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"Rare" is a song recorded by American singer and songwriter
Gwen Stefani Gwen Renée Stefani (; born October 3, 1969) is an American singer, songwriter, fashion designer and actress. She is a co-founder, lead vocalist, and the primary songwriter of the band No Doubt, whose singles include "Just a Girl", "Spiderwebs ...
from her third
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
, ''
This Is What the Truth Feels Like ''This Is What the Truth Feels Like'' is the third studio album by American singer Gwen Stefani. It was released on March 18, 2016, by Interscope Records. Initially, the album was scheduled to be released in December 2014 with Stefani working w ...
'' (2016). It was released on March 18, 2016, along with the rest of ''This Is What the Truth Feels Like'' by
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
. The track was written by Stefani,
Justin Tranter Justin Drew Tranter (born June 16, 1980) is an American songwriter, singer, and activist. Frequently co-writing with Julia Michaels, Tranter has written songs for artists such as Britney Spears, Gwen Stefani, Linkin Park, Kelly Clarkson, Selena ...
,
Julia Michaels Julia is usually a feminine given name. It is a Latinate feminine form of the name Julio and Julius. (For further details on etymology, see the Wiktionary entry "Julius".) The given name ''Julia'' had been in use throughout Late Antiquity (e.g ...
, and
Greg Kurstin Gregory Allen Kurstin (born May 14, 1969) is an American record producer, multi-instrumentalist, and songwriter. He has won nine Grammy Awards, including Producer of the Year, Non-Classical in 2017 and 2018, and written and produced four songs t ...
; Kurstin was the track's sole producer. "Rare" is an
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
and
folk pop Folk-pop is a musical style that may be 1) contemporary folk songs with large, sweeping pop arrangements, or 2) pop songs with intimate, acoustic-based folk arrangements. Recording production values created a unblemished style that appealed to ...
influenced song and serves as the album's closing track. Lyrically, the song discusses finding love when all hope was lost. Several media outlets speculated that "Rare" was written about Stefani's boyfriend
Blake Shelton Blake Tollison Shelton (born June 18, 1976) is an American country music singer and television personality. In 2001, he made his debut with the single " Austin". The lead-off single from his self-titled debut album, "Austin" spent five weeks at ...
and his ex-wife
Miranda Lambert Miranda Leigh Lambert (born November 10, 1983) is an American country singer and guitarist. Born in Longview, Texas, she started out in early 2001 when she released her self-titled debut album independently. In 2003, she finished in third place o ...
. "Rare" received generally favorable reviews from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
, some of which called the song "glamorous" and predicted that it would become a future "summer hit".


Background

In 2013, following Stefani's work with
No Doubt No Doubt is an American rock band from Anaheim, California, formed in 1986. For most of their career, the band has consisted of vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young. Since the mid-1990s, they ...
, she enlisted the help of
Greg Kurstin Gregory Allen Kurstin (born May 14, 1969) is an American record producer, multi-instrumentalist, and songwriter. He has won nine Grammy Awards, including Producer of the Year, Non-Classical in 2017 and 2018, and written and produced four songs t ...
to write and produce songs for her upcoming third studio album. After Stefani's 2014 single releases, "
Baby Don't Lie "Baby Don't Lie" is a song recorded by American singer and songwriter Gwen Stefani. Written by Stefani, Ryan Tedder, Benny Blanco and Noel Zancanella, and produced by Tedder and Blanco, "Baby Don't Lie" is a midtempo electropop and reggae-pop tr ...
" and " Spark the Fire", received mixed responses, she scrapped all of her completed material for the opportunity to start fresh. A year later, Stefani enlisted other potential collaborators, like
Justin Tranter Justin Drew Tranter (born June 16, 1980) is an American songwriter, singer, and activist. Frequently co-writing with Julia Michaels, Tranter has written songs for artists such as Britney Spears, Gwen Stefani, Linkin Park, Kelly Clarkson, Selena ...
and
Julia Michaels Julia is usually a feminine given name. It is a Latinate feminine form of the name Julio and Julius. (For further details on etymology, see the Wiktionary entry "Julius".) The given name ''Julia'' had been in use throughout Late Antiquity (e.g ...
, for work on the album shortly after she announced her divorce from
Gavin Rossdale Gavin McGregor Rossdale (born 30 October 1965) is an English guitarist and actor, best known as the lead singer and rhythm guitarist of the rock band Bush. He helped form Bush in 1992; on the band's separation in 2002, he became the lead singer ...
. Stefani later revealed that during the writing of several songs, including "Rare", she and Michaels had taken "stream-of-conscious" lyrics from her computer and fit them into melodies. "Rare" was written by Stefani,
Justin Tranter Justin Drew Tranter (born June 16, 1980) is an American songwriter, singer, and activist. Frequently co-writing with Julia Michaels, Tranter has written songs for artists such as Britney Spears, Gwen Stefani, Linkin Park, Kelly Clarkson, Selena ...
,
Julia Michaels Julia is usually a feminine given name. It is a Latinate feminine form of the name Julio and Julius. (For further details on etymology, see the Wiktionary entry "Julius".) The given name ''Julia'' had been in use throughout Late Antiquity (e.g ...
, and
Greg Kurstin Gregory Allen Kurstin (born May 14, 1969) is an American record producer, multi-instrumentalist, and songwriter. He has won nine Grammy Awards, including Producer of the Year, Non-Classical in 2017 and 2018, and written and produced four songs t ...
; Kurstin serves as the track's sole producer. The track was mixed by Serban Ghenea, with John Hanes and Phil Seaford serving as assistant mixing engineers; Julian Burg and Alex Pasco were in charge of recording, with Stephen Felix serving as an assistant recorder. "Rare" became available for purchase on March 18, along with the rest of ''This Is What the Truth Feels Like''.
Blake Shelton Blake Tollison Shelton (born June 18, 1976) is an American country music singer and television personality. In 2001, he made his debut with the single " Austin". The lead-off single from his self-titled debut album, "Austin" spent five weeks at ...
, Stefani's boyfriend, declared on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
that "Rare" was his favorite song on ''This Is What the Truth Feels Like'', to which Stefani tweeted back "Wonder who that one is about?", alluding to the fact that it was written about him. Several of the songs on ''This Is What the Truth Feels Like'' were written about Shelton, including the "Rare" and the album's second single, "
Make Me Like You "Make Me Like You" is a song by American singer Gwen Stefani for her third solo studio album, ''This Is What the Truth Feels Like'' (2016). The record's second single, it was released digitally on February 12, 2016, and distributed to contempora ...
"; even though her writing sessions began with lyrics revolving her breakup with Rossdale, the songs slowly became centered on her newly found relationship with Shelton.


