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Radical media are communication outlets that disperse action-oriented political agendas utilizing existing communication infrastructures and its supportive users. These types of media are differentiated from conventional mass communications through its progressive content, reformist culture, and democratic process of production and distribution. Advocates support its alternative and oppositional view of mass media, arguing that conventional outlets are politically biased through their production and distribution. However, there are some critics that exist in terms of validating the authenticity of the content, its political ideology, long-term perishability, and the social actions led by the media. The term "radical media" was introduced by
John D. H. Downing John D. H. Downing is a communications scholar who has written extensively on Alternative Media and Social Movements. He is Professor Emeritus of International Communication at the College of Mass Communication & Media Arts, Southern Illinois Unive ...
in his 1984 study of rebellious communication and social movements emphasizing alternative media's political and goal-oriented activism. Radical media manifests
New Social Movements The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in various western societies roughly since the mid-1960s (i.e. in a post-industrial economy) which are cla ...
’s individualistic, and humanistic socio-political model of disintermediation. While the coverage of this term coincides with other branches of
alternative media Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, C ...
, namely tactical and activist media, it differs from conventional mass media in terms of its ideological and behavioural practices, making radical media significant in terms of its amplification of social movements. Downing describes Radical Media as being "generally small-scale and in many different forms, that express an alternative vision to hegemonic policies, and perspectives." Hence, the term categorizes various forms of alternative media that are progressive, reformist and post-materialistic. Some media that are categorized by radical media include, but are not restricted to,
community media Community media are any form of media that function in service of or by a community. It is the rise of all kinds of alternative, oppositional, participatory and collaborative media practices that have developed in the journalistic context of ‘comm ...
, student media,
tactical media Tactical media is a term coined in 1996, to denote a form of media activism that privileges temporary interventions in the media sphere over the creation of permanent and alternative media outlets. Examples Tactical media projects are often a mix ...
,
subcultural media A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, poli ...
,
social movement media Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from ...
,
citizen media Citizen media is content produced by private citizens who are not professional journalists. Citizen journalism, participatory media and democratic media are related principles. Background "Citizen media" was coined by Clemencia Rodriguez, wh ...
, and
alternative journalism Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, CA ...
. Groups that fall under radical media emphasize egalitarian channels characterized by inclusive, action-driven, prefigurative, and marginal practices that challenge conventional media.


Prefigurative media

One way of investigating radical alternative media is through ‘active citizenship.’ Downing argues that its collective ownership, goals, and participation empower the media's political stance. While mass media lessens wider participation due to costly production, radical media provides a more democratic means of two-way communication. Rodriguez’ phrase—“citizens’ media” further explains the development of empowered citizens through self-motivated participation. In her model, like
Indymedia The Independent Media Center, better known as Indymedia, is an open publishing network of activist journalist collectives that report on political and social issues. Following beginnings during the 1999 Carnival Against Capital and 1999 Seatt ...
, collective participation through the reconstruction of media-ecology empowers “citizenship” and the community. In this discourse, political cognition occurs naturally through self-education. This non-hierarchical and self-reliant development of political consciousness exemplifies its
anarchistic Anarchism is a political philosophy and movement that is skeptical of all justifications for authority and seeks to abolish the institutions it claims maintain unnecessary coercion and hierarchy, typically including, though not necessaril ...
values, which in turn frees collective creation and “rebellious expression” leading to a more democratic means of communication when compared with
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
. Like Downing, most who focus on its participatory discourse link disintermediation to “direct democracy." Radical self-reliant meaning-making will transform the representational politics’ distance from conventional powers. However, neutral democratic mediation is arguably impossible: When examining the political significance, Lievrouw explores collisions between ‘
Collaborative Behavioral Collaboration (from Latin ''com-'' "with" + ''laborare'' "to labor", "to work") is the process of two or more people, entities or organizations working together to complete a task or achieve a goal. Collaboration is similar to cooperation. Most ...
’ theory viewing popular-driven social movements as “irrational and contagious behaviour,” and the ‘
Resource Mobilization Resource mobilization is the process of getting resources from the resource provider, using different mechanisms, to implement an organization's predetermined goals. It is a theory that is used in the study of social movements and argues that the s ...
’ theory describing radical alternative media as socially rational and “communal goal driven." To address these contrasting arguments it is crucial to examine how these media develop ideologically and circulate. Radical alternative media manifests by
New Social Movements The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in various western societies roughly since the mid-1960s (i.e. in a post-industrial economy) which are cla ...
’ individualistic, and humanistic socio-political model of disintermediation. In politics, collaborative journalism investigation enforces a “
permanent campaign Permanent campaign is a political science theory and phrase. The concept of a permanent campaign also describes the focus which recent presidents have given to electoral concerns during their tenures in office, with the distinction between the time ...
” that transforms audiences to investigative “citizen-jurors." Downing explains the discourse with a “prefigurative politic” where media expression reflects their socio-political practice— “Committed speech."


