Pre-popping is a method of transferring lead information from one online lead form to another. This method is most commonly used for

internet marketing The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

between a

publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

and an

advertiser Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

in the

lead generation In marketing, lead generation () is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a spec ...

industry.

User experience

The user experience with the pre-popping method is that a user fills out a lead form on a

website before he leaves the publisher domain and upon clicking on the 'submit' button he is redirected to the landing page of the advertiser where a similar or a longer form is already populated with the same information he already entered.

Benefits

{{abbreviations, section, date=May 2012 The benefit of pre-popping to the publisher is that only users who are very interested in the offer are leaving the website so the post click conversion rates are high so he enjoys higher commissions while allowing more users to stay on his site and make him revenue in other ways. The benefits of pre-popping to the

is that he only gets high value users so conversion rates and user values are high. In the risk taking scale, pre-popping can be placed between CPC and CPL. Pre-popping means that the publisher is taking more risk compared to

CPM CPM may refer to: Advertising *Cost per mille, the advertising cost per thousand views *Cost per impression, Cost per thousand impressions, the online advertising equivalent Management *Certified practising marketer, a qualification for Australi ...

or CPC and less than CPL, CPA, CPS or rev-sharing while the advertiser assumes the higher risk with CPM and CPL compared pre-popping.

Implementation

The technical aspects of pre-popping are quite simple. The information is normally transferred as a

query string A query string is a part of a uniform resource locator (URL) that assigns values to specified parameters. A query string commonly includes fields added to a base URL by a Web browser or other client application, for example as part of an HTML, cho ...

which is an extension to the

URL A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...

of the

landing page In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized se ...

. On the

side, it requires an advertisement in the form of a

banner A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, ...

that presents a few fields to the user and validates the user input before allowing him to click ‘submit’. This can be implemented in

Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...

(ActionScript, SWF) or in

JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...

. On the advertiser side, this can be easily done with a JavaScript code.

User experience

Benefits

Implementation

See also