Composition and lyrics

Musically, "Rare" is an
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
and
folk pop Folk-pop is a musical style that may be 1) contemporary folk songs with large, sweeping pop arrangements, or 2) pop songs with intimate, acoustic-based folk arrangements. Recording production values created a unblemished style that appealed to ...
influenced
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
, that has "an acoustic guitar and galloping beat". Lyrically, "Rare" discusses finding love in the "perfect" man, presumably Shelton. Patrick Ryan of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' called "Rare" an "outright declaration of love for Shelton", summarizing the song as "a rare moment of vulnerability for the singer who, for the most part, keeps her emotions close to her vest." Leah Greenblatt of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' declared the song a "sweetly smitten confessional". Mikael Wood of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' described the lyrics as "her shock to have found someone this late in the game", while Sarah Rodman of ''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
'' felt that the lyrics observe "that 'only a stupid girl' would let the 'perfect' man go." After the release of ''This Is What the Truth Feels Like'', several news outlets speculated that the lyrics of "Rare" may be written about Shelton's ex-wife,
Miranda Lambert Miranda Leigh Lambert (born November 10, 1983) is an American country singer and guitarist. Born in Longview, Texas, she started out in early 2001 when she released her self-titled debut album independently. In 2003, she finished in third place o ...
. An article from ''
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
'' reported that "the lyrics appear to be a slam at Lambert for letting Shelton go", particularly "You're rare / And only a stupid girl would let it go". Andrew Leung of Music Mic, who described the song as "a mid-tempo love ballad", also thought that the same lyrics pointed towards Lambert. Lauren DuBois of EnStars stated that "the song seems to allege that
ambert Ambert (; Auvergnat: ''Embèrt'') is a commune in the Puy-de-Dôme department in Auvergne in central France. Administration Ambert is the seat of the canton of Ambert and the arrondissement of Ambert. It is a sub-prefecture of the department. ...
was the one who walked away from the relationship she had with Shelton, not the other way around." Gossip website Hollywoodlife.com stated that in the song, Stefani praises Shelton but "totally disses Lambert".


