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Rogue Valley Transportation District is a transportation district serving the greater Jackson County, Oregon area. The district serves the cities of Medford, Ashland,
White City White City may refer to: Places Australia * White City, Perth, an amusement park on the Perth foreshore * White City railway station, a former railway station * White City Stadium (Sydney), a tennis centre in Sydney * White City FC, a football clu ...
,
Phoenix Phoenix most often refers to: * Phoenix (mythology), a legendary bird from ancient Greek folklore * Phoenix, Arizona, a city in the United States Phoenix may also refer to: Mythology Greek mythological figures * Phoenix (son of Amyntor), a ...
, Talent,
Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
, and Central Point. The district also provides
paratransit Paratransit is the term used in North America, also known by other names such as community transport ( UK) for transportation services that supplement fixed-route mass transit by providing individualized rides without fixed routes or timetables. ...
services to older adults and people with disabilities within its route coverage area. The Rogue Valley Transportation District (RVTD) was established May 6, 1975 upon the passing of a special election measure allowing the county to establish a transportation district funded by Oregon tax dollars.Cited from Mail Tribune Archive dated April 4, 1975 and May 7, 1975. Archive stored on microfilm at Medford City Public Library. Two years later after considerable planning and procurement of funding, the first transit buses took the streets of Medford, with service beginning in July 1977.Kirchmeier, Mark (December 11, 1977). "Rogue Rapids Transit wants people out of cars". ''
The Oregonian ''The Oregonian'' is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously published newspaper on the U.S. west coast, founded as a weekly by Thomas J. Dryer on December 4, 185 ...
'', p. B12.


History

The need for creating RVTD arose when its predecessor, a private company named Mount Ashland Stage Lines, went bankrupt and ceased operating in 1974 after having served the Rogue Valley since 1965. Area voters approved the creation of a new public transit district in 1975, but funding for operations was not included, and subsequent requests for authorization of a property-tax increase to fund the service were rejected at the ballot box. The district's board scaled back the original plans by about 35 percent before finally gaining voter approval of operations funding. The service that was inaugurated in July 1977, initially operating under the name, ''Rogue Rapids Transit'', comprised just three buses serving six routes. Initial ridership on the fledgling system was better than expected, prompting the city of Medford to agree to purchase three vans for RVTD's use, which were used for a new shuttle service in the downtown area starting in November 1977. The district's bus fleet has since grown to 20 vehicles.


Service Information

RVTD currently operates 13 bus routes through the cities of Medford, Ashland, Central Point, Jacksonville, Phoenix, Talent and White City with aspirations to add more in the coming future.Cited from th
Ten-Year Long Range Plan 2007
available on the main RVTD website
All buses run Monday through Saturday. RVTD provides no service on Sundays or Holidays. Most bus routes begin and terminate at the Front Street Transfer Center located at Front Street between 8th and 10th Street in Downtown Medford. The Greyhound Station is also located here.


Bus Routes (list incomplete)


