Price Chopper Supermarkets
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Golub Corporation is an American
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
operator. Headquartered in
Schenectady, New York Schenectady () is a city in Schenectady County, New York, United States, of which it is the county seat. As of the 2020 census, the city's population of 67,047 made it the state's ninth-largest city by population. The city is in eastern New Y ...
, it owns the chains Market 32 and Price Chopper Supermarkets. The company opened its first supermarkets in New York's
Capital District A capital district, capital region or capital territory is normally a specially designated administrative division where a country's seat of government is located. As such, in a federal model of government, no state or territory has any politica ...
in 1932, and changed its name from Central Market to Price Chopper in 1973. In the 2010's, the Golub Corporation announced that they would be converting all 131 Price Chopper locations into Market 32 locations. On June 2, 2010, Price Chopper dedicated its new headquarters, on Nott Street, in
Downtown Schenectady Downtown Schenectady is the central business district for the city of Schenectady, New York. It originated in the 1820s with the moving of the commercial and industrial interests east from the original 17th and 18th century settlement, spurred o ...
. It operates 131 stores in six states:
Upstate New York Upstate New York is a geographic region consisting of the area of New York State that lies north and northwest of the New York City metropolitan area. Although the precise boundary is debated, Upstate New York excludes New York City and Long Is ...
,
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
,
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
, and
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
.


History


1920s to 1980s: Early years

In 1927, William Golub and his brother, Bernard, took over the wholesale grocery that their father, Lewis Golub, had opened in 1908 after emigrating from Russia. In 1932,
Joseph E. Grosberg Joseph E. Grosberg (December 27, 1883 – July 25, 1970) was an American businessman in the supermarket and wholesale foods industries. He was a founder and the president of Central Markets, a chain of grocery stores in upstate New York that es ...
, together with Russian Jewish immigrants Bernard and William Golub, partners in the Grosberg-Golub Corporation, opened the partnership's first supermarket (initially called Public Service Market) in
Green Island, New York Green Island is a coterminous town-village in Albany County, New York, United States, some north of Albany. Green Island is one of only five such town-village amalgamations in New York. The population was 2,620 at the 2010 census, and the ZIP ...
, followed by stores in Cohoes, Watervliet and Schenectady. They gave all four stores the name Central Market. The concept was a success and they continued to open many more stores in the region. In 1943, the Golub brothers bought out Joseph Grosberg's share of the company and formed the present parent company, the Golub Corporation. In 1951, it was one of the first grocery chains in the country to issue the well-known S&H Green Trading Stamps. In the fall of 1973, Central Market changed its operating strategy. The chain dropped Green Stamps, slashed prices and, to reflect this new strategy, it re-branded to the name "Price Chopper." (The name "Central Market" is now used as an upscale house brand, as well as for the floral department.) Price Chopper experienced continuing growth throughout the 1970s, opening new stores and upgrading old ones.


