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Rainforest Films was a film production company founded in 1994 by
Rob Hardy Robert Hardy, Jr. is a film director, film producer, screenwriter, and television director. With partner Will Packer, he founded the production company Rainforest Films in 1994. Hardy's film credits include ''The Gospel'', ''Trois'', and '' ...
and
Will Packer Will Packer (born April 11, 1974) is an American film producer who founded Will Packer Productions, and Will Packer Media. Packer has produced or executive produced a wide range of movies that have grossed more than $1 billion worldwide at the ...
that produced films geared towards
African-Americans African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
.


History

With
fraternity A fraternity (from Latin language, Latin ''wiktionary:frater, frater'': "brother (Christian), brother"; whence, "wiktionary:brotherhood, brotherhood") or fraternal organization is an organization, society, club (organization), club or fraternal ...
brothers William Packer and Gregory Anderson producing,
Rob Hardy Robert Hardy, Jr. is a film director, film producer, screenwriter, and television director. With partner Will Packer, he founded the production company Rainforest Films in 1994. Hardy's film credits include ''The Gospel'', ''Trois'', and '' ...
wrote and directed ''Chocolate City'', a $20,000 film that
Blockbuster Blockbuster or Block Buster may refer to: *Blockbuster (entertainment) a term coined for an extremely successful movie, from which most other uses are derived. Corporations * Blockbuster (retailer), a defunct video and game rental chain ** Bl ...
distributed through its video stores. The film about a young man's profound experience on a black college campus, was shot using 16mm color film on the campus of
Florida A&M University Florida Agricultural and Mechanical University (FAMU), commonly known as Florida A&M, is a public historically black land-grant university in Tallahassee, Florida. Founded in 1887, It is the third largest historically black university in the U ...
in
Tallahassee, Florida Tallahassee ( ) is the capital city of the U.S. state of Florida. It is the county seat and only incorporated municipality in Leon County, Florida, Leon County. Tallahassee became the capital of Florida, then the Florida Territory, in 1824. In ...
. In 1994, on the eve of the success of ''Chocolate City'', Hardy and Packer created Rainforest Films. One of the most important goals of Rainforest Films is to create work that will uplift, instead of degrade, the African-American spirit. After relocating from Tallahassee to
Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
, the company produced the erotic thriller ''
Trois ''Trois'' is a 2000 erotic thriller film directed by Rob Hardy and produced by William Packer. It stars Gary Dourdan, Kenya Moore and Gretchen Palmer. The film was given a limited theatrical release and was one of the years highest grossing ...
'' in 2000. Funded, produced and distributed independently, ''Trois'' became the fastest black indie film to ever surpass the $1 million mark at the box office. With this achievement, Rainforest Films landed at the #34 spot of
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
’s Top 500 Film Distributors of 2000, and resulted in Trois being named one of
Daily Variety ''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
’s Top 50 Highest Grossing Independent Films of the Year. In 2002, Rainforest Films released the critically acclaimed motion picture '' Pandora’s Box'' at the
American Black Film Festival The American Black Film Festival (originally called the Acalpulco Black Film Festival) is an independent film festival that focuses primarily on black film—works by Black members of the film industry. It is held to recognize achievements of film ...
. Later that year, The Hollywood Reporter listed Rob Hardy and William Packer amongst the New Establishment of Black Power Brokers in Hollywood. Rainforest Films acquired the US distribution rights to
Master P Percy Robert Miller Sr. (born April 29, 1967), known by his stage name Master P, is an American rapper, record executive, record producer, actor, and entrepreneur. He is the founder of the record label No Limit Records, which was relaunched as ...
’s gritty prison drama ''
Lockdown A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely. The term is used for a prison ...
'' in 2003. The film received a limited theatrical run but eventually became one of Columbia TriStar Home Entertainment’s top selling independent releases of the year.


