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''Postkodmiljonären'' (English
translation Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...
: ''Postcode Millionaire'') is a
Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
based on the original British format of ''
Who Wants to Be a Millionaire? ''Who Wants to Be a Millionaire?'' (often informally called ''Millionaire'') is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and ...
''. The show debuted on 26 August 2005 and is hosted by
Rickard Sjöberg Per ''Rickard'' Arvid Sjöberg, (born 12 August 1969) is a Swedish journalist, television presenter and game show host. Since 2005 he is the presenter of TV4's '' Postkodmiljonären''. Sjöberg was born in Södertälje but grew up in Tyresö, bet ...
. It is shown every Friday and Saturday from 7:30 PM to 8 PM (
UTC+1 UTC+01:00 is an identifier for a time offset from UTC of +01:00. In ISO 8601, the associated time would be written as 2019-02-07T23:28:34+01:00. This time is used in: *Central European Time *West Africa Time *Western European Summer Time ** B ...
) on the Swedish commercial television
station Station may refer to: Agriculture * Station (Australian agriculture), a large Australian landholding used for livestock production * Station (New Zealand agriculture), a large New Zealand farm used for grazing by sheep and cattle ** Cattle statio ...
TV4 TV4 or TV 4 may refer to: *TV4 (Poland), a private Polish television station *TV4 (Sweden), a Swedish television network **TV4 Group, owners of the Swedish television station *South African Broadcasting Corporation TV4, a channel operated by the st ...
. The programme is also combined with a
lottery A lottery is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of ...
, Svenska Postkodlotteriet (''The Swedish Postcode Lottery''), in a twice-weekly format. The original format of the show, broadcast between 2000 and 2003, was known as ''Vem vill bli miljonär?'' and lacked the lottery tie-in. The main goal of the
game A game is a structured form of play (activity), play, usually undertaken for enjoyment, entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator s ...
is to win 1
million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK by answering 15
multiple-choice Multiple choice (MC), objective response or MCQ (for multiple choice question) is a form of an objective assessment in which respondents are asked to select only correct answers from the choices offered as a list. The multiple choice format is m ...
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
s correctly. The more questions the contestant answers correctly, the more money the contestant passively earns. There are a number of ''lifelines'' which the participant can use to help them on their journey. There are "guaranteed levels" which guarantee the participant to walk away with a certain amount of money. The participant also has the option of refusing to answer a question and thus walk away with the money the participant has most recently passively or certainly earned. The game ends as soon as the participant either answers a question incorrectly, decides to walk away, or answers the million-SEK question.


Format

The game contains 15 levels, each of which consists of one question. There are three guaranteed levels: 10,000 SEK, 100,000 SEK, and 1,000,000 (1 million) SEK. The contestant begins by deciding whether or not to include the Switch the Question lifeline; if the lifeline is included, the 100,000 SEK level will not be a guaranteed level. The game then begins. Each question has four possible answers. There are three–four ''lifelines'' which can be used by the contestant on any question: Fifty Fifty (''50:50'' – ''femtio-femtio''), Phone A Friend (''ringa en vän''), Ask The Audience (''fråga publiken''), and Switch the Question (''byta fråga''). Fifty Fifty takes randomly away two of the possible wrong answers, leaving the contestant with only two alternatives. Phone A Friend lets the contestant call a friend to help the contestant with the question. During Phone A Friend, the contestant and the called person have 30 seconds, during which the contestant usually delivers the question and then the called person gives their advice. Ask The Audience asks every person in the studio audience to give their answer to the question, after which the percentage results of each possible answer is displayed. Switch the Question swaps the question for a new one while forcing the contestant to pick an answer to find out the correct answer to the initial question. Each lifeline can only be used once during the course of the entire game. Multiple lifelines can be used on the same question. Every time the contestant answers a question correctly, the contestant moves one step up in the money tree. If the participant answers the million-SEK question correctly, the game ends and the participant wins the top prize of 1 million SEK and is declared a
millionaire A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. Depending on the currency, a certain level of prestige is associated with being a millionaire. In countries that use the short scal ...
. If the contestant wrongly answers a question, the right answer is revealed, the game ends and the contestant walks away with the money value of the most recently cleared guaranteed level. This implies that if the contestant loses before clearing the 10,000 SEK guaranteed level, the contestant walks away empty-handed. If the contestant decides not to answer the question, the game ends and the contestant walks away with the money value of the most recently cleared level and is asked to pick an answer to find out the correct answer to the question. This implies that if the contestant walks away before clearing the first question, the contestant walks away empty-handed. Occasionally, special episodes are aired where the show invites pairs of Swedish celebrities who play together. However, these pairs don't get to keep their earnings; instead, they are donated to a
charitable organization A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, Religion, religious or other activities serving the public interest or common good). The legal definitio ...
which is chosen by the pair.


Payout structure

*: Only a guaranteed level if the contestant chooses not to get the Switch the Question lifeline.


Winners

As of 5 February 2023, there have been 13 top-prize winners (one was a pair) in ''Postkodmiljonären'': Per Hörberg, Torgny Segerstedt, Olle Laurell, Jan Sundström, Mattias Österman, Lena Anviken, Birgitta Hedström, the pair Lena Ag and
Alexandra Pascalidou Alexandra Pascalidou ( el, Αλεξάνδρα Πασχαλίδου; born 17 July 1970) is a Greek-Swedish journalist, television and radio presenter and author. She is also a frequent lecturer and human rights activist. Life and career Pascalid ...
, Ylva Orrmell, Marianne Hiller, Ulf Jensen, Eric Forsyth and Jonas von Essen. Forsyth is the youngest winner at 29 years' age. Lena Anviken was the first woman to win the million, and the sixth overall. Overall, there have been eight male winners, four female winners and one pair winner. This was Jonas von Essen's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Eric Forsyth's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Ulf Jensen's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Marianne Hiller's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Ylva Orrmell's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was the pair Lena Ag and Alexandra Pascalidou's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Birgitta Hedström's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Lena Anviken's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Mattias Österman's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Jan Sundström's second
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
(after using Switch the Question): This was Olle Laurell's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Torgny Segerstedt's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
: This was Per Hörberg's
one million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...
SEK
question A question is an utterance which serves as a request for information. Questions are sometimes distinguished from interrogatives, which are the grammar, grammatical forms typically used to express them. Rhetorical questions, for instance, are inte ...
:


External links

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References

{{DEFAULTSORT:Postkodmiljonaren Who Wants to Be a Millionaire? TV4 (Sweden) original programming Swedish game shows 2005 Swedish television series debuts