1980s–1990s: Store modernization and expansion

Price Chopper was an early innovator in the conversion of conventional stores to superstores and combination (food and drug) units, as well as operating stores that are open 24 hours a day. The first Price Chopper opened in the late 1970s in
Oneonta, New York Oneonta ( ) is a city in southern Otsego County, New York, United States. It is one of the northernmost cities of the Appalachian Region. According to the 2020 U.S. Census, Oneonta had a population of 13,079. Its nickname is "City of the Hil ...
. Another opened in the early 1980s in
Latham, New York Latham is a hamlet (and census-designated place) in Albany County, New York, United States. It is located along U.S. Route 9 in the town of Colonie, a dense suburb north of Albany. As of the 2010 census, the population was 20,736. Latham was ...
, and then an even-larger unit was constructed in
Queensbury, New York Queensbury is a town in Warren County, New York, United States. The population was 27,901 at the 2010 census. It contains the county seat of Warren County, located at a municipal center complex on U.S. Route 9 south of the village of Lake George ...
in 1986. The Super Centers, which were state-of-the-art by 1980s standards, often featured full-service meat, seafood, and bakery departments, as well as pharmacies and banks (features new to supermarkets at the time). These units were also known for their unconventional layouts, with aisles facing horizontally, or away from, the cash registers, rather than the traditional vertical arrangement with the aisles facing the cash register area. Few Price Chopper stores still retain this layout today. In the late 1980s, Price Chopper changed its corporate
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
featuring an axe cutting into a coin. In 1993, Price Chopper launched an updated version of the Super Center format with a
South Hills Mall The Shoppes at South Hills, formerly South Hills Mall, is a shopping mall on U.S. 9, now converted into a strip mall, in the town of Poughkeepsie, New York. The 675,000 ft² plaza opened in 1974 and included two anchors, Sears and Kmart, a ...
store in
Poughkeepsie Poughkeepsie ( ), officially the City of Poughkeepsie, separate from the Town of Poughkeepsie around it) is a city in the U.S. state of New York. It is the county seat of Dutchess County, with a 2020 census population of 31,577. Poughkeepsi ...
. (This store closed on July 15, 2006 and was converted into a ShopRite.) This was Price Chopper's first store in the Mid-Hudson Valley market. The updated concept had a greater emphasis on take-out and ready-to-eat meals, some featuring food courts with Price Chopper's own in-house branded concepts, including Roasters (rotisserie chicken; no relation to
Kenny Rogers Roasters Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who was a former governor of the U.S. state of Kentucky. Brown had been an early investor in Ken ...
), Bella Roma (pizza), Coyote Joe's (tacos and burritos), and the Bagel Factory. Under the newer prototype, the aisles were also placed back in the traditional vertical arrangement at the request of many customers who found the former layout confusing.


1990s–2000s: Expansion into New England

Prior to 1990, Price Chopper was barely a player in the
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
states, with only about a half dozen outlets in
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
and
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
. The chain acquired the now-defunct Giant Value supermarkets during the late 1970s, which accounted for most of the New England locations at the time. However, beginning in the early 1990s, the chain began an aggressive expansion eastward into the New England region, primarily focusing on further growth in Vermont and Massachusetts. Today the chain operates about 40 stores throughout four of the New England states. In 1990, Price Chopper acquired many stores in Vermont from Syracuse-based P&C Food Markets, which the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
(FTC) was requiring it to sell because of its parent company's decision to increase its ownership stake in
Grand Union A grand union is a rail track junction where two double-track railway or tramway lines cross at grade, often in a street intersection or crossroads. A total of sixteen railroad switches (sets of points) allow streetcars (or in rarer installati ...
