Purple is a UK-based technology firm that specializes in intelligent spaces. The company offers a three core products guest
WiFi,
business analytics and
digital wayfinding.
Purple introduced social media logins in the WiFi login process, where a customer has to like or follow or promote the social media page of the retail business to get the access of WiFi and in the process precious customer data also gets captured on its web portal. The captured data by Purple's integrated WiFi and location analysis solution can be used by the retail businesses for
customer relationship management.
History
Purple was founded in 2012 by
Gavin Wheeldon. The company was incorporated in 2012 as 'Purple WiFi' to provide custom WiFi solutions for the retail businesses.
Purple remained bootstrapped until 2015, before receiving its first round venture funding of $5 million from Sir
Terry Leahy, CEO of Tesco, Bob Willett,
Iain MacDonald Ian McDonald may refer to:
* Ian McDonald (civil servant) (1936−2019), Ministry of Defence spokesman during the Falklands War
* Ian McDonald (musician) (1946−2022), member of King Crimson, 1969−70, and Foreigner, 1977−79
* Iain Matthews (b ...
and
Bill Currie from the William Currie Group and Juno Capital, a leading alternative asset manager. The initial funding helped the company in building the technology and establishing roots in the international market. Purple was used by enterprises in events, leisure, hospitality, tourism, education, and retail industries. Purple signed a distributor agreement with Purdicom,
Ingram Micro, e92plus, Minerva, Wood Communications, Alternetivo, Chuanhow Technology Ltd, SonicNet, Wavelink, Smart Network Distribution, Baltic Premier Partners, WAV Inc, MICRO-LINK, C-MI Labs, Instillery Group and others. The software started out as an analytics ad measurement tool, and expanded to a whole suite.
The company expanded globally by partnering with major companies as its resellers in
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, US,
New Zealand,
India, UK and other countries. In January 2016, the company rebranded its name to Purple.
Purple expanded its product portfolio in 2019 by acquiring LogicJunction specialists in indoor wayfinding. During the
COVID-19 pandemic Purple also introduced a solution that uses 2D & 3D sensors to provide businesses with presence and location insights around building occupancy and how people move around venues.
Awards and recognition
*2014 - Best new opportunity at the Synaxon UK 2014 Awards.
*2014 - Northern Tech Awards 2014 Rising Star
*2015 - Named as finalists in the Digital Entrepreneur Awards in the Technological Advancement category for Technical Innovation within the Public Sector
*2015 - Named as an "Emerging Vendor" by CRN
*2015 - Named a Top 20 Rising Star at Northern Tech Awards
*2015 - Retail Innovation of the Year 2015 at the Retail Systems awards
Competition
The top competitors in Purple 's competitive set are
Aislelabs, Queentessence, Cloud4Wi, RaGaPa, KodaCloud, Turnstyle Solutions, Eleven Wireless,
Zenreach, Skyfii, GlobalReach,
i2e1, Benu Networks, Presence Orb, UCOPIA and Zoottle. Recently with the interest from Google and Facebook increasing in the Wi-Fi space, investor interest has increased.
See also
*
Aislelabs
*
Aruba Networks
*
Proximity Marketing
*
Mobile location analytics Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shoppi ...
References
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Companies based in Manchester