Partido Da Imprensa Golpista
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''Partido da Imprensa Golpista'' (''PiG'', en, Pro-coup Press Party) is a term used by
left-wing Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in soci ...
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
ian websurfers since 2007 to characterize an alleged attitude of the Brazilian
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
towards President
Luiz Inácio Lula da Silva Luiz Inácio Lula da Silva (; born Luiz Inácio da Silva; 27 October 1945), known mononymously as Lula, is a Brazilian politician, trade unionist, and former metalworker who is the president-elect of Brazil. A member of the Workers' Party, ...
during the 2006 presidential election. The term was popularized by journalist
Paulo Henrique Amorim Paulo Henrique dos Santos Amorim (22 February 1942 – 10 July 2019) was a Brazilian blogger and journalist. Biography Amorim worked as a sociologist and political scientist for many of the larger networks of the Brazilian mass media, such as ...
in his
blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
. Whenever he uses the term, Amorim writes it with an "i" in lowercase as a pun with the name of the web portal where he was a journalist before he was dismissed on March 18, 2008, which he describes as a process of "ideological cleansing". The term is also used by journalists Luiz Carlos Azenha and Rodrigo Vianna on their blogs, which also helped to spread its popularity. The term gained notoriety when it was first used in the
Brazilian Congress The National Congress of Brazil ( pt, Congresso Nacional do Brasil) is the legislative body of Brazil's federal government. Unlike the state legislative assemblies and municipal chambers, the Congress is bicameral, composed of the Federal Sena ...
in a speech by
Pernambuco Pernambuco () is a state of Brazil, located in the Northeast region of the country. With an estimated population of 9.6 million people as of 2020, making it seventh-most populous state of Brazil and with around 98,148 km², being the 19 ...
Congressman Fernando Ferro, a member of the Workers' Party. He said that film director and
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Gr ...
commentator
Arnaldo Jabor Arnaldo Jabor (12 December 1940 – 15 February 2022) was a Brazilian film director and producer, screenwriter, writer, journalist and political pundit for Brazilian television network Rede Globo. Biography He was of jewish lebanese descent an ...
should run for "President of the PIG".


Definition

Paulo Henrique Amorim explains the expression whenever he uses it in his articles. According to him, "In no serious democracy in the world,
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
, low-quality and even sensationalistic newspapers, and one single television network matter as much as they do in Brazil. They have become a political party – the PiG, Pro-coup Press Party". Amorim said that some politicians have become part of the PiG. He said that "the political parties are no longer an instrument of the coup but they have become the coup itself. Pretending
o do O, or o, is the fifteenth letter and the fourth vowel letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''o'' (pronounced ), plu ...
objective journalism, they not only do the job of a press that omits information; but do the job of a press that lies, distorts and deceits. Former President FHC was among the first politicians who realized that the political strength he needed could be found in the PIG, and thus nowadays he enjoys the image of being a prominent world leader".UCB. ''Paulo Henrique Amorim fala sobre “PIG” e jornalismo na Internet.'' Brasília: Oficina de Produção de Notícias, Curso de Comunicação Social, Universidade Católica de Brasília; October 27, 2009
/ref>


Historical background

Paulo Henrique said that the mainstream Brazilian press historically defends coup d'états whenever the Brazilian President is not elected from among members of the ruling elites. The PIG, according to Amorim, had its origin with Carlos Lacerda, whom he says "helped to kill
Getúlio Vargas Getúlio Dornelles Vargas (; 19 April 1882 – 24 August 1954) was a Brazilian lawyer and politician who served as the 14th and 17th president of Brazil, from 1930 to 1945 and from 1951 to 1954. Due to his long and controversial tenure as Brazi ...
". It continued its "struggle against democracy" throughout the governments of
Juscelino Kubitscheck Juscelino Kubitschek de Oliveira (; 12 September 1902 – 22 August 1976), also known by his initials JK, was a prominent Brazilian politician who served as the 21st president of Brazil from 1956 to 1961. His term was marked by economic prosp ...
and
João Goulart João Belchior Marques Goulart (1 March 1919 – 6 December 1976), commonly known as Jango, was a Brazilian politician who served as the 24th president of Brazil until a military coup d'état deposed him on 1 April 1964. He was considered the ...
, when finally "it openly defended and promoted the Brazilian military putsch of March 1964". According to him, the mass media also "hammered
Rio Rio or Río is the Portuguese, Spanish, Italian, and Maltese word for "river". When spoken on its own, the word often means Rio de Janeiro, a major city in Brazil. Rio or Río may also refer to: Geography Brazil * Rio de Janeiro * Rio do Sul, a ...
's governor
Brizola Leonel de Moura Brizola (22 January 1922 – 21 June 2004) was a Brazilian politician. Launched into politics by Brazilian president Getúlio Vargas in the 1930–1950s, Brizola was the only politician to serve as elected governor of two Brazi ...
throughout his two terms in office, and now conspires against Lula". Political scientist Wanderley Guilherme dos Santos, who predicted the overthrow of President João Goulart in 1964, said in an interview with ''
CartaCapital ''CartaCapital'' is a weekly Brazilian newsmagazine published in Santana do Parnaíba, São Paulo and João Pessoa, Paraíba and distributed throughout the country by Editora Confiança. The main focuses of the magazine are politics, economy, so ...
'' in 2005 that the "mainstream media led Vargas to commit suicide based on nothing; it almost prevented Juscelino from taking office based on nothing; it led to Jânio resignation, taking advantage of his craziness, based on nothing; it tried to prevent Goulart's inauguration based on nothing".