. Throughout the 1990s, Price Chopper made an attempt to either modernize, expand, or construct replacement stores for many of the acquired P&C locations. Today, Price Chopper has a presence in most of Vermont's larger cities and towns. In 1995, Price Chopper acquired the Wonder Market Companies' twelve Big D stores in the
Worcester, Massachusetts Worcester ( , ) is a city and county seat of Worcester County, Massachusetts, United States. Named after Worcester, England, the city's population was 206,518 at the 2020 United States census, 2020 census, making it the second-List of cities i ...
area, rebranding them or replacing them with Price Chopper stores. In 2012, Price Chopper expanded its presence in this region by opening two new stores, in Hopkinton and Gardner. In addition to its store base in Central Massachusetts, Price Chopper also has three stores in the
Berkshires The Berkshires () are a highland geologic region located in the western parts of Massachusetts and northwest Connecticut. The term "Berkshires" is normally used by locals in reference to the portion of the Vermont-based Green Mountains that ex ...
, but there are no stores in the greater
Springfield Springfield may refer to: * Springfield (toponym), the place name in general Places and locations Australia * Springfield, New South Wales (Central Coast) * Springfield, New South Wales (Snowy Monaro Regional Council) * Springfield, Queenslan ...
area or other towns in the
Pioneer Valley The Pioneer Valley is the colloquial and promotional name for the portion of the Connecticut River Valley that is in Massachusetts in the United States. It is generally taken to comprise the three counties of Hampden, Hampshire, and Frankli ...
despite being located between these two regions. In 1999, Price Chopper opened its first
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
store in West Lebanon, and in 2006, its second location, a Market Center—in Keene. A third location, in
Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus li ...
in a former P&C Foods store, opened in 2009. Price Chopper opened its fourth New Hampshire store, also a former P&C Foods, in
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...
in May 2010, expanding its footprint to the White Mountains. In the 2010s, Price Chopper also expanded rapidly into
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
, primarily in the
Hartford Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since the ...
suburbs, where it now operates nine stores. During the grand opening of
Windsor, Connecticut Windsor is a town in Hartford County, Connecticut, United States, and was the first English settlement in the state. It lies on the northern border of Connecticut's capital, Hartford. The population of Windsor was 29,492 at the 2020 census. Po ...
store #221, Price Chopper raised the most money in company history for its non-profit organization. In 2010, Price Chopper opened a store in Middletown. Another location opened in Storrs, near the main campus of
UConn The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from Ha ...
, on June 6, 2014. In 2002, Price Chopper exited the
convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
business by leasing out its remaining convenience locations to Petroleum Marketing, a Getty operator. Price Chopper had attempted to enter the convenience store business during the 1980s by opening smaller stores, mostly with gas pumps but sometimes without, to utilize older, smaller storefronts where a larger store was not possible. They operated under the "Mini Chopper" trade name, still using the logo of an axe cutting into a coin. But they were largely unsuccessful. In June 2009, Price Chopper established a three-year partnership with
Sunoco Sunoco LP is an American master limited partnership organized under Delaware state laws and headquartered in Dallas, Texas, that is a wholesale distributor of motor fuels. It distributes fuel to more than 5,500 Sunoco-branded gas stations, ...
for the company's "Fuel Advantage" program, where customers earned 10 cents off every gallon of gas for every 100 dollars spent on groceries. (It was formerly 50 dollars until the first renewal in 2012.) The partnership was renewed in May 2012 for another three years, and again in 2015.


