Prambors FM (formerly known as Prambors Rasisonia and 102,3 FMANIA) is a commercial

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

based in

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital city, capital and list of Indonesian cities by population, largest city of Indonesia. Lying on the northwest coa ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

. Launched on March 18, 1971 in

, the purpose of station was to play

pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describe ...

with their target audience being teenagers and young adults. Prambors is known as a teen icon in Indonesia throughout the 80's and 90's. It is owned and operated by Masima Radio Network (formerly Masima Contents + Channels). Prambors FM plays around all full Western Top 40 music. Prambors' full name is Prambors Rasisonia, which stands for Prambanan, Mendut, Borobudur dan Sekitarnya serta Radio Siaran Sosial Niaga. The radio station's officially tagline and slogan is "Indonesia's Number One Hit Music Station".

History

The station was founded by Imran Amir, Mursid Rustam, Malik Sjafei, Bambang Wahyudi, and Tri Tunggal. During the late 1960s, Prambors is the nickname one of the gangs from Menteng, in downtown Jakarta. Prambors is an abbreviation of ''Prambanan, Mendut, Borobudur, dan sekitarnya'' (Prambanan, Mendut, Borobudur and the surroundings), the name of several streets in

Menteng Menteng is the south-central district of Central Jakarta, one of the administrative municipalities in the capital city Jakarta, Indonesia. The nexus of its heritage is the Menteng neighbourhood (Project), a new urban design developed mainly in ...

Central Jakarta Central Jakarta ( id, Jakarta Pusat) is one of the five administrative cities () which form the Special Capital Region of Jakarta. It had 902,973 inhabitants according to the 2010 censusBiro Pusat Statistik, Jakarta, 2011. and 1,056,896 at the ...

. Starting from being amateur station, Prambors changed its name commercially due to government laws, with the name PT Radio Prambors. The radio network was officially opening to public on 18 March 1971 based in Jakarta and surrounding areas as Prambors Rasisonia — ''Rasisonia'' itself stands for ''Radio Siaran Sosial Niaga'' (Social Commercial Broadcast Radio).

Program

Prambors has had many creative programs throughout the years. Prambors started the careers of singers such as

Chrisye Hajji Chrismansyah Rahadi (; 16 September 1949 – 30 March 2007), born Christian Rahadi (), better known by his stage name Chrisye (), was an Indonesian progressive pop singer and songwriter. In 2011 '' Rolling Stone Indonesia'' declared h ...

because of their LCLR (Lomba Cipta Lagu Remaja) in 1977. In the 1980s, the Catatan Si Boy drama series was the Jakarta's favorite radio program. Due its success on the radio, CSB made the series in to a box office movie. Beside on-air programs, Prambors has off-air programs such as Prambors Nite and Tenda Mangkal which are a crowd favorite.

Announcers

Prambors' radio DJs, or known as ''Wadyabala'' Prambors, has always been a

young adult A young adult is generally a person in the years following adolescence. Definitions and opinions on what qualifies as a young adult vary, with works such as Erik Erikson's stages of human development significantly influencing the definition of ...

. It helps keep Prambors fresh, splashy and suited to young lifestyle. In the 1970s, Warkop Prambors was the radio's most successful announcer, and he became comedian and actor after his career at Prambors. In the 1980s, Prambors had Pepeng, Sys NS, Jimmy Gideon, Nana Krip, Krisna Purwana, Muthia Kasim and during 90s era the station had numerous well-known announcers such as Ferdy Hasan, Rebecca Tumewu, Fla Priscilla, Daddo Parus, Fajar Indroharyo, Vena Annisa who had very successful careers after Prambors as television presenters, MCs, and music label executive.

Stations

Prambors broadcast in 9 Cities in Indonesia:

Jingles

Previously Prambors Radio used the Jingles from JAM Productions as 102,3 FMania with jingles from Z100, and Reelworld used the Jingles from Prambors Radio from Z100. As Of 2013, Prambors no longer used the jingles, these replaced by Sweeper ID

Prambors jingles as 102,3 FMANIA Prambors Rasisonia (JAM Productions)

* 102,3 FM Prambors Jakarta * Prambors Rasisonia Jakarta * 102,3 FMANIA Jakarta * 102,3 FMANIA Information * Today's Best Music, Prambors Radio * Prambors Radio, The Station In Town * All Day and To The Night, Prambors Radio

Prambors Jingles as Reelworld

* Prambors Radio, Prambors

External links

*http://www.pramborsfm.com *http://mrn.co.id {{DEFAULTSORT:Prambors Fm Radio stations in Indonesia Radio stations in Jakarta Radio stations established in 1971 1971 establishments in Indonesia