.


References

{{Reflist


External links


Ravenwood Fair Official Website

Ravenwood Fair Remake Website
2010 video games Products and services discontinued in 2013 Browser games Facebook games Video games developed in the United States Video games with isometric graphics Social casual games Browser-based multiplayer online games Inactive massively multiplayer online games Video games set in forests Video games designed by Brenda Romero