2009–present: Growing greener, Market Bistro, and Market 32

With the opening of its newest store located in Colonie Plaza in
Colonie, New York Colonie is a town in Albany County, New York, United States. It is the most-populous suburb of Albany, and is the third-largest town in area in Albany County, occupying approximately 11% of the county. Several hamlets exist within the town. ...
, on June 2, 2009, Price Chopper has made investments to incorporate various green and energy-saving initiatives throughout the store. Green features include a 400 kW United Technologies Corp. natural gas fuel cell which provides a significant amount of power (60% as quoted by Price Chopper) for the store. Abundant skylighting and an addressable lighting control system from Encelium Technologies allow the store to dim its lighting when enough daylight is present. Occupancy sensors cover nearly the entire layout of the store including all offices, backrooms and loading docks. It ensures that the lights are automatically switched-off or significantly dimmed when vacant for a certain period of time. Even aisle ways and other areas of the main sales floor are dimmed unless that aisle or section is occupied. In March 2014, after over 15 months of renovations, Price Chopper completed its remodel of its 25-year-old
Latham, New York Latham is a hamlet (and census-designated place) in Albany County, New York, United States. It is located along U.S. Route 9 in the town of Colonie, a dense suburb north of Albany. As of the 2010 census, the population was 20,736. Latham was ...
store and rebranded the store as Market Bistro, including an expanded
food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. I ...
featuring hamburgers, a Ben & Bill's sandwich counter, stone-fired pizza, an ice cream shop, Chef's Grill, as well as an expanded 24-hour drive-through pharmacy, an on-site clinic, and a cooking school. On November 11, 2014, CEO Jerry Golub, along with Executive Chairman of the Board Neil Golub and the company's
COO COO or coo may refer to: Business * Certificate of origin, used in international trade * Chief operating officer or chief operations officer, high-ranking corporate official * Concept of operations, used in Systems Engineering Management Process ...
Scott Grimmett, announced that the chain would be changing its name to Market 32, a nod to the year of the company's founding (1932) by brothers Ben and Bill Golub. Jerry Golub stated that the name change reflects Price Chopper's continuing advancements, and reflects that the company is now more of an upscale grocer and less of a discount retailer, as the name Price Chopper suggests. Changes to branding, product labels, loyalty cards, company uniforms, as well as store modernizations, are to be rolled-out over the coming years at a cost of more than $300 million. More than half of the company's 135 stores will be remodeled and rebranded. The entire process may take up to 9 years. At least one-third of the $300 million is to be invested in stores in the New York Capital Region. On June 17, 2015, Price Chopper announced that it would be phasing out the sale of
tobacco product Tobacco is the agricultural product of the leaves of plants in the genus ''Nicotiana'', commonly termed ''tobacco plants''. All species of ''Nicotiana'' contain the addictive drug nicotine—a psychostimulant alkaloid found in all parts of the ...
s in all 135 of its Price Chopper and Market 32 stores, joining competitors Shoprite,
Wegmans Wegmans Food Markets, Inc. is a privately held American supermarket chain. It is headquartered in Gates, New York, and was founded in 1916 in Rochester. As of , Wegmans has 110 stores, mostly in the Northeastern and Mid-Atlantic regions. The ...
, and
CVS/pharmacy CVS Pharmacy, Inc. is an American retail corporation. A subsidiary of CVS Health, it is headquartered in Woonsocket, Rhode Island. It was also known as, and originally named, the Consumer Value Store and was founded in Lowell, Massachusetts, in ...
.