Route 2 West Medford
- Serves the West Medford area including Oakdale, Columbus, and Stewart avenues as well as a small stretch of Jacksonville Highway. Major businesses and locations served by this route include
Bi-Mart Bi-Mart is an employee-owned corporation, employee-owned chain of retailers located in the U.S. U.S. state, states of Oregon, Washington (state), Washington, and Idaho. A typical Bi-Mart houses merchandise including electronics and small appliance ...
, Black Bird, Medford City Hall, the City of Medford Police Station, the Jackson County Courthouse, Sherm's Thunderbird, and
Albertson's Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...
Shopping Center. Weekdays, the first bus leaves Front Street Station at 6:00 AM with service once every thirty minutes until 8:00pm. On Saturday, the first bus leaves Front Street Station at 7:00am with service every hour until 6:00pm.
Route 10 Ashland
- Serves the cities of Medford, Phoenix, Talent, and Ashland including but not limited to the South Gateway Shopping Center, the Harry and David Country Village, Bear Creek Operations Inc. (aka. Harry and David Operations Inc.), Ray's Food Place, the Ashland Plaza /
Lithia Park Lithia Park is the largest and most central park of Ashland, Oregon, United States. It consists of of forested canyonland around Ashland Creek, stretching from the downtown plaza up toward its headwaters near Mount Ashland. Its name originates fr ...
,
Southern Oregon University Southern Oregon University (SOU) is a public university in Ashland, Oregon. It was founded in 1872 as the Ashland Academy, has been in its current location since 1926, and was known by nine other names before assuming its current name in 1997.Kre ...
, as well as countless other businesses throughout the four cities. Weekdays, the first bus leaves Front Street Station at 5:00 AM with the last bus leaving at 8:00 PM. Buses depart every 30 minutes before 7:00am and after 5:00pm. Between 7:00am and 5:00pm buses depart every 20 minutes. On Saturday, the first bus leaves Front Street Station at 7:00am with service every hour until 6:00pm.
Route 24 Rogue Valley Medical Center
(formerly known as Route 4)Cited from printed schedule revision 5/28/2003. - Serves Barnett road and S. Central/Riverside in Medford, including
WinCo Foods WinCo Foods, Inc. is a privately held, majority employee-owned American supermarket chain based in Boise, Idaho, with retail stores in Arizona, California, Idaho, Montana, Nevada, Oklahoma, Oregon, Texas, Utah, and Washington. It was founded in ...
, the Rogue Valley Medical Center ( RVMC), as well as several businesses, medical offices, and residences surrounding the southeast Medford area. Weekdays, the first bus leaves Front Street Station at 6:00 AM, the last bus leaving at 8:00PM with service every 30 minutes. On Saturday, the first bus leaves Front Street Station at 7:30am with service every hour until 5:30pm.
Route 25 SW Medford
- Serves Jackson County Offices and South Medford High School. Weekdays, the first bus leaves Front Street Station at 6:00am with hourly service until the last bus leaving at 8:00pm. On Saturday, the first bus leaves Front Street Station at 7:00am with hourly service until the last bus leaving at 6:00pm.
Route 30 Jacksonville
- Serves the city of Jacksonville and the west Medford Area via W. Jackson St. This includes Columbus Ave, Jacksonville Hwy, and downtown Jacksonville. The first bus leaves Front Street Station at 6:30AM with the last bus leaving at 7:30PM with service every hour. On Saturday, the first bus leaves Front Street Station at 7:30am with service every hour until the last bus leaving at 5:30pm.
Route 40 Central Point
- Serves the cities of Medford and Central Point including Riverside and Central Avenues, the Rogue Valley Mall, Table Rock, Merriman, Bursell, and Hopkins Roads, downtown Central Point, and
Crater High School Crater High School is a public high school in Central Point, Oregon, United States. Small School Initiative Beginning in the 2007-2008 school year, a program called the Small School Initiative was established in Crater after a monetary grant f ...
. Weekdays, the first bus leaves Front Street Station at 6:00 AM with the last bus leaving at 8:00PM with service once every thirty minutes. On Saturday, the first bus leaves Front Street Station at 7:00am with service every hour until 6:00pm.
Route 60 White City
- Serves the cities of Medford and White City via Crater Lake Ave and Crater Lake Hwy (Rt 62). It serves Providence Medical Center, Wal-Mart, Costco, North Medford (via Delta Waters Rd), as well as the Veteran's Affairs Domiciliary / Veteran's Hospital. Weekdays, the first bus leaves Front Street Station at 5:00 AM with the last bus leaving at 8:00 PM with service once every thirty minutes. On Saturday, the first bus leaves Front Street Station at 7:30am with service every hour until 5:30pm.
Route 61 Table Rock Road
- Serves Biddle Rd. and Poplar Square shopping areas, the Airport, Table Rock Rd., the Rogue Community College (RCC) Table Rock Campus and the Cascade Shopping Center. Service on Route 61 is from 6:00 a.m. to 8:00 p.m. leaving hourly from Front Street Station, Monday through Friday and 7:00 a.m. to 6:00 p.m. Saturdays.


