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''Raise!'' is the eleventh studio album by the American band
Earth, Wind & Fire Earth, Wind & Fire (EW&F or EWF) is an American band whose music spans the genres of jazz, R&B, soul, funk, disco, pop, big band, Latin, and Afro pop. They are among the best-selling bands of all time, with sales of over 90 million re ...
, released on November 14, 1981, by
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/
Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
. The album spent 11 weeks atop the ''
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''
Top R&B albums Top R&B/Hip-Hop Albums is a music chart published weekly by '' Billboard'' magazine that ranks R&B and hip hop albums based on sales in the United States and is compiled by Nielsen SoundScan. The chart debuted as Hot R&B LPs in the issue dated J ...
chart and peaked at No. 5 on the ''Billboard'' 200 chart. ''Raise!'' has been certified
Platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platinu ...
in the US by the
RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
,
Gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
in the UK by the BPI and
Gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
in Canada by
Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...
.


Overview

''Raise!'' was produced by bandleader
Maurice White Maurice White (December 19, 1941 – February 4, 2016) was an American singer, musician, songwriter, and record producer. He was best known as the founder, leader, main songwriter, and producer of the band Earth, Wind & Fire, and served as the ...
. The album marked the return of
rhythm guitar In music performances, rhythm guitar is a technique and role that performs a combination of two functions: to provide all or part of the rhythmic pulse in conjunction with other instruments from the rhythm section (e.g., drum kit, bass guitar ...
ist
Roland Bautista Roland Bautista (May 30, 1951 – February 29, 2012) was an American singer, songwriter and guitarist. Bautista was best known for his work with Earth, Wind & Fire. He also worked with such artists as Ronnie Laws, The Crusaders, George Duke and ...
, who last played upon 1972's ''
Last Days and Time ''Last Days and Time'' is the third studio album by American band Earth, Wind & Fire, released in October 1972 on Columbia Records. The album rose to No. 15 on the US ''Billboard'' Top Soul Albums chart and No. 9 on the UK Blues & Soul Top Briti ...
''. The LP was also reissued in 2015 with seven bonus tracks.


Singles

Off the album came the single "
Let's Groove "Let's Groove" is a song by American band Earth, Wind & Fire, released as the first single from their eleventh studio album, ''Raise!'' (1981). It is written by Maurice White and Wayne Vaughn, and produced by White. The song was a commercial succ ...
", which reached No. 1 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Hot R&B Singles The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by ''Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 p ...
chart and No. 3 on the ''
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''
Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...
chart. A song called " I've Had Enough" also got to No. 29 on the UK Pop Singles chart. Another song entitled " Wanna Be with You" rose to No. 15 on the ''Billboard''
Hot Soul Singles The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by ''Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 p ...
chart. "Wanna Be with You" also won a
Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...
for Best R&B Vocal Performance by a Duo or Group.


