Prestes Maia Gallery
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The Prestes Maia Gallery (
Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...
: ''Galeria Prestes Maia'') is an artistic and cultural space located in the
city of São Paulo A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...
that has an underground connection between Patriarca Square and Anhangabaú Valley, with an exit under the Viaduto do Chá. In 1955, the first public escalators in the city were inaugurated in the gallery's passageway.


History

The Prestes Maia Gallery is composed of three floors: the basement, which gives access to the Anhangabaú Valley under the Viaduto do Chá, the first floor and the mezzanine, where the Almeida Júnior Room is located. Inaugurated in 1940 by then mayor
Francisco Prestes Maia Francisco Prestes Maia () (1896–1965) was a Brazilian architect, civil engineer, urban planner, and professor, who served three terms as mayor of the city of São Paulo. Biography Francisco Prestes Maia was born to Manuel Azevedo Maia and Carol ...
, it has a space of 6,000 square meters where, shortly after the inauguration, the Salão Paulista de Belas Artes was held with the presence of artists such as
Anita Malfatti Anita Catarina Malfatti (December 2, 1889 – November 6, 1964) is heralded as the first Brazilian artist to introduce European and American forms of Modernism to Brazil. Her solo exhibition in Sao Paulo, from 1917–1918, was controversial ...
. During the opening, then president
Getúlio Vargas Getúlio Dornelles Vargas (; 19 April 1882 – 24 August 1954) was a Brazilian lawyer and politician who served as the 14th and 17th president of Brazil, from 1930 to 1945 and from 1951 to 1954. Due to his long and controversial tenure as Brazi ...
was preparing to make a long speech, but the announcer introduced him with the phrase "Attention, Brazilians, to the brief words of His Excellency, President Getúlio Vargas", and Vargas simply said: "I have the honor of declaring this gallery inaugurated." After falling into disrepair in the 1970s, the site became home to administrative offices for public agencies, such as Cohab, until October 2000, and the Guidance and Counseling Center (COA), aimed at AIDS patients, which operated there between 1989 and 1995 and was "a point of reference for doctors and AIDS patients throughout the country" according to the ''
Folha de S. Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã co ...
'' newspaper. In 1995, these stations began to be deactivated, and renovations and adaptations were announced, including a food court and a small auditorium for lectures, which never came to fruition, as well as the removal of heavy traffic in Patriarca Square, near the entrance to the gallery, with a total budget of five million dollars. In the following year, this project resulted in the venue being transferred to Masp by decree of then mayor
Paulo Maluf Paulo Salim Maluf (; born 3 September 1931) is a Brazilian politician with a career spanning over four decades and many functions, including those of State Governor of São Paulo, Mayor of the City of São Paulo, Congressman and Presidential cand ...
. "The gallery was created to be an art space, but it took other directions. We're going to restore the original project," said Sanderley Fiusa in March 1995, president of the commission created by the City Hall to revitalize the center. The possibility of transforming the space into a 24-hour shopping center was also discussed. The intention was not to exhibit any of the 300 works in Masp's permanent collection, but parts of the other 4,700 works that the museum had and, especially, temporary exhibitions that the headquarters couldn't accommodate. Still in 1995, a more extensive project was discussed, which would transform the Anhangabaú Valley into a cultural center and the stretch from the Prestes Maia Gallery to the Municipal Theater into a single cultural space. However, the deal with Masp only really began on November 28, 2000, with the exhibition "São Paulo, from Villa to Metropolis", although a few months earlier Masp still considered that the agreement "did not materialize". The so-called Masp-Centro was opened "on a shoestring", with a "small renovation" of three hundred thousand ''reais'', because, according to Neves, then mayor
Celso Pitta Celso Roberto Pitta do Nascimento (; 1946–2009) was a Brazilian economist and politician. He had a Bachelor in Economics by Fluminense Federal University, master in Economics by University of Leeds and specialist in Advanced Administration b ...
was determined to inaugurate it - his term would end less than two months later. The branch never had a permanent collection, although it did host several exhibitions and events for companies such as Casa de Criadores and
São Paulo Fashion Week The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York Fashion Week, New Y ...
. The concession ended in December 2008 when then mayor
Gilberto Kassab Gilberto Kassab ( or ; born 12 August 1960) is a Brazilian politician and former mayor of São Paulo. His term ended in 2012. A civil engineer and economist, one of the most famous Brazilians of Syrian descent, Kassab took over from José Serra, ...
signed the revocation of the original decree, although the repossession only happened at the beginning of November the following year. At the time, the space was unoccupied because, according to Masp's management, infiltrations prevented "any activity". ''Folha de S. Paulo'' reported in June 2009 that construction had stopped in 2004, but that the infiltrations were only reported to the City Council three years later. Masp had invested "more than three million ''reais''" in elevators, air conditioning, bathroom renovations and improvements to the floor and the plumbing and electrical systems, but complained about the lack of a counterpart from the city government, which was refuted by the Municipal Department of Culture, claiming that, once the concession was granted, maintenance would be Masp's responsibility. The City Hall also claimed that the space was used improperly as a warehouse and that the gallery had been closed in previous years; Masp complained that the decree had been revoked "by surprise". In 2002, the upper entrance to the gallery, where there used to be a bus station, was covered by a marquee designed by architect
Paulo Mendes da Rocha Paulo Mendes da Rocha (October 25, 1928 – May 23, 2021) was a Brazilian architect. Mendes da Rocha attended the Mackenzie Presbyterian University College of Architecture, graduating in 1954. Working almost exclusively in Brazil, Mendes da Roc ...
, causing controversy for supposedly affecting the visibility of the Church of Saint Anthony, in Patriarca Square. Carlos Lemos, a professor of Architecture and Urbanism at the
University of São Paulo The University of São Paulo ( pt, Universidade de São Paulo, USP) is a public university in the Brazilian state of São Paulo. It is the largest Brazilian public university and the country's most prestigious educational institution, the bes ...
, wrote an article in ''Folha de S. Paulo'' three years later in which he criticized the canopy for having replaced the
art-deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the United ...
shelter by architect Elisário Bahiana, part of the Viaduto do Chá project, a listed monument since 1992. "What revitalization has the beautiful and inopportune project brought to the site?" he asked in the article, and then replied: "None, except to provoke complaints." During the construction of the marquee, Masp-Centro was closed. In 2019, a project was announced to transform the site into the Museum of Citizenship and Human Rights, a space that will be divided into video panels, three halls for events and temporary exhibitions, a 100-seat auditorium and an entrance hall with an area for artistic interventions. Once approved, an executive project can be contracted for the restoration and renovation of the entire gallery, as well as the installation of an elevator on the sidewalk of the Viaduto do Chá, next to the newsstand and near Líbero Badaró Street.


