Flipz is a type of
confectionery
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
created by
Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
in 1997, consisting of salted
pretzels
A pretzel (), from German pronunciation, standard german: Breze(l) ( and French / Alsatian: ''Bretzel'') is a type of baked bread made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical ...
covered in chocolate and other coatings.
Originally produced by Nestle in 1997 and made with
Rold Gold
Rold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named "American Cone and Pretzel Company", was founded in 1917 by Philadelphia businessman Lorraine Schumaker.
Run for i ...
pretzels, the brand was purchased by
DeMet's Candy Company
DeMet's Candy Company is a food company based in Connecticut, United States. It is a wholly owned subsidiary of Yıldız Holding.
History
DeMet's started in 1898 as a candy store business and soda fountain shop by George DeMet of Chicago — ...
in 2003 and has been produced under DeMet's ownership since that time. DeMet's has added a number of additional flavors to the original Milk Chocolate flavor. In 2013, DeMet's was sold to
Yıldız Holding
Yıldız Holding is a Turkish Conglomerate (company), conglomerate that is best known for manufacturing food products. The company also produces other consumer goods and has its own retail, private equity and real estate operations.
Yıldız Hol ...
.
TV commercials for Flipz began in 1997 with the tagline "What's Your Excuse?" The first spot featured an unnamed woman eating Flipz, while later ads featured
Greg Lee, known for his prior role as host of the half-hour
PBS
The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
children's game show ''
Where in the World is Carmen Sandiego?'', promoting the snack.
Flipz are also produced in the United Kingdom for the UK and Ireland market by United Biscuits.
Flavors
* Milk Chocolate
* Dark Chocolate
* White Fudge
* Birthday Cake
* Caramel Sea Salt
* Strawberry Cheesecake
* Peanut Butter
* Cookies and Cream
* Gingerbread
Limited Flavors
* Chocolate Mint
* S’mores
* Candy Cane
* Strawberry
* Unicornz "Purple Fudge Covered Pretzels Drizzled with Magic"
* Double Dipped Peanut Butter and Chocolate
* Pumpkin Spice Covered Pretzels
References
External links
US product page
British snack foods
Pretzels
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