Inconsistencies of the term creator

In September 1998, on the eve of the dispute between Lula (Brazilian left candidate, from PT party) and FHC (seen as the right candidate, but with center-left trend, from PSDB party), Amorim led a crusade against Lula on
TV Bandeirantes Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman João Saad with t ...
. In an ongoing battle, Amorim attacked Lula in all editions of the main news program of Bandeirantes.Complaint against Lula paralyzes campaign
/ref>Paulo Henrique Amorim is the bravest journalist from Brazil to attack the reputation of the opposition
/ref> Lula sued Paulo Henrique Amorim and TV Bandeirantes, who apologized to PT publicly. When the PT was in opposition, Amorim attacked Lula. However, after the PT went into government, Amorim became his staunch supporter. About the resignation of the IG portal, the site has a page that informs simply discontinued the contract with the journalist:
Over time, contract costs and market conditions made it impossible to maintain it. Taking the decision , all termination conditions are met and the journalist properly indemnified. Employees of the blog "Conversa Afiada" blog, present at the headquarters of IG at the time it was dispatched the notice of termination, and the site removed from the network, were given the opportunity to take away the materials needed, but they did not. Paulo Henrique Amorim preferred to act under the force of a warrant of search and seizure to remove their belongings and copy the file from his site, what he could have done without judicial review. Discontinue collaboration is part of corporate life and the lives of journalists. Paulo Henrique has gone through companies such as Editora Abril, Jornal do Brasil, TV Globo, TV Bandeirantes, TV Cultura and TV UOL " - all supposedly part of the "party media coup.
In 2012, Amorim was ordered to pay compensation of R$30,000 to journalist Heraldo Pereira (Globo), having stated on his blog that Pereira was a "black with white soul," which was considered a manifestation of racism, at a session held in Justice Court of the
Federal District A federal district is a type of administrative division of a federation, usually under the direct control of a federal government and organized sometimes with a single municipal body. Federal districts often include capital districts, and they e ...
.


Role of the internet

According to writer Fernando Soares Campos, "without the internet, Lula would have hardly been elected; if he had, he would not take office; if he had taken office, he would have been ousted with ease". He argues that "the PIG is strong, is
Goliath Goliath ( ) ''Goləyāṯ''; ar, جُليات ''Ǧulyāt'' (Christian term) or (Quranic term). is a character in the Book of Samuel, described as a Philistine giant In folklore, giants (from Ancient Greek: ''gigas'', cognate giga-) a ...
, but the internet is filled with
David David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". w ...
s". Campos says that the mere existence of the internet interferes with the monopoly of information by large media groups, and this interference hampers coups.


