Priamyi ( uk, Прямий, translit=Priamyj, ) is a private

Ukrainian Ukrainian may refer to: * Something of, from, or related to Ukraine * Something relating to Ukrainians, an East Slavic people from Eastern Europe * Something relating to demographics of Ukraine in terms of demography and population of Ukraine * So ...

TV channel which under the name Tonis ( uk, Тоніс) was established in 1989. In 2017 the channel changed ownership and was revamped under its current name.

History

Tonis

The TV channel Tonis was established in 1989 with its headquarters in Mykolaiv. In the same year it was licensed to satellite channel WORLDNET. In 1992, the head office moved to

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

, and the channel began broadcasting in the capital. Parallel experimental satellite began broadcasting as part of the "slave channel". Tonis received the right to broadcast in 12 regions of

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

. On December 8, 1993 a new logo was launched because its first logo was short-lived.

Priamyi

In early 2017, the ownership of the television company changed. It was announced that the channel would switch to broadcasting informational and analytical content and most likely it would also change its name to "Priamyi" (which can be translated in English as "Direct" or as "Straight"). The launch of the updated channel was scheduled for August 24, 2017. On this day (

Independence Day of Ukraine Independence Day of Ukraine ( uk, День Незалежності України) is the main state holiday in modern Ukraine, celebrated on 24 August in commemoration of the Declaration of Independence of 1991. History When Ukraine was still ...

) the channel started broadcasting under its new name. On February 18, 2021, former

President of Ukraine The president of Ukraine ( uk, Президент України, Prezydent Ukrainy) is the head of state of Ukraine. The president represents the nation in international relations, administers the foreign political activity of the state, condu ...

Petro Poroshenko Petro Oleksiyovych Poroshenko ( uk, Петро́ Олексі́йович Пороше́нко, ; born 26 September 1965) is a Ukrainian businessman and politician who served as the fifth president of Ukraine from 2014 to 2019. Poroshenko ser ...

announced that he bought the TV channel for a "large sum". On November 9, 2021, Poroshenko announced that he had sold the channel following the passing of Ukraine's "de-oligarchization" law.

Audience

During 2005-2006, Tonis increased the amount of broadcasting and coverage in the regions of

. The potential audience of 18 million viewers in 230 settlements of

, one in 54 cities included in the telemetry panel of GfK-USM has a population of over 50,000 people, representing 75% of the audience panel. In the short term, Tonis planned to build a regional network broadcasting and become a channel that covers almost all of the monitoring panel "50,000 +". The audience for which is updated Tonis - aged 16 to 70 years.

References

External links