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''R.U.L.E.'' is the sixth
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by American
rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...
Ja Rule Jeffrey Bruce Atkins (born February 29, 1976), better known by his stage name Ja Rule (), is an American rapper, singer, and actor. Born and raised in New York City, Ja Rule became known for blending gangsta rap with pop rap, pop and contempo ...
; it was released on November 9, 2004, by The Inc.,
Island Def Jam Music Group Island Def Jam Music Group (IDJMG) was an American record label group formed on December 31, 1998, by Universal Music Group. Before 2014, IDJMG encompassed labels originally established under the umbrella of Island Records and Def Jam Recording ...
and
Def Jam Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
. The album debuted at number seven on the U.S. ''Billboard'' 200 chart, selling 165,000 units in its opening week. The album was certified
Gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
and sold over 658,000 copies in the United States. Singles from the album include " Wonderful" featuring R. Kelly and Ashanti; the top 20 song "
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
" featuring
Jadakiss Jason Terrance Phillips (born May 27, 1975), better known by his stage name Jadakiss (, ), is an American rapper who began his career in the 1990s and formed the hip hop trio the Lox alongside Styles P and Sheek Louch in 1994. The group signed w ...
and
Fat Joe Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper. He began recording as a member of Hip-hop, hip hop group D.I.T.C., Diggin' in the Crates Crew (D.I.T.C.) in 1992, and pursued a sol ...
, and the song "Caught Up" featuring Lloyd. The album was also made in a heavily edited version removing profanities, drugs and violent content: it removes the skits "Weed" and "Stripping Game". This version of the album became the most edited album other than his previous album ''
Blood in My Eye ''Blood in My Eye'' is the fifth studio album by American rapper Ja Rule, released on November 4, 2003, by Murder Inc., Island Def Jam Music Group and Def Jam. The album was originally planned to be released as a mixtape. The release took place ...
'' (2003).


Critical reception

''R.U.L.E.'' garnered favorable reviews from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...
but some questioned if this was a return to form after the disappointing ''
Blood in My Eye ''Blood in My Eye'' is the fifth studio album by American rapper Ja Rule, released on November 4, 2003, by Murder Inc., Island Def Jam Music Group and Def Jam. The album was originally planned to be released as a mixtape. The release took place ...
''. K.B. Tindal of ''
HipHopDX ''HipHopDX'' is an online magazine of Hip hop music, hip hop music criticism and news. ''HipHopDX'' has over 3.5M monthly readers, the website encompassing hip hop news, interviews, music, and reviews. The website's founder and CEO is Sharath C ...
'' called the album Ja's best since '' Rule 3:36'' and '' Pain Is Love'', concluding that "The Inc. will always be Murder Inc. no matter what and Ja will always be at the head of the fam so get used to it, he's back." Steve 'Flash' Juon of ''RapReviews'' gave a mixed review, stating " is is not an overwhelming strong album lyrically, but it's a pleasant enough one to listen to musically - and from Ja Rule that's enough to get by." Timothy Gunatilaka of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' found love ballads like "Passion" and "Wonderful" suitable for Ja Rule, concluding that they "suggest he might want to stick to raspy romanticism."
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
editor Jason Birchmeier said that the album continued the depletion of Ja's relevance in hip-hop, stating, "And so the downfall goes—tragic, indeed, or not, depending on how affecting you find the pathos at work."
Nathan Rabin Nathan Rabin () is an American film and music critic. Rabin was the first head writer for ''The A.V. Club'', a position he held until he left the ''Onion'' organization in 2013.
of ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'' found Ja's reliance on emulating "
2Pac Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...
's tortured-thug persona" to craft mildly amusing "overwrought melodrama" overlong throughout the record and exacerbated further through "anonymous production, irritating skits, and he kind ofraspy shower-stall warbling."


Track listing

Credits adapted from the album's liner notes. Notes * signifies a co-producer. * "Stripping Game (skit)" and "Weed (skit)" were removed from the edited version of the album. Sample credits * "What's My Name" contains samples from the "Farandole", written and performed by Bob James. * "New York" contains interpolations from "100 Guns", written by Lawrence Parker. * "Stripping Game (skit)" contains dialogue from the motion picture '' The Players Club''. * "R.U.L.E" contains interpolations from "They Ain't JE", written by Phalon Alexander, Brandon Casey, and Brian Casey. *"Bout My Business" contains a sample of "Hogan's Thing", written and performed by Simon Haseley.


Personnel

* Ja Rule – executive producer * Won "Engineer to the Stars" Bee Allen – engineer (1, 4, 6, 8-10, 15, 17) * Milwaukee "Protools King" Buck – engineer (2-5, 7-9, 11-14, 16, 18), mixing (1, 6, 10, 15) * James "J Mellow" Clark – keyboard and bass guitar (17) * Francion Corbett – additional programming (7) * Tom Coyne – mastering * Supa Engineer DURO – mixing (2-4, 7, 12-14, 18) *
Irv Gotti Irving Domingo Lorenzo Jr. (June 26, 1970 – February 5, 2025), professionally known as Irv Gotti or DJ Irv, was an American record producer and music executive. Gotti started off as a New York hip-hop DJ in the 1980s, then becoming an A&R t ...
– executive producer * Terry "T-Mac" Herbert – assistant engineer (2-4, 7-9, 11-14, 16, 18), assistant mix engineer (1, 6, 10, 15), additional vocals (1) * Gavin "YG" Johnston – assistant engineer (1, 4, 6, 8-10, 17) * James Johnston – guitars (7) * Demetrius "Demi-Doc" McGhee – bass guitar (3, 7, 16), keyboards (13, 16), organ (3), strings (3), additional keyboards (3, 7, 11, 18), additional bass guitar (18), additional strings (18) * Giselle Moya – additional vocals (13) * Alexi Panos – additional vocals (11) * Mimi "Audia" Parker – assistant mix engineer (8) * Shawn Smith – guitars (13) * Brian Springer – mixing (5, 8, 9, 11, 16, 17)


Charts


Weekly charts


Year-end charts


Certifications


References

{{Authority control 2004 albums Ja Rule albums Albums produced by Irv Gotti Albums produced by Chink Santana Albums produced by Cool & Dre Def Jam Recordings albums