Supposed members

According to Paulo Henrique Amorim, only three Brazilian families control the mainstream Brazilian media: the Marinhos (
Roberto Marinho Roberto Pisani Marinho (December 3, 1904 – August 6, 2003) was a Brazilian businessman who was the owner of media conglomerate Grupo Globo from 1925 to 2003, and during this period expanded the company from newspapers to radio and television. ...
,
Organizações Globo Grupo Globo ( en, Globo Group), formerly known as Organizações Globo ( en, Globo Organization), is a Brazilian private mass media conglomerate based in Rio de Janeiro, Brazil. Founded in 1925 by Irineu Marinho, it is the largest media group i ...
), the Mesquitas (Julio de Mesquita, Grupo Estado) and the Frias (
Octávio Frias Octavio Frias de Oliveira (5 August 1912 in Rio de Janeiro – 29 April 2007 in São Paulo) was a Brazilian businessman who gained recognition for turning newspaper '' Folha de S. Paulo'' – acquired by himself and partner Carlos Caldeira in Aug ...
,
Grupo Folha Grupo Folha is the second largest Brazilian media conglomerate, after Grupo Globo. It was founded by Octávio Frias (1912–2007) and led by his son Luiz Frias since 1992. The group publishes ''Folha de S.Paulo'', the largest circulation paper ...
). According to Amorim, they dominate and condition news in Brazil, through their various newspapers, radio stations, news agencies and internet blogs. They have provoked what Amorim calls "a massacre" of the smaller Brazilian regional press, as a consequence of the control they exert on all of the mainstream information, in order to manipulate the Brazilian
public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...
. Professor Sérgio Mattos, writing in 2005 on media control and censorship in Brazil and elsewhere, also cited the influence of these tycoons, adding, however, two other groups: : Mattos's work precedes the creation of the term "PIG" and although talk about the manipulation of information by the media, is much more a warning about the dangers of state control (open or hidden) over the press, warning which was hailed as "very useful" in the book review done by the newspaper
Folha de S. Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã co ...
in 2006. In May 2013, the Chief Justice of the
Supreme Court of Brazil The Supreme Federal Court ( pt, Supremo Tribunal Federal, , abbreviated STF) is the supreme court (court of last resort) of Brazil, serving primarily as the Constitutional Court of the country. It is the highest court of law in Brazil for const ...
,
Joaquim Barbosa Joaquim Benedito Barbosa Gomes (; born October 7, 1954) is a former Justice of the Supreme Federal Court in Brazil. He served as the president of the court (Chief Justice) between 2012 and 2014. Barbosa studied law at University of Brasília ...
, in a speech in Costa Rica during
World Press Freedom Day The United Nations General Assembly declared May 3 to be World Press Freedom Day or just World Press Day, observed to raise awareness of the importance of freedom of the press and remind governments of their duty to respect and uphold the righ ...
, said that there is a lack of political and ideological diversity in the Brazilian press and identified a
right-wing Right-wing politics describes the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authorit ...
bias in that group: :


Criticism

As one of the main drivers of the acronym "PiG", Paulo Henrique Amorim is accused by the conservative journalist Reinaldo Azevedo of promoting two eternal campaigns: one electoral, and another against the newspaper ''
Folha de S. Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã co ...
'' and its managing editor. Azevedo said that everything would be done under the auspices of the Brazilian Government, through the advertising budget of a state bank, the
Caixa Econômica Federal Caixa Econômica Federal (, ''Federal Savings Bank''), also referred to as Caixa, is a state-owned Brazilian financial services company headquartered in Brasília, Brazil. It is the fourth largest banking institution in Brazil, as well as t ...
. According to opponents of the term, the press denounces irregularities in public administration, like several well-known cases of corruption. J.R. Guzzo, "Veja"'s columnist, questioned the term "PiG", saying that when the press publishes complaints it is accused by the government of "destabilizing" Brazil. So, the use of the term would be an attempt to put the population against the press. According to journalist Pedro Doria, the manifestation of an ideological polarity is intolerant and unable to explain a complex social reality. Sergio Leo believes that the mainstream press is too complex to be labeled this way because it would encompass very different opinions and agendas. However, the President of the ''Associação Nacional de Jornais – ANJ'' ("National Newspaper Association") Maria Judith Brito said the Brazilian press has assumed the role of a political agent in the 2010 presidential election. Brito is an executive of the ''
Folha de S. Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã co ...
'' newspaper and was once a candidate for councilwoman for the Workers' Party. Brito said that the media has taken on the role of the opposition to the Lula administration: About Brito's speech, journalist Luciano Martins Costa of
Observatório da Imprensa ''Observatório da Imprensa'' ( Portuguese for ''Press Observer'') is a Brazilian website, and also television and radio programs, which focuses on the analysis of the current state of the mass media in the country. History ''Observatório da I ...
said that:


See also

*
Censorship in Brazil Censorship in Brazil, both cultural and political, occurred throughout the whole period following the colonization of the country. Even though most state censorship ended just before the period of redemocratization that started in 1985, Brazil ...
*
Impeachment of Dilma Rousseff The impeachment of Dilma Rousseff, the 36th president of Brazil, began on 2 December 2015 with a petition for her impeachment being accepted by Eduardo Cunha, then president of the Chamber of Deputies, and continued into late 2016. Dilma Rousse ...
* 2002 Venezuelan coup d'état attempt *
Chojoongdong Chojoongdong ( ko, 조중동, ), abbreviated as CJD, is a pejorative term which refers to three highly circulated conservative newspapers in South Korea. The word is an acronym of the ''Chosun'', '' Joong-ang'' and ''Dong-a Ilbo'' newspapers, and ...
, a similar South Korean phenomenon *
Concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...


References


External links


UNESCO releases three publications analyzing media regulation and freedom of expression in Brazil
*
Reporters Without Borders Reporters Without Borders (RWB; french: Reporters sans frontières; RSF) is an international non-profit and non-governmental organization with the stated aim of safeguarding the right to freedom of information. It describes its advocacy as found ...
. ""
O partido mídia e o crime organizado
{{in lang, pt Internet culture Internet memes 2000s neologisms Brazilian journalism Media bias controversies