Modes


Participatory radio

Participatory
community radio Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popular ...
has been employed by radical media groups for easier access and participation by the wider public and to broadcast their alternative voices in one of the most traditional mass media. Similar to community access television, this mode of media serves geographically oriented communities and their localized interests. However, radio often attracts smaller or newer radical media groups than television, as the entrance barrier is a lot lower. Accessibility of the Internet also allows them to set up their broadcast more easily and broadens locality by serving a more global audience.


Community access television

Television as a means of communication has a significant role in effectively disseminating messages to a wide audiences. While many television broadcasts are privately owned and operated, governments around the world have legislated to foster democratized public-access television for non-commercial, alternative, and community oriented content productions. *
Public access television Public-access television is traditionally a form of non-commercial mass media where the general public can create content television programming which is narrowcast through cable television specialty channels. Public-access television was creat ...
*
Dublin Community Television Dublin Community Television (DCTV) is a not-for-profit co-operative television station in Ireland, broadcasting from the country's capital, Dublin. The channel launched on 16 July 2008. Programming Programmes for DCTV are created and produced ...
*
Cork Community TV Cork Community Television (CCTv) is a community access television station on Virgin Media Ireland channel 803, broadcasting programmes made by, about and for Cork communities. History It launched on 28 May 2009, with the intention to "broadcast ...
*
Community television Community television is a form of mass media in which a television station is owned, operated or programmed by a community group to provide television programs of local interest known as local programming. Community television stations are most c ...
*
Community Television Interactive A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, town ...


Online media

With the diffusion of Internet access and affordable technologies, radical media has grown rapidly in the past decade. The democratic and instantaneous nature of the Internet, particularly
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
, encouraged denaturalization of the conventional media ecology that used to be driven by media conglomerates, while allowing independent media producers to connect with the public as widely as their contestants. The Internet allows for much faster and wider communication between media producers and their audience. The nature of this mode urges the appearance of an alternative and radical media ecology that reforms previously monopolized public media. This politically “pre-figurative” and action oriented participatory media activity on the Internet is evident in the revolutionary wave of civil riots in the
Arab Spring The Arab Spring ( ar, الربيع العربي) was a series of Nonviolent resistance, anti-government protests, Rebellion, uprisings and Insurgency, armed rebellions that spread across much of the Arab world in the early 2010s. It began in T ...
. During the protests, social media was effectively used to communicate, organize, and stay connected with one another to stand against government repressions. Online media also works as a great advantage to radical media groups for their financial, organizational, and community sustainability as it allows for broader access to lobbyists, members, and individuals.


Other cultural modes

Radical media is, however, not limited in technological means of communication. Downing argues that “the full spectrum of radical media in modern cultures includes a huge gamut of activities, from street theatre and murals to dance and song.” While audiences in conventional modes of media are perhaps more personalized, or domesticated, radical media often take form in cultural activisms in a public sphere, fostering a more active and independent audience.
CrowdVoice