2020s

On February 8, 2021, Price Chopper Supermarkets/Market 32 and
Tops Markets Tops Friendly Markets is an American supermarket chain based in Amherst, New York, that operates stores in Upstate New York, Vermont, and Northern Pennsylvania. The chain operates full-scale supermarkets. Tops is a subsidiary of Northeast Groc ...
announced plans to merge. The new parent company will be headquartered in Schenectady, New York. The Price Chopper/Market 32 and Tops Markets businesses will retain main offices in Schenectady and Williamsville and will continue to be managed locally by their respective leaders. The merger was completed November 8, 2021 and the combined company is called
Northeast Grocery Northeast Grocery is the parent company of Tops Friendly Markets, Price Chopper and Market 32. The company was formed after a merger in 2021 which gives the company nearly 300 stores in the northeast United States. History On February 8, 2021, ...
.


Locations

Price Chopper operates 131 stores in
Upstate New York Upstate New York is a geographic region consisting of the area of New York State that lies north and northwest of the New York City metropolitan area. Although the precise boundary is debated, Upstate New York excludes New York City and Long Is ...
,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
,
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
,
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
and
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
. Its locations are all serviced from the same warehouse in
Rotterdam, New York Rotterdam is a Administrative divisions of New York#Town, town in Schenectady County, New York, Schenectady County, New York (state), New York, United States. The population was 30,523 at the 2020 census. The town of Rotterdam is in the south-ce ...
. Price Chopper's primary market is still the
Capital District A capital district, capital region or capital territory is normally a specially designated administrative division where a country's seat of government is located. As such, in a federal model of government, no state or territory has any politica ...
of New York, where about one-third of its store base is located. Other major markets for Price Chopper include Utica,
Syracuse Syracuse may refer to: Places Italy *Syracuse, Sicily, or spelled as ''Siracusa'' *Province of Syracuse United States *Syracuse, New York **East Syracuse, New York **North Syracuse, New York *Syracuse, Indiana * Syracuse, Kansas *Syracuse, Miss ...
,
Binghamton Binghamton () is a city in the U.S. state of New York, and serves as the county seat of Broome County. Surrounded by rolling hills, it lies in the state's Southern Tier region near the Pennsylvania border, in a bowl-shaped valley at the conflue ...
, and the Mid-Hudson Valley in New York, as well as
Scranton Scranton is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Lackawanna County, Pennsylvania, Lackawanna County. With a population of 76,328 as of the 2020 United States census, 2020 U ...
and
Wilkes-Barre Wilkes-Barre ( or ) is a city in the U.S. state of Pennsylvania and the county seat of Luzerne County. Located at the center of the Wyoming Valley in Northeastern Pennsylvania, it had a population of 44,328 in the 2020 census. It is the secon ...
,
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
;
Hartford Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since the ...
,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
;
Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engla ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
and
Burlington Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...
,
Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to ...
. Price Chopper primarily competes with Hannaford,
Shaw's Shaw's and Star Market are two American supermarket chains under united management based in West Bridgewater, Massachusetts, employing about 30,000 associates in 150 total stores; 129 stores are operated under the Shaw's banner in Maine, Massac ...
, and
Stop & Shop The Stop & Shop Supermarket Company, known as Stop & Shop, is a regional chain of supermarkets located in the northeastern United States. From its beginnings in 1892 as a small grocery store, it has grown to include 406 stores chain-wide. Sto ...
in the eastern portion of its trading area, while facing competition from
Wegmans Wegmans Food Markets, Inc. is a privately held American supermarket chain. It is headquartered in Gates, New York, and was founded in 1916 in Rochester. As of , Wegmans has 110 stores, mostly in the Northeastern and Mid-Atlantic regions. The ...
, and
Tops Markets Tops Friendly Markets is an American supermarket chain based in Amherst, New York, that operates stores in Upstate New York, Vermont, and Northern Pennsylvania. The chain operates full-scale supermarkets. Tops is a subsidiary of Northeast Groc ...
(formerly
Penn Traffic The Penn Traffic Company was founded in 1854 in Johnstown, Pennsylvania, as a food service company for stagecoaches. It eventually became a general-merchandise department store but by the early 1960s had also returned to the food business through ...
storefronts) in the west, and ShopRite and
Stop & Shop The Stop & Shop Supermarket Company, known as Stop & Shop, is a regional chain of supermarkets located in the northeastern United States. From its beginnings in 1892 as a small grocery store, it has grown to include 406 stores chain-wide. Sto ...
in the south. The former Waterbury, Connecticut location closed in June 2008 and the location was purchased by rival chain ShopRite. This marked a step back for the Price Chopper chain in a highly-competitive area where another chain grocery store,
Shaw's Shaw's and Star Market are two American supermarket chains under united management based in West Bridgewater, Massachusetts, employing about 30,000 associates in 150 total stores; 129 stores are operated under the Shaw's banner in Maine, Massac ...
of Waterbury, also closed in September 2007 as part of that chain's exit from the state. All of Price Chopper's remaining stores in Connecticut have so far been successful despite being a relatively-new name to the region. On November 7, 2006, the company announced that Price Chopper was considering the purchase of the Buffalo-based
Tops Total Operations Processing System (TOPS) is a computer system for managing railway locomotives and rolling stock, known for many years of use in the United Kingdom. TOPS was originally developed between the Southern Pacific Railroad (SP), S ...
supermarket chain from
Ahold Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. It merged with Belgium-based Delhaize Group in 2016 to form Ahold Delhaize. History Growth in the Netherlands The company started in 1887, when Al ...
USA or a significant amount of its stores. In 2010, Price Chopper purchased six stores from Tops that once had been P&C Foods. In 2021, Price Chopper entered into an agreement to merge with Tops Markets.


Slogans

* "You know you're doing better." (1980s) * "We're not just in your neighborhood, we're your neighbor." (1985; 2010) * "We Do More" (1980s; early 2000s) * "Sharing more than a store." (1980s–1990s) * "For people who love food." (1997–2000) * "For people who love food... and savings!" (2000–2001) * "We Know Meat!" (2000–present) * "For people who love food... and low prices!" (2002) * "Not cooking tonight... we're grilling tonight!" Summer House of BBQ campaign (2007–2015) * "Best in Fresh and Low Prices" (2007–2015) * "That's Price Chopper value." *"Price Chopper fresher ways to save."