Critical reception

''
The Philadelphia Inquirer ''The Philadelphia Inquirer'' is a daily newspaper headquartered in Philadelphia, Pennsylvania. The newspaper's circulation is the largest in both the U.S. state of Pennsylvania and the Delaware Valley metropolitan region of Southeastern Pennsy ...
'' gave a 3 out of 5 star rating, stating "And while there are no surprises here, the group offers another session of class music, fortified by strong melodies and appealing lyrics. The skilled blend of classic funk and mainstream values guarantees wide acceptance for this release. The groups shifts nicely from mellow ballads such as 'My Love' to upbeat material such as '
Let's Groove "Let's Groove" is a song by American band Earth, Wind & Fire, released as the first single from their eleventh studio album, ''Raise!'' (1981). It is written by Maurice White and Wayne Vaughn, and produced by White. The song was a commercial succ ...
'." With a 7 out of 10 rating Fred Dellar of ''
Smash Hits ''Smash Hits'' was a British music magazine aimed at young adults, originally published by EMAP. It ran from 1978 to 2006, and, after initially appearing monthly, was issued fortnightly during most of that time. The name survived as a brand fo ...
'' found that "White's production is impeccable; the vocals float and flare, the horns urge you onto the dance-floor and the rhythms make you stay there". Hugh Wyatt of the ''
New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ta ...
'' described the LP as "a real gem". With a 4 out of 5 stars rating
Ken Tucker Kenneth Tucker is an American arts, music and television critic, magazine editor, and non-fiction book writer. Early life and education Tucker was born in Manhattan, New York City, New York, and raised in Stamford, Connecticut. He earned a ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' said "With each new album, Earth, Wind and Fire remain relatively true to their original sound: elaborate, neatly orchestral funk, influenced equally by American and African sources. But the band also keeps its ear to the radio. Accordingly, Raise! reflects the current wave of street-gritty black pop, from
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to
Rick James James Ambrose Johnson Jr. (February 1, 1948 – August 6, 2004), better known by his stage name Rick James, was an American singer-songwriter, musician and record producer. Born and raised in Buffalo, New York, James began his musical career in ...
. Most of the tracks crank up the bass and feature rattling percussion that scrapes against the beat." Tucker added "On Raise!, White’s romanticism is slinkier, more seductive." With a four out of five stars rating Alan Coulthard of ''
Record Mirror ''Record Mirror'' was a British weekly music newspaper between 1954 and 1991 for pop fans and record collectors. Launched two years after the ''NME'', it never attained the circulation of its rival. The first UK album chart was published in ''Re ...
'' found that Raise! "sizzles from start to finish". ''
People A person (plural, : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of pr ...
'' exclaimed EW&F's "New Age songs are ingenious sonic tapestries that blend tribal chants, zesty horns, brilliantly varied percussion, funky-flavored guitar rhythms and 2001-ish synthesizer sounds. Here an instrumental called Kalimba Tree melds into the LP's best cut, You Are a Winner, which has White's lead vocals bobbing and weaving with Philip Bailey's. The lyrics are mostly power-of-positive-thinking messages that might thrill
Norman Vincent Peale Norman Vincent Peale (May 31, 1898 – December 24, 1993) was an American Protestant clergyman, and an author best known for popularizing the concept of positive thinking, especially through his best-selling book ''The Power of Positive ...
but are no match for the music’s complexity." Richard Williams of ''
The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...
'' wrote "Paring away the overachievement of ''
Faces The face is the front of an animal's head that features the eyes, nose and mouth, and through which animals express many of their emotions. The face is crucial for human identity, and damage such as scarring or developmental deformities may affe ...
'', EW&F return to something like their best form". ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' noted that "breathtaking production and a perscussive, non stop fusion of funk and rock power light up the entire album".
Barney Hoskyns Barney Hoskyns (born 5 May 1959) is a British music critic and editorial director of the online music journalism archive Rock's Backpages. Biography Hoskyns graduated from Oxford with a first class degree in English. He began writing about music ...
of ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' said "Raise! is a thundering collection of the best noises around, urgent, controlled and meticulously glossy. Horns pump and spurt in golden ecstasy, percussion stamps and cracks through the usual mass of nibbling guitars and synthesizers, and White's voice is as strong and soaring as ever". ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
''s
Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most well-known and influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and ...
proclaimed EWF "turn their sparkling harmonies and powerful groove into a pure, contentless display of virtuosity". As well
J.D. Considine J. D. Considine (born 1957) is a music critic who has been writing about music professionally since 1977. Background J. D. Considine's work has been published in numerous newspapers and music magazines, and he has contributed to several books. ...
of the ''
Baltimore Sun ''The Baltimore Sun'' is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by Tr ...
'' wrote "Raise! puts Earth, Wind & Fire back on the
rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from Africa ...
road". Music critic
Nelson George Nelson George (born September 1, 1957) is an American author, columnist, music and culture critic, journalist, and filmmaker. He has been nominated twice for the National Book Critics Circle Award. Biography George attended St. John's Universit ...
also placed ''Raise!'' in his ballot for the 1981 ''Village Voice''
Pazz and Jop Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abse ...
poll.