InSTEDD iLab América


Graphics and visual rhetoric

Radical media contents rely largely on graphic design and artistic visual communication mechanisms that were used in 1960s underground publications, like,
The Whole Earth Catalog The ''Whole Earth Catalog'' (WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The magazine featured essays and articl ...
, Black Panther Party Paper, and Oz. While there are a number of political art movements that were employed by radical media, many art historians and cultural analysts associate their artistic styles largely with
expressionism Expressionism is a modernist movement, initially in poetry and painting, originating in Northern Europe around the beginning of the 20th century. Its typical trait is to present the world solely from a subjective perspective, distorting it rad ...
,
dadaism Dada () or Dadaism was an art movement of the European avant-garde in the early 20th century, with early centres in Zürich, Switzerland, at the Cabaret Voltaire (in 1916). New York Dada began c. 1915, and after 1920 Dada flourished in Paris ...
,
surrealism Surrealism is a cultural movement that developed in Europe in the aftermath of World War I in which artists depicted unnerving, illogical scenes and developed techniques to allow the unconscious mind to express itself. Its aim was, according to l ...
, and the
situationists The Situationist International (SI) was an international organization of social revolutionaries made up of avant-garde artists, intellectuals, and political theorists. It was prominent in Europe from its formation in 1957 to its dissolution ...
détournement A détournement (), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI),''Report on the Construction of Situations'' (1957) that ...
culture jamming Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It atte ...
. The political agenda that the media hold is often seen to be rooted in the early 20th century anarchistic political art movement, Dadaism, which rejects logical reasoning, forces irrationality and intuition. While the early social movements focused on anti-war politics, the use of Dadaism in radical media is extended in order to critically illustrate opposing ideas of corporatism, institutionalism, and regulations. To criticize the mainstream culture and politics, radical media employs situationist detournement that remixes and alters the existing mainstream media contents such as political campaign, commercial entertainment, and popular culture.


Criticism

While this idealized view may interpret radical media as sole utopian liberators, a bottom-up reversed hierarchy exists which excludes some—reflective to conventional media. In addition, dependency on existing power structures is inevitable, as the technological production (i.e. hosting servers) is “within the walls of mainstreams” through hosting servers and when reaching out to wider audiences. Further, radical media mainly take place in wealthy regions as the access is granted through possession of sudden info-communication technologies which are ‘taken-for-granted.’ Likewise, the physicality of facilitating extensive reciprocal communication and the limitation of accessing institutional information due to political stance can be other obstacles to radical media. “Perishability”, on the other hand, is a persistent issue raised by both proponents and dissenters. “Cultural contexts and meanings” change rapidly, accommodating the democratic needs and movement the public is demanding. Although the Internet has significantly contributed, independence of “idea circulation” is not guaranteed, as it lacks “reliable” sources of funding and technologies. Silverstone underlines the need to “understand how meanings emerge” in media and their interference through mediation. Along with the problems mentioned above, we tend to overlook the contextual reliability issues when focusing on its political significance. Downing argues that radical media are politically “prefigurative,” openly displaying ideologies in a “populist manner” as an “activist tool.” Thus, reliability is compromised by a subjective interpretation of ‘ordinary.’ Atton and Couldry explore the matter in comparison to its counterpart. While mass media establishes symbolic powers based on professionalism and its receptive-spectatorship, radical alternative media's reliability comes from audience's active engagement, ‘participatory-editorship,’ where audiences take part in shaping the story through interaction with the authors.