Ownership

Currently, 100% of all voting common shares of The Golub Corporation are controlled by a select few members of the Golub family. Golub is one of the leading employers in the
Capital District A capital district, capital region or capital territory is normally a specially designated administrative division where a country's seat of government is located. As such, in a federal model of government, no state or territory has any politica ...
of New York. Former CEO and current Chairman Neil Golub is a well-known philanthropist in the region. Price Chopper's charitable arm, the Golub Foundation, sponsors many special events such as the
Empire State Plaza The Governor Nelson A. Rockefeller Empire State Plaza (known commonly as the Empire State Plaza, and also as the South Mall) is a complex of several state government buildings in downtown Albany, New York. The complex was built between 1965 a ...
's annual
Independence Day An independence day is an annual event commemorating the anniversary of a nation's independence or statehood, usually after ceasing to be a group or part of another nation or state, or more rarely after the end of a military occupation. Man ...
celebration in
Albany, New York Albany ( ) is the capital of the U.S. state of New York, also the seat and largest city of Albany County. Albany is on the west bank of the Hudson River, about south of its confluence with the Mohawk River, and about north of New York City ...
.


Brands and campaigns

Price Chopper has four private label brands: PICS by Price Chopper (main brand being phased in, replacing Price Chopper brand), Price Chopper (main brand used on most food products, being phased out with the transition to Market 32), Price Chopper Naturals (some organic products, being phased out), and Central Market Classics (upscale brand, used on higher-end foods and currently phased out). Other brands are sourced from Topco Associates, including TopCare (health and beauty products), Full Circle (natural and organic products), Valu Time (value-priced brand, often made using cheaper ingredients), and Simply Done (paper products, cleaning products, storage solutions, etc.) From 2007 to 2015, the company had used a summer campaign to promote its fresh meats and produce, known simply as "Price Chopper House of BBQ." Accompanying this campaign, the company used the slogan "not cooking tonight... we’re grilling tonight" in jingles. The campaign mainly featured jazz musician
Melvin Sparks Melvin Sparks (March 22, 1946 – March 15, 2011) was an American soul jazz, hard bop and jazz blues guitarist. He recorded a number of albums for Prestige Records, later recording for Savant Records. He appeared on several recordings with musicia ...
until his death in 2011. For 2016, the House of BBQ was dropped from advertising in favor of a new campaign called "Summertime: Savor Every Moment."


Ben and Bill's

In late 2005, renovations on the eight-year-old
Slingerlands Slingerlands is a hamlet in the town of Bethlehem, Albany County, New York, United States. It is located immediately west of Delmar and near the New Scotland town-line and south of the Albany city-limits, and is thus a suburb of Albany. The S ...
store (#159) began. Plans for the renovation included the opening of a New York-style sandwich shop named "Ben and Bill's" after the founders of the company. The Sandwich Shop sells a variety of pre-packaged products, such as typical New York City pastries, along with sandwiches and deli items. It stands next to the store's regular deli and is themed to look like a traditional New York City delicatessen. The sandwich shop was a success at the Slingerlands store and has since been rolled out to four other locations. The second Ben and Bill's opened in July 2008 in the
Saratoga Springs Saratoga Springs is a city in Saratoga County, New York, United States. The population was 28,491 at the 2020 census. The name reflects the presence of mineral springs in the area, which has made Saratoga a popular resort destination for over 2 ...
(#158) store, a third location opened in September 2009 in Burlington, Vermont's (#165) store. In March 2014, a fourth location opened in Price Chopper's flagship store, the newly remodeled and rebranded Market Bistro (#138) store in Latham, New York.


References


External links

* * {{Supermarkets of the United States Companies based in New York (state) Retail companies established in 1932 Economy of the Northeastern United States Employee-owned companies of the United States Schenectady, New York Supermarkets of the United States 1932 establishments in New York (state)