Track listing


Personnel

*
Maurice White Maurice White (December 19, 1941 – February 4, 2016) was an American singer, musician, songwriter, and record producer. He was best known as the founder, leader, main songwriter, and producer of the band Earth, Wind & Fire, and served as the ...
– lead vocals, background vocals, kalimba, drums *
Philip Bailey Philip James Bailey (born May 8, 1951) is an American R&B, soul, gospel and funk singer, songwriter and percussionist, best known as an early member and one of the two lead singers (along with group founder Maurice White) of the band Earth, Wi ...
– lead vocals, background vocals, percussion *Ms. Pluto – additional background vocals *
Michael Boddicker Michael Lehmann Boddicker (born January 19, 1953) is an American film composer and session musician, specializing in electronic music. He is a three times National Academy of Recording Arts and Sciences (N.A.R.A.S.) Most Valuable Player "Synthesi ...
– vocoder, synthesizer, keyboards *
Verdine White Verdine Adams White (born July 25, 1951) is an American musician, best known as a founding member and bassist for the band Earth, Wind & Fire. White was placed at No. 19 on Rolling Stone's list of The 50 Greatest Bassists of All Time. Early lif ...
– bass guitar, additional background vocals *Selene Burford – cello *Larry Corbett – cello *Paula Hochhalter – cello *Jerome Kessler – cello *Frederick Seykora – cello *Mary Louise Zeyen – cello *Assa Drori – concertmaster *James Getzoff – concertmaster * Ralph Johnson – drums, percussion, additional background vocals * Fred White – drums, percussion *
Roland Bautista Roland Bautista (May 30, 1951 – February 29, 2012) was an American singer, songwriter and guitarist. Bautista was best known for his work with Earth, Wind & Fire. He also worked with such artists as Ronnie Laws, The Crusaders, George Duke and ...
– guitar *Johnny Graham – guitar *
Marlo Henderson Marlo Henderson was an American guitarist and saxophonist, who played in mainly blues and R&B genres. As a session musician he played on albums such as '' Off the Wall'' by Michael Jackson, '' Them Changes'' by Buddy Miles, '' Face to Face'' by Ev ...
– guitar *Beloyd Taylor – guitar, additional background vocals *
Larry Dunn Larry is a masculine given name in English, derived from Lawrence or Laurence. It can be a shortened form of those names. Larry may refer to the following: People Arts and entertainment * Larry D. Alexander, American artist/writer *Larry Boone ...
– keyboards, piano, synthesizer, synthesizer programming *
Greg Phillinganes Gregory Arthur Phillinganes (born May 12, 1956) is an American keyboardist, singer-songwriter, and musical director based in Los Angeles, California. A prolific session musician, Phillinganes has contributed the role of keyboards to numerous alb ...
– keyboards *
David Foster David Walter Foster (born November 1, 1949) is a Canadian musician, composer, arranger, record producer and music executive who chaired Verve Records from 2012 to 2016. He has won 16 Grammy Awards from 47 nominations. His music career spans mor ...
– keyboards *Billy Meyers – keyboards *
Wayne Vaughn Wayne Lee Vaughn is an American producer, keyboardist and arranger best known for his work with the band Earth, Wind & Fire. Vaughn has also worked with other preeminent artists such as The Brothers Johnson, Patti LaBelle, Jennifer Holliday, Troo ...
– keyboards * Paulinho Da Costa – percussion *
Don Myrick Donald Myrick (April 6, 1940 – July 30, 1993) was an American saxophonist. A member of The Phenix Horns, he is best known for his work with Earth, Wind & Fire and Phil Collins. He played alto, tenor, and soprano sax as a member of Earth, Wind ...
