Poornima Ramaswamy is an Indian fashion costume designer and entrepreneur. She won a

National Film Award The National Film Awards is the most prominent film award ceremony in India. Established in 1954, it has been administered, along with the International Film Festival of India and the Indian Panorama, by the Indian government's Directorate ...

for her first film '' Paradesi'' (2013), and has continued to work in Indian cinema and stage.

Career

Poornima is related to the owners of fashion retail brand

Naidu Hall Naidu Hall from 1939 is an Indian retailer of Men, women and children's wear and wardrobe store based in the city of Tamil Nadu. History In 1939, a pioneer from a humble, hardworking background had a visionary dream of empowering Indian woman ...

, and initially began her career by working with the family business and designing outfits for friends. She completed a degree in business management and was interested in taking over the management of the group. After getting married, Poornima resettled in Erode, where she learnt more about handwoven sarees, which she was keen to pass on to Naidu Hall's collections. She became acquainted to Malar, the wife of director

Bala Bala may refer to: Places India *Bala, India, a village in Allahabad, India * Bala, Ahor, a village in the Jalore district of Rajasthan * Bala, Raebareli, a village in Uttar Pradesh, India Romania * Bala, Mehedinți, a commune in Mehedinţi ...

, and through the connection, she gained the chance to work on her first film, '' Paradesi'' (2013). The film depicted the tale of slave labourers in the Indian hill country from the 1930s, prompting Poornima to work on get the aesthetics correct. She subsequently won the

National Film Award for Best Costume Design The National Film Award for Best Costume Design is one of the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India. It is one of several awards p ...

for the film. After ''Paradesi'', she was invited to work on a French film, '' Son épouse'', directed by Michel Spinosa. She has regularly worked with

Jyothika Jyothika Saravanan (; born 18 October 1978) is an Indian actress, model and film producer who predominantly appears in Tamil films.

since her comeback to Tamil films, collaborating with her in ''

36 Vayadhinile ''36 Vayadhinile'' () is a 2015 Indian Tamil-language comedy drama film directed by Rosshan Andrrews, which is a remake of his own Malayalam film '' How Old Are You'' (2014), and produced by Suriya Sivakumar under his production studio 2D Ente ...

'' (2015), '' Magalir Mattum'' (2017) and ''

Naachiyaar ''Naachiyaar'' is a 2018 Indian Tamil-language action crime film written, produced and directed by Bala. The film featured Jyothika in the titular role, with G. V. Prakash Kumar and Ivana in other leading roles. The film tells the tale of the p ...

'' (2018). She also notably worked on reimagining

Madhavan Madhavan may refer to: People * James Madhavan (died 1973), Fijian politician * Kavya Madhavan (born 1985), Indian actress * Mahesh Madhavan (born 1963/64), Indian businessman, CEO of Bacardi * N. S. Madhavan (born 1948), Indian writer * O. Madh ...

's appearance in ''

Irudhi Suttru ''Irudhi Suttru'' () is a 2016 Indian sports drama film written and directed by Sudha Kongara. Filmed simultaneously in Tamil and Hindi, with the latter being titled as ''Saala Khadoos'' (), the film stars R. Madhavan as boxing coach who is igno ...

'' (2006) and

Rajkiran J. Mohideen Abdul Khadar, known by his stage name Rajkiran, is an Indian actor, producer and director, who has acted in more than 30 Tamil films. Early life Rajkiran was born as J. Mohideen Abdul Khadar on 16 March 1959 at Keelakarai into a Mu ...

's look in

Dhanush Venkatesh Prabhu Kasthuri Raja (born 28 July 1983), known professionally as Dhanush, is an Indian actor, producer, director, lyricist and playback singer who predominantly works in Tamil cinema. Starring in 46 films over his career, among hi ...

's ''

Pa Paandi ''Pa Paandi'' (also known by its former title ''Power Paandi'') is a 2017 Indian Tamil-language comedy drama film, written and directed by Dhanush in his directorial debut. He also produced the movie under his studio Wunderbar Films. The film rev ...

'' (2017). She has pushed for the use of handloom fabric in films, often dressing the cast in organic cotton material.

Notable filmography

* '' Paradesi'' (2013) * ''

Vai Raja Vai ''Vai Raja Vai'' ( Place It King, Place It) is a 2015 Indian Tamil language black comedy crime thriller film written and directed by Aishwarya Dhanush, and produced by AGS Entertainment featuring an ensemble cast starring Gautham Karthik, Priya ...

'' (2015) * ''

'' (2016) * ''

Saala Khadoos ''Irudhi Suttru'' () is a 2016 Indian sports drama film written and directed by Sudha Kongara. Filmed simultaneously in Tamil and Hindi, with the latter being titled as ''Saala Khadoos'' (), the film stars R. Madhavan as boxing coach who is igno ...

'' (2016) * ''

'' (2017) * ''

'' (2015) * ''

Theeran Adhigaaram Ondru ''Theeran Adhigaaram Ondru'' () or simply ''Theeran'' is a 2017 Indian Tamil-language action thriller film written and directed by H. Vinoth and produced by S. R. Prakashbabu and S. R. Prabhu under the banner Dream Warrior Pictures. Based on th ...

'' (2017) * ''

Thaanaa Serndha Koottam ''Thaanaa Serndha Koottam'' () is a 2018 Indian Tamil-language crime comedy film directed by Vignesh Shivan. The film stars Suriya, alongside Karthik, Ramya Krishnan, Keerthy Suresh, Nandha, Kalaiyarasan, RJ Balaji, and Suresh Chandra Menon ...

'' (2018) * ''

Kaatrin Mozhi ''Kaatrin Mozhi'' () is a 2018 Indian Tamil-language comedy drama film written and directed by Radha Mohan, and starring Jyothika in lead role. The film also features Vidharth and Lakshmi Manchu in supporting roles. It is a remake of the Hindi-l ...

'' (2018) * ''

Nerkonda Paarvai ''Nerkonda Paarvai'' () is a 2019 Indian Tamil-language legal drama film directed by H. Vinoth. Produced by Boney Kapoor, it is a remake of the Hindi film ''Pink'' (2016). The film stars Ajith Kumar, Shraddha Srinath, Abhirami Venkatachalam and ...

'' (2019) * ''

Soorarai Pottru ''Soorarai Pottru'' () is a 2020 Indian Tamil-language drama film that was written and directed by Sudha Kongara, and produced by Suriya, Jyothika and Guneet Monga. Kongara and Shalini Usha Nair wrote the screenplay; Aalif Surti and Ganeshaa pr ...

'' (2020)

References

{{DEFAULTSORT:Ramaswamy, Poornima Living people Indian fashion designers Indian costume designers Artists from Tamil Nadu 21st-century Indian designers Best Costume Design National Film Award winners Year of birth missing (living people) Indian women fashion designers Fashion stylists