Dissolution of company and lawsuit

In June 2014, Packer and Hardy announced that Rainforest Films was being dissolved that month pursuant to a 68.1% vote by the shareholders of its holding company, Rainforest Productions Holdings, on June 2, 2014. The last Will Packer-produced film that appears under the Rainforest Film's banner is '' About Last Night''. ''
Think Like a Man Too ''Think Like a Man Too'' is a 2014 American romantic comedy film directed by Tim Story. It is the sequel to the 2012 film ''Think Like a Man'', based on Steve Harvey's book ''Act Like a Lady, Think Like a Man''. The script was written by David A. ...
'', '' No Good Deed'', ''
The Wedding Ringer ''The Wedding Ringer'' is a 2015 American buddy romantic comedy film directed and co-written by Jeremy Garelick. It stars Kevin Hart, Josh Gad, and Kaley Cuoco. The film was produced by Adam Fields, Will Packer Productions and Miramax, distribu ...
'' and ''
Ride Along 2 ''Ride Along 2'' is a 2016 American buddy cop action comedy film directed by Tim Story and written by Phil Hay and Matt Manfredi. It is the sequel to the 2014 film ''Ride Along''. The film stars Ice Cube, Kevin Hart, Ken Jeong, Benjamin Bratt, O ...
'' (all Will Packer-produced films that were filming or in post-production at the time of Rainforest Films dissolution) will fall under the new shingle
Will Packer Productions Will Packer (born April 11, 1974) is an American film producer who founded Will Packer Productions, and Will Packer Media. Packer has produced or executive produced a wide range of movies that have grossed more than $1 billion worldwide at the ...
. On June 20, 2014, Bronner Bros. president and CEO Bernard Bronner, who owns 30.8% of the Rainforest Productions Holdings and voted against the dissolution of Rainforest Films, filed a lawsuit against the holding company and co founders Will Packer and Rob Hardy alleging, inter alia, breaches of fiduciary duty, gross mismanagement, misappropriation of corporate assets, waste of corporate assets and abuse of control. Bronner states in the suit that he invested over $500,000 and raised another $250,000 to start Rainforest Films back in 2000 and was one-third owner of the company. Bronner claims he was systematically shut out of Rainforest by Hardy and Packer, who assumed daily operations of the company, limited information Bronner received about the company as well as limited Bronner's decision-making authority. Bronner, who is demanding a trial by jury, is seeking judgement against Hardy and Packer for the allegations as well as an award of punitive damages. Rainforest Productions Holdings has described Bronner's lawsuit as frivolous, and said that the lawsuit has been sent to its lawyers for vigorous defense and potential countersuit against Bronner in light of the scurrilous nature of Bronner's allegations. Rainforest Productions Holdings and Hardy and Packer are not presently commenting further on the Bronner lawsuit.


Movies produced by Rainforest Films


Theatrical releases


Direct-to-Video releases

* ''Chocolate City'' (1994) * '' Motives'' (2004) * '' Trois: The Escort'' (2004) * ''
The Gospel Live ''The Gospel Live'' is a contemporary gospel concert film produced by Rainforest Films as a companion to the movie ''The Gospel''. Hosted by Anthony Anderson, the concert was filmed live at The Rialto Theater in Atlanta, Georgia and features musi ...
'' (2005) * ''
Puff, Puff, Pass ''Puff, Puff, Pass'' is a 2006 comedy crime film, also known as ''Living High'', directed by Mekhi Phifer. Plot The film opens with an infomercial, given by Dick Dupre (a parody of Don Lapre, played by John C. McGinley), which Larry (Danny Mas ...
'' (2006) * ''Motives 2: Retribution'' (2007) * ''
Three Can Play That Game ''Three Can Play That Game'' is a 2007 romantic comedy film directed by Samad Davis and starring Jason Winston George, Jason George, Jazsmin Lewis, and Vivica A. Fox. It is a sequel to the 2001 film ''Two Can Play That Game (film), Two Can Play Th ...
'' (2008) * '' Stomp the Yard: Homecoming'' (2010)


References


External links

* {{Authority control Mass media companies established in 1994 Mass media companies disestablished in 2014 Film production companies of the United States