The Premio Cuervo Tradicional (''

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

:'' Cuervo Traditional Award) is a lifetime achievement or career recognition award presented at the

Morelia International Film Festival The Morelia International Film Festival (''Spanish'': ''Festival Internacional de Cine de Morelia''; FICM) was founded in 2003 in the city of Morelia, Michoacán, México. It is an annual event that takes place during the second week of October. F ...

by its sponsors,

José Cuervo Jose Cuervo is the best-selling brand of tequila,Dana Cimilluca, Paul Sonne and Simon Zekaria“Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,”''Wall Street Journal'', December 11, 2012. selling a fifth of the tequila consumed worldwide. ...

, to recognize a Mexican cinema personality.

Prize

The prize includes a statuette called ''El Ojo'', by

Javier Marín Javier Marín is a Mexican artist. Biography Marín was born in 1962 in Uruapan, Michoacán. He got his education through Academy of San Carlos and the National Autonomous University of Mexico. During his 30-year career he had 270 exhibitions i ...

, and a monetary award of 120,000 or 130,000

pesos The peso is the monetary unit of several countries in the Americas, and the Philippines. Originating in the Spanish Empire, the word translates to "weight". In most countries the peso uses the same sign, "$", as many currencies named "dollar" ...

to be put towards a future project; this is said to affirm support for Mexican filmmaking excellence and allow those in cinema to continue creating. In 2009, recipient

Carlos Cuarón Carlos José Cuarón Orozco (born 2 October 1966) is a Mexican screenwriter, film producer, and film director. He is also brother of the Academy Award-winner Alfonso Cuarón. Biography Carlos Cuarón was born in Mexico City and studied Engli ...

put the funds towards creating the short film '' The Second Bakery Attack''.

History and recipients

First awarded in 2005, the Premio Cuervo Tradicional has been given to one individual each year since. Its first female recipient was

Cecilia Suárez María Cecilia Suárez de Garay, known professionally as Cecilia Suárez (Mexican ; born November 22, 1971), is a Mexican actress and a prominent activist working with the United Nations and European Union campaigning against femicide and viole ...

in 2018. Accepting it, Suárez said that she hoped more actresses and female filmmakers would be recognized in the future of the award. Six of the fifteen recipients are actors, the rest directors. Recipients are:

References

{{DEFAULTSORT:Cuervo Tradicional, Premio Lifetime achievement awards Mexican culture