– alto saxophone, tenor saxophone *Tom Saviano – additional saxophone *
Andrew Woolfolk Andrew Paul Woolfolk II (October 11, 1950 – April 24, 2022) was an American saxophonist. Woolfolk was a longtime member of the band Earth, Wind & Fire from 1973 to 1985, and from 1987 to 1993. He also collaborated with artists such as Deniece ...
– tenor saxophone * Bill Reichenbach – trombone *Charles Loper – trombone * Dick Hyde – trombone *
George Bohanon George Roland Bohanon, Jr. (born August 7, 1937) is a jazz trombonist and session musician from Detroit, Michigan. In the early 1960s, he participated in Detroit's Workshop Jazz ensemble, with Johnny Griffith (musician), Johnny Griffith, Paula Gr ...
– trombone *Lew McCreary – trombone *
Louis Satterfield Louis Edward Satterfield (April 3, 1937 – September 27, 2004) was an American bassist and trombonist. Satterfield was a member of both The Pharaohs and the Phenix Horns. He also collaborated with prominent artists such as Earth, Wind & Fire, Mu ...
– trombone *
Chuck Findley Charles B. Findley (born December 13, 1947 in Johnstown, Pennsylvania) is an American trumpet player known for his diverse work as a session musician. He also plays other brass instruments such as flugelhorn and trombone. His technical abilities ...
– trumpet *Gary Grant – trumpet *Jerry Hey – trumpet *Larry G. Hall – trumpet *Michael Harris – trumpet *
Oscar Brashear Oscar Brashear (born August 18, 1944) is an American jazz trumpeter Production *Philip Bailey – co-producer (7) *Tony Calvert – reissue producer *Roger Carpenter – art direction, design *Larry Dunn – production assistant *
David Foster David Walter Foster (born November 1, 1949) is a Canadian musician, composer, arranger, record producer and music executive who chaired Verve Records from 2012 to 2016. He has won 16 Grammy Awards from 47 nominations. His music career spans mor ...
– string arrangements (4) *Ken Fowler – recording engineer (basic tracks) *
Mick Guzauski Nathan "Mick" Guzauski is an American multi-platinum mixing engineer and sound engineer. His work spans a wide range of styles, including jazz, R&B, Latin, rock, pop, easy listening, funk and hip hop. He won a 2002 Latin Grammy for Thalía's ...
– recording engineer (horn and string overdubs), audio mixing *
Jerry Hey Jerry Hey (born 1950) is an American trumpeter, flugelhornist, horn arranger, string arranger, orchestrator and session musician who has played on hundreds of commercial recordings, including Michael Jackson's '' Thriller'', ''Rock with You'', ...
– horn arrangements (2, 4, 6, 8–9) *Stephen McManus – assistant engineer (basic tracks) *Billy Meyers – horn arrangements, string arrangements (1, 3, 7) *
Shusei Nagaoka was a Japanese illustrator. He is best known for his music album cover art in the 1970s and 1980s. Artists for whom he illustrated covers include Electric Light Orchestra, Earth, Wind & Fire, Deep Purple, Space, Maze, George Clinton, Kitaro, R ...
– illustration *Ron Pendragon – recording engineer (basic tracks) *Tom Perry – recording engineer (vocal overdubs), audio mixing *Maurice White – original recording producer *Verdine White – production assistant


Charts


Certifications


Accolades


See also

* List of number-one R&B albums of 1981 (U.S.) * List of number-one R&B albums of 1982 (U.S.) *
Billboard Year-End ''Billboard'' Year-End charts are cumulative rankings of entries in '' Billboard'' magazine charts in the United States in any given chart year. Several hundred Year-End charts are now published by ''Billboard'', the most important of which are ...


References

{{Authority control 1981 albums Earth, Wind & Fire albums Albums produced by Maurice White Albums with cover art by Shusei Nagaoka Columbia Records albums ARC Records albums