Radio Romántica was a name used by

EXCL Communications EXCL Communications was a Spanish-language broadcasting company founded in 1989 by Athena and Christopher Marks. It acquired its first radio stations, San Jose, California's KBRG and KLOK from brothers Danny Villanueva and James Villanueva (Rad ...

(later

Entravision Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...

) for various Spanish-language

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

s from the 1990s through 2005. The earliest known reference to Radio Romántica is from 1997, at the time when EXCL moved

KBRG KBRG (100.3 FM ''Amor 100.3'') is a commercial radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by TelevisaUnivision. Its studios are located at 1940 Zanker Road in San Jose, and the transmit ...

104.9 to 100.3 San Jose during a frequency swap deal from

American Radio Systems American Radio Systems Corporation was a radio company that existed from 1993 until 1998. Its predecessor, Atlantic Ventures, was founded by Steven B. Dodge, Eric Schultz, Joseph Winn, and Michael Milsom. American Radio Systems was formed from ...

. Later EXCL's Radio Romántica Spanish AC format was adapted to

KJMN KJMN (92.1 FM, "La Suavecita 92.1") is a radio station broadcasting a Spanish adult hits format licensed to Castle Rock, Colorado, United States, serving the Denver-Boulder area. The station is currently owned by Entravision Holdings, LLC. It ...

Denver,

KRZY-FM KRZY-FM (105.9 FM) is a Spanish-language Grupero and Cumbia music formatted radio station programmed by satellite, serving the Albuquerque, New Mexico, area. It is branded as "La Suavecita 105.9". It is owned by Entravision which also owns loc ...

Albuquerque, an unknown Salinas station, and another unknown station were using the name. Entravision acquired the Radio Romántica name and stations following its purchase of EXCL Communications in 2000. The name was subsequently used on several of Entravision's other stations, including KLOB Palm Springs, KRRE Sacramento, KCVR Modesto, KVVA/KDVA Phoenix, and KRVA Dallas. In 2003, Entravision began phasing out the Radio Romántica format in favor of Super Estrella. Edgar Pineda who was the Program Director between March 2001 and December 2004 also made the transition to Super Estrella leaving only

under Radio Romántica format and under the Aracelys Rivera's Direction. By the end of 2005, KBRG was the only station still using the Radio Romántica name. Some of the Announcers that were part of Radio Romántica are Aracelys Rivera, Pedro Biaggi, Carlos Hernández, Paul Camacho, Juan Fernando, Carlos Rivera, Jorge Cardona, and Ricardo Rendon. Radio Romántica ceased to exist on January 1, 2006, when KBRG was acquired by

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

and switched to Spanish oldies as Recuerdo 100.3. Coincidentally, KBRG's original frequency, 104.9 (used before 1998), flipped to Spanish at the same time that 100.3 became Recuerdo. KCNL 104.9, owned by Clear Channel, briefly renamed itself La Romántica 104.9 before it assumed its current name, Enamorada 104.9, in February 2006.

References

Spanish-language radio in the United States Defunct radio networks in the United States {{US-radio-station-stub Radio stations disestablished in 2006