See also

Read more *
Alternative media Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, C ...
*
Alternative media (U.S. political left) Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, CA ...
*
Alternative media (U.S. political right) The term right-wing alternative media in the United States usually refers to internet, talk radio, print, and television journalism. They are defined by their presentation of opinions from a conservative or right wing point of view and polit ...
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Citizen journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, a ...
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Citizen media Citizen media is content produced by private citizens who are not professional journalists. Citizen journalism, participatory media and democratic media are related principles. Background "Citizen media" was coined by Clemencia Rodriguez, wh ...
*
Community radio Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popular ...
*
Independent media Independent media refers to any media, such as television, newspapers or Internet-based publications, that is free of influence by government or corporate interests. The term has varied applications. Within the United States and other developed ...
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Media activism Claudia Romina Sánchez Del Real Media activism is a broad category of activism that utilizes media and communication technologies for social and political movements. Methods of media activism include publishing news on websites, creating video ...
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Media democracy Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...
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Media justice Media reform refers to proposed attempts to reform mass media towards an agenda which is more in tune with public needs and away from a perceived bias toward corporate, government or political biases. Media reform advocates also place a strong emph ...
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Mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
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Open publishing Open publishing is a term used by Matthew Arnison in March 2001 to describe the online process of creating text, audio and video news by methods that are fully transparent to the readers. In the early 2000s, the term was widely associated with the ...
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Pirate radio Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are received—especially w ...
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Pirate television A pirate television station is a broadcast television station that operates without a broadcast license. Like its counterpart pirate radio, the term pirate TV lacks a specific universal interpretation. It implies a form of broadcasting that is u ...
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Tactical media Tactical media is a term coined in 1996, to denote a form of media activism that privileges temporary interventions in the media sphere over the creation of permanent and alternative media outlets. Examples Tactical media projects are often a mix ...
Radical media channels * ''
Democracy Now! ''Democracy Now!'' is an hour-long American TV, radio, and Internet news program hosted by journalists Amy Goodman (who also acts as the show's executive producer), Juan González, and Nermeen Shaikh. The show, which airs live each weekday at ...
'' *
Independent Media Center The Independent Media Center, better known as Indymedia, is an open publishing network of activist journalist collectives that report on political and social issues. Following beginnings during the 1999 Carnival Against Capital and 1999 Seatt ...
* ''
InfoWars ''InfoWars'' is an American far-right conspiracy theory and fake news website owned by Alex Jones. It was founded in 1999, and operates under Free Speech Systems LLC. Talk shows and other content for the site are created primarily in studi ...
'' *
List of independent television stations in the U.S. This is a list of independent television stations in the United States, ordered by state and city of license. Eventually, there will be links to and articles on each of the stations, describing their local programming, hosts and technical informati ...
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New Internationalist ''New Internationalist'' (''NI'') is an international publisher and left-wing magazine based in Oxford, England, owned and run by a worker-run co-operative with a non-hierarchical structure. Known for its strict editorial and environmental pol ...
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OhmyNews OhmyNews (Hangul: 오마이뉴스) is a South Korean online news website with the motto "Every Citizen is a Reporter". It was founded by Oh Yeon Ho on February 22, 2000. It is the first news website in Korea to accept, edit and publish article ...
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Project Chanology Project Chanology (also called Operation Chanology) was a protest movement against the practices of the Church of Scientology by members of Anonymous, a leaderless Internet-based group. "Chanology" is a combination of "4chan" and "Scientology" ...
* ''
Positive News ''Positive News'' is a constructive journalism magazine. It publishes independent journalism and aims to help create a more inspiring news medium. Format and circulation ''Positive News'' magazine is published quarterly in print with a cir ...
'' *
Community Media Association The Community Media Association (CMA) is the UK membership association for community broadcasting. Founded in 1983 as the Community Radio Association, the name of the organisation was changed in 1997 to the Community Media Association (CMA) to re ...
* Independent World Television *
Independent Media Center The Independent Media Center, better known as Indymedia, is an open publishing network of activist journalist collectives that report on political and social issues. Following beginnings during the 1999 Carnival Against Capital and 1999 Seatt ...
Related academics *
Chris Atton Christopher Frank Atton (born 10 March 1959) is Professor of Media and Culture in the School of Arts and Creative Industries at Edinburgh Napier University. His work focuses on Alternative Media where his contribution has concentrated on the not ...
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Rodney Benson Rodney Benson is an American sociologist and professor of Media, Culture, and Communication at New York University. He is also an affiliated faculty member in the NYU Department of Sociology and has been a visiting scholar or invited lecturer at uni ...
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John DH Downing John D. H. Downing is a communications scholar who has written extensively on Alternative Media and Social Movements. He is Professor Emeritus of International Communication at the College of Mass Communication & Media Arts, Southern Illinois Univer ...
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Jean Burgess Jean Burgess is a Professor of Digital Media at the QUT Digital Media Research Centre, (which she co-founded and directed between 2015–2020) and in the QUT School of Communication. She is currently Associate Director of the ARC Centre of Exc ...


Reference List


External links


The VideoVoice Collective does research and evaluation on participatory video.

TNKRTV

Media Democracy Day

Media Democracy Project

Center for Media and Democracy

Demosphere Project
nbsp;– The wiki & global project to develop a community based media framework using
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...
and
interactive Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
software. ( Wikinews article)
Freedom of Expression, UNESCO
{{DEFAULTSORT:Radical Media Alternative media Types of journalism Mass media