Critical reception

"Rare" received generally favorable reviews from contemporary music critics. Mikael Wood of the ''Los Angeles Times'' enjoyed the closing track, calling it "tender". Leah Greenblatt, writing for ''Entertainment Weekly'', said that Stefani "sound like the world's most glamorous high school sophomore, passing mash notes after study hall." ''USA Todays Patrick Ryan praised "Rare" and declared the track "one dance remix away from being a certifiable summer smash." Stephen Sears of
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
called the track "elegant and even-keeled" and said Stefani "
ill ILL may refer to: * ''I Love Lucy'', a landmark American television sitcom * Illorsuit Heliport (location identifier: ILL), a heliport in Illorsuit, Greenland * Institut Laue–Langevin, an internationally financed scientific facility * Interlibrar ...
buck modern radio" with "Rare". Spencer Kornhaber of ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' praised the song and called it an "album-closing ode to joy", further stating the track "uses its star's distinctive voice for moments of multi-tracked beauty or play; often there's a lovely sensation of floating upwards." As the album's closing track, Nicholaus James Jodlowski of ''Reporter'' appreciated the "vulnerable side of Stefani" and noted how it slows the album's pace down. However, Chuck Campbell of ''Go Knoxville'' gave the song a negative review, describing Stefani's vocals as "a pale facsimile of
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
".


Live performances

"Rare" was selected by Stefani for inclusion at her
This Is What the Truth Feels Like Tour The This Is What the Truth Feels Like Tour was the third solo concert tour by American singer-songwriter Gwen Stefani, in support of her third solo studio album, ''This Is What the Truth Feels Like'' (2016). It began on July 12, 2016, in Mansfiel ...
(2016). The song was included during Act 3 of the concert series, immediately following a performance of
No Doubt No Doubt is an American rock band from Anaheim, California, formed in 1986. For most of their career, the band has consisted of vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young. Since the mid-1990s, they ...
's "
Hella Good "Hella Good" is a song by American rock band No Doubt from their fifth studio album, ''Rock Steady'' (2001). Written by Gwen Stefani, Tony Kanal and the Neptunes (Pharrell Williams and Chad Hugo), and produced by Nellee Hooper and the band, "Hel ...
". On the opening night of the tour on July 12 at the Xfinity Center in
Mansfield Mansfield is a market town and the administrative centre of Mansfield District in Nottinghamshire, England. It is the largest town in the wider Mansfield Urban Area (followed by Sutton-in-Ashfield). It gained the Royal Charter of a market tow ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
, the show was broadcast live through a feed generated by
Live Nation Entertainment Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...
and
Yahoo! Music Yahoo! Music was a brand under which Yahoo! provided a variety of music services, including Internet radio, music videos, news, artist information, and original programming. Previously, users with Yahoo! accounts could gain access to hundreds of ...
. It was accompanied with "bumptious hip hop beats", alongside the singer wearing a green corset designed by The Blonds, in addition to Mariel Haenn and Rob Zangardi.


Credits and personnel

Management * Recorded at Ameraycan Recording Studios,
North Hollywood, California North Hollywood is a neighborhood of Los Angeles, California, located in the San Fernando Valley. The neighborhood contains the NoHo Arts District, the El Portal Theatre, several art galleries, and the Academy of TV Arts and Sciences. The North H ...
; and Echo Studio,
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
Personnel *
Gwen Stefani Gwen Renée Stefani (; born October 3, 1969) is an American singer, songwriter, fashion designer and actress. She is a co-founder, lead vocalist, and the primary songwriter of the band No Doubt, whose singles include "Just a Girl", "Spiderwebs ...
– lead vocals, songwriting * Julian Burg – recording * Stephen Felix – assistant recording * Serban Ghenea – mixing * John Hanes – mixing engineer *
Greg Kurstin Gregory Allen Kurstin (born May 14, 1969) is an American record producer, multi-instrumentalist, and songwriter. He has won nine Grammy Awards, including Producer of the Year, Non-Classical in 2017 and 2018, and written and produced four songs t ...
– production, bass, drums, guitar, keyboards *
Julia Michaels Julia is usually a feminine given name. It is a Latinate feminine form of the name Julio and Julius. (For further details on etymology, see the Wiktionary entry "Julius".) The given name ''Julia'' had been in use throughout Late Antiquity (e.g ...
– songwriting * Alex Pasco – recording * Phil Seaford – assistant mixing engineer *
Justin Tranter Justin Drew Tranter (born June 16, 1980) is an American songwriter, singer, and activist. Frequently co-writing with Julia Michaels, Tranter has written songs for artists such as Britney Spears, Gwen Stefani, Linkin Park, Kelly Clarkson, Selena ...
– songwriting Credits adapted from the liner notes of ''
This Is What the Truth Feels Like ''This Is What the Truth Feels Like'' is the third studio album by American singer Gwen Stefani. It was released on March 18, 2016, by Interscope Records. Initially, the album was scheduled to be released in December 2014 with Stefani working w ...
''


References

{{good article 2010s ballads 2016 songs American folk songs Electropop ballads Folk ballads Gwen Stefani songs Songs written by Greg Kurstin Songs written by Gwen Stefani Songs written by Julia Michaels Songs written by Justin Tranter