Culture

A Neapolitan nativity scene from 1720, donated by
Ciccillo Matarazzo Francisco Antonio Paulo Matarazzo Sobrinho (February 20, 1898 – April 16, 1977), known as Ciccillo Matarazzo, was a Brazilian industrialist, founder of São Paulo Museum of Modern Art and São Paulo Art Biennial. Early life and family Matarazzo ...
, now part of the collection of the Museum of Sacred Art of São Paulo, was set up for the first time in São Paulo at the gallery. The venue also houses ''Graça I'' and ''Graça II'' (sculptures by
Victor Brecheret Victor Brecheret, born ''Vittorio Breheret'' (December 15, 1894 – December 17, 1955), was an Italian-Brazilian sculptor. He lived most of his life in São Paulo, except for his studies in Paris in his early twenties. Brecheret's work combine ...
) and a bronze replica of Michelangelo's ''Moses'' sculpture, made by the
School of Arts and Crafts A school is an educational institution designed to provide learning spaces and learning environments for the teaching of students under the direction of teachers. Most countries have systems of formal education, which is sometimes compulsor ...
. During the 2010
Virada Cultural Virada Cultural Paulistana is the biggest 24-hour festival in the world, that began in 2005 and occurs annually (usually during the month of May) in the city of São Paulo, Brazil. Events at the Virada Cultural include various live music concerts, f ...
, the gallery was used as a stage for "body suspension" sessions, in which people were hoisted up by hooks stuck straight into their backs.


See also

* Central Zone of São Paulo * Tourism in the city of São Paulo


References

{{Visitor attractions in São Paulo Museums in São Paulo Museums established in 1940 Tourist attractions in São Paulo Museums in Brazil