Connecting Services


Greyhound Lines
- Offers several intercity departures daily along Interstate 5, connecting direct to
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
in the north and south to
Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
, serving many intermediate cities along the way.
Greyhound The English Greyhound, or simply the Greyhound, is a breed of dog, a sighthound which has been bred for coursing, greyhound racing and hunting. Since the rise in large-scale adoption of retired racing Greyhounds, the breed has seen a resurge ...
is serviced by all RVTD lines at Front Street station.
Southwest P.O.I.N.T.
- This intercity route serves between Brookings and
Klamath Falls Klamath Falls ( ) is a city in and the county seat of Klamath County, Oregon, United States. The city was originally called ''Linkville'' when George Nurse founded the town in 1867. It was named after the Link River, on whose falls the city was ...
with one departure each direction daily.
POINT Point or points may refer to: Places * Point, Lewis, a peninsula in the Outer Hebrides, Scotland * Point, Texas, a city in Rains County, Texas, United States * Point, the NE tip and a ferry terminal of Lismore, Inner Hebrides, Scotland * Point ...
also serves several intermediate cities and popular destinations along the route, including
Grants Pass Grants Pass is the county seat of Josephine County, Oregon, United States. The city is located on Interstate 5, northwest of Medford, along the Rogue River. The population was 39,189 at the 2020 census. History Early Hudson's Bay Company hunt ...
and the Klamath Falls Amtrak station and the
Coast Starlight The ''Coast Starlight'' is a passenger train operated by Amtrak on the West Coast of the United States between Seattle and Los Angeles via Portland and the San Francisco Bay Area. The train, which has operated continuously since Amtrak's formati ...
. The Southwest P.O.I.N.T. is served by all RVTD lines at Front Street station.


Valley Lift Paratransit

The Rogue Valley Transportation District operates paratransit service known as Valley Lift. It is offered to senior citizens, people of physical or mental disability, or people who are unable to utilize fixed route buses for other reasons. Service is limited to areas which are no more than 3/4 of a mile by air from any fixed bus route. Such can be seen in thei
system map
People wishing to utilize the service must apply with RVTD after establishing their eligibility for Valley Lift.


Fares

There are various methods to pay fares on RVTD buses. The most popular is cash; however, prepaid options are available. These options include tokens, day passes, monthly passes, as well as punch cards for 20 rides each. Passes, tokens, and punch cards can be purchased at any three of these locations: * Front St. Station at 200 S. Front St. in Medford * RVTD Administration Offices located at 3200 Crater Lake Ave. in Medford * City of Ashland Utilities Office at 20 E. Main St.


Cash Fares

1. Some individuals may be required to furnish proof of age or a valid Valley Lift ID. 2. Transfers may be used any number of times within the 90-minute timeframe. People holding transfers which have been modified or mutilated in any way may be required to pay a second fare.


Passes and Tokens

1. Usage of one boarding with the noted methods entitles the user to a free 90-minute bus transfer, valid on all buses. 2. Only valid for the groups mentioned, two passes cannot be combined. Some individuals may be required to furnish proof of age or a valid Valley Lift or Reduced Fare ID.


Valley Lift Paratransit


Bus Fleet

thumbnail, 300px, RVTD New Flyer bus no. 3022 parked at the bus depot. This bus is engineered to run on clean-burning natural gas. Image is copyright 2007 Rogue Valley Transportation District.
Rogue Valley Transportation District operates a fleet of 23 buses, 23 paratransit buses. Roughly 85% of the current transit bus fleet is powered by cleaner-burning compressed natural gas (abbreviated
CNG Compressed natural gas (CNG) is a fuel gas mainly composed of methane (CH4), compressed to less than 1% of the volume it occupies at standard atmospheric pressure. It is stored and distributed in hard containers at a pressure of , usually in cyl ...
) engines. RVTD was one of the first transportation districts in the state of Oregon to operate a majority CNG fleet, originally acquiring their first prototype buses, the
Blue Bird The bluebirds are a North American group of medium-sized, mostly insectivorous or omnivorous birds in the order of Passerines in the genus ''Sialia'' of the thrush family (Turdidae). Bluebirds are one of the few thrush genera in the Americas. ...
Q-Bus from Blue Bird Corporation, in 1995. Today RVTD has phased out the Blue Bird CNG vehicles in favor of the 35 foot natural gas coach manufactured by
Gillig Gillig (formerly Gillig Brothers) is an American designer and manufacturer of buses. The company headquarters, along with its manufacturing operations, is located in Livermore, California (in the East Bay region of the San Francisco Bay Area) ...
and
New Flyer Industries New Flyer is a Canadian multinational bus manufacturer, specializing in the production of transit buses. New Flyer is owned by the NFI Group, a holding company for several bus manufacturers. New Flyer has several manufacturing facilities in Cana ...
. These newer buses provide for greater fuel capacity of 3600 psi compared to their predecessors 3000 psi limit (allowing greater range on one fill-up), provide space for more passengers (65 seated and standees compared to 50 seated and standees), a low floor design with fully automated wheelchair ramp (compared to the partially automated wheelchair lift), easier passenger boarding and deboarding, as well as a more powerful engine. In addition to their natural gas buses, the Rogue Valley Transportation District also operates diesel transit coaches in efforts to diversify their fuel usage. This has several key advantages including switching over to primarily diesel usage in the event of a natural gas price hike or vice versa. RVTD runs the diesel New Flyer Low Floor and Low Floor Restyled coach and the
Gillig Low Floor The Gillig Low Floor (originally named Gillig H2000LF and also nicknamed Gillig Advantage) is a transit bus manufactured by the Gillig Corporation. The second low-floor bus introduced in the United States (after the New Flyer LF), the Low Floor ...
exclusively, however that may change as future fleet acquisitions occur. Previously in district history the entire fleet consisted of the New Look with a blue, yellow, and white paint scheme but the coaches have since been phased out.


Passenger Amenities

All RVTD buses feature the standard amenities one can come to expect from any transit agency. For example, all buses are equipped with front bike racks manufactured by SportsWorks, allowing up to two bicycles to be carried with their corresponding riders ). Each bus is equipped with both forward cabin and rear cabin heating units keeping each bus at a warm, comfortable temperature during the winter. Most of the buses also have air conditioning as well, save for the 4500 series (the GMC New Looks) which do not have A/C. All buses have padded frontal seats for additional comfort, with the 4500 series featuring both front and rear padded seats.I have personally noted each one of these amenities in each bus. In compliance with the Americans with Disabilities Act of 1990 all RVTD buses feature some form of wheelchair ramp or lift as well as securement methods for the chairs themselves. The design in all buses allows a maximum of two wheelchairs to be secured safely in the bus at any given time. The majority of the fleet has automated time point stop announcement system on the buses; otherwise stops are called out by the operator. Real time schedule information is also available through Google maps. RVTD is currently working on a smart phone app to make the real-time information easier to access.


Transportation Demand Management Program

RVTD's planning department includes a transportation demand management (TDM) program. Primarily funded by Region 3 of the Oregon Department of Transportation, the TDM program uses various techniques to promote alternatives to driving alone. Among these techniques are a group bus pass program, bicycle and pedestrian encouragement and education activities, carpool matching, transit marketing, and outreach to local government jurisdictions.http://www.rvtd.org/way_to_go_program.php Way to Go program website. Retrieved 2010-12-15.


References

{{reflist


External links


RVTD Official WebsiteRVTD Ten-Year Long-Range PlanNew Flyer IndustriesClean Cities Article - Oregon Department of EnergyMedford Mail Tribune


See also

*
Lane Transit District The Lane Transit District (LTD) is a public agency that provides public transportation in Lane County, Oregon, Lane County, Oregon, United States. The transit district serves the Eugene, Oregon, Eugene and Springfield, Oregon, Springfield metropol ...
* TriMet (Tri-County Metropolitan Transportation District) * Cherriots (Salem-Keizer Transit) *
List of bus operating companies This is a list of the world's bus operating companies listed by country, with countries placed alphabetically by continent and country. Wherever possible, each country's bus operating companies are divided by the nature of their operations. Opera ...
Government agencies established in 1975 Bus transportation in Oregon Jacksonville, Oregon Transportation in Jackson County, Oregon Central Point, Oregon Transit agencies in Oregon 1975 establishments in Oregon